SlideShare a Scribd company logo
What you will learn in this Section ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Sunil Mehrotra
Industry Analysis Why are some industries more profitable than others? Fortune's ranking of Industries by profits
Industry Analysis: Porter's Insight © Sunil Mehrotra The incumbent firms Substitutes ,[object Object],[object Object],[object Object],[object Object],[object Object],Suppliers Customers New entrant
Porter's 5 Forces  impact on profitability The incumbent firms Competitive rivalry Suppliers Bargaining power  of Suppliers Customers Bargaining power of New entrant Threat of  New Entrants Substitutes Threat from Substitutes
Root causes that put pressure on industry profitability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Better prices Better performance Similar functionality Many small players High cost to exit Undifferentiated products compete on price Low brand loyalty Low switching costs Slow/no growth market www.themanager.org © Sunil Mehrotra Low barriers to entry The incumbent firms Competitive rivalry Suppliers Bargaining power  of Suppliers Substitutes Threat from Substitutes Customers Bargaining power of New entrant Threat of  New Entrants
Impact on Profitability Competitive Intensity Bargaining power of Suppliers Bargaining power of Customers Threat of New Entrants Threat from Substitutes High Low Moderate Profits © Sunil Mehrotra Threat/Power Discount Stores Tobacco Industry
Porter's 5 Forces  impact on profitability Suppliers Bargaining power  of Suppliers Customers Bargaining power of New entrant Threat of  New Entrants Substitutes Threat from Substitutes The incumbent firms Competitive rivalry
Competitive Intensity impacts Industry profitability  Monopoly Single Firm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],High Low Industry Profitability © Sunil Mehrotra Adapted from: Saloner, Shepard, & Podolny:  Strategic Management , Wiley and Sons, 2001 Utilities Computer OS Automobiles Commercial Aircrafts Clothing Stores Gas Stations Commodities 1000-1800 http://www.usdoj.gov/atr/public/testimony/hhi.htm HHI
Strategies for minimizing the power of competitive forces Threat of  New Entrants Adapted from :  www.themanager.org Reducing competitive rivalry within Differentiate your product Avoid price competition Reduce industry over capacity Focus on different customer segments New entrant Suppliers Bargaining power  of Suppliers The incumbent firms Competitive rivalry Substitutes Threat from Substitutes Customers Bargaining power of
Product Differentiation minimizes competitive intensity ,[object Object],[object Object],[object Object],[object Object],Adapted from :  http://en.wikipedia.org/wiki/Perceptual_mapping
Perceptual Map for Travel Agency Industry Online self-service In person, concierge service Extreme Adventure Guided tours
Perceptual Map of the Auto Industry Prestige Basic Sporty Conservative
Perceptual Map Example: Contemporary Classic Expensive Discount Zara   Nina Tooley, April 2008 MBA, Graziadio School of Business and Management Pepperdine University
Perceptual Map Example: Contemporary Classic Mature Young Zara   Nina Tooley, April 2008 MBA, Graziadio School of Business and Management Pepperdine University
Perceptual Map of the Beer Market Premium Adapted from :  Prof. Ganesh Iyer, UC Berkeley Popular with Men Heavy Special Occasions Dining Out Popular with Women Light Pale Color On a Budget Good Value Blue Collar Full Bodied Premium Budget Light Heavy Meister Brau Stroh’s Beck’s Heineken Old Milwaukee Miller Coors Michelob Miller Lite Coors Light Old Milwaukee Light Budweiser Less Filling
Perceptual Map of 2000 Presidential Candidates Colin Powell John McCain George W. Bush Alan Keyes Pat Buchanan Steve Forbes Donald Trump Elizabeth Dole Jesse Jackson Bill Bradley Al Gore Leader Opportunistic Religious Conservative Source: 12Americans.com, 2000 www.populus.com Traditional Liberal Republican Democrat Independent
 
