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The document outlines Kenneth Hansen's work on several branding and marketing projects for beer brands in Denmark, including: 1) A bartender advocacy program for Pilsner Urquell that provided training and competitions, leading to Denmark's first victory in an international bartending competition. 2) A food pairing activation platform for Pilsner Urquell that partnered with celebrity chefs to promote the brand through fine dining. 3) Establishing Peroni Nastro Azzurro as a premium, stylish brand through collaborations with the Copenhagen Fashion Week and Danish/international fashion labels. 4) A program for Miller Genuine Draft that promoted new DJ talents through online voting and club
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MBG Nordic seeks to introduce and market beverage brands, concepts, and trade across the Nordic region. It aims to drive innovation in the alcoholic and non-alcoholic drinks category through increased marketing performance both online and offline. MBG Nordic's mission is to market current MBG products and attract new quality products with growth potential, establishing long-term relationships with suppliers and customers built on mutual trust. The strategy involves maximizing customer connections across platforms, focusing on customers through multiple interactions, and generating recommendations through shared experiences.
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José L. Rodríguez Centeno has over 15 years of experience in business development, product formulation, and sales management in the industrial cleaning products industry. He holds a Bachelor of Science in Business Administration from Pontifical Catholic University of Puerto Rico. His career includes roles as a business consultant, business developer and senior product formulator for Prochem Inc., sales manager for Qualita Productos Inc. and Ro Chem Inc., where he consistently exceeded sales goals and expanded distribution channels. He is fluent in Spanish and English and proficient in Microsoft Office and CRM.
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Pardgroup means unconventional Field Marketing. Premium Retail Services anywhere you need, anytime you want.
Our mission is to connect Brands, Trades and Industries. To do this we have 6 dedicated Business Units and over 100 direct employees, who are our strength and allow us to excel at the entire range of services we offer.
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Promote_Case_Minyard
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- Endless entered 6 new markets in Asia, Europe and Africa, bringing the total number of markets to over 30 globally. New key markets included France, Russia, and South Africa.
- In South Africa, Endless partnered with an experienced retail team to launch at the Jewellex Africa trade show and open over 100 new multi-brand retailers. In France, over 200 new retailers joined.
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Case study 1
The Hong Kong Tourism Board promotes Hong Kong as a unique destination that blends Eastern and Western culture. It tailors its marketing strategies based on thorough market research. As part of this effort, it launched an animated online video called "Mr and Mrs Incredible" to promote Hong Kong's Winter Fest celebrations. The video featured the couple touring snowy parks and events and was shown on the HKTB website and social media from November 2010 to January 2011.
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1) Prince is a flagship biscuit brand of Mondelez International, holding the number 1 spot in the French biscuit market with 10% share. It has 54% household penetration and 98% awareness among 7-14 year olds.
2) The document proposes a new "Back to Childhood" product line for Prince biscuits that targets adults who had the biscuits in their childhood. It would include a new mango-chocolate flavor biscuit and nostalgia-focused packaging and marketing.
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This application seeks recognition for executing luxury brand launches in Punta del Este, Uruguay. Over a month and a half, the team launched Ciroc vodka and Johnnie Walker Blue Label scotch at exclusive parties attended by over 10,000 wealthy consumers from Uruguay, Brazil, Argentina, and Paraguay. They achieved strong media coverage worth over $178,000 and expect upcoming surveys will show increases in brand perceptions and awareness exceeding initial targets.
What steps are required in developing an advertising program
This document outlines the steps to developing an effective advertising program. It discusses how companies like P&G and Vodafone achieved success through their ad campaigns. The first major step is to identify the target market and buyer motives. Then, companies must make five key decisions around the mission, budget, message, media, and measurement of the campaign. Finally, it provides examples of unique advertising campaigns from companies like Amul and ITC to promote their products in memorable ways.
P&g
P&G is a global consumer goods company known for brands like Ivory soap and Tide detergent. It pursued international expansion in the 1930s and developed global brands. P&G focuses on innovation, serving unmet consumer needs, and growing higher-margin businesses. It organizes into global business units and supports innovation through business development, venture teams, and market development. P&G sees brands as central to its success and relies on innovation, design, and understanding consumers. It uses various marketing strategies including advertising, sponsorships, celebrity endorsements, and digital/social media, while building long-term agency partnerships. Iconic brands like Ivory relied on magazines and samples, while Pampers created the disposable
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The document discusses several marketing programs and initiatives conducted by Pilsner Urquell in international markets, including:
1) An international bartender program that provided training to bartenders and ensured quality serving of Pilsner Urquell in outlets around the world.
