Poster anlaysis
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The document summarizes posters brought in for a class project about cult films. It notes similarities among the posters, including dark colors representing death and gloom, a focus on powerful men or innocent women highlighting main characters, and prominent eyes suggesting there is more to the films than meets the eye. A few posters differed from the others by having brighter colors that made the genre less clear or by featuring many people instead of one main character.
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Media evaluation question 2
The title sequence challenges stereotypes by portraying the ethnic minority protagonist Juber Moriarty in a positive light, representing his Bangladeshi ethnicity with competence and style rather than as an antagonist. It also challenges expectations by using a French antagonist rather than Russian or German. The target audience of 17-24 year olds is reflected in the dark theme and adult actors. Locations like a briefing room and council estate make the experience feel personal by using shots like a first-person perspective.
Media Representation Essay
The document discusses representation and stereotypes in media. It defines representation as how media constructs reality through selective presentation. Representations encode certain ideologies and paradigms while excluding others to shape a preferred view. Stereotypes are shortcuts used to understand media that define characters as either belonging or not belonging in a society. While stereotypes can enhance a text's realism, they also risk oversimplifying groups and misrepresenting reality. The document analyzes how various theories like the male gaze approach stereotypes and representation in media production and reception.
Audience profile
The target audience for psychological horror films is 15-30 year old males primarily, with the secondary audience being anyone who enjoys horror films. This audience likes films that are emotionally and physically intense with dark, twisted plots that differ from reality. They consume similar media like Stephen King books, video games, TV shows and films that provide a diversion and escape from real life into a scarier world. This genre is usually consumed at night for maximum atmosphere, viewed at cinemas or at home with others for both social and comforting reasons.
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John Fiske and John Hartley discussed how genre acts as a convenience for audiences to categorize films based on established conventions. However, David Buckingham believed genres are constantly changing based on societal influences. Barry Keith Grant argued that while there are broad genres, more specific subgenres take over in defining a film's content and conventions. Rick Altman's genre theory proposed that genres provide audiences with semantic pleasures through obvious signifiers, and syntactic pleasures through less obvious themes and moods portrayed through elements like color and tone.
Berger gendered looking relations
The document discusses John Berger's analysis of gendered looking relations in Western art history from Ways of Seeing. Berger observed that men act and women appear, with men looking at women and women watching themselves being looked at by men. This dynamic determines gender relations and how women see themselves. According to Berger, women were often depicted in art as being aware of being seen by a male spectator, reflecting their submission to the male owner.
Question 2 evaluation
The media product represents mentally ill social groups by focusing on a middle class, white male protagonist with mental health issues. The protagonist's class becomes less relevant as his isolation prevents comparison. By casting this character and exhibiting his struggles, the film aims to show inclusivity of mental illness to audiences.
Engaging with ideas in chapters 6-9 of 'The Help'
The document provides instructions and prompts for students to summarize parts of the novel "The Help" and imagine their own utopia. It includes quotes from the novel, questions about perception shown in the short film "The Lunch Date", and a worksheet where students describe the colors, symbols, and images they would include in their ideal place. Students are then asked to imagine and describe their own utopia by considering the type of people and activities, what would not be allowed, and the type of society that would exist.
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The document discusses various concepts related to representation in media texts including signs, codes, ideologies, and the representation of social groups such as gender, ethnicity, age, sexuality, class, ability, and region. It provides examples of common representations within each social group and questions to consider when analyzing representations, such as whether they reinforce stereotypes or provide diverse portrayals.
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Media evaluation question 2
The title sequence challenges stereotypes by portraying the ethnic minority protagonist Juber Moriarty in a positive light, representing his Bangladeshi ethnicity with competence and style rather than as an antagonist. It also challenges expectations by using a French antagonist rather than Russian or German. The target audience of 17-24 year olds is reflected in the dark theme and adult actors. Locations like a briefing room and council estate make the experience feel personal by using shots like a first-person perspective.
Media Representation Essay
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Audience profile
The target audience for psychological horror films is 15-30 year old males primarily, with the secondary audience being anyone who enjoys horror films. This audience likes films that are emotionally and physically intense with dark, twisted plots that differ from reality. They consume similar media like Stephen King books, video games, TV shows and films that provide a diversion and escape from real life into a scarier world. This genre is usually consumed at night for maximum atmosphere, viewed at cinemas or at home with others for both social and comforting reasons.
