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Jake Spencer
Jake Spencer:
23 W. 1St N.
Rexburg, ID 83440
208.456.5678
jakespencer@gmail.com
Business Card
Letterhead
Montage
Flier
Logos
Brochure
Event Ad
Imagingv
Web Page
Description:
Matching letterhead and business card designed using a
personally created logo.
Date:
3/2/13
Course/Instructor:
Comm 130 Section 05
Eric Lybbert
Program(s)/Tools:
Adobe InDesign
Objectives:
Create a new logo to fit a company or personal image.
Design consistent layouts for a business card and letterhead.
Use the basic tools of Illustrator & InDesign.
Process:
I used the rectangle tool to create the front and back outline
of my business card. I then copied/pasted the logo and contact
information onto this page. I kept the logo and contact
information about the same size as the information on the
letterhead. I made sure that no important information came
any closer than 1/8″ from the edges. I also brought the dashed
line into the business card to help unify the stationery pieces.
Finally, I a enlarged the brief case and put half of it on the back
of the business card.
e vidi n c o r
e videncei n c o r p o r a t e d
Jake Spencer
208.492.4565
jdoe@evidence.com
73 West Tommy St.
Bremerton WA 98350
Description:
Matching letterhead and business card designed using a
personally created logo.
Date:
3/2/13
Course/Instructor:
Comm 130 Section 05
Eric Lybbert
Program(s)/Tools:
Adobe Illustrator
Adobe InDesign
Objectives:
Create a new logo to fit a company or personal image.
Design consistent layouts for a business card and letterhead.
Use the basic tools of Illustrator & InDesign.
Process:
I positioned the placed logo in the top right corner of my
letterhead. I made sure to keep it at least .5″ away from the
edges. I then typed my contact information into a text box
and positioned it on the right hand side of the letterhead.
I made my name 12pt font to contrast with the 8pt contact
information. I added in a couple dashed lines to unify the
information and to get some repetition. I also added a large
black and white version of the brief case as a watermark. I kept
the opacity to about 3%.
e videncei n c o r p o r a t e d
Jake Spencer
208.492.4565
jdoe@evidence.com
73 West Tommy St.
Bremerton WA 98350
Description:
An insperational montage made by the blending of two or more
images, and the use of typography.
Date:
2/12/13
Course/Instructor:
Comm 130 Section 05
Eric Lybbert
Program(s)/Tools:
Adobe Photoshop
Objectives:
Learn to manage Photoshop layers.
Learn to blend images together smoothly, using masks.
Use filters.
Apply appropriate typography.
Process:
I started off by cropping the background image to 8.5×11. I
selected the conductor and moved him to the background
image, then I added a mask. With black paint and a 100%
opacity, soft-edged brush, I painted away the hard image edges.
With a larger black brush at 30% opacity and 30% flow, I
blended the image into the background, so it looks like he is
melting into the secene. I repeated the process with the train
ticket, but I did not lasso the ticket first. I just dragged the
entire image to the background image and started masking it
until it was a gradual blend. I finally added some type with two
contrasting fonts and I added a layer style (soft, black shadow)
to make the text more legible.
Description:
Black & White promotional flier to promote a graduate
leadership conference.
Date:
1/12/2013
Course/Instructor:
Comm 130 Section 05
Eric Lybbert
Program(s)/Tools:
Adobe InDesign
Objectives:
Apply the design principles and use appropriate typography.
Incorporate basic InDesign skills to improve basic flier layout.
Create a project folder with image, logo and InDesign
document to keep links intact.
Process:
I first created some sketches of my layout. Then I used my
sketch as a guide to create this layout in Adobe InDesign. I used
gray boxes for repetition and contrast. I also emphasized one
word in my title for more contrast, and to create a good focal
point. I left white space and kept my body copy small. I was
given the image, logo, and content for this flier.
GraduateL E A D E R S H I P C O N F E R E N C E
Obis venit quaerumquas nobisti dipsanto quatibus eleniet est,
qui odisciunt que que laccuptam imaxim ipsanderro blam
nusam qui resequid utes ut repero inctotation
Obis venit quaerumquas nobisti dipsanto quatibus eleniet est,
qui odisciunt que que laccuptam imaxim ipsanderro blam
nusam qui resequid utes ut repero inctotation
Obis venit quaerumquas nobisti dipsanto quatibus eleniet est,
qui odisciunt que que laccuptam imaxim ipsanderro blam
nusam qui resequid utes ut repero inctotation
Save $50 on Early Bird Registration
Learn how to land your dream job
Register now: www.vouant.com/register
Sat. May 15
8:00am - 5:00pm
BYU-I Center
$20 ENTRANCE
Network with industry leaders
Description:
Three logo variations for the same company.