2) A partnership with The Open Championship golf tournament to promote the brand at the event and in associated golf clubs.
3) An annual celebration in October to mark the anniversary of Pilsner Urquell's creation in 1842, including special brews and promotions.
4) Sponsorship of the yearly European Beer Bloggers Conference to build relationships with beer media.
Neon Credentials & Case Studies: On trade activation Bacardi, PRUK, Martini
Neon Marcomms is an agency specializing in on-trade activation with over 20 years of experience. They presented their capabilities and approach to planning and executing sampling campaigns in the on-trade. Their past work includes large sampling campaigns for Bacardi, Martini, and Jameson that utilized brand ambassadors, POS materials, and digital/social media elements to generate awareness and trial. They outlined their experience across all trade channels and capabilities in campaign management, production, logistics, staffing, and reporting.
2016 Credentials Sebastian Hesse
Sebastian Hesse | Channel, content, context - with an engaging content driven storytelling approach, Sebastian answers todays urging questions how to fascinate and engage business partners, consumers and the broader public. As international marketing communication professional with more than 10 years expertise, Sebastian provides strategic advice and project management to companies and organizations in Germany, the EU, Canada & the United States.
In the past, his thought leadership and inspirational advice helped organizations across different industries and fields such as Germany - Land of Ideas, Bill and Melinda Gates Foundation, International Business Wales, Ski Dubai / Mall of the Emirates, eBay Germany, Swedish energy company Vattenfall, brands4friends, L'Oréal and PayCash Europe as well as several start-ups.
Sebastian is alumnus of the multi-cultural educational program of Up with People and served from 2007 to 2011 as Alumni Representative EMEA at the organizations Board of Governors. He studied communications and educational sciences at University of Erfurt. He speaks German and English.
Specialties: storytelling, story development, media events, advocacy, entertainment, non-profit, brand and lifestyle, fashion, celebrity engagement / testimonials, social media, media relations, brand building and identity, campaigning
2013 Credentials Sebastian Hesse
Sebastian Hesse has experience leading public relations campaigns for various clients across multiple industries, including education, finance, consumer goods, government, and non-profits. He specializes in designing creative media events and strategic communications programs to increase brand awareness and positively position clients in the media. Some of his responsibilities include developing media materials, managing press offices, conducting media relations and lobbying, and advising on strategic communications.
JASON TRAN | Portfolio | Feb 2024 | Made with InDesign
This document summarizes Jason Tran's portfolio, including marketing projects for several hospitality brands. It describes campaigns he developed and executed for Marriott International involving the Westin Brisbane and Four Points by Sheraton Brisbane hotels. It also outlines launch campaigns he led for Haig Club whiskey and Johnnie Walker Red Label and Black Label scotch whiskey, developing creative strategies to promote the brands within legal restrictions in Vietnam.
IPRN: Local knowledge. Global reach.
IPRN was formed in 1995 and is now the world’s largest independent agency network. We have members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, the Far East and Australasia. The combined fee income or our membes exceeds US$200 with staffing of over 1000 public relations professionals providing local knowledge and global reach for all our clients who require selective market PR programmes.
We’re experts at what we do. Through us you access a wealth of experience and communication knowledge.
Every year one of our members hosts the network’s Annual General Meeting attended by all members. For us it is vital that we meet each other regularly so that we can assess and probe each other’s competencies and skills.
You can trust us to deliver results, whether we work individually or as an international team.
So what makes us different?
The IPRN member you contact is the person in charge of that business – the owner or senior director – the one who makes decisions for his or her business. So you can be sure that your business matters to us personally. When you choose an IPRN member you are guaranteed integrity and professionalism.
Go to Find a PR Agency to locate your country’s IPRN member or to locate a member in a geographical market you want to target.
www.iprn.com
Judy Holm ASPIRATIONS and CMO case studies
The document provides details on several case studies from the work of Judy Holm and her company Aspirations Marketing and PR. It summarizes strategic work done for clients in various industries including financial services, beauty, non-profits, wineries, and events. Specific case studies highlighted include developing a holistic client experience strategy for Schwab that improved branding and saved $20-25 million annually, turning around a struggling non-profit through restructuring and improved PR, and producing a high-profile art exhibition gala that exceeded attendance and funding goals.
