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POULTRY
ENTREPRENEURSHIP
By
D.N.SUDHA, B.Tech(PPT)
Poultry Production Technology
Udumalpet
POULTRY
• Poultry are domesticated birds kept by
humans for their eggs, their meat or their
feathers.
• It includes chickens, quails, turkeys, ducks
and goose
• Among these chicken farming is one of the
developing business.
Chicken and Quail
Turkey, Ducks and Goose
Entrepreneurship
• Entrepreneur is an Economic Agent who plays
a vital role in the economic development of a
country.
• Economic development of a country refers
steady growth in the income levels. This
growth mainly depends on its entrepreneurs.
• Entrepreneur an individual with knowledge,
skills, initiative, drive and spirit of innovation
who aims at achieving goals.
Entrepreneurship Development
• The capacity and
willingness to develop ,
organize and manage a
business enterprise
along with any of its
risks in order to make
profit. The most
obvious example of
entrepreneurship is the
starting of new business.
Entrepreneurial & Managerial
characteristics
Idea generation
Determination of objectives
Raising of funds
Procurement of raw materials
Procurement of machinery
Market research
Determination of form of enterprise
Recruitment of manpower
Implementation of the project
Poultry industry
• The growth of poultry industry develope
due to consumption of meat and egg
• Chickens are the most common bird
raised for both meat and eggs.
• Chickens are commonly divided into 2
categorizes - broilers and layers
• Meat purpose - broilers
• Egg purpose - layers
Egg production
• World Egg production: India is currently
3rd in egg production in the world (as per
FAO 2014)
• The per capita availability of egg has
increased from 61 in 2013-14 to 66 in
2015-16. In 2016-17 it is 69.
Meat production
• Broiler production is mainly concentrated in the
states of Tamil Nadu, Andhra Pradesh,
Maharashtra, Uttar Pradesh and Telangana.
• Five major players (Suguna in Coimbatore,
Venky’s in Pune, CP, Sneha, and Shalimar in
Kolkata)
• World Chicken meat production: India is 6th in
chicken meat production in the world (as per FAO
2014)
• Per capita meat consumption is around 3.6 kg p.a.
Top 5 States in terms of poultry
population
S.No. State Poultry Population (in
million)
1. Andhra Pradesh 161.33
3. Maharashtra 77.79
4. Karnataka 53.44
5. West Bengal 52.84
6. All others 266.45
Chicken industry
Chicken mainly classified into four divisions:
•Commercial broiler
•Commercial layer
•Broiler breeder/ parent broiler bird
•Layer breeder/ parent layer bird
Broiler/
Layer
Grand
parents
Parents
Commercial
chicks
Great grand
parents
Broiler Breeder
• Broiler Breeder is the parent of
commercial broiler.
• Both female(hen) and male (cock) bird are
reared
• Growing period - 0 - 68 week
• It produces nearly 250 - 270 hatching eggs
• From that hatching eggs nearly 180 -190
commercial broiler chicks will produced
Broiler Breeder Farm
Commercial broiler
• Commercial broiler is a type of bird rearing
for meat purpose
• Growing period - 35 -42 Days
• Body weight - 2 - 2.2 Kg
• Feed conversion ratio - 1.6 -1.8
Commercial Broiler farm
Layer Breeder
• Layer Breeder is the parent of commercial layer.
• Both female(hen) and male (cock) bird are
reared
• Growing period - 0 - 72 week
• It produces nearly 270 - 300 hatching eggs
• From that hatching eggs nearly 200 - 210
commercial layer chicks will produced
• Only female chicks grown in farm, male chicks
were rejected as cull chick(waste)
Commercial layer
• Commercial broiler is a type of bird rearing
for egg purpose
• Rearing period - 0 - 72 weeks
• Age at first egg laying - 18th week
• Egg production - 300 - 330 table eggs
• Body weight - 1.8 - 2.0 Kg
Commercial Layer farm
Stages of Bird
Broiler Layer
Brooder / Chick - 0- 10 days Brooder - 0 - 7 weeks
Grower - 11 - 30 days Grower - 8 - 16 weeks
Finisher - 31 - till marketing Pre - Layer - 17 - 20 weeks
Layer - 21 - 68/72 weeks
Note : Layer starts to lay eggs - from 16/18 week of age
Incubation period - 21 days (hatching eggs to chicks)
Life cycle of Chicken
Poultry Departments
• Grand parent farm
• Parent/ breeder farm
• Hatchery
• Growout comercial Farms
• Feed mill
• Proceesing plant/ dressing plant
• Rendering plant
Hatchery
• Hatching eggs
developed into
small embryo
called chicks
Hatchery
Egg setting and Chick pull out
Feed mill
• Food for differents stages of birds were
manufactured in different forms according to
the nutrients requirement of the bird under
the guidance of veterinarian.