 
Porter’s 5 Forces  Differentiation as a strategy Competitive Intensity Bargaining power of Suppliers Bargaining power of Customers Threat of New Entrants Threat from Substitutes Differentiation Brand loyalty to keep customers from switching Better able to pass on supplier price increases to customers Fewer alternatives available to switch to Customer loyalty can deter new entrants Customers less willing to accept substitutes www.studymarketing.org Example:
Differentiation is occupying a unique space in the customer's mind
Strategies for minimizing the power of competitive forces Threat of  New Entrants Adapted from :  www.themanager.org Reducing the threat of New Entrants Increasing minimum efficient scales of operations Creating brand image/loyalty Protection of intellectual property Alliances with linked products/services Tie up with suppliers Tie up with distributors Retaliation tactics Cut out intermediaries Reducing threat of substitutes Increase switching costs Form alliances Enter substitute market  Accentuate differences Reducing competitive rivalry within Differentiate your product Avoid price competition Reduce industry over capacity Focus on different customer segments Reducing the Bargaining Power of Suppliers Partnering Supply Chain Management Increase mutual dependency Build knowledge of supplier costs/methods Take-over supplier Reducing the Bargaining Power of Customers Partnering Increase loyalty Increase incentives and value added Increase switching costs Cut out intermediaries New entrant Suppliers Bargaining power  of Suppliers The incumbent firms Competitive rivalry Substitutes Threat from Substitutes Customers Bargaining power of
Porter's 5 Forces  impact on profitability Suppliers Bargaining power  of Suppliers Customers Bargaining power of New entrant Threat of  New Entrants Substitutes Threat from Substitutes The incumbent firms Competitive rivalry
Nappies 14-16? Porter's 5 forces insight -I ntensity of competition amongst incumbents -Bargaining power of suppliers and buyers - Threat from substitutes and new entrants Spectrum of competition-monopoly to perfect competition -Herfindahl-Hirschman index measure of intensity -strategies for minimizing intensity of competition Product and brand differentiation is a key strategy -Perceptual mapping technique -Using perceptual maps for positioning products and brands
Mnemonic 6
Mnemonic 7 Adapted from :  http://en.wikipedia.org/wiki/Perceptual_mapping

More Related Content

What's hot

Principles of marketing (Product)
Principles of marketing (Product)Principles of marketing (Product)
Principles of marketing (Product)
Nirajan Silwal
 
Strategic brand management by kevin lane keller
Strategic brand management by kevin lane kellerStrategic brand management by kevin lane keller
Strategic brand management by kevin lane keller
Mirza Md. Ileush
 
7. MEASURING BRANDS AND THEIR PERFORMANCE
7. MEASURING BRANDS AND THEIR PERFORMANCE7. MEASURING BRANDS AND THEIR PERFORMANCE
7. MEASURING BRANDS AND THEIR PERFORMANCE
Mohammad Ghazizadeh
 
Kotler dealing with competition
Kotler dealing with competitionKotler dealing with competition
Kotler dealing with competition
noelenthns
 
105581 0135053048 ppt
105581 0135053048 ppt105581 0135053048 ppt
105581 0135053048 ppt
ftsutton
 
Chapter6consumer perception-091011084921-phpapp01
Chapter6consumer perception-091011084921-phpapp01Chapter6consumer perception-091011084921-phpapp01
Chapter6consumer perception-091011084921-phpapp01
yaswanth_ts
 
Schiffman cb10 ppt_04
Schiffman cb10 ppt_04Schiffman cb10 ppt_04
Schiffman cb10 ppt_04
ftsutton
 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer Behavior
Sumit Pradhan
 
Chapter 8 product, service, and brands (building customer value)
Chapter 8   product, service, and brands (building customer value)Chapter 8   product, service, and brands (building customer value)
Chapter 8 product, service, and brands (building customer value)
Lance Üü
 
Consumer behavior ch4 personality, self image, and life style moghimi
Consumer behavior ch4 personality, self image, and life style moghimiConsumer behavior ch4 personality, self image, and life style moghimi
Consumer behavior ch4 personality, self image, and life style moghimi
Bahman Moghimi
 
Customer driven marketing strategy
Customer driven marketing strategyCustomer driven marketing strategy
Customer driven marketing strategy
Ph.D (c) Turan Suleymanov
 
Brand leveraging
Brand leveragingBrand leveraging
Differentiation strategy
Differentiation strategyDifferentiation strategy
Differentiation strategy
mounika katagouni
 