Theories on film genre
John Fiske and John Hartley discussed how genre acts as a convenience for audiences to categorize films based on established conventions. However, David Buckingham believed genres are constantly changing based on societal influences. Barry Keith Grant argued that while there are broad genres, more specific subgenres take over in defining a film's content and conventions. Rick Altman's genre theory proposed that genres provide audiences with semantic pleasures through obvious signifiers, and syntactic pleasures through less obvious themes and moods portrayed through elements like color and tone.
Berger gendered looking relations
The document discusses John Berger's analysis of gendered looking relations in Western art history from Ways of Seeing. Berger observed that men act and women appear, with men looking at women and women watching themselves being looked at by men. This dynamic determines gender relations and how women see themselves. According to Berger, women were often depicted in art as being aware of being seen by a male spectator, reflecting their submission to the male owner.
Question 2 evaluation
The media product represents mentally ill social groups by focusing on a middle class, white male protagonist with mental health issues. The protagonist's class becomes less relevant as his isolation prevents comparison. By casting this character and exhibiting his struggles, the film aims to show inclusivity of mental illness to audiences.
Engaging with ideas in chapters 6-9 of 'The Help'
The document provides instructions and prompts for students to summarize parts of the novel "The Help" and imagine their own utopia. It includes quotes from the novel, questions about perception shown in the short film "The Lunch Date", and a worksheet where students describe the colors, symbols, and images they would include in their ideal place. Students are then asked to imagine and describe their own utopia by considering the type of people and activities, what would not be allowed, and the type of society that would exist.
Representation
The document discusses various concepts related to representation in media texts including signs, codes, ideologies, and the representation of social groups such as gender, ethnicity, age, sexuality, class, ability, and region. It provides examples of common representations within each social group and questions to consider when analyzing representations, such as whether they reinforce stereotypes or provide diverse portrayals.
Film posters
The document discusses themes and conventions in film posters for different genres:
- Posters aim to capture the imagination through graphic design and various themes. Common layouts and the use of technology were also learned.
- Comedies often feature ironic poses suggesting chaos or contrasts between main characters.
- Horror posters effectively convey darkness and mystery through themes of holes and faces that imply screaming or unseen threats.
- Action films frequently utilize black and white with fire imagery in the center to immediately give a sense of carnage and chaos.
Mode of documentaries
The document discusses Bill Nichols' six modes of documentary filmmaking: poetic, exposition, observational, reflexive, participatory, and performative. It provides examples for each mode, such as "Man of Aran" for poetic and "Big Brother" for observational. It also discusses criticisms of Nichols' theory from scholars like Stella Bruzzi and Steven Barnett, who argued that documentaries are not aimed for perfect representation and have been dumbed down for entertainment rather than education.
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This document discusses representation in media, including how the media constructs rather than reflects reality through careful mediation. It defines representation and discusses how certain groups are commonly represented, such as through stereotypes. Several theories of representation are outlined, including how women are often objectified and gazed at from the male perspective. The document also discusses how stereotypes can both enhance realism for audiences but also reinforce dominant ideologies. It questions whether media representations are ever truly realistic or simply simulations that produce our understanding of reality.
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The document discusses the concept of representation and mediation in media texts. It explains that all media representations involve three key processes: selection, where certain elements are chosen over others; organization, where elements are arranged in particular ways; and focusing, where the media directs audience attention. It also discusses three views of representation - the reflective view which sees media as accurately reflecting reality, the intentional view which sees representation as intentional portrayal, and the constructionist view which sees representation as a complex interaction between the object, creator, audience and societal context. Representations are never exact reflections of reality but mediated portrayals that audiences interpret based on their own perspectives and societal influences.
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This document outlines Richard Dyer's framework for analyzing representations, which involves considering: 1) What is represented in terms of characters, subject matter, and place? 2) How are social groups represented and what ideologies does this reinforce? 3) Who is responsible for the representations? 4) What meaning might audiences take from the representations? It encourages analyzing representations of age, gender, sexuality, ethnicity and other attributes, and whether they rely on stereotypes or countertypes. It also discusses how representations can legitimize inequality and influence how social groups are seen.
Key media concepts/theories
Laura Mulvey proposed the male gaze theory, which argues that in visual media the camera lens represents a heterosexual male perspective, focusing on the female body and establishing male power.
Stuart Hall identified three ways audiences can interpret media texts: the preferred reading intended by producers; a negotiated reading that accepts some intentions but adapts others; and an oppositional reading that rejects the preferred reading.
Carol Vernalis' theory of music video codes and conventions centers around four key concepts - narrative, editing, camerawork, and diegesis - that shape how music videos are constructed.
