Evaluations
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This document contains two draft evaluations of a product design for an Irn Bru tin: In the first draft, the evaluator likes that the colors match Irn Bru's scheme but have a unique layout, and that the bold "Irn Bru 32" font matches their style. They suggest making the "wakey wakey!" text smaller and shadows more defined. In the second draft, the evaluator fills more space by adding the logo in the corner. They improve readability by changing the tagline font. Further suggestions are making the top text bigger and curved to the tin shape, and filling background space with faint Irn Bru designs.
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Irn bru final evaluation
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Katie Scruton experimented with the technique of multiple exposure photography to create images from photos taken at concerts. Despite her original idea not working out as planned, she was able to quickly come up with new ideas and produce multiple unique images using online tutorials. Her final photos combined existing concert photos to represent her discovery of new bands and feelings through seeing them live. While limited to using her own photos, Katie is pleased with the experimental results and ghostly effects achieved through her multiple exposure process.
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Further experiments task 3
Multimedia photography combines images with other media like paint or digital effects to create abstract or unique pieces that have more edge than normal photos. It can be done physically by adding paint to a photo or digitally by using tools in Photoshop to add cartoon images or filters to achieve effects like Andy Warhol's style. Multiple exposure images overlay two or more photos and fade them together or cut around an object in one photo to reveal the image below, fading the top photo so details can be seen vaguely. The artist plans to use multiple exposures in final pieces by merging full images or having a background image show through a cutout in the foreground photo.
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Social action final pieces
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Lo4 pro forma
This marketing and PR presentation outlines a plan to promote Pierce the Veil's upcoming album release. The objectives are to increase awareness of the band among their target 16+ demographic and sell over 300,000 copies of the new album. Key elements of the promotion plan include press releases and interviews in music magazines and radio to build hype leading up to the release. Social media will also be leveraged to engage existing fans and reach new audiences. Merchandise, events like secret shows and in-store signings, and highlighting the band's unique sound are also discussed as ways to promote the band and help drive album sales.
Poster evaluation
The document describes the development and revisions of three Irn Bru advertisement posters. For each poster, the author provides feedback on what they like about initial drafts, improvements they want to make, changes they make in subsequent drafts based on feedback, and their feelings on the final posters. Some common revisions included changing fonts for readability, improving lighting effects, and incorporating their own custom tin designs. The goal was to create eye-catching, energetic ads that would appeal to target audiences.
Web banner evaluation
This document evaluates three web banner designs:
1) An "Explosion" banner featuring an explosion image and text layered on top to advertise an "exploding with energy" product.
2) A "Lift" banner using Irn Bru colors and a spotlight effect to advertise Irn Bru 32 lifted off the ground.
3) An "Alarm" banner depicting a shaking Irn Bru 32 tin can to resemble an alarm clock going off, with warped "Wakey Wakey" text around the tin for motion.
Existing products research
The document discusses four mental health awareness campaigns:
1) The Mental Health Foundation's campaign used strange posters to draw attention to mindfulness as a way to cope with depression.
2) The #MyDefinition campaign at University of New Brunswick featured people defining themselves beyond their mental health issues.
3) Amnesty International's campaign portrayed people confidently to challenge prejudice and discrimination against those with mental illnesses.
4) The NHS's "Stamping Out Stigma" campaign used emotionally expressive portraits and negative words to show the lasting impact of mental health discrimination.
Experimental photography case studies
Hannah Hoch, John Heartfield, Alvin Langdon Coburn, Man Ray, and David Hockney were experimental photographers who used traditional techniques to create abstract and conceptual works. Hoch created photomontages exploring concepts of beauty, race, and gender. Heartfield used anti-Nazi propaganda. Coburn developed abstract photographs using mirror systems. Man Ray created photograms or "Rayographs" by placing objects on light-sensitive paper. Hockney structured Polaroid photos to form abstract compositions. Their work would be found in galleries and textbooks rather than for commercial uses like advertising.