Schiffman cb10 ppt_05
Schiffman cb10 ppt_05Schiffman cb10 ppt_05
Schiffman cb10 ppt_05
ftsutton
 
Chapter 5
Chapter 5Chapter 5
Chapter 5
gabbsy
 
07 Governmental Influence on Trade
07 Governmental Influence on Trade07 Governmental Influence on Trade
07 Governmental Influence on Trade
Brent Weeks
 
Chapter 5- Brand management: Designing marketing programs to build brand equity
Chapter 5- Brand management: Designing marketing programs to build brand equityChapter 5- Brand management: Designing marketing programs to build brand equity
Chapter 5- Brand management: Designing marketing programs to build brand equity
Phat Ngoc NGUYEN
 
Identifying Market Segments and Targets / Marketing Management By Kotler K...
  Identifying Market Segments and  Targets / Marketing Management By Kotler K...  Identifying Market Segments and  Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...
Choudhry Asad
 
Brand Identity
Brand IdentityBrand Identity
Brand Identity
Vedika Tripathi
 
Chapter 1 brands and brand management
Chapter 1   brands and brand managementChapter 1   brands and brand management
Chapter 1 brands and brand management
gabbsy
 

What's hot (20)

Principles of marketing (Product)
Principles of marketing (Product)Principles of marketing (Product)
Principles of marketing (Product)
 
Strategic brand management by kevin lane keller
Strategic brand management by kevin lane kellerStrategic brand management by kevin lane keller
Strategic brand management by kevin lane keller
 
7. MEASURING BRANDS AND THEIR PERFORMANCE
7. MEASURING BRANDS AND THEIR PERFORMANCE7. MEASURING BRANDS AND THEIR PERFORMANCE
7. MEASURING BRANDS AND THEIR PERFORMANCE
 
Kotler dealing with competition
Kotler dealing with competitionKotler dealing with competition
Kotler dealing with competition
 
105581 0135053048 ppt
105581 0135053048 ppt105581 0135053048 ppt
105581 0135053048 ppt
 
Chapter6consumer perception-091011084921-phpapp01
Chapter6consumer perception-091011084921-phpapp01Chapter6consumer perception-091011084921-phpapp01
Chapter6consumer perception-091011084921-phpapp01
 
Schiffman cb10 ppt_04
Schiffman cb10 ppt_04Schiffman cb10 ppt_04
Schiffman cb10 ppt_04
 
Analyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer BehaviorAnalyzing Consumer Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer Behavior
 
Chapter 8 product, service, and brands (building customer value)
Chapter 8   product, service, and brands (building customer value)Chapter 8   product, service, and brands (building customer value)
Chapter 8 product, service, and brands (building customer value)
 
Consumer behavior ch4 personality, self image, and life style moghimi
Consumer behavior ch4 personality, self image, and life style moghimiConsumer behavior ch4 personality, self image, and life style moghimi
Consumer behavior ch4 personality, self image, and life style moghimi
 
Customer driven marketing strategy
Customer driven marketing strategyCustomer driven marketing strategy
Customer driven marketing strategy
 
Brand leveraging
Brand leveragingBrand leveraging
Brand leveraging
 
Differentiation strategy
Differentiation strategyDifferentiation strategy
Differentiation strategy
 
Schiffman cb10 ppt_05
Schiffman cb10 ppt_05Schiffman cb10 ppt_05
Schiffman cb10 ppt_05
 
Chapter 5
Chapter 5Chapter 5
Chapter 5
 
07 Governmental Influence on Trade
07 Governmental Influence on Trade07 Governmental Influence on Trade
07 Governmental Influence on Trade
 
Chapter 5- Brand management: Designing marketing programs to build brand equity
Chapter 5- Brand management: Designing marketing programs to build brand equityChapter 5- Brand management: Designing marketing programs to build brand equity
Chapter 5- Brand management: Designing marketing programs to build brand equity
 
Identifying Market Segments and Targets / Marketing Management By Kotler K...
  Identifying Market Segments and  Targets / Marketing Management By Kotler K...  Identifying Market Segments and  Targets / Marketing Management By Kotler K...
Identifying Market Segments and Targets / Marketing Management By Kotler K...
 