2. Representation Theory
This document provides an introduction to representation in media. It defines representation as how media portray events, issues, individuals and social groups. Key concepts of representation are discussed, including how media construct reality, the effect of social context on representations, and how audiences interpret representations. Theories of representation from scholars like Stuart Hall, theories of identity from David Gauntlett, feminist theories from scholars like bell hooks and Van Zoonen, and theories of gender performativity from Judith Butler are also introduced. Students are assigned a task to create case studies on these theories and link them to examples from music videos.
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This document discusses genre theory as it relates to film studies. It provides definitions of genre from several scholars and discusses how genre is used to categorize and organize films into groups based on common attributes. However, the boundaries between genres are noted to be fuzzy rather than clearly defined. Most films contain elements of multiple genres. Genre theory examines how a text relates to other similar texts and the context in which it is consumed. While genres help audiences and producers, they also come with criticisms such as being restrictive to creators and risk-averse for institutions.
Adeline pitch
This document outlines the marketing campaign for the upcoming horror/thriller film "Adeline". It discusses the film's genre, influences from other films like Annabelle, and marketing ideas. The campaign will include a teaser trailer released on social media and YouTube, followed by posters and magazine ads when the full trailer is released and the film comes out. The teaser and marketing materials will feature the doll character and establish a dark, scary tone through imagery, fonts, and sounds to appeal to horror fans.
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The document discusses representation in media and how media present the real world. It introduces key concepts around how representations are constructed, including selection, organization, and focus. It asks questions about who/what is represented, how the representation is created, who created it, and why. It discusses gatekeepers in media and the constructionist approach to representation, where meaning is created through the relationship between producers, text, and audience. It concludes with a quote about how representations determine treatment and a task analyzing representations of oneself in moving images.
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Eval question 5
We used several conventions of the psychological thriller genre to attract our audience, including setting the story in an isolated location and making the main character as normal as possible. We created intrigue by not including any dialogue, making the audience guess what would happen next. Many shots focused on the environment to convey a sense of isolation, another common thriller convention. Overall, adopting genre conventions helped attract and engage the target psychological thriller audience.
Section 1 b representation
1. Representation refers to the construction of aspects of reality such as people, places, objects, and concepts in any medium.
2. Representations are systems that frame ideologies and appear natural through constant reuse, but are actually constructed rather than transparent reflections of reality.
3. Representations are analyzed by considering who and what is represented, how it is created, the effects, and other questions about audience and meaning.
Movie posters
This document analyzes horror movie posters and their use of iconography and symbols to convey genre and themes. It discusses how the Friday the 13th poster depicts Jason and his machete to signal the slasher/horror genre. Another poster analyzed uses a tagline "The Night He Came Home" along with a kitchen knife to suggest themes of mystery and the horror genre without showing explicit details. A third poster discussed uses a tagline "the lucky ones die first" along with a discolored hand on a woman's face to imply suffering and leave viewers wanting to see the cause of her fear and how she may suffer at the hands of a deformed killer.
A2 Media Studies: Representation Intro
Representations in media do not present objective reality, but rather a constructed version of events or situations. They invite audiences to interpret them in preferred or dominant ways. Whatever representations are used implicitly convey ideologies, meanings, and values. This gives media institutions power and responsibility over how they represent social groups and influence attitudes. Stereotypes simplify representations but often rely on assumptions. They are commonly used against minority or disadvantaged groups. Ideologies in media serve the interests of those in power and reinforce dominant beliefs in society through representations and stereotypes.
Representation theory in film
Laura Mulvey developed the theory of the "Male Gaze" which argues that cinema is directed towards appealing to heterosexual men by over-sexualizing women. She identified three ways this occurs: how men view women, how women view other women, and how women view themselves. The document discusses how the characters Ellie and Sam in the short film "Promise" could be seen as subject to the Male Gaze by portraying the female character as beautiful until the end in order to not make audiences uncomfortable.
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Film posters
The document discusses themes and conventions in film posters for different genres:
- Posters aim to capture the imagination through graphic design and various themes. Common layouts and the use of technology were also learned.
- Comedies often feature ironic poses suggesting chaos or contrasts between main characters.
- Horror posters effectively convey darkness and mystery through themes of holes and faces that imply screaming or unseen threats.
- Action films frequently utilize black and white with fire imagery in the center to immediately give a sense of carnage and chaos.