Date:
2/23/13
Course/Instructor:
Comm 130 Section 05
Eric Lybbert
Program(s)/Tools:
Adobe Illustrator
Objectives:
Create a variety of logos to fit a company or personal image.
Use the basic tools of Illustrator.
Process:
This was really fun to create a logo in Illustrator. I used the
ellipse tool to create the basic shape of the tomato. I then used
the direct select tool to manipulate some of the curves. This
gave the shape a more tomato look. I then used the pen tool
to make the stem and leaves. Most of the other elements are
just typography. I made sure to choose fonts from contrasting
categories to capitalize on the contrast. I also tried getting some
more contrast by changing the sizes of the words.
Tom Tom Juice
Tom Tom
TOM
UICE
Description:
A two sided (duplex) folding brochure.
Date:
3/30/13
Course/Instructor:
Comm 130 Section 05
Eric Lybbert
Program(s)/Tools:
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Objectives:
Set up and align a two-sided, folded document.
Learn how to wrap text around an image.
Use paragraph styles in InDesign.
Process:
I set up the gateway fold in Adobe InDesign. I split my layout
into four sections with the concept that the two outer sections
would be the flaps of the brochure and the two middle sections
would be the ‘body’ of the brochure.
I used black bars throughout the brochure to create repetition
and flow. I deliberately chose animal photos that showed green
foliage in the background to create contrast against the pink
and a thematic element to unite all the photos.
For the image of the flamingo I used the ‘quick selection tool’
in Adobe Photoshop to remove the background of the image.
I then used the ‘refine mask’ dialogue box to smooth, feather,
shift edge and apply contrast to the outline of the flamingo.
The changes I made in the ‘refine mask’ dialogue box made
a softer image that didn’t look so sharp and cutout against
the brochure’s background. I then ‘placed’ the flamingo into
InDesign where I used the ‘text wrap’ option to wrap my text
around the ‘alpha channel’ of the image.
Description:
A color full-bleed event ad to promote a fundraiser using only
Microsoft Word and a scanner.
Date:
2/2/13
Course/Instructor:
Comm 130 Section 05
Eric Lybbert
Program(s)/Tools:
Microsoft Word
Epson Scanner
PDF2JPG.net (PDF converter)
Objectives:
Find, scan and import a high-quality image.
Create a full-bleed design
Use text boxes for layout in Word.
Insert and edit images in Word.
Process:
I scanned the plant image, and then sized it in Microsoft Word.
The image had some texture and I wanted that effect. I also
scanned a packet of seeds. Then I added green boxes with
various opacities to match the green in the seed packet. This
helped satisfy repetition and organize things. I chose a slab serif
title font and used it sparingly, because it was a little grungy.
Then I contrastetd it with a Sans Serif for copy. I was surprised
at how much I could do with the hidden design features of
Description:
A personally taken photograph that has been edited/formatted
using Photoshop.
Date:
2/6/13
Course/Instructor:
Comm 130 Section 05
Eric Lybbert
Program(s)/Tools:
Canon PowerShot Camera
Adobe Photoshop
Objectives:
Learn basic photography skills.
Use a digital camera to take a quality image, then download it.
Size and crop the image.
Adjust image brightness, contrast, hue and saturation levels.
Use a selection tool to isolate a portion of the image.
Desaturate the selected portion of the image.
Use a filter or colorize a portion of the image.
Process:
I took this picture using my little Canon PowerShot camera.
Even though it was a point and shoot camera I was able to
take this nice shot. I then took my image into Photoshop and
cropped it to a 6×6 inch square. I then selected the background
using the quick selection tools, and applied the gaussian blur
filter. I finally desaturated the the background color.
Description:
A web page designed to showcase a personally created logo.
Date:
3/16/13
Course/Instructor:
Comm 130 Section 05
Eric Lybbert
Program(s)/Tools:
TextWrangler
Adobe Photoshop
Objectives:
Size and optimize an original logo as a .png for a web page.
Write content to describe the process of creating your logo and
how it appeals to a target audience.
Design a web page using HTML to display a logo and content.
Acquire a working knowledge of HTML and basic
understanding of CSS.
Identify hex colors for web design.
Compress multiple files in a zipped folder to attach as one file.
Process:
I created this web page using only TextWrangler. After I
marked up all my content and inserted my image, I attached a
pre-made CSS document to my HTML. I then used the colors
from my logo as the colors for my web page. I found these
colors by opening Photoshop and using the eyedropper tool.