Brand Identity
Brand IdentityBrand Identity
Brand Identity
 
Chapter 1 brands and brand management
Chapter 1   brands and brand managementChapter 1   brands and brand management
Chapter 1 brands and brand management
 

Viewers also liked

Zara perceptual map
Zara perceptual mapZara perceptual map
Zara perceptual map
reohorn123
 
What Is Strategy Recap
What Is Strategy RecapWhat Is Strategy Recap
What Is Strategy Recap
smehro
 
La Stratégie Marketing de Mercedes-Benz
La Stratégie Marketing de Mercedes-BenzLa Stratégie Marketing de Mercedes-Benz
La Stratégie Marketing de Mercedes-Benz
Walid Aitisha
 
Le positionnement - Cours de Strategies 2009
Le positionnement - Cours de Strategies 2009Le positionnement - Cours de Strategies 2009
Le positionnement - Cours de Strategies 2009
Bruno M. Wattenbergh
 
Chapitre 3 Le marketing-mix - BB1 - Connaissance Créative
Chapitre 3 Le marketing-mix - BB1 - Connaissance CréativeChapitre 3 Le marketing-mix - BB1 - Connaissance Créative
Chapitre 3 Le marketing-mix - BB1 - Connaissance Créative
Connaissance Créative
 
Dossier zara 30mars2012
Dossier zara 30mars2012Dossier zara 30mars2012
Dossier zara 30mars2012hananati01
 
segmentation -ciblage-positionnement
segmentation -ciblage-positionnement segmentation -ciblage-positionnement
segmentation -ciblage-positionnement
BOUJDI ZOUHEIR
 
Mercedes Benz market
Mercedes Benz marketMercedes Benz market
Mercedes Benz market
Ahsan Zafeer
 
Présentation Marketing : Positionnement, Ciblage et Segmentation
Présentation Marketing : Positionnement, Ciblage et SegmentationPrésentation Marketing : Positionnement, Ciblage et Segmentation
Présentation Marketing : Positionnement, Ciblage et SegmentationKrea Sales CPM - P&G
 
Mercedes benz marketing (stp)
Mercedes benz marketing  (stp)Mercedes benz marketing  (stp)
Mercedes benz marketing (stp)
Vikram Gujral
 
Stratégie de Zara
Stratégie de ZaraStratégie de Zara
Stratégie de Zara
Rachid Ouskou
 
Mercedes benz Presentation
Mercedes benz PresentationMercedes benz Presentation
Mercedes benz Presentation
Mohammad Fahad
 
Zara case study
Zara case studyZara case study
Zara case study
ideje
 
Case study Zara
Case study Zara Case study Zara
Case study Zara
Riitu Jhamb
 

Viewers also liked (14)

Zara perceptual map
Zara perceptual mapZara perceptual map
Zara perceptual map
 
What Is Strategy Recap
What Is Strategy RecapWhat Is Strategy Recap
What Is Strategy Recap
 
La Stratégie Marketing de Mercedes-Benz
La Stratégie Marketing de Mercedes-BenzLa Stratégie Marketing de Mercedes-Benz
La Stratégie Marketing de Mercedes-Benz
 
Le positionnement - Cours de Strategies 2009
Le positionnement - Cours de Strategies 2009Le positionnement - Cours de Strategies 2009
Le positionnement - Cours de Strategies 2009
 
Chapitre 3 Le marketing-mix - BB1 - Connaissance Créative
Chapitre 3 Le marketing-mix - BB1 - Connaissance CréativeChapitre 3 Le marketing-mix - BB1 - Connaissance Créative
Chapitre 3 Le marketing-mix - BB1 - Connaissance Créative
 
Dossier zara 30mars2012
Dossier zara 30mars2012Dossier zara 30mars2012
Dossier zara 30mars2012
 
segmentation -ciblage-positionnement
segmentation -ciblage-positionnement segmentation -ciblage-positionnement
segmentation -ciblage-positionnement
 
Mercedes Benz market
Mercedes Benz marketMercedes Benz market
Mercedes Benz market
 
Présentation Marketing : Positionnement, Ciblage et Segmentation
Présentation Marketing : Positionnement, Ciblage et SegmentationPrésentation Marketing : Positionnement, Ciblage et Segmentation
Présentation Marketing : Positionnement, Ciblage et Segmentation
 
