Issues And Challenges In Broiler Production

Issues and Challenges in Broiler Production Richard L. Lobb Director of Communications National Chicken Council

National Chicken Council ,[object Object],[object Object],[object Object],[object Object]

“ Integrated” Industry ,[object Object],[object Object],[object Object]

Origin of Intensive Production ,[object Object],[object Object],[object Object],[object Object]

Roots of Integrated System ,[object Object],[object Object],[object Object],[object Object],[object Object]

Contract Grower ,[object Object],[object Object],[object Object]

Contract growers ,[object Object],[object Object],[object Object]

Impact on Farm/Rural Economy (2004 data) ,[object Object],[object Object],[object Object]

Antibiotics ,[object Object],[object Object],[object Object]

Hormones ,[object Object],(None)

Animal Welfare ,[object Object],[object Object]

Typical broiler farm In the Shenandoah Valley of Virginia

Brooders and feeders in house Note: Cages are NOT used in broiler production

Interior -- tunnel-ventilated house

Impact of confined production on animal health ,[object Object],[object Object],[object Object],[object Object]

Improvements in recent years ,[object Object],[object Object],[object Object],[object Object]

Outdoor access/free range ,[object Object],[object Object],[object Object],[object Object]

Food safety ,[object Object],[object Object],[object Object]

Food quality ,[object Object],[object Object],[object Object]

Product mix ,[object Object],[object Object],[object Object]

Consumption in Pounds per Capita, 1972 Chicken was 23% of the Big 3

Consumption in Pounds per Capita, 2007 Chicken is 43% of the Big 3

Five factors in popularity of chicken ,[object Object],[object Object],[object Object],[object Object],[object Object]

Environmental considerations ,[object Object],[object Object],[object Object]

Sustainability ,[object Object],[object Object],[object Object],[object Object]

Thanks! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended