Snakes on the floor are featured to symbolize fear and demonic elements commonly associated with horror. The bold, dark title contrasts against the bright background to stand out as a key focal point, along with the tagline which provides context for the narrative. Consistent with horror genre conventions, there is little emphasis on directors or actors to focus more on the unknown characters and storyline of the narrative.

1. The snakes at that are laying on
the floor below the demon are a
key feature as snakes are
usually associated as a
demonic symbol which
connotes fear to the audience.
The title is one
of the main
focus points as
it’s in big bold
letters which
have been
written in a dark
colour is order
to contrast with
the bright
background
making it stand
out even more.
The tagline is
also a focus
point as it’s
very
significant as
it creates the
context for
the narrative.
Like many other horror film posters the director or
producers name is hardly mentioned instead the name
2 of the most popular films made by them are stated.
Conforming to the
conventions of the
horror genre, no
prominent
actors/celebrities are
present as the
audience can relate
more to an unknown
character. The lack of
emphasis on the
actors make the
storyline and
narrative the focus
point.