Michael Vanderosen CV
Michael Vanderosen has over 40 years of experience in international business, economic development, marketing, art, and personal development. He speaks four languages and has worked across Europe in roles developing trade, sales, and strategic partnerships. Currently, he runs workshops on storytelling and personal growth, and does public speaking and mentoring.
Peter Selinger background information Jan 2015
Peter Selinger has over 30 years of experience in commercial management roles across various industries. Most recently, from 2012-2014 he was the Head of Commercial and Visitor Services at the Australian Centre for the Moving Image, where he increased revenues, improved customer satisfaction scores and relationships with festivals, and turned around underperforming retail operations. Prior to that he held commercial roles at Diageo, the Bundaberg Distilling Company, and Niche Design, demonstrating a track record of growing sales and transforming businesses.
E3 International Agency Network- Best of International (BOI) Awards 2014
Vodafone needed a consistent sales tool to help confidently present their story to customers. They developed an iPad app called iStory that provided rich content and visuals to guide engaging conversations. Initial results showed over 77% of salespeople adopted it and over 44% were active users.
Yara International sought to improve safety performance across its global operations. A branding agency recommended changing the safety culture through a massive communication campaign endorsed by top management and using storytelling to spark intrinsic motivation. The expected change in culture was to be confirmed in 2014.
Repsol needed to raise awareness among employees about risks of improper information usage. An agency created a top ten list of important topics with online and video content to make the
AllisonCupillariCV_2014_11
Allison Cupillari is a Marketing Manager with over 13 years of experience. She is currently a Senior Manager at Oldfields, where she helps develop strategic plans and focuses on sales. Previously, she spent six years in leadership roles at Sunbeam Corporation, gaining experience in product marketing, staff management, and brand strategies. Her strengths include account management, pricing strategies, and creating compelling marketing strategies.
Curriculum Vitae
Stephen David Perry is an experienced advertisement manager and sales director with over 20 years of experience in B2B publishing and media sales across various industries. He has a proven track record of success selling print, digital, exhibition and sponsorship packages. Most recently, he was responsible for selling a portfolio of products in the plastics manufacturing industry, achieving sales targets and taking on additional responsibilities.
Food product development and marketing
Spanish food industry consulting firm born out of successful development of food and travelling in low intensity tourism areas and their tourist businesses in North-Spain. The firm, Foöd & Travel Thinking, is expert in product development and marketing. Foöd & Travel Thinking advices now also in Latin America and seeks to offer their service also in Finland (or elsewhere in Europe) through Spanish-Finnish relationships consultant Oscar Fresán
Viniumwines 2013
Marco Tiggelman founded viniumwines in 2008 to provide strategic and tactical marketing support to wine brands. The agency invests in developing the wine category through knowledge building, innovation, and effective marketing strategies. Viniumwines works with international clients from various wine producing regions and specializes in brand development, trade marketing, media relations, retail support, and institutional development. The agency prides itself on confidentiality and has built its reputation on trust with a growing list of wine brand clients.
MyCVUpdated-2
Solomon Eric Augustus Lyttle is a marketing and sales professional based in Copenhagen, Denmark. He has over 20 years of experience in marketing, luxury goods, corporate development, and sales. His experience includes roles in advertising, promotions, retail sales, art sales, and real estate. He currently serves as an ambassador for InterNations Copenhagen, where he has helped grow the expat membership from 6,000 to over 10,000.
OBI creds
OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.
Exposure - automotive & motorsport PR
Exposure is a global communications agency that specializes in automotive and motorsport campaigns. They summarize four past campaigns: (1) For Martini Racing, they partnered with Porsche and events to celebrate Martini's 150th anniversary and heritage in racing. (2) For Nike FuelBand, they challenged influencers to track activity and held an event to launch the product. (3) For Umbro, they involved the England soccer team in designing their new kit and launched it through unique retail experiences. (4) For Diet Coke, they collaborated with fashion designers like Matthew Williamson to reconnect the brand with new audiences through fashion.
