The document discusses the winners and finalists of various awards for marketing, advertising, and media professionals in Latin America. It provides the names and job titles of individuals and companies that were finalists or winners in categories like top marketer, top social influencer, top online video campaign, and top digital innovator. Charts show the results of online polls for some of the categories.
Forum, Conference and Awards Presentations Landing page: https://www.portada-...Portada
Presentation from hispanic marketing forum, 9th annual hispanic advertising and media conference and Portada awards #Portada15 Check out here more information: https://www.portada-online.com/events/hispanic-conference/
Forum, Conference and Awards Presentations Landing page: https://www.portada-...Portada
Presentation from hispanic marketing forum, 9th annual hispanic advertising and media conference and Portada awards #Portada15 Check out here more information: https://www.portada-online.com/events/hispanic-conference/
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...REFRAME: THE BRAND™
The CCMCA host it's first Total Market Industry Conference and Association launch. It is a member driven organization with the mission of providing Total Market Enterprise(tm) TME thought leadership, training, education and certification. It promises to be an exciting day as industry experts come together and discuss the New Marketplace innovations.
Campaigns for clients big & small in various categories: from soft drinks to mobile, from personal care to booze. Please peruse at pleasure. I got more stuff in the healthcare category. Political campaigns too. Not in this deck though. Email me & I'll share it no problem.
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
Online Reputation Management for Brands by VanksenVanksen
At Vanksen we have been analysing the e-reputation of our clients for some years with the desire of delivering concise and activable information, it is this same desire that has driven us to create this study.
We wish to offer a holistic, precise and objective view about the ins and outs of what e-reputation means for brands today.
But as you will see, the subject remains open to exchanges, so please do not hesitate to give us your feedback.
TBF 2011 - PANEL 2: "Evolution of Tourism marketing"Karla Witte
PANELISTS:
Antonio Batanero, Director of Distribution & Ecommerce at Sol Meliá Hotels & Resorts
Fernando Harb, Director of Sales at Greater Fort Lauderdale Convention & Visitors Bureau
Rick Still, CEO of OnTrade Travel
Ricardo Casco, Director of Latin America & Caribbean for AVIS Budget Group
My original pro digital background, for interest.Bracket Boys
Link in my YouTube Channel, (Wide Open Slideshare) should not come directly to this presentation; but you will see it on my Slideshare Profile or in my Dropbox. Has nothing to do with WIDE OPEN SPACE ON EARTH, YouTube One Design Notes or any of my YouTube Tributes, like “Urban Hymn - (Cleared Tribute to The Verve - Bitter Sweet Symphony)”: http://www.youtube.com/watch?v=VELkn7GXxk0 Thank you for Slideshare and LinkedIn support. chrisMsimon - http://www.bracketboys.com.au
THE TOTAL MARKET INDUSTRY CONFERENCE AND CROSS-CULTURAL MARKETING AND COMMUNI...REFRAME: THE BRAND™
The CCMCA host it's first Total Market Industry Conference and Association launch. It is a member driven organization with the mission of providing Total Market Enterprise(tm) TME thought leadership, training, education and certification. It promises to be an exciting day as industry experts come together and discuss the New Marketplace innovations.
Campaigns for clients big & small in various categories: from soft drinks to mobile, from personal care to booze. Please peruse at pleasure. I got more stuff in the healthcare category. Political campaigns too. Not in this deck though. Email me & I'll share it no problem.
"Mobile is the key driver for successful campaign. With the booming of mobile-based technology, people are drawn closer than ever, and here comes to the more advanced use of mobile itself to help increase the living condition of the whole community. A succinct, engaging and highly informative, with the support of various case studies from Cannes Lion and Spike Asia, Vincent Van Dessel, CEO of Y&R Vietnam has nailed the presentation, and interestingly show how the 21st century is changing with mobile technology. Please enjoy :) "
Online Reputation Management for Brands by VanksenVanksen
At Vanksen we have been analysing the e-reputation of our clients for some years with the desire of delivering concise and activable information, it is this same desire that has driven us to create this study.
We wish to offer a holistic, precise and objective view about the ins and outs of what e-reputation means for brands today.
But as you will see, the subject remains open to exchanges, so please do not hesitate to give us your feedback.