Mercedes benz marketing (stp)
Mercedes benz marketing  (stp)Mercedes benz marketing  (stp)
Mercedes benz marketing (stp)
 
Stratégie de Zara
Stratégie de ZaraStratégie de Zara
Stratégie de Zara
 
Mercedes benz Presentation
Mercedes benz PresentationMercedes benz Presentation
Mercedes benz Presentation
 
Zara case study
Zara case studyZara case study
Zara case study
 
Case study Zara
Case study Zara Case study Zara
Case study Zara
 

Similar to Porters 5 Forces And Mapping

Topic2 Str Analysis
Topic2 Str AnalysisTopic2 Str Analysis
Topic2 Str Analysis
guest8fdbdd
 
Situation analysis
Situation analysisSituation analysis
Situation analysis
TeshomeSirany
 
porter Five force analysis
porter Five force analysisporter Five force analysis
porter Five force analysis
Manish Chaurasia
 
Marketing Management - Porter's Five Forces
Marketing Management - Porter's Five ForcesMarketing Management - Porter's Five Forces
Marketing Management - Porter's Five Forces
Sarosh Gul
 
Porter 5 forces
Porter 5 forcesPorter 5 forces
Porter 5 forces
Vikas Saini
 
Porter's five forces model marketing
Porter's five forces model marketingPorter's five forces model marketing
Porter's five forces model marketing
Hpm India
 
Porters 5 forces model
Porters 5 forces modelPorters 5 forces model
Porters 5 forces model
Phan Cong
 
Porters Five Forces
Porters Five ForcesPorters Five Forces
Porters Five Forces
PROF. EMMANUEL DOTONG
 
Porter's 5 forces
Porter's 5 forcesPorter's 5 forces
Porter's 5 forces
chandramana
 
Porters 5 force & aaker brand equity model
Porters 5 force & aaker brand equity modelPorters 5 force & aaker brand equity model
Porters 5 force & aaker brand equity model
Harshal Verma
 
Porters 5 force & aaker brand equity model
Porters 5 force & aaker brand equity modelPorters 5 force & aaker brand equity model
Porters 5 force & aaker brand equity model
Harshal Verma
 
Ch02a
Ch02aCh02a
Ch02a
FNian
 
Conducting a feasibility study and crafting a business
Conducting a feasibility study and crafting a businessConducting a feasibility study and crafting a business
Conducting a feasibility study and crafting a business
Omar El Hagar
 
Porter five forces of strategic analysis
Porter five forces of strategic analysisPorter five forces of strategic analysis
Porter five forces of strategic analysis
NARENDRA KUMAR
 
Strategic Modeling And Business Analysis
Strategic  Modeling And Business AnalysisStrategic  Modeling And Business Analysis
Strategic Modeling And Business Analysis
Desirasta
 
Porter model
Porter modelPorter model
Porter model
Aarush Verma
 
Competitive business environment ppt
Competitive  business environment ppt Competitive  business environment ppt
Competitive business environment ppt
Shlok Kumar
 
How competitive forces shape strategy?
How competitive forces shape strategy?How competitive forces shape strategy?
How competitive forces shape strategy?
Ashish Verma
 
Slides competition
Slides   competitionSlides   competition
Slides competition
john aza
 
Porter’s 5 Forces Model- a brief overview
Porter’s 5 Forces Model- a brief overviewPorter’s 5 Forces Model- a brief overview
Porter’s 5 Forces Model- a brief overview
Brainware University
 

Similar to Porters 5 Forces And Mapping (20)

Topic2 Str Analysis
Topic2 Str AnalysisTopic2 Str Analysis
Topic2 Str Analysis
 
Situation analysis
Situation analysisSituation analysis
Situation analysis
 
porter Five force analysis
porter Five force analysisporter Five force analysis
porter Five force analysis
 
Marketing Management - Porter's Five Forces
Marketing Management - Porter's Five ForcesMarketing Management - Porter's Five Forces
Marketing Management - Porter's Five Forces
 
Porter 5 forces
Porter 5 forcesPorter 5 forces
Porter 5 forces
 
Porter's five forces model marketing
Porter's five forces model marketingPorter's five forces model marketing
Porter's five forces model marketing
 