CV Lone Larsen ENG 10.01.17
Lone Søndergaard Larsen is a marketing professional with over 20 years of experience in marketing roles. She has held positions such as Marketing Manager at Konstellation & Republica Advertising Agency and Head of Marketing, Nordic at Smartbox Denmark. Her background includes developing marketing strategies and plans, managing budgets up to 20 million DKK, and leading marketing teams. She has a proven track record of growing market share and sales through successful marketing campaigns.
Through the Line agency CREDENTIAL
Through the Line Agency provides branding and marketing services to clients across Bulgaria. It was established in 2009 and has a team of professionals and freelancers that help deliver campaigns. The agency focuses on concept development, comprehensive coverage across Bulgaria, and effective execution of campaigns. It has experience running various types of projects including events, promotions, and brand activations.
Miguel Israel Rodriguez Prieto's Portfolio
This document provides a summary of Miguel I. Rodríguez Prieto's professional portfolio. It outlines his skills and experience in areas such as account planning, creativity, professional trajectory, projects, and university achievements. Some of the key experiences highlighted include working as assistant owner at Rocco Restaurant where he improved their social media image, coordinating marketing events for RedKampus including a university tour and poker event, and creating advertising campaigns as university projects.
Similar to TheoBrands work (20)
Neon Credentials & Case Studies: On trade activation Bacardi, PRUK, Martini
Neon Credentials & Case Studies: On trade activation Bacardi, PRUK, Martini
JASON TRAN | Portfolio | Feb 2024 | Made with InDesign
JASON TRAN | Portfolio | Feb 2024 | Made with InDesign
E3 International Agency Network- Best of International (BOI) Awards 2014
E3 International Agency Network- Best of International (BOI) Awards 2014
TheoBrands work
- 1. SOME OF MY WORK AT THEOBRANDSKENNETH HANSEN
- 2. National / International Master Bartender Being one of the worlds leading bartender advocacy programmes it ensured at local market level to not only drive passion and advocacy among bartenders but also reinforce quality execution in key On-trade outlets. Ultimately, work led to Denmark’s first victory at the international final. • From bartenders and outlets receiving regular trainings, participation at brand experience days to mystery shopping and national final in local market. • National winner competing and winning at the international final in Berlin in 2009. • Brand experience and On-trade channel activations. • BTL assets. • Press media plan development and execution.
- 3. Pilsner Urquell & Food Activation platform that paired fine dining with Pilsner Urquell in a consistent and aspirational way through celebrity chef partnership and endorsement in local market. Developed and implemented to complement brands premium positioning, leverage consumer occasions, promote brand appreciation and education while adding relevant promotional appeal. • KOL programme contractual and management. • Radio partnership and listener engagements. • Off-trade channel and fine dine restaurant activations. • Consumer promotions. • BTL assets and POS. • Press media plan development and execution.
- 4. Stile Peroni Italian style applied to beer. Development and execution of a fashion platform around the biannual Copenhagen Fashion Week to establish Peroni Nastro Azzurro as super premium, change category perception, generate trial and build loyalty in fashion subculture. Saw the brand in premium and stylish manner establish itself on the Danish market. • DAFI and Copenhagen Fashion Week collaboration. • Danish and international fashion labels partnership. • On- and Off-trade channel activations. • Brand experience; fashion industry gatherings, parties, catwalks, store openings, press meetings. • ATL and BTL assets. • Press and online media plan development and execution.
- 5. Miller Floor Control Pointed back on what Miller Genuine Draft do best; building the brand in the On-trade channel through iconic bottle, music, great times and perfect nights. Six-month activation programme designed to find and promote leading new talents on the Danish DJ-scene, surrounded by 2 key opinion leaders as spokespersons and faces of the brand. • From activating DJ-talents and consumers through online upload, listen & vote mechanic, to club events selecting finalists, ending at a gig during WMC in Miami in 2010. • KOL programme contractual and management. • Brand experience and On-trade channel activations. • ATL and BTL assets. • Press and online media plan development and execution.
- 6. Grolsch introduction In November 2007, SABMiller acquired iconic Dutch beer brand Grolsch, adding an established Northern European product with rich heritage to its existing Global Brands portfolio to further expand its native and foreign market share. Work centered a complete market introduction following new global premium positioning. • Distributor change and support on go-to-market strategy. • Launch plan development and implementation. • Distributor team introduction and support. • Brand experience and trial programmes. • BTL assets and POS. • Digital, Social and Mobile.