Product research
The document discusses and analyzes different campaigns and materials for promoting mental health awareness and reducing stigma. It examines posters, websites, and imagery from several organizations. The key points made are:
1) Posters from different organizations had varying styles in getting their message across, with some using real stories and others taking a more plain approach. Color schemes and use of images helped grab attention.
2) A campaign poster was analyzed that used mixed colors and emotions to convey the message that one's true self and personality can still shine through mental health struggles.
3) A mental health foundation website took a formal, fact-based approach while others used brighter colors and designs to create a more positive effect. Imagery
Evaluation of final products.
presentation which contains of my evaluation where i have critically analysed my old work and new work, as well as comparing to professional work which has been created.
Evaluation
Katie Scruton completed a project to design pages in the styles of broadsheet newspapers, tabloid newspapers, and fanzines. She is pleased with her time management and productivity during the project. By revising her work multiple times and saving JPEG versions of each revision, she saw clear improvements in quality. Her favorite pieces were the fanzine pages, which looked like real publications. She gained skills in Adobe InDesign and Photoshop by completing technical elements like a collage background. Overall, she feels this was her best project as it allowed creative expression and application of skills learned over her course.
Social Action Evaluation
Chris Bailey created logos, posters, merchandise, and websites for a social action campaign called "The War Brought Home" that raises awareness of PTSD among veterans. The logos and posters progressed from more formal designs to more graphic designs incorporating images and text. Feedback indicated the most effective pieces clearly showed the personal effects of PTSD. The merchandise and websites were designed to professionally promote and distribute information about the campaign. Overall, the pieces were meant to effectively engage Bailey's target audience of younger veterans and raise awareness of PTSD and the campaign.
Magazine spread features
This document provides design elements and formatting options for double page spreads, including landscape or portrait orientation, use of headers, pull quotes, page numbers, borders, blobs and stars, baselines, columns, drop capitals, grids, cut outs, datelines, crossheads, and straplines. Key elements like headlines, white space, and reverse text are also discussed.
Homelessness,research task 3
This document contains summaries of various materials related to homelessness. It describes posters, websites, and other artifacts created by organizations and individuals to help the homeless population. The Street Smart poster uses food imagery to represent helping the homeless access meals. The Help the Homeless poster uses a pathway image and clear fonts to simply convey their mission of finding housing. The SASH annual review publication discusses their impact statistics in a house-shaped format. The Porch Light leaflet uses a nighttime homeless image and bold fonts to raise awareness. Shelter's website employs powerful images to encourage support, while Roundabout uses bright colors and positive photos to promote a upbeat tone. Finally, a homeless man's billboard utilizes clear text and brown card to
Experimental photography
Hannah Hoch, John Heartfield, Alvin Langdon Coburn, Man Ray, and David Hockney were experimental photographers who used traditional methods to create abstract and conceptual pieces. Hoch created paper collages exploring concepts of beauty, race, and gender. Heartfield used illustrations and ink in anti-Nazi propaganda. Coburn developed abstract photographs using mirror systems. Man Ray created cameraless photograms using direct exposures. Hockney composed abstract images from multiple Polaroid photos exploring shutter speeds and movement. While using film and traditional techniques, their work pushed the boundaries of photography and conceptual art.
Analysis of charity posters
The NSPCC charity aims to end cruelty towards children in the UK. Their posters and ads must convey this message to continue being successful. The image shows a sad little girl, using her facial expression to depict melancholy. It effectively draws attention and shows the target of the charity. Bold text commands the viewer to take action and stop cruelty towards children, using memorable wording. The target audience is mothers and those working with children, to appeal to their protection of youth.
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The second can design focuses on aesthetics like incorporating the Scottish flag colors and a "twist design" slogan. Time constraints limited technical development.