Mode of documentaries
The document discusses Bill Nichols' six modes of documentary filmmaking: poetic, exposition, observational, reflexive, participatory, and performative. It provides examples for each mode, such as "Man of Aran" for poetic and "Big Brother" for observational. It also discusses criticisms of Nichols' theory from scholars like Stella Bruzzi and Steven Barnett, who argued that documentaries are not aimed for perfect representation and have been dumbed down for entertainment rather than education.
Media Studies theorists key concepts - Revision pack
all the theorists you need to access many of the A-level content for upcoming Media exams. Use this to revise, plan and ace your essays. Media Studies revision.
Ancillary Task - Inspiration
This document analyzes two soap opera posters - one for the BBC soap opera EastEnders and another for a student soap opera called "The Corner." Both posters feature prominent images and logos identifying the shows. Symbolism is discussed, with the EastEnders poster using dark colors that may foreshadow death and destruction, while the student soap uses red which could symbolize various meanings. Key elements like taglines, institutions logos, and social media links are also included consistently across the posters.
Representation in your chosen media text
This document discusses representation in media, including how the media constructs rather than reflects reality through careful mediation. It defines representation and discusses how certain groups are commonly represented, such as through stereotypes. Several theories of representation are outlined, including how women are often objectified and gazed at from the male perspective. The document also discusses how stereotypes can both enhance realism for audiences but also reinforce dominant ideologies. It questions whether media representations are ever truly realistic or simply simulations that produce our understanding of reality.
Representation theory
The document discusses the concept of representation and mediation in media texts. It explains that all media representations involve three key processes: selection, where certain elements are chosen over others; organization, where elements are arranged in particular ways; and focusing, where the media directs audience attention. It also discusses three views of representation - the reflective view which sees media as accurately reflecting reality, the intentional view which sees representation as intentional portrayal, and the constructionist view which sees representation as a complex interaction between the object, creator, audience and societal context. Representations are never exact reflections of reality but mediated portrayals that audiences interpret based on their own perspectives and societal influences.
Representation - Dyer
This document outlines Richard Dyer's framework for analyzing representations, which involves considering: 1) What is represented in terms of characters, subject matter, and place? 2) How are social groups represented and what ideologies does this reinforce? 3) Who is responsible for the representations? 4) What meaning might audiences take from the representations? It encourages analyzing representations of age, gender, sexuality, ethnicity and other attributes, and whether they rely on stereotypes or countertypes. It also discusses how representations can legitimize inequality and influence how social groups are seen.
Key media concepts/theories
Laura Mulvey proposed the male gaze theory, which argues that in visual media the camera lens represents a heterosexual male perspective, focusing on the female body and establishing male power.
Stuart Hall identified three ways audiences can interpret media texts: the preferred reading intended by producers; a negotiated reading that accepts some intentions but adapts others; and an oppositional reading that rejects the preferred reading.
Carol Vernalis' theory of music video codes and conventions centers around four key concepts - narrative, editing, camerawork, and diegesis - that shape how music videos are constructed.
2. Representation Theory
This document provides an introduction to representation in media. It defines representation as how media portray events, issues, individuals and social groups. Key concepts of representation are discussed, including how media construct reality, the effect of social context on representations, and how audiences interpret representations. Theories of representation from scholars like Stuart Hall, theories of identity from David Gauntlett, feminist theories from scholars like bell hooks and Van Zoonen, and theories of gender performativity from Judith Butler are also introduced. Students are assigned a task to create case studies on these theories and link them to examples from music videos.
Genre Theory
This document discusses genre theory as it relates to film studies. It provides definitions of genre from several scholars and discusses how genre is used to categorize and organize films into groups based on common attributes. However, the boundaries between genres are noted to be fuzzy rather than clearly defined. Most films contain elements of multiple genres. Genre theory examines how a text relates to other similar texts and the context in which it is consumed. While genres help audiences and producers, they also come with criticisms such as being restrictive to creators and risk-averse for institutions.
Adeline pitch
This document outlines the marketing campaign for the upcoming horror/thriller film "Adeline". It discusses the film's genre, influences from other films like Annabelle, and marketing ideas. The campaign will include a teaser trailer released on social media and YouTube, followed by posters and magazine ads when the full trailer is released and the film comes out. The teaser and marketing materials will feature the doll character and establish a dark, scary tone through imagery, fonts, and sounds to appeal to horror fans.
Representation Theory
The document discusses representation in media and how media present the real world. It introduces key concepts around how representations are constructed, including selection, organization, and focus. It asks questions about who/what is represented, how the representation is created, who created it, and why. It discusses gatekeepers in media and the constructionist approach to representation, where meaning is created through the relationship between producers, text, and audience. It concludes with a quote about how representations determine treatment and a task analyzing representations of oneself in moving images.