TBF 2011 - PANEL 2: "Evolution of Tourism marketing"Karla Witte
PANELISTS:
Antonio Batanero, Director of Distribution & Ecommerce at Sol Meliá Hotels & Resorts
Fernando Harb, Director of Sales at Greater Fort Lauderdale Convention & Visitors Bureau
Rick Still, CEO of OnTrade Travel
Ricardo Casco, Director of Latin America & Caribbean for AVIS Budget Group
My original pro digital background, for interest.Bracket Boys
Link in my YouTube Channel, (Wide Open Slideshare) should not come directly to this presentation; but you will see it on my Slideshare Profile or in my Dropbox. Has nothing to do with WIDE OPEN SPACE ON EARTH, YouTube One Design Notes or any of my YouTube Tributes, like “Urban Hymn - (Cleared Tribute to The Verve - Bitter Sweet Symphony)”: http://www.youtube.com/watch?v=VELkn7GXxk0 Thank you for Slideshare and LinkedIn support. chrisMsimon - http://www.bracketboys.com.au
Michael Dillon and Kym Weiland give an insightful presentation on FINRA's Ongoing Move To Continuous Delivery at the "Leading the IT Transformation" event in New York City.
This strategic audit delves into Photoshop maker, Adobe Systems Incorporated as of May 2015. It includes: an internal audit, an external audit, growth alternatives, and an ultimate suggestion with implementation and control suggestions.
2011 Green Building Index - US National Overviewscottbrooker
C&W, in collaboration with the Northwest Energy Efficiency
Alliance’s (NEEA) BetterBricks initiative, released the
2011 Green Building Opportunity Index (GBOI).
The GBOI remains the
only assessment tool to
provide weighted com
parisons of top U.S. office
markets on the basis
of both real estate fundamentals
and green char
acteristics.
3D printing is a form of additive manufacturing technology that allows for production of physical objects from digital data, constructing an object of virtually any shape layer-by-layer, by depositing material layers in sequence. 3D printing is a quickly expanding field, with popularity and uses for 3D printers growing every day.
In this report, ICE Team has aggregated all the intriguing applications of 3D printing. The report also includes information on how 3D printing works and major 3D printers available in the market. Finally our future scenarios for a world with 3D printing will provoke you and help you take a step up and see how the future might look like. As always we look forward to your comments, suggestions and feedback.
3D Printing - A 2014 Horizonwatching Trend Summary ReportBill Chamberlin
ABOUT 3D PRINTING: Also called Additive Manufacturing, 3D printing has been hailed as a transformative manufacturing technology, 3D printing involves fabrication of physical objects by depositing a material using a nozzle, print head, or any another printer technology. Though initially used for prototyping of products, 3D printing has evolved and is currently capable of customized short-run manufacturing of industrial products, dental implants, and medical devices.
ABOUT THIS TREND REPORT: This report provide information about the 3D Printing trend along with links to additional resources.
Table of Contents
1.Introduction to 3D Printing
2.Marketplace Opportunities and Industry Applications
3.Materials & Technologies
4.Vendor Ecosystem
5.Drivers, Challenges, Implications, Trends to Watch
6.Summary / Recommendations
7.Appendix: Resources for further reading & understanding
Building an enduring, multi-billion dollar consumer technology company is hard. As an investor, knowing which startups have the potential to be massive and long-lasting is also hard. From both perspectives, identifying companies with this potential is a combination of “art” and “science” — the art is understanding how products work, and the science is knowing how to measure it. At the earliest stages of a company, it comes down to understanding how a product is built to maximize and leverage user engagement.
In this presentation, Sarah Tavel shares her "Hierarchy of Engagement" framework she uses to evaluate non-transactional consumer companies she is looking to invest in.
Outdoor Advertising Agency - Global Advertisers: The Ultimate Choice in Outdoor Advertising
Premium Quality Hoardings at Prominent Areas of Mumbai, Maharashtra
For attractive package deals contact us now – Mr. Sanjeev Gupta -9820082849 / sanjeev@globaladvertisers.in
www.globaladvertisers.in
Outdoor Advertising Agency - Global Advertisers: The Ultimate Choice in Outdoor Advertising
Premium Quality Hoardings at Prominent Areas of Mumbai, Maharashtra
For attractive package deals contact us now – Mr. Sanjeev Gupta -9820082849 / sanjeev@globaladvertisers.in
www.globaladvertisers.in
Outdoor Advertising Agency - Global Advertisers: The Ultimate Choice in Outdoor Advertising
Premium Quality Hoardings at Prominent Areas of Mumbai, Maharashtra
For attractive package deals contact us now – Mr. Sanjeev Gupta -9820082849 / sanjeev@globaladvertisers.in
www.globaladvertisers.in
Outdoor Advertising Agency - Global Advertisers: The Ultimate Choice in Outdoor Advertising
Premium Quality Hoardings at Prominent Areas of Mumbai, Maharashtra
For attractive package deals contact us now – Mr. Sanjeev Gupta -9820082849 / sanjeev@globaladvertisers.in
www.globaladvertisers.in
Outdoor Advertising Agency - Global Advertisers: The Ultimate Choice in Outdoor Advertising
Premium Quality Hoardings at Prominent Areas of Mumbai, Maharashtra
For attractive package deals contact us now – Mr. Sanjeev Gupta -9820082849 / sanjeev@globaladvertisers.in
www.globaladvertisers.in
Global Advertisers: The Ultimate Choice in Outdoor Advertising
Premium Quality Hoardings at Prominent Areas of Mumbai, Maharashtra
Outdoor Advertising Agency -Global Advertisers: The Ultimate Choice in Outdoor Advertising
For attractive package deals contact us now – Mr. Sanjeev Gupta -9820082849
Specialist in Hoardings & Outdoor Advertising all over India.