• Food for birds named as Feed
• Feed manufacturing unit is called as Feed
mill
• Feed contains maize, soyabean, ragi,
cumbu, etc., depend upon energy and
protein requirement
Feed mill
Feed
Processing Plant
• Mechanised system of Chicken cutting
Shop
• Otherwise known as chicken dressing
plant
• There were separate processing plants for
Broilers, Breeders, Turkeys, etc.,
• Live birds were processed into ready to
cook or ready to eat products.
Processing
Chicken processing plant
Further processing
Rendering plant
• Waste from processing plant like head,
feet, bones, feathers, etc., were processed
into meals
• Meals were again used in poultry feed,
cattle feed and fish feed as protein source.
• Feathers - feather meal
• Bones - bone meal
• other organs - meat meal
Rendering products - Feather
meal
Poultry entrepreneur -
Commercial broiler farm
Business development
• Own farm
• Contract farm
• Lease farm
Poultry entrepreneur
Contract farm
Poultry Farmers Poultry Companies
Shed/ House Chicks
Water Feed
Electricity Medicine
Man power Vaccine
Equipments Supervisior
Income to farmes - Growing Charges, manure, empty feed
bags
Contract farms
Poultry Sector
• The unorganized sector also referred to as
backyard poultry plays a key role in
supplementary income generation and family
nutrition to the poorest of the poor.
• It is estimated that with a poultry population of
729 million [30% layers at around 215 million
and 40% broilers at around 480 million] small
and medium farmers are mostly engaged in
contract farming system under larger integrators
• There are around 30 million farmers engaged in
backyard poultry as per 19th Livestock Census.
Expenses to Farmers
• Land, water and Electricity
• Chicks
• Feed
• Medicine
• Vaccine
• Litter material or Cages
• Equipments(Feeders, drinkers, light, fan ,
etc.,)
Land, water and Electricity
Chicks
Feed
Medicines and vaccines
Cages and litter material
Equipments
Feeders and Drinkers
Income to farmers
Chicken and chicken products
Egg and egg products
Litter material and manure
Feed bags
Other important management
• Labour
• Record keeping
• Health measures
• Vaccination
• Biosecurity
• Marketing
Biosecurity in Farm
Poultry rearing systems
Backyard system
Free range system
Semi- intensive system
Deep litter system
Cage system
Slat System
Environmentally Controlled
houses - EC houses
Economics of Poultry Farm
ECONOMICS OF 10000 LAYER FARM
ASSUMPTIONS
• COST OF HOUSE = Rs.100/sq.ft
• COST OF CAGE = Rs.55/sq.ft
• OTHERS = Rs.10/bird
CAPITAL INVESTMENT = Rs. 160/bird
PRICE OF FEED
• CHICK = Rs. 16.0/Kg
• GROWER = Rs. 13.0/Kg
• LAYER = Rs. 14.0/Kg
CAPITALIZED EXPENSES
• COST OF CHICK = Rs. 20/chick
• COST OF FEED
• CHICK FEED @ 2Kg/ck
• GROWER FEED @ 5Kg/ck
• ELECTRICITY,LABOUR,MEDICINES@10
/BIRD
• TOTAL = Rs. 8,73,250 i.e. = Rs.87/ bird
INCOME
• SALE OF EGGS @ 285/Hen @ Rs. 1.3/Egg =
Rs. 37,05,000
• SALE OF MANURE @ Rs. 300/TON = Rs.
30000
• SALE OF 6400 GUNNY BAGS @ Rs. 10/BAG =
Rs. 64000
• SALE OF SPENT HEN @ 50/BIRD
=Rs.4,50,000
• TOTAL INCOME = Rs. 39,64,000
• PROFIT = Rs. 8,80,750
• NET PROFIT - Rs. 2.5 per hen/month
BROILER FARMING
• NET PROFIT = Rs. 3 / Bird /Month
• IN ONE YEAR = 6 BATCHES
• For constructing 5000 capacity broiler farm
nearly it consists of 11 Lakhs expenses
Organization linked with poultry sector
Leading Poultry Company
Suguna Groups
Other Poultry Companies
STRENGTHS
• Handling
• Density
• Involvement of family
• Allied Industries
• Environmental Friendly
• Excellent Food
• Acceptable to all sections of society
WEAKNESSES
• Quality chicks
• Initial investment high
• Adequate trained manpower
• Major feed ingredients are from outside
• Electricity commercial
• Extreme temperatures
• Incidences of diseases are high
• Consumption seasonal
CONCLUSION
• Idle for diversification
• Highly profitable per unit of area
• Needs govt. Support in
• Feed
• Vaccines and medicines
• Export facilities
Let be a Poultry Entreprenuer
Poultry entrepreneurship
Poultry entrepreneurship

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Poultry entrepreneurship

  • 2. POULTRY • Poultry are domesticated birds kept by humans for their eggs, their meat or their feathers. • It includes chickens, quails, turkeys, ducks and goose • Among these chicken farming is one of the developing business.