Porters 5 forces model
Porters 5 forces modelPorters 5 forces model
Porters 5 forces model
 
Porters Five Forces
Porters Five ForcesPorters Five Forces
Porters Five Forces
 
Porter's 5 forces
Porter's 5 forcesPorter's 5 forces
Porter's 5 forces
 
Porters 5 force & aaker brand equity model
Porters 5 force & aaker brand equity modelPorters 5 force & aaker brand equity model
Porters 5 force & aaker brand equity model
 
Porters 5 force & aaker brand equity model
Porters 5 force & aaker brand equity modelPorters 5 force & aaker brand equity model
Porters 5 force & aaker brand equity model
 
Ch02a
Ch02aCh02a
Ch02a
 
Conducting a feasibility study and crafting a business
Conducting a feasibility study and crafting a businessConducting a feasibility study and crafting a business
Conducting a feasibility study and crafting a business
 
Porter five forces of strategic analysis
Porter five forces of strategic analysisPorter five forces of strategic analysis
Porter five forces of strategic analysis
 
Strategic Modeling And Business Analysis
Strategic  Modeling And Business AnalysisStrategic  Modeling And Business Analysis
Strategic Modeling And Business Analysis
 
Porter model
Porter modelPorter model
Porter model
 
Competitive business environment ppt
Competitive  business environment ppt Competitive  business environment ppt
Competitive business environment ppt
 
How competitive forces shape strategy?
How competitive forces shape strategy?How competitive forces shape strategy?
How competitive forces shape strategy?
 
Slides competition
Slides   competitionSlides   competition
Slides competition
 
Porter’s 5 Forces Model- a brief overview
Porter’s 5 Forces Model- a brief overviewPorter’s 5 Forces Model- a brief overview
Porter’s 5 Forces Model- a brief overview
 

More from smehro

Ww Presentation
Ww PresentationWw Presentation
Ww Presentation
smehro
 
Philips Vs Matsushita Scm
Philips Vs Matsushita ScmPhilips Vs Matsushita Scm
Philips Vs Matsushita Scm
smehro
 
3 Do Case Analysis
3 Do Case Analysis3 Do Case Analysis
3 Do Case Analysis
smehro
 
3 Do3
3 Do33 Do3
3 Do3
smehro
 
3 Do
3 Do3 Do
3 Do
smehro
 
3 Do Case Study
3 Do Case Study3 Do Case Study
3 Do Case Study
smehro
 
Aligning Arc And Strategy
Aligning Arc And StrategyAligning Arc And Strategy
Aligning Arc And Strategy
smehro
 
Framework
FrameworkFramework
Frameworksmehro
 
Network Effects And Dsir
Network Effects And DsirNetwork Effects And Dsir
Network Effects And Dsir
smehro
 
Disposable Diaper Case
Disposable Diaper CaseDisposable Diaper Case
Disposable Diaper Case
smehro
 
Midterm
MidtermMidterm
Midterm
smehro
 
High Speed Rail
High Speed RailHigh Speed Rail
High Speed Rail
smehro
 
Incumbency Advantages
Incumbency AdvantagesIncumbency Advantages
Incumbency Advantages
smehro
 
Positioning Perceptual Maps1 (1)
Positioning Perceptual Maps1 (1)Positioning Perceptual Maps1 (1)
Positioning Perceptual Maps1 (1)
smehro
 
Best Of Value Creating Actitivities
Best Of Value Creating ActitivitiesBest Of Value Creating Actitivities
Best Of Value Creating Actitivities
smehro
 
Progressive Corp..Ashky
Progressive Corp..AshkyProgressive Corp..Ashky
Progressive Corp..Ashky
smehro
 
Progressive Case Study.Scm
Progressive Case Study.ScmProgressive Case Study.Scm
Progressive Case Study.Scm
smehro
 
Huge And Smart Progressive Case
Huge And Smart   Progressive CaseHuge And Smart   Progressive Case
Huge And Smart Progressive Case
smehro
 
Progressive Corporation.Sssg
Progressive Corporation.SssgProgressive Corporation.Sssg
Progressive Corporation.Sssg
smehro
 
