This poster follows film poster conventions by including information about the film at the bottom. "Coming Soon" has been added in big bold letters to indicate that the release date has not been announced yet. The rocking chair and the woman's white clothing connote antiquity and the supernatural. The doll wears similar clothing, suggesting a link between the two. The masthead stands out by being in bold capital letters and the biggest font size, grabbing audience attention amid the background image. Popular previous films by the director are mentioned in bold to interest fans of those films in this new one. The background has dark and shadowed tones recognizable as a horror poster, following horror conventions through use of contrasting

1. Followsthe code of film
postersbyincludingfilm
informationaboutthe film
at the bottomof the poster.
Comingsoonhas beenaddedat
the bottomin bigboldlettersto
letthe audience know thatthe
film’sreleasedate hasnotbeen
announce andthe posteris simply
to getthe audience tobe excited
for whenit’sactuallyreleased.
The mise-en-scene
such as the rocking
chair connotes
antiquity;therefore
whateveriswrong
withthe woman
couldbe ancient.The
womaniswearingall
white whichwould
normallyconnote
innocence butinthis
case connotes
absence and
supernatural.The doll
iswearingsimilar
clothingsuggestinga
linkbetweenthe two.
The mastheadisa convention
that standsout. The
typographyof the mastheadis
bold,incapital lettersandit’s
alsothe biggestfontsize on
the poster;thisisin orderfor
it to standout fromthe
background& the main image
whichgetsto the audience the
mostas it’squite intimidating.
The director’sname hasn’tbeenmentionedinsteadthe name of twopopular
filmshe haddirectedhave beenmentionedinordertogetthe target audience of
those 2 film’stobecome interestedinwatchingthisfilm.The filmsnameshave
beenputinboldso that people don’tmissthe factthatthey’re there anditis
clearto the audience thatthese filmshave beendirectedbythe directorof this
newfilm.
The backgroundof
thisposteris
recognisable asa
horror poster.It
followsall the
conventionsof a
horror posteras
it’sverydark and
shadowedoff;uses
a lot of dark
colours.The
shadowsinthe
posterare
contrastingwith
the lightbitsinthe
image whichadds
depthandcontrast
to the poster.