We Provide Hoardings and other Outdoor Media in Mumbai and India.
India's pioneer national outdoor advertising company.
Latam Mobile Summit Miami, 8 December, 2017: miami.latammobilesummit.com
As a part of Latam Mobile Summit conference series, the event brings to Miami key players in Mobile, Finance, Wireless, Entertainment, Media & Advertising industries to discuss the latest digital trends and best business models for LatAm & US Hispanic markets.
The event aims to connect Latin American decision makers with innovators from Miami & global mobile community and will address key challenges in regional mobile markets while sharing the best practices from international experience.
SPARK 2016: How to Amplify Targeted Content With Targeted Social Advertising ...TrackMaven
See Travis Wright's presentation from Spark 2016, TrackMaven's annual digital marketing summit focused on the intersection of marketing art and science. Learn more at spark.trackmaven.com
You can target audiences on social media advertising with a dozen different ad formats and thousands of possible ad targeting parameters. Using highly targeted ad campaigns, you can get in front of your ideal customer with custom content that wins your sales team deals.
Learn the top tools, strategies and tactics for finding the right content, creating the right content and amplifying that content to the right people, at the right place, at the right time.
Attendee Takeaways:
-- Tap Into Recent Purchasing Behavior Among Facebook Users
-- Get Creative With Life Events Targeting
-- Nurture Leads & Build Loyalty With Facebook Custom Audiences
-- Expand To A Lookalike Audience
-- Get Super Granular With Layered Targeting Options
-- Top social content creation, curation and amplification tools.
Companies dedicate lot of time and resources for events. Yet most are guilty of poor quality, rushed, or reactionary social posting at events.
Often because they’re absorbed with the event, in selling or with networking. What a lost opportunity!
So get organised early. I like to create a mini tech-event social media campaign that blends seamlessly with my own planned campaign. By creating pre-branded templates in advance of the event, you can populate and post before, during, and after the event and posted across LinkedIn, Twitter, Facebook and Instagram.
My Top Tips:
1) Huawei P30/iphone for nimble guerrilla marketing posts. Use DSLR for edited considered quality.
2) Use audited #hashtags + tag @people + @companies for better traction #obvs.
3) Review, edit, post photos at the end of every day. Resist taking too many shots (ages to review).
4) Post at least once a day! I prefer 1 quality post at the end of the days activities, when I’ve time to percolate my thoughts, write some thoughtful copy and run a nice image.
Asia-Pacific e-Commerce Igniter PresentationSarah Ma
Presentation slides for the Asia-Pacific e-Commerce team, as presented to the Eddie Bauer company and senior management team upon conclusion of the 2015 Igniter internship.
BERNARD TOLIVER: The Anatomy of a Winning Sponsorship Proposaltechsytalk
To successfully attract sponsors today, your proposals need to go way beyond cookie cutter templates decorated in colors like, "Silver, Gold, Platinum". Sponsors want substance and measurable ROI. In this rapid-fire session, Sponsorship expert, Bernard Toliver, will show you how to secure more sponsorship dollars by dissecting the key elements of a winning proposal that effectively demonstrates how your event augments a brand's strategy.
#Portada16 - 10th Annual Hispanic Advertising and Media ConferencePortada
Key Themes
- Multicultural Shopper Marketing: What are the Big Ideas? A Major CPG and a Big Box Retailer Provide Key insights on the Shopper Marketing Discipline
- Short Sweet and Extremely Filling: How a Major Marketer Produces Snackable Content for Hispanics
- Marketing to the Latina Millennial: What you Need to Know to Emulate the Success of Innovative Brands
- Political Marketing in a Crucial Year: New Technologies to Capture Voter Preferences
- Using Data-Marketing to reach the Hispanic Consumer: Art or Science?