Representation theory
This document discusses several key concepts in media representation theory, including stereotypes, archetypes, countertypes, and how media representations of groups can impact social attitudes. It also covers genre theory and how genres act as shorthand for audiences. Finally, it discusses audience theory, including effects models and uses and gratifications theory, which proposes that audiences actively consume media to fulfill certain needs like diversion, personal relationships, identity, and surveillance.
Eval question 5
We used several conventions of the psychological thriller genre to attract our audience, including setting the story in an isolated location and making the main character as normal as possible. We created intrigue by not including any dialogue, making the audience guess what would happen next. Many shots focused on the environment to convey a sense of isolation, another common thriller convention. Overall, adopting genre conventions helped attract and engage the target psychological thriller audience.
Section 1 b representation
1. Representation refers to the construction of aspects of reality such as people, places, objects, and concepts in any medium.
2. Representations are systems that frame ideologies and appear natural through constant reuse, but are actually constructed rather than transparent reflections of reality.
3. Representations are analyzed by considering who and what is represented, how it is created, the effects, and other questions about audience and meaning.
Movie posters
This document analyzes horror movie posters and their use of iconography and symbols to convey genre and themes. It discusses how the Friday the 13th poster depicts Jason and his machete to signal the slasher/horror genre. Another poster analyzed uses a tagline "The Night He Came Home" along with a kitchen knife to suggest themes of mystery and the horror genre without showing explicit details. A third poster discussed uses a tagline "the lucky ones die first" along with a discolored hand on a woman's face to imply suffering and leave viewers wanting to see the cause of her fear and how she may suffer at the hands of a deformed killer.
A2 Media Studies: Representation Intro
Representations in media do not present objective reality, but rather a constructed version of events or situations. They invite audiences to interpret them in preferred or dominant ways. Whatever representations are used implicitly convey ideologies, meanings, and values. This gives media institutions power and responsibility over how they represent social groups and influence attitudes. Stereotypes simplify representations but often rely on assumptions. They are commonly used against minority or disadvantaged groups. Ideologies in media serve the interests of those in power and reinforce dominant beliefs in society through representations and stereotypes.
Representation theory in film
Laura Mulvey developed the theory of the "Male Gaze" which argues that cinema is directed towards appealing to heterosexual men by over-sexualizing women. She identified three ways this occurs: how men view women, how women view other women, and how women view themselves. The document discusses how the characters Ellie and Sam in the short film "Promise" could be seen as subject to the Male Gaze by portraying the female character as beautiful until the end in order to not make audiences uncomfortable.
Understanding films
This document discusses several key aspects of understanding films, including genres, characterizations, settings, narratives, and audience expectations. It notes that genres are determined by codes and conventions that audiences recognize. Characterizations, settings, and narratives can all help establish a film's genre through common tropes and predictable plotlines associated with each genre. Audiences will enter a film with certain expectations based on its genre.
Music industry theory and hegemony
The document discusses hegemony and its application to the music industry. Hegemony refers to the power wielded by one social group over others through both direct control and gaining acceptance of domination. The document outlines Goodwin's theory on conventions in music videos and how record companies exert hegemonic control over production, distribution, and promotion of music to turn a profit. This control shapes the cultural values and popularity of artists.
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Media Studies theorists key concepts - Revision pack
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The document provides instructions for students undergoing a 6-week SIP (Summer Internship Programme). Key points include:
- Students are expected to learn practical skills through involvement in organizational tasks and daily duties, rather than theoretical projects.
- Extra bonus points will be awarded to those interning in metropolitan areas outside their home town or in locations in Punjab.
- Students must send their offer letter to the college placement department, update their performance biweekly on a google sheet, and inform their college mentor weekly.
- Attendance will be taken daily and students should seek permission for any leave according to company policy. Daily diaries must also be maintained.
- At completion, students must return their internship
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2) The NAP process outlined in new technical guidelines, including establishing work streams to develop assessments, institutional arrangements, and monitoring and evaluation.
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Civil Society Lessons on Influencing National Adaptation policies in Nepal
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Similar to Poster anlaysis
Film posters
The document discusses conventions used in movie posters for different genres. It provides examples of posters for short films, animated films, thrillers, and sci-fi films. Some common conventions discussed include: featuring main characters prominently, using color schemes and designs that reflect the genre, leaving some mystery or intrigue, and conforming to audience expectations for that genre. Short film posters often provide more insight into the plot to attract a smaller, niche audience.