  • 5. Entrepreneurship • Entrepreneur is an Economic Agent who plays a vital role in the economic development of a country. • Economic development of a country refers steady growth in the income levels. This growth mainly depends on its entrepreneurs. • Entrepreneur an individual with knowledge, skills, initiative, drive and spirit of innovation who aims at achieving goals.
  • 6. Entrepreneurship Development • The capacity and willingness to develop , organize and manage a business enterprise along with any of its risks in order to make profit. The most obvious example of entrepreneurship is the starting of new business.
  • 7.
  • 8. Entrepreneurial & Managerial characteristics Idea generation Determination of objectives Raising of funds Procurement of raw materials Procurement of machinery Market research Determination of form of enterprise Recruitment of manpower Implementation of the project
  • 9. Poultry industry • The growth of poultry industry develope due to consumption of meat and egg • Chickens are the most common bird raised for both meat and eggs. • Chickens are commonly divided into 2 categorizes - broilers and layers • Meat purpose - broilers • Egg purpose - layers
  • 10. Egg production • World Egg production: India is currently 3rd in egg production in the world (as per FAO 2014) • The per capita availability of egg has increased from 61 in 2013-14 to 66 in 2015-16. In 2016-17 it is 69.
  • 11. Meat production • Broiler production is mainly concentrated in the states of Tamil Nadu, Andhra Pradesh, Maharashtra, Uttar Pradesh and Telangana. • Five major players (Suguna in Coimbatore, Venky’s in Pune, CP, Sneha, and Shalimar in Kolkata) • World Chicken meat production: India is 6th in chicken meat production in the world (as per FAO 2014) • Per capita meat consumption is around 3.6 kg p.a.
  • 12. Top 5 States in terms of poultry population S.No. State Poultry Population (in million) 1. Andhra Pradesh 161.33 3. Maharashtra 77.79 4. Karnataka 53.44 5. West Bengal 52.84 6. All others 266.45
  • 13. Chicken industry Chicken mainly classified into four divisions: •Commercial broiler •Commercial layer •Broiler breeder/ parent broiler bird •Layer breeder/ parent layer bird
  • 15. Broiler Breeder • Broiler Breeder is the parent of commercial broiler. • Both female(hen) and male (cock) bird are reared • Growing period - 0 - 68 week • It produces nearly 250 - 270 hatching eggs • From that hatching eggs nearly 180 -190 commercial broiler chicks will produced
  • 17. Commercial broiler • Commercial broiler is a type of bird rearing for meat purpose • Growing period - 35 -42 Days • Body weight - 2 - 2.2 Kg • Feed conversion ratio - 1.6 -1.8
  • 19. Layer Breeder • Layer Breeder is the parent of commercial layer. • Both female(hen) and male (cock) bird are reared • Growing period - 0 - 72 week • It produces nearly 270 - 300 hatching eggs • From that hatching eggs nearly 200 - 210 commercial layer chicks will produced • Only female chicks grown in farm, male chicks were rejected as cull chick(waste)
  • 20. Commercial layer • Commercial broiler is a type of bird rearing for egg purpose • Rearing period - 0 - 72 weeks • Age at first egg laying - 18th week • Egg production - 300 - 330 table eggs • Body weight - 1.8 - 2.0 Kg
  • 22. Stages of Bird Broiler Layer Brooder / Chick - 0- 10 days Brooder - 0 - 7 weeks Grower - 11 - 30 days Grower - 8 - 16 weeks Finisher - 31 - till marketing Pre - Layer - 17 - 20 weeks Layer - 21 - 68/72 weeks Note : Layer starts to lay eggs - from 16/18 week of age Incubation period - 21 days (hatching eggs to chicks)
  • 23. Life cycle of Chicken
  • 24. Poultry Departments • Grand parent farm • Parent/ breeder farm • Hatchery • Growout comercial Farms • Feed mill • Proceesing plant/ dressing plant • Rendering plant
  • 25. Hatchery • Hatching eggs developed into small embryo called chicks
  • 27. Egg setting and Chick pull out
  • 28. Feed mill • Food for differents stages of birds were manufactured in different forms according to the nutrients requirement of the bird under the guidance of veterinarian. • Food for birds named as Feed • Feed manufacturing unit is called as Feed mill • Feed contains maize, soyabean, ragi, cumbu, etc., depend upon energy and protein requirement
  • 30. Feed
  • 31. Processing Plant • Mechanised system of Chicken cutting Shop • Otherwise known as chicken dressing plant • There were separate processing plants for Broilers, Breeders, Turkeys, etc., • Live birds were processed into ready to cook or ready to eat products.