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Continuing of my evaluation
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1) The document summarizes Daniel Edwards' designs for advertising IRN-BRU soda. It describes 5 magazine advertisement designs and 3 web banner designs created by Daniel that feature modified photos incorporating the IRN-BRU brand and logo.
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Task 3
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Devlopment
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This document discusses and summarizes the progress of a design project involving redesigning cans for the drink IRN-BRU. It describes four different can designs, noting elements like colors used, fonts, slogans, and other visual elements. For the first design, it comments that it is a basic clean look but could be improved. The second adds more elements and works well with the included slogan and colors. The third uses colors but includes a slogan that may not be allowed due to claims policies. The fourth is also basic but could be improved with the right font choice. It concludes by describing final edits made to the favorite design, involving changing colors and effects to make elements stand out better.
Can and Magazine evaluations
Hannah evaluated a can and magazine advertisement design for Irn-Bru. In the first draft, she tried to make the magazine advert stand out using a UFO design, but it did not work. With help from her tutor, she realized she wanted a modern, technological feel. Positives included sections that stood out and a large main image, but the font size made words look out of place. To improve, she changed the font, logo size, and rearranged elements. In the second draft, she was pleased with the changes and felt it fit the comic book theme well with each element standing out on its own. The only further change would be decreasing the logo size.
Task7- Production Development (magazineadvert)
The document discusses the design process for an advertising campaign poster for Irn-Bru. It explores different design concepts including placing the Irn-Bru can on a catwalk scene, experimenting with colors and effects, and considering text placement. Key elements tested include font styles, imagery incorporation, and refinement of visual elements like shadows and glows. The goal is to create an eye-catching poster that appeals to younger audiences and reflects the brand's style through vibrant colors and humor.
Mini Evaluations
The document provides an evaluation of a magazine advertisement design for Irn-Bru energy drink. In the first draft, the designer tried different layouts but none worked. With tutor feedback, the second draft included sections with the product prominently displayed. Font size was an issue in the first draft but changing the font and sizing elements better balanced the design. Further improvements included adjusting the color saturation and "Barr" logo placement. The designer was pleased with addressing the key issues to create a modern, eye-catching advertisement.
Stages
The document describes the process of designing an Irn-Bru soda can label over multiple iterations. The designer started with simple designs incorporating the number 32 but found they did not stand out enough. Later designs added elements like borders, slogans, logos and splashes to make the designs more interesting and eye-catching while keeping the overall style simple. The last design featured an orange splash effect across the can which the designer preferred as it filled the space effectively.
Mini Evaluations
The document provides an evaluation of a can, magazine, and web banner design for Irn-Bru. The evaluator made several improvements, including changing fonts to make text clearer, adjusting alignments and spacing, and adding effects like motion blur to elements. Peer feedback was positive about the designs standing out and using color schemes and themes consistently across formats. The evaluator was pleased with the outcomes but noted a few further small changes could be made, like improving paintwork details or increasing depth of field elements.
Evaluation
The student created various pieces of work for a marketing project on Irn-Bru, including a magazine advertisement, website banners, and product packaging. Their planning process worked well for choosing colors but could have been improved by experimenting with more font options. Developing their work through multiple drafts and peer feedback helped improve the quality and catch errors. While the packaging design was most successful, all pieces served their intended purpose to promote the product. Further refinement is still needed, especially for the magazine ad, to make the designs more polished.
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Should factual products contain bias?
Factual products are meant to inform people about certain topics without including bias or opinions. Including bias could anger people if their opinions are not represented and would make the product misleading rather than factual. While some limited bias, like quotes, could provide additional context, the product should remain focused on presenting facts without advocating any particular stance. Overall, factual products are most useful when they present straight information without bias so that the audience receives an accurate portrayal of the subject matter without any misleading interpretations.