Film Poster Overview
The document analyzes eight film posters for psychological horror movies and identifies common design patterns and conventions across the posters. Some key findings include:
1) Most posters feature a close-up shot of the distressed female protagonist to signal her mental instability will be a focus. Cracks in faces also suggest psychological testing.
2) Taglines directly address the audience to make them feel targeted by the antagonist. Phrases imply the audience could be next.
3) Colors like blue and white are used to create ominous, inhospitable atmospheres, while red and black imply more blood and gore.
4) Titles are in all caps near the bottom below main images, drawing viewers in first visually before
Evaluation
The student group created an informative short film about deafness to raise awareness of the challenges faced by the deaf community. They interviewed a deaf advocacy organization who said deafness is poorly portrayed in media and support for the deaf is lacking. The group aimed to show how deafness can affect anyone and that deaf people can live normal lives with communication assistance. They researched film conventions and focused on one character who becomes deaf from an attack. The narrative uses flashbacks from multiple perspectives to challenge conventions. The group also created a poster and magazine article to promote the film.
Evaluation question 3
The focus group provided mostly positive feedback on the film trailer with some suggestions for improvement. They felt the trailer appropriately targeted young males and understood the philosophical elements. However, the dialogue in one scene was difficult to hear over the soundtrack. They grasped the original narrative but felt it could be expanded with more action. Feedback on the film poster was also positive, praising the unconventional yet recognizable design that represented the psychological genre. While the film magazine's layout was professionally done, it lacked information and its genre was not clearly conveyed through the color scheme and font choices.
Poster Overview
The document analyzes 8 posters from psychological horror films to identify common features. Most posters feature a solitary female character making eye contact, intended to represent stereotypes about women's mental stability. Locations are often omitted, using plain colors instead, though some like The Shining show settings. Icons like the axe in The Shining immediately identify the antagonist and genre. Blacks and whites predominate, indicating a lack of graphic gore. Taglines and credits are placed strategically to avoid detracting from the central image. Analyzing these posters informed conventions for psychological horror posters, aiding the creation of the author's own design.
The Help vs. Prometheus
The document compares movie posters for The Help and Prometheus and analyzes various elements of each poster, including genre, characters, tone, taglines, titles, and composition. For The Help, the poster establishes the comedy-drama genre and segregation storyline through the costumes and positioning of the white and black female characters. For Prometheus, the dark colors and mysterious statue imply a sci-fi action film with unknown dangers. Both posters intrigue viewers through cryptic taglines and compositional techniques that highlight key elements while creating intrigue.
Analysis Of 3 Ancillary Products
The document analyzes three film posters:
1. World War Z poster uses dark colors like grey and black to portray the film's genre of action and war. The red letter "Z" stands out against the dark background.
2. The Last Song poster features images of Miley Cyrus, Liam Hemsworth, and a family to portray the film's themes of family, love, and coming of age. Soft colors create a calm feeling for the romance genre.
3. The Possession poster uses an image of a sinister hand emerging from a girl's mouth to create fear and suspense. The dark tagline hints at evil forces, hooking the audience's curiosity.
Question 2
Establishing a clear brand identity is pivotal to a film's marketing success. It differentiates the film and gives audiences a unique selling point. The Blair Witch Project and Warm Bodies both had strong brand identities with consistent color schemes and logos that audiences could easily identify across different marketing materials. The author's group created marketing materials for their film that maintained a dark color scheme and similar font to establish a cohesive brand identity signaling the thriller genre. Both the teaser trailer and poster featured a mysterious antagonist and referenced the film's tagline to further connect the materials.
Audience
The document discusses audience theories and research conducted to understand audience preferences for documentaries. The research involved a focus group that was asked questions about documentary genres, narrative structures, and presenter styles. The results showed that audiences generally prefer documentaries with a presenter on screen and a quest narrative structure. Qualitative feedback provided both positive and negative comments about specific genres and elements like music, pacing, and voice of the presenter. The conclusion discusses how the mixed methods research approach with a focus group provided valuable insights into the target audience's preferences.
Hot Fuzz - Film Poster Analysis
The Hot Fuzz film poster uses black and white colors to create a mysterious and dark tone. It features two male figures in suits who appear fierce and mysterious. Their obscured faces and dark clothing suggest something evil or violent. One figure is more prominent, implying importance. The intended audience seems to be males interested in the action genre. The poster promotes the film using the actors, tagline about violence, and reference to the successful film Shaun of the Dead from the same makers.
