Business

1. INDIA’S POULTRY SECTOR DEVELOPMENT AND PROSPECT:
India is the world second largest developing economy, now has a large and
rapidly expanding poultry sector. India is the sixth largest country in poultry
meat production. With a population more than 1 billion and per capita income
now growing 3-4% annually India constitutes a large. Since 1970 global
production, consumption, and trade of poultry has grown faster than any
other meat.Growth in india’s poultry sector is mainly due to structural
change in poultry sector i.e. integrated farming. Other factors which
enhanced growth in poultry sector are increase in income level of
people, urbanization, easily availability of feed etc.
Production systems are different in different part of country
1. In south highly integrated farming
2. Western region is slightly integrated
3. In northern and eastern region integrated farming is negligible.
Due to integrated farming the cost of poultry production reduced which
lead to more increase in per capita consumption.Other factors which
increase consumption are-
a) increase income level of people
b) urbanization
c) young population is increasing, who shift from vegetarian to non-
vegetarian.
Mainly live birds are consumed. Demand for frozen meat is
negligible and restricted to restaurant and hotels. So poultry
Marketed mainly as live bird. Price varies region wise and decided
by committee in south, in west price set by influential group, in
North price decided according to ghazipur market in Delhi and in
East no centralized price discovery mechanism so prices are
volatile. Highly integrated poultry sector in south limit the
marginal cost.
Feed like corn and soybeans are easily available .Also with
removal of quantitative restriction and liberalization of corn
Imports make easy availability of feed.
Preference of live bird and lack of cold chain facilities, poor
transport limit import of frozen poultry product.
There is lots of scope of development in northern, eastern and
western part of country. Structural change in poultry sector in
these regions will make great impact. Following are the areas which
has to be improved for further growth in poultry trade-
1) Integrated farming in north, east and south
2) Improvement of infrastructure like cold chain, transportation
facilities and automatic climate control housing
3) Disease control and check mortality rate
4) Sanitary measure
5) Creation of market for chilled and frozen product
6) Decrease in cost of feed and improving FCR
The west, east and north will be a key to the future expansion of
India’s poultry industry. Income growth and indigenous meat
preference are obviously key elements in gauging potential, but cost
reducing integration of production and marketing activities can also be
important in spurring demand and output.
Submitted by: Dewasish Ghoshal. (PGDMA)