Mindmap and moodboards
The document discusses potential themes and techniques for a photography project. It considers a space theme using double exposure and multimedia techniques but would avoid Hockney montages. An alternative theme of "finding new things/obsessions" is preferred as it allows for a variety of experimental styles like double exposure, multimedia, and Hockney montages, and presents subjects that can be photographed with available resources.
Proposal
The photographer proposes to take images in their bedroom and living room focusing on situations rather than people to set a scene. They plan to use double exposure and montage techniques as their favorites that have been explored. The reasoning is to visually represent research conducted into the effects of obsession on people by producing images on this different but thematically linked subject.
Planning
The document outlines a photography student's plans for an experimental photography project exploring the theme of obsession. The student will produce multiple images using double exposure and Hockney montage styles at home and school where equipment is available. Images will be taken of subjects related to TV, music, and films to show what obsession can look like and its effects on people. Contact sheets will be made to select three final images for the assignment and include extras for a portfolio.
Lo2 workbook
Understanding clients and their needs is important for effective marketing. Methods for understanding clients include learning about their personal interests and hobbies, being attentive in meetings by listening well and being flexible, and asking clients questions about their requirements and vision for the future. Holding regular meetings and communicating frequently helps ensure the client remains the top priority. Understanding the target market is also important for success. Tools like surveys and focus groups can provide useful insights into who the target customers are and what they want. A SWOT analysis identifies internal strengths and weaknesses and external opportunities and threats to help improve business strategy. Audience profiling involves researching demographics, interests, and personality traits of the target group to ensure products appeal and are suitable for them.
Case study: Tesco
Tesco ran an advertisement campaign after the horsemeat scandal to apologize, but the ad implied that problems with contaminated meat were an issue across the entire food industry, not just Tesco. This led to complaints and the Advertising Standards Authority (ASA) ultimately banned the ad campaign as it misled consumers by suggesting all retailers may have sold horsemeat when relatively few cases had been found. The ASA concluded the ad exaggerated the scale of the problem beyond Tesco alone.
Case study: Poundland
Poundland wanted to be seen as an essential shop for weekly groceries, not just occasional purchases. They devised a "Weekly Essentials" campaign to challenge shoppers to save on their usual weekly shop at Poundland. This included outreach on parenting sites like Netmums and coverage in newspapers comparing Poundland's prices favorably to major supermarkets. As a result of this positive publicity, Poundland saw significant increases in sales in grocery, health & beauty, and household categories.
Case study 1
Poundland wanted to be seen as an essential shopping destination for weekly groceries. They devised a "Weekly Essentials" campaign to challenge shoppers to find out how much they could save on their usual weekly shop at Poundland. This campaign included a mix of social media, PR, and a partnership with Netmums bloggers. It delivered 30 pieces of media coverage, including a double page spread in the Daily Mirror comparing Poundland's prices favorably to major supermarkets. Over 250 mums shared money-saving experiences on Netmums. As a result of this campaign, Poundland saw year-on-year sales increases of 56% in groceries, 26% in health & beauty, and 20
Case study
Poundland wanted to be seen as an essential shopping destination for weekly groceries. They devised a "Weekly Essentials" campaign to challenge shoppers to find out how much they could save on their usual weekly shop at Poundland. The campaign used social media, PR, and partnerships with mom bloggers to promote Poundland's broader grocery and household goods ranges. It delivered 30 pieces of coverage comparing Poundland's prices favorably to major supermarkets. Over 250 moms shared money-saving experiences on a parenting forum. As a result, yearly sales increased 56% for groceries, 26% for health and beauty, and 20% for household goods.
Marketing and PR LO1
This document provides information on marketing and public relations functions through a series of explanations and examples. It discusses key marketing concepts like market research, market analysis, and marketing strategy. It also covers public relations topics such as managing messages, publicity, spin, damage limitation, lobbying, and fields where marketing and PR are used like media/entertainment, business, government, and charities. The document is meant to help explain the functions of marketing and PR using additional real-world examples.