I also changed my fonts to Times New Roman and Verdana. I
declared some backup fonts just in case the viewer’s browser
didn’t have these fonts. I also used padding around the logo and
text so that they would not be too close to the edge of the web
page. This was one of the most challenging parts of working
with CSS.
Portfolio

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Portfolio

  • 2. Jake Spencer: 23 W. 1St N. Rexburg, ID 83440 208.456.5678 jakespencer@gmail.com
  • 4. Description: Matching letterhead and business card designed using a personally created logo. Date: 3/2/13 Course/Instructor: Comm 130 Section 05 Eric Lybbert Program(s)/Tools: Adobe InDesign Objectives: Create a new logo to fit a company or personal image. Design consistent layouts for a business card and letterhead. Use the basic tools of Illustrator & InDesign. Process: I used the rectangle tool to create the front and back outline of my business card. I then copied/pasted the logo and contact information onto this page. I kept the logo and contact information about the same size as the information on the letterhead. I made sure that no important information came any closer than 1/8″ from the edges. I also brought the dashed line into the business card to help unify the stationery pieces. Finally, I a enlarged the brief case and put half of it on the back of the business card.
  • 5. e vidi n c o r e videncei n c o r p o r a t e d Jake Spencer 208.492.4565 jdoe@evidence.com 73 West Tommy St. Bremerton WA 98350
  • 6. Description: Matching letterhead and business card designed using a personally created logo. Date: 3/2/13 Course/Instructor: Comm 130 Section 05 Eric Lybbert Program(s)/Tools: Adobe Illustrator Adobe InDesign Objectives: Create a new logo to fit a company or personal image. Design consistent layouts for a business card and letterhead. Use the basic tools of Illustrator & InDesign. Process: I positioned the placed logo in the top right corner of my letterhead. I made sure to keep it at least .5″ away from the edges. I then typed my contact information into a text box and positioned it on the right hand side of the letterhead. I made my name 12pt font to contrast with the 8pt contact information. I added in a couple dashed lines to unify the information and to get some repetition. I also added a large black and white version of the brief case as a watermark. I kept the opacity to about 3%.
  • 7. e videncei n c o r p o r a t e d Jake Spencer 208.492.4565 jdoe@evidence.com 73 West Tommy St. Bremerton WA 98350
  • 8. Description: An insperational montage made by the blending of two or more images, and the use of typography. Date: 2/12/13 Course/Instructor: Comm 130 Section 05 Eric Lybbert Program(s)/Tools: Adobe Photoshop Objectives: Learn to manage Photoshop layers. Learn to blend images together smoothly, using masks. Use filters. Apply appropriate typography. Process: I started off by cropping the background image to 8.5×11. I selected the conductor and moved him to the background image, then I added a mask. With black paint and a 100% opacity, soft-edged brush, I painted away the hard image edges. With a larger black brush at 30% opacity and 30% flow, I blended the image into the background, so it looks like he is melting into the secene. I repeated the process with the train ticket, but I did not lasso the ticket first. I just dragged the entire image to the background image and started masking it until it was a gradual blend. I finally added some type with two contrasting fonts and I added a layer style (soft, black shadow) to make the text more legible.
  • 9.
  • 10. Description: Black & White promotional flier to promote a graduate leadership conference. Date: 1/12/2013 Course/Instructor: Comm 130 Section 05 Eric Lybbert Program(s)/Tools: Adobe InDesign Objectives: Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic flier layout. Create a project folder with image, logo and InDesign document to keep links intact. Process: I first created some sketches of my layout. Then I used my sketch as a guide to create this layout in Adobe InDesign. I used gray boxes for repetition and contrast. I also emphasized one word in my title for more contrast, and to create a good focal point. I left white space and kept my body copy small. I was given the image, logo, and content for this flier.
  • 11. GraduateL E A D E R S H I P C O N F E R E N C E Obis venit quaerumquas nobisti dipsanto quatibus eleniet est, qui odisciunt que que laccuptam imaxim ipsanderro blam nusam qui resequid utes ut repero inctotation Obis venit quaerumquas nobisti dipsanto quatibus eleniet est, qui odisciunt que que laccuptam imaxim ipsanderro blam nusam qui resequid utes ut repero inctotation Obis venit quaerumquas nobisti dipsanto quatibus eleniet est, qui odisciunt que que laccuptam imaxim ipsanderro blam nusam qui resequid utes ut repero inctotation Save $50 on Early Bird Registration Learn how to land your dream job Register now: www.vouant.com/register Sat. May 15 8:00am - 5:00pm BYU-I Center $20 ENTRANCE Network with industry leaders
  • 12. Description: Three logo variations for the same company. Date: 2/23/13 Course/Instructor: Comm 130 Section 05 Eric Lybbert Program(s)/Tools: Adobe Illustrator Objectives: Create a variety of logos to fit a company or personal image. Use the basic tools of Illustrator. Process: This was really fun to create a logo in Illustrator. I used the ellipse tool to create the basic shape of the tomato. I then used the direct select tool to manipulate some of the curves. This gave the shape a more tomato look. I then used the pen tool to make the stem and leaves. Most of the other elements are just typography. I made sure to choose fonts from contrasting categories to capitalize on the contrast. I also tried getting some more contrast by changing the sizes of the words.