Progressive Corporation (1984 93) Team Asian Invasion
Progressive Corporation (1984 93)   Team Asian InvasionProgressive Corporation (1984 93)   Team Asian Invasion
Progressive Corporation (1984 93) Team Asian Invasion
smehro
 

More from smehro (20)

Ww Presentation
Ww PresentationWw Presentation
Ww Presentation
 
Philips Vs Matsushita Scm
Philips Vs Matsushita ScmPhilips Vs Matsushita Scm
Philips Vs Matsushita Scm
 
3 Do Case Analysis
3 Do Case Analysis3 Do Case Analysis
3 Do Case Analysis
 
3 Do3
3 Do33 Do3
3 Do3
 
3 Do
3 Do3 Do
3 Do
 
3 Do Case Study
3 Do Case Study3 Do Case Study
3 Do Case Study
 
Aligning Arc And Strategy
Aligning Arc And StrategyAligning Arc And Strategy
Aligning Arc And Strategy
 
Framework
FrameworkFramework
Framework
 
Network Effects And Dsir
Network Effects And DsirNetwork Effects And Dsir
Network Effects And Dsir
 
Disposable Diaper Case
Disposable Diaper CaseDisposable Diaper Case
Disposable Diaper Case
 
Midterm
MidtermMidterm
Midterm
 
High Speed Rail
High Speed RailHigh Speed Rail
High Speed Rail
 
Incumbency Advantages
Incumbency AdvantagesIncumbency Advantages
Incumbency Advantages
 
Positioning Perceptual Maps1 (1)
Positioning Perceptual Maps1 (1)Positioning Perceptual Maps1 (1)
Positioning Perceptual Maps1 (1)
 
Best Of Value Creating Actitivities
Best Of Value Creating ActitivitiesBest Of Value Creating Actitivities
Best Of Value Creating Actitivities
 
Progressive Corp..Ashky
Progressive Corp..AshkyProgressive Corp..Ashky
Progressive Corp..Ashky
 
Progressive Case Study.Scm
Progressive Case Study.ScmProgressive Case Study.Scm
Progressive Case Study.Scm
 
Huge And Smart Progressive Case
Huge And Smart   Progressive CaseHuge And Smart   Progressive Case
Huge And Smart Progressive Case
 
Progressive Corporation.Sssg
Progressive Corporation.SssgProgressive Corporation.Sssg
Progressive Corporation.Sssg
 
Progressive Corporation (1984 93) Team Asian Invasion
Progressive Corporation (1984 93)   Team Asian InvasionProgressive Corporation (1984 93)   Team Asian Invasion
Progressive Corporation (1984 93) Team Asian Invasion
 

Recently uploaded

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
RedSeer
 
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
ISONIKELtd
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip
 
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
➑➌➋➑➒➎➑➑➊➍
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
Cambridge Product Management Network
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip
 
Virtual Leadership and the managing work
Virtual Leadership and the managing workVirtual Leadership and the managing work
Virtual Leadership and the managing work
IruniUshara1
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
Harwinder Singh
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
valvereliz227
 

Recently uploaded (20)

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
IMG_20240615_091110.pdf dpboss guessing
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
 
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
 
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
 
Virtual Leadership and the managing work
Virtual Leadership and the managing workVirtual Leadership and the managing work
Virtual Leadership and the managing work
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
 