Advertising Unit 15
The document provides details about a film pitch titled "The Replacement". It includes the film's title, a synopsis about a teenage girl being bullied and the murder of her two friends by an unknown hooded figure, and a proposed PG rating due to an implied murder scene. It suggests releasing the film around Halloween to appeal to the thriller genre. A survey was created to conduct primary research on audiences. Secondary research found that thrillers are most popular with the target age group. Based on the research, posters were designed to advertise the film and create intrigue by showing a character in a mask.
How research has impacted our ideas
This document discusses how research into film genres and conventions has impacted ideas for creating a horror film. It summarizes key lessons learned about settings, narrative structures, character types, themes, technical elements, and iconography from studying the horror genre. It also analyzes the narratives of Halloween and The Crazies based on theories of classical Hollywood structure, Propp's character archetypes, and Levi-Strauss's binary oppositions. Representation of gender roles in Cabin in the Woods is discussed. Marketing and targeting specific audiences is covered in relation to The Woman in Black. Lastly, audience feedback from questionnaires is reviewed which provided suggestions to consider like including more subplots.
Fmp research improved
The document discusses research into the use of lighting, contrast, and color in film posters and openings. It notes how Game of Thrones uses contrasting colors and lighting to make images stand out while maintaining a dark tone. It also analyzes the use of bright colors and contrast between orange and blue in the Aladdin poster to divide characters. The research finds that blue is commonly used in animation posters to create a calm feeling, and that color contrast can represent different factions or moralities in stories. Overall, the document examines how visual elements like lighting, color, and contrast are implemented in other works and can be applied to the creator's own projects.
FMP Research Refined
The document discusses research into the use of lighting, contrast, and color in film posters and openings. It notes that Game of Thrones uses contrasting colors even for duller tones to make images stand out. Color is also used to represent different regions. Research on the Aladdin poster showed use of orange and blue to divide characters. Examining Avengers: Infinity War, it discusses use of lighting contrast and character placement to show importance. Color is used to distinguish groups and add appeal. The research will influence the use of contrast and color in the author's own work.
Changed Fmp research
The Fullmetal Alchemist: Brotherhood opening animation provides numerous techniques and elements that could inform the viewer's own work:
- It establishes the backstory and tone through concise visuals at the beginning.
- Smooth transitions between shots using blowing leaves.
- Contrasting title text against backgrounds for clarity.
- Stylized movement lines to depict wind and motion.
- Emotive character faces to convey personality.
- Compromising between quality and frame rate for action scenes.
- Distinct architectural styles to indicate settings.
- Individual raindrop animation for realism.
- Audio synchronization with visual pacing and intensity.
The opening
Film poster
To create an effective movie poster, the document recommends that designers:
1) Make posters bold and eye-catching to stand out among thousands of others.
2) Ensure the poster leaves a lasting impression on viewers with only a brief glance.
3) Design posters that appeal to the intended target audience for the film's genre.
4) Stick to a memorable and unique theme to make the poster stand out from millions of others.
5) Avoid overcrowding images and keep the design simple yet intriguing.
6) Feature a clear central focus image, usually the protagonist, to identify who the film is about.
Promotion evil dead print
The teaser poster for Evil Dead is intentionally vague, including only the title and symbol to create mystery and intrigue around the film. This builds anticipation among audiences to learn more. Subsequent posters provide more details to further convey the horror genre, such as showing an injured girl and using dark, bloody visuals and text. The posters employ various techniques to target different audiences and markets and build hype for the film's release.
Research
Here are the key points I would take away from this survey data:
- The target audience is primarily teens and young adults aged 13-30. This aligns with my previous research.
- The audience has a slightly higher male proportion but is fairly balanced between male and female. Content should appeal to both genders.
- The vast majority of respondents enjoy animation. This confirms animation is an appealing medium for this demographic.
To appeal to this audience, my animation project should:
- Feature a cast of characters primarily in the teen-young adult age range
- Include characters of both genders in meaningful, multi-dimensional roles
- Employ exciting, fast-paced storytelling and visuals
Question 1 x2
The document discusses how the student's media project challenged and developed conventions of real media products. It provides examples of shots from thriller openings that inspired the student's work. The student researched thriller music and analyzed TV and film openings to develop their understanding. Feedback was gathered from online platforms and used to improve the project. Unique aspects like incorporating different eras challenged conventions. Shots from the student's opening are presented and described as developing conventions or being inspired by real media examples. The project aimed to cater to its 16+ audience through its use of conventions from researched media.