  • 35. Rendering plant • Waste from processing plant like head, feet, bones, feathers, etc., were processed into meals • Meals were again used in poultry feed, cattle feed and fish feed as protein source. • Feathers - feather meal • Bones - bone meal • other organs - meat meal
  • 36. Rendering products - Feather meal
  • 37.
  • 39. Business development • Own farm • Contract farm • Lease farm
  • 41. Contract farm Poultry Farmers Poultry Companies Shed/ House Chicks Water Feed Electricity Medicine Man power Vaccine Equipments Supervisior Income to farmes - Growing Charges, manure, empty feed bags
  • 43. Poultry Sector • The unorganized sector also referred to as backyard poultry plays a key role in supplementary income generation and family nutrition to the poorest of the poor. • It is estimated that with a poultry population of 729 million [30% layers at around 215 million and 40% broilers at around 480 million] small and medium farmers are mostly engaged in contract farming system under larger integrators • There are around 30 million farmers engaged in backyard poultry as per 19th Livestock Census.
  • 44. Expenses to Farmers • Land, water and Electricity • Chicks • Feed • Medicine • Vaccine • Litter material or Cages • Equipments(Feeders, drinkers, light, fan , etc.,)
  • 45. Land, water and Electricity
  • 47. Feed
  • 49. Cages and litter material
  • 54. Egg and egg products
  • 57. Other important management • Labour • Record keeping • Health measures • Vaccination • Biosecurity • Marketing
  • 67. Economics of Poultry Farm ECONOMICS OF 10000 LAYER FARM ASSUMPTIONS • COST OF HOUSE = Rs.100/sq.ft • COST OF CAGE = Rs.55/sq.ft • OTHERS = Rs.10/bird CAPITAL INVESTMENT = Rs. 160/bird PRICE OF FEED • CHICK = Rs. 16.0/Kg • GROWER = Rs. 13.0/Kg • LAYER = Rs. 14.0/Kg
  • 68. CAPITALIZED EXPENSES • COST OF CHICK = Rs. 20/chick • COST OF FEED • CHICK FEED @ 2Kg/ck • GROWER FEED @ 5Kg/ck • ELECTRICITY,LABOUR,MEDICINES@10 /BIRD • TOTAL = Rs. 8,73,250 i.e. = Rs.87/ bird
  • 69. INCOME • SALE OF EGGS @ 285/Hen @ Rs. 1.3/Egg = Rs. 37,05,000 • SALE OF MANURE @ Rs. 300/TON = Rs. 30000 • SALE OF 6400 GUNNY BAGS @ Rs. 10/BAG = Rs. 64000 • SALE OF SPENT HEN @ 50/BIRD =Rs.4,50,000 • TOTAL INCOME = Rs. 39,64,000 • PROFIT = Rs. 8,80,750 • NET PROFIT - Rs. 2.5 per hen/month
  • 70. BROILER FARMING • NET PROFIT = Rs. 3 / Bird /Month • IN ONE YEAR = 6 BATCHES • For constructing 5000 capacity broiler farm nearly it consists of 11 Lakhs expenses
  • 71. Organization linked with poultry sector
  • 75. STRENGTHS • Handling • Density • Involvement of family • Allied Industries • Environmental Friendly • Excellent Food • Acceptable to all sections of society
  • 76. WEAKNESSES • Quality chicks • Initial investment high • Adequate trained manpower • Major feed ingredients are from outside • Electricity commercial • Extreme temperatures • Incidences of diseases are high • Consumption seasonal
  • 77. CONCLUSION • Idle for diversification • Highly profitable per unit of area • Needs govt. Support in • Feed • Vaccines and medicines • Export facilities
  • 78. Let be a Poultry Entreprenuer