The document discusses the poster for a film called "There's something wrong with Esther". It notes that the tagline "There's something wrong with Esther" piques audience interest in finding out what the problem is. The dull lighting and colours in the poster add seriousness and realism without looking overly edited. Esther's thick ribbon necklace and black ribbon in her hair suggest she is different from other young girls, tying back to the tagline. The tagline is placed at the bottom above the release date, leaving audiences pondering the rhetorical question and more eager to watch the film.

1. ‘There’ssomethingwrongwithEsther’ismore of a statementthan
a tagline – whichhelpsmake the audience more interestedtofind
out whatthe problemwithEstheris.
The lightingadds
some sort of
realismtothe
posteras it does
not looklike it’s
beenmajorly
edited.The use of
dull lightingand
dull coloursaddsa
sense of
seriousnesstothe
posterwhich
makesitlookmore
efficient.
The mise-en-scene
such as the thick
ribbonaround
Esther’sneckand
the black ribbonin
herhair is
unconventional for
a youngfemale
childwhich
suggeststhatshe’s
differentfrom
others;linking
back to the
tagline.
Thissmall tagline givesasinistertwisttowhatthe postersactuallyaboutand it
makesthe audience ponderwhatthe storylineisactuallyabout.Alsoithascleverly
beenputat the bottom justabove the release date asitleavesthe audience with
thinkingaboutthe rhetorical questionmakingthemmore eagertowatch the film.