Pr
This document provides information on different types of research techniques, audiences, audience profiling, and poster and trailer analysis. It discusses quantitative and qualitative research, as well as primary and secondary research. It defines mainstream, alternative and niche audiences. It also outlines different ways to profile audiences, including by gender, age, demographics, social class, geography, and geodemographics. Examples are provided of analyzing movie posters and trailers for The Blair Witch Project and Spectre.
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Analysis of the ring
The opening sequence of "The Ring" uses blurred and flashing images, a children's nursery rhyme, and dull dark colors to create an eerie and mysterious atmosphere. A recurring image of a circle represents the never-ending and repetitive nature of the film's storyline. Short flashes of violent and unsettling images, like blood in a glass of water, hint at the psychological horror genre without revealing too much about the plot. Repetition of images like a tree and chair leave viewers unsure of the film's meaning and wanting to learn more.
Analysis of an opening sequence
The opening sequence of 'Se7en' uses a series of dark, vague shots and unsettling sounds to set an ominous tone. Scenes of an old, worn book and diary give clues about the main character through wrinkled hands, dirty fingernails, and bandaged wounds. Words are crossed out or obscured, leaving the narrative and the character's intentions unclear. Well-known actors are named to promote the film, but the dark lighting, disturbing images placed in the diary, and reappearance of key shots reinforce the sense of a disturbing story being told in fragments.
Conventions of a magazine front cover
This document summarizes the typical layout and design conventions of magazine covers for the publication "Sight and Sound". It describes the main visual elements that usually appear on the cover, including the title in the top left, a coverline on the left side advertising the main film topic, a large central image of the main film's protagonist, a slogan to promote the magazine, and smaller anchorage text naming other related films. The layout aims to clearly identify the magazine and main discussion topic through these consistent visual elements.
Harry Potter Teaser Trailer Analysis
This document analyzes the trailer for Harry Potter and the Goblet of Fire. It examines elements like mise-en-scene, camerawork, editing, sound, and representation. The setting is Hogwarts where the characters are students. Shots show the characters growing up with changing facial expressions. The editing uses quick cuts in a montage style to build tension. The music also builds tension and changes to match the mood. The trailer represents the characters at different ages to show their development. It targets audiences aged 15 to 45 who will enjoy the school and magical settings.
Trailer analysis template_micro_macro
The trailer provides a summary of key plot points and characters from Harry Potter and the Goblet of Fire in under 2 minutes. It shows the characters growing up at Hogwarts school over time through changes in lighting, costumes, and expressions. The editing uses a montage structure and increases in pace to build tension. Different shots and angles are used to introduce the main characters. Music and voiceovers are included to further immerse the audience in the world of the film and tease the adventure to come. The target audience is identified as being between 15-45 years old due to the school setting and mature themes.
Evaluation- Task 1
The document summarizes the key frames from an opening sequence for a psychological horror media product about twin sisters. It describes each frame in detail, explaining how elements like camera angles, lighting, characters, and symbols were used to set the atmosphere and reveal clues about the plot and characters. The frames gradually provide more information, building intrigue around the mysterious father's death and one twin's possibly dangerous secretive behavior, while also establishing settings, themes, and paying homage to conventions from other similar title sequences.
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Poster anlaysis
- 1. Poster Analysis Collectively as a group, these were some of the posters which we had brought into class. We brought these in as they all related to the genre we chose which was ‘Cult’.
- 2. Similarities In the posters there are many similarities which make them clear of what the genre would be. There is a common theme of dark colours. Dark colours such as black can represent death giving a gloomy and eary feel to the poster and it could suggest what the narrative could be. The majority of the focus is on one person. This could highlight the main character of the film. Although there is mainly one person to focus on in the posters, these characters are powerful looking men and innocent looking girls. These people can immediately tell an audience the type of characters which will be in a film and how they are going to be portrayed. A dominance of eye occur which delineates that there is more into the film than what the audience can see on the poster. Eyes are an image which people can find scary or intriguing which can help bring the audience into looking for further details about the film.
- 3. Differences Overall, the posters we had collected had more similarities than they had differences. This is due to the conventions which follow on from the genre which it was advertising. The differences which we did discover, were mainly from the posters on the right hand side. ‘Fight club’, ‘The Master’ and ‘Freaks’ are the posters which differentiated from the others. A few of the posters have bright colours which made them stand out more as they didn’t focus on the dark colours. The brighter colours can make the audience be less certain on what the genre is of the film. Another difference which occurs is that some of the posters contain a lot of people. This could highlight how there is more than one main character and that the film doesn’t revolve around one person.