This document discusses the power of the press and how it influences public opinion. It cites Lincoln saying public sentiment is crucial for success or failure. The document also discusses how the first amendment protects freedom of speech and press on matters of public concern. Additionally, it explores how the press influences public opinion through both disseminating information from elites to masses and also through entertainment and advertising functions.

1. POWER
OF THE
PRESS
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA; LLB

2. Lincoln believed that ‘with
public sentiment nothing can
fail; without it, nothing can
succeed.’
He declared that “public
sentiment is everything,” and
in his era nothing shaped
public sentiment more
powerfully than journalism.
WHAT IS POWER OF THE PRESS?
BY: CHELDY SYGACO ELUMBA-PABLEO, MPA; LLB

3. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA; LLB
WHAT LAW SUPPORTs THE POWER OF THE PRESS?
Section 7.-
on matters of public
concern. The right to
access official records,
documents and paper
pertaining to official acts.
sec
rets

4. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA; LLB
WHAT LAWs SUPPORT THE POWER OF THE PRESS?
Section 4.-
Speech and Expression cover any
form of oral utterance such as
protest as expression of opinion
about subjects of PUBLIC
CONCERN.
Press covers any sort of
publications as instruments for
mass communication.

5. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA; LLB

6. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA; LLB
HOW DO PRESS INFLUENCE?
With the rise of the
internet, the two-way
relationship between
mass media and public
opinion is beginning to
change, with the advent
of new technologies such
as blogging.

7. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA; LLB
The relation of the mass
media to contemporary
popular culture is
commonly conceived in
terms of dissemination
from the elite to the
mass. The concentration
of ownership and media
control has led to
accusations of a 'media
elite' having a form of
'cultural dictatorship'.
Elite

8. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA; LLB
Although a sizable
portion of mass media
offerings – particularly
news, commentaries,
documentaries, and other
informational programs
– deal with highly
controversial subjects,
the major portion of
mass media offerings are
designed to serve an
entertainment function.

9. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA; LLB
On average, children
in the United States
view 15 television
food advertisements
every day, 98% of
which are low in
nutritional value,
averaging out to
5,500 messages per
year.

10. BY: CHELDY SYGACO ELUMBA-PABLEO, MPA; LLB
Advertising, particularly
for fashion and cosmetics,
has a powerful effect on
how we see ourselves and
how we view our own
personal body image

11. THANK YOU FOR READING!
CHELDHAYE