Idea Generation and Development
The document discusses developing ideas for a product design and advertisement for that product. It explains that initial ideas will hopefully lead to more inspiration and different product designs. The document also outlines that the creator will use blue, orange, and white colors associated with Irn Bru, create their own images based on a mood board, and use the Arial Black font which matches Irn Bru's existing font and conveys the message of being "made from girders." Additional details and changes may be made during the design process.
Task 1 Irn bru research
This document analyzes an advertisement poster for Irn Bru 32. It discusses the copy, font, colors, images, layout, and target audience used in the poster. The copy is short and catchy to be easily remembered. The bold font stands out against the white background. Bright colors like orange and blue match the product. The main image shows an angry bird mascot holding an Irn Bru can. The layout places most elements in the corner with white space. The target audience is identified as young adults who drink energy drinks.
Initial ideas
- The document discusses developing initial ideas for both a product design and advertisement for the product to gain inspiration for further designs.
- The author intends to refine their initial ideas by adding or removing elements as needed to create high quality work through trial and improvement.
- Specific details are provided on the color scheme, images, and fonts to be used that match the traditional branding of Irn Bru, including using bold, straight-edged fonts similar to those currently used in Irn Bru advertising.
Task 10 Pitch
This document outlines a plan to create advertisements for a charity called SASH that helps homeless youth. It will feature an image of a homeless person, the rhetorical question "What would you do?", and information about SASH. The target audience is people aged 16-24 who may not be aware of assistance available if they become homeless. Creating the ads will require a computer with Photoshop, a camera, and possibly a graphic designer, editor, model, and researcher. Feedback from peers will be sought to ensure the ads appeal to the target audience. Completion is aimed for within two weeks.
Task 8 Final plan
The document outlines a final plan for a poster or bus advertisement campaign for a charity called SASH that helps homeless teenagers. It describes using a dark color scheme of black and white to suit the serious topic. A rough font called "All Ages" will be used for the main text, while a plain font called "Calibri" will be used for small print. The image will feature a homeless teenager and take up the whole background without divisions. The layout presents the copy first to draw attention, then the clarifying image, and finally the charity details. The copy poses the question "What would you do?" to get people thinking about homelessness and raise awareness of SASH.
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Evaluations
- 2. The main thing that stands out to me about my product design is the colours. They match the Irn Bru colour scheme but yet the tin looks totally different. Also, I like the way the colours are set out as it differs from many other tins, having the top and bottom a different colour to the middle. Another thing I like about my design is the font used for the ‘Irn Bru 32’. It is quirky, bold and eye catching just like other Irn Bru product designs, everything needs to jump out at you. Things that I would consider changing and/or improving would be changing the font style on the ‘wakey wakey!’ part to a less space consuming font such as Arial Black(like in the flat plan design). This is so that I can make the font bigger so it would wrap around most of the tin so that there is less blank space. Also, I could make some of the drop shadows more defined so that words really pop off the page. Another way of improving my tin could be to add a bit more white to it to make the colours more varied and fitting to Irn Bru. A final thing that I can add is the company logo because it features on every Irn Bru product.
- 4. On the 2nd draft of my tin’s design there is more space that I have used up. I have done this by putting the logo of the company in the bottom left hand corner. This was good because I filled up more space but also kept a traditional theme throughout all Irn Bru products. I also added the ‘great tasting stimulation’ text to the actual tin whereas on the flat plan design I just defined the drop shadow more to make it stand out better. Also, I like the fact that now I have changed the font for the tag line it stands out more and fills more space. I could make some improvements by making the ‘great tasting stimulation’ text at the top of the can bigger and also make it fit to the shape of the tin by warping it. I could also maybe fill some more space around the ‘32’ by adding some of the designs from normal Irn Bru tins but faintly in the background, just to fill some space. I could do this by cutting them from pictures of Irn Bru tins using the polygonal lasso and then placing them onto my own design and lowering the opacity.