Porters 5 Forces And Mapping

  • 1.
  • 2. Industry Analysis Why are some industries more profitable than others? Fortune's ranking of Industries by profits
  • 3.
  • 4. Porter's 5 Forces impact on profitability The incumbent firms Competitive rivalry Suppliers Bargaining power of Suppliers Customers Bargaining power of New entrant Threat of New Entrants Substitutes Threat from Substitutes
  • 5.
  • 6. Impact on Profitability Competitive Intensity Bargaining power of Suppliers Bargaining power of Customers Threat of New Entrants Threat from Substitutes High Low Moderate Profits © Sunil Mehrotra Threat/Power Discount Stores Tobacco Industry
  • 7. Porter's 5 Forces impact on profitability Suppliers Bargaining power of Suppliers Customers Bargaining power of New entrant Threat of New Entrants Substitutes Threat from Substitutes The incumbent firms Competitive rivalry
  • 8.
  • 9. Strategies for minimizing the power of competitive forces Threat of New Entrants Adapted from : www.themanager.org Reducing competitive rivalry within Differentiate your product Avoid price competition Reduce industry over capacity Focus on different customer segments New entrant Suppliers Bargaining power of Suppliers The incumbent firms Competitive rivalry Substitutes Threat from Substitutes Customers Bargaining power of
  • 10.
  • 11. Perceptual Map for Travel Agency Industry Online self-service In person, concierge service Extreme Adventure Guided tours
  • 12. Perceptual Map of the Auto Industry Prestige Basic Sporty Conservative
  • 13. Perceptual Map Example: Contemporary Classic Expensive Discount Zara Nina Tooley, April 2008 MBA, Graziadio School of Business and Management Pepperdine University
  • 14. Perceptual Map Example: Contemporary Classic Mature Young Zara Nina Tooley, April 2008 MBA, Graziadio School of Business and Management Pepperdine University
  • 15. Perceptual Map of the Beer Market Premium Adapted from : Prof. Ganesh Iyer, UC Berkeley Popular with Men Heavy Special Occasions Dining Out Popular with Women Light Pale Color On a Budget Good Value Blue Collar Full Bodied Premium Budget Light Heavy Meister Brau Stroh’s Beck’s Heineken Old Milwaukee Miller Coors Michelob Miller Lite Coors Light Old Milwaukee Light Budweiser Less Filling
  • 16. Perceptual Map of 2000 Presidential Candidates Colin Powell John McCain George W. Bush Alan Keyes Pat Buchanan Steve Forbes Donald Trump Elizabeth Dole Jesse Jackson Bill Bradley Al Gore Leader Opportunistic Religious Conservative Source: 12Americans.com, 2000 www.populus.com Traditional Liberal Republican Democrat Independent
  • 17.  
  • 18.  
  • 19. Porter’s 5 Forces Differentiation as a strategy Competitive Intensity Bargaining power of Suppliers Bargaining power of Customers Threat of New Entrants Threat from Substitutes Differentiation Brand loyalty to keep customers from switching Better able to pass on supplier price increases to customers Fewer alternatives available to switch to Customer loyalty can deter new entrants Customers less willing to accept substitutes www.studymarketing.org Example:
  • 20. Differentiation is occupying a unique space in the customer's mind
  • 21. Strategies for minimizing the power of competitive forces Threat of New Entrants Adapted from : www.themanager.org Reducing the threat of New Entrants Increasing minimum efficient scales of operations Creating brand image/loyalty Protection of intellectual property Alliances with linked products/services Tie up with suppliers Tie up with distributors Retaliation tactics Cut out intermediaries Reducing threat of substitutes Increase switching costs Form alliances Enter substitute market Accentuate differences Reducing competitive rivalry within Differentiate your product Avoid price competition Reduce industry over capacity Focus on different customer segments Reducing the Bargaining Power of Suppliers Partnering Supply Chain Management Increase mutual dependency Build knowledge of supplier costs/methods Take-over supplier Reducing the Bargaining Power of Customers Partnering Increase loyalty Increase incentives and value added Increase switching costs Cut out intermediaries New entrant Suppliers Bargaining power of Suppliers The incumbent firms Competitive rivalry Substitutes Threat from Substitutes Customers Bargaining power of
  • 22. Porter's 5 Forces impact on profitability Suppliers Bargaining power of Suppliers Customers Bargaining power of New entrant Threat of New Entrants Substitutes Threat from Substitutes The incumbent firms Competitive rivalry
  • 23. Nappies 14-16? Porter's 5 forces insight -I ntensity of competition amongst incumbents -Bargaining power of suppliers and buyers - Threat from substitutes and new entrants Spectrum of competition-monopoly to perfect competition -Herfindahl-Hirschman index measure of intensity -strategies for minimizing intensity of competition Product and brand differentiation is a key strategy -Perceptual mapping technique -Using perceptual maps for positioning products and brands
  • 25. Mnemonic 7 Adapted from : http://en.wikipedia.org/wiki/Perceptual_mapping