  • 13. Tom Tom Juice Tom Tom TOM UICE
  • 14. Description: A two sided (duplex) folding brochure. Date: 3/30/13 Course/Instructor: Comm 130 Section 05 Eric Lybbert Program(s)/Tools: Adobe InDesign Adobe Illustrator Adobe Photoshop Objectives: Set up and align a two-sided, folded document. Learn how to wrap text around an image. Use paragraph styles in InDesign. Process: I set up the gateway fold in Adobe InDesign. I split my layout into four sections with the concept that the two outer sections would be the flaps of the brochure and the two middle sections would be the ‘body’ of the brochure. I used black bars throughout the brochure to create repetition and flow. I deliberately chose animal photos that showed green foliage in the background to create contrast against the pink and a thematic element to unite all the photos. For the image of the flamingo I used the ‘quick selection tool’ in Adobe Photoshop to remove the background of the image. I then used the ‘refine mask’ dialogue box to smooth, feather, shift edge and apply contrast to the outline of the flamingo. The changes I made in the ‘refine mask’ dialogue box made a softer image that didn’t look so sharp and cutout against the brochure’s background. I then ‘placed’ the flamingo into InDesign where I used the ‘text wrap’ option to wrap my text around the ‘alpha channel’ of the image.
  • 15.
  • 16. Description: A color full-bleed event ad to promote a fundraiser using only Microsoft Word and a scanner. Date: 2/2/13 Course/Instructor: Comm 130 Section 05 Eric Lybbert Program(s)/Tools: Microsoft Word Epson Scanner PDF2JPG.net (PDF converter) Objectives: Find, scan and import a high-quality image. Create a full-bleed design Use text boxes for layout in Word. Insert and edit images in Word. Process: I scanned the plant image, and then sized it in Microsoft Word. The image had some texture and I wanted that effect. I also scanned a packet of seeds. Then I added green boxes with various opacities to match the green in the seed packet. This helped satisfy repetition and organize things. I chose a slab serif title font and used it sparingly, because it was a little grungy. Then I contrastetd it with a Sans Serif for copy. I was surprised at how much I could do with the hidden design features of
  • 17.
  • 18. Description: A personally taken photograph that has been edited/formatted using Photoshop. Date: 2/6/13 Course/Instructor: Comm 130 Section 05 Eric Lybbert Program(s)/Tools: Canon PowerShot Camera Adobe Photoshop Objectives: Learn basic photography skills. Use a digital camera to take a quality image, then download it. Size and crop the image. Adjust image brightness, contrast, hue and saturation levels. Use a selection tool to isolate a portion of the image. Desaturate the selected portion of the image. Use a filter or colorize a portion of the image. Process: I took this picture using my little Canon PowerShot camera. Even though it was a point and shoot camera I was able to take this nice shot. I then took my image into Photoshop and cropped it to a 6×6 inch square. I then selected the background using the quick selection tools, and applied the gaussian blur filter. I finally desaturated the the background color.
  • 19.
  • 20. Description: A web page designed to showcase a personally created logo. Date: 3/16/13 Course/Instructor: Comm 130 Section 05 Eric Lybbert Program(s)/Tools: TextWrangler Adobe Photoshop Objectives: Size and optimize an original logo as a .png for a web page. Write content to describe the process of creating your logo and how it appeals to a target audience. Design a web page using HTML to display a logo and content. Acquire a working knowledge of HTML and basic understanding of CSS. Identify hex colors for web design. Compress multiple files in a zipped folder to attach as one file. Process: I created this web page using only TextWrangler. After I marked up all my content and inserted my image, I attached a pre-made CSS document to my HTML. I then used the colors from my logo as the colors for my web page. I found these colors by opening Photoshop and using the eyedropper tool. I also changed my fonts to Times New Roman and Verdana. I declared some backup fonts just in case the viewer’s browser didn’t have these fonts. I also used padding around the logo and text so that they would not be too close to the edge of the web page. This was one of the most challenging parts of working with CSS.