- What Media Agency Should You Choose? Best Practices in Multicultural Media Buying
- Marketing Financial Services to Hispanics
The Hispanic Sports Marketing Forum explored insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic. The Hispanic Sports Marketing Forum took place on Sept. 14 and was organized in conjunction with Portada’s Tenth Annual Hispanic Advertising and Media Conference on Sept. 15, at the same venue. Produced by Portada and MediaPost.
Hispanic Digital and Print Media Conference 2012 - AwardsPortada
Awards presentation for Portada's 6th Annual Hispanic Digital and Print Media Conference in New York City.
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Hispanic Digital and Print Media Conference 2012 - Oscar PadillaPortada
Unlocking Key Insights to Reach the Hispanic Consumer by Osar Padilla, Vice President of Strategy at Luminar. Presentation for Portada's 6th Annual Hispanic Digital and Print Media Conference in New York City.
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Hispanic Mobile Marketing Forum 2012 - Max KilgerPortada
The Nature of the Mobile Hispanic Market by Max Kilger, Chief Behavioral Scientist at Experian Simmons. Presentation for Portada's 2012 Mobile Marketing Forum in New York City.
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Latin American Advertising and Media Summit 2012 - AgendaPortada
The agenda for Portada's 6th Annual Hispanic Advertising and Media Conference in New York City.
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Portada Latam Summit 2012 - Star Innovators and Entrepreneurs Portada
The ways in which new technologies are changing the behavior of consumers and its implications for the world of business.
Watch this presentation on YouTube - http://www.youtube.com/watch?v=fke4z6tilKc
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Portada Latam Summit 2012 - The Future of Latin Media: Is Latin Media going where it wants to go or where it should go?
Gabriel Dantur discusses the challenges of transitioning from traditional media to digital media and the ways in which Latin America is carving its own path in the global industry.
Watch this event on YouTube - http://www.youtube.com/edit?video_id=EXH-l-dN3MM
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
Portada Conference 2012 - Country Focus: Colombia (Coca Cola)Portada
Portada Latam Summit 2012 - Colombia: Lasting sunshine after the storm?
Carlos Peñaherrera presents Coca Cola's "secret formula" for successful business with Colombian consumers.
Watch this event on YouTube - http://www.youtube.com/watch?v=Ujn3DtYViQQ
Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013.
Learn more at: http://www.portada-online.com/conferences
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
2. Portada Awards www.portada-online.com #Portada12
Andrea Padilla-
CELISTICS
FINALISTS:
Top
Marketer
Adrián Farina-
Visa
Anita Geller-
Sandoz-Novartis
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Guillermo Morrone-
MasterCard
Rudolf Lang-
Chopard Marketing
Services, Inc.
Fernando
Maroniene-
Adobe
Tony Guzman-
Hasbro
Maria Carrasquillo-
Jarden Consumers
Wilson Calil-
Electrolux Home
Products
Amarilys Rivera-
Samsung Electronics
Ralph Heid-
Stanley Black &
Decker, Inc.
Elizabeth Perez-
Kellogg Company
3. Portada Awards www.portada-online.com #Portada12
Wilson Calil-
Regional Marketing
Manager Latin America &
Caribbean, Electrolux
Home Products
FINALISTS:
Top
Marketer
Amarilys Rivera-
Head of Marketing,
Samsung Electronics
Guillermo Morrone-
VP Head of Global Consumer
and Priceless Cities Content
Strategy, MasterCard
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
4. Portada Awards www.portada-online.com #Portada12
FINALISTS:
Top
Marketer
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
45
35
21
0
10
20
30
40
50
Guillermo
Morrone
Amarilys
Rivera
Wilson
Calil
Chart reflects results of online voting poll open to Portada's audience. Final votes casted by Portada's Award Jury not shown.
5. Portada Awards www.portada-online.com #Portada12
Top
Marketer
WINNER
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Wilson Calil
Regional Marketing Manager Latin
America & Caribbean, Electrolux Home
Products
6. Portada Awards www.portada-online.com #Portada12
Hernan Tagliani
FINALISTS:
Top
Social
Influencer
Daniela Ramirez
Nany’s Kloset,
@NanysKloset
The Wordy Girl,
@MariaTettamanti
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
7. Portada Awards www.portada-online.com #Portada12
FINALISTS:
Top
Social
Influencer
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
43
27
25
0
10
20
30
40
50
The
Wordy
Girl
Daniela
Ramirez
Nany's
Kloset
Hernan
Tagliani
Chart reflects results of online voting poll open to Portada's audience. Final votes casted by Portada's Award Jury not shown.
8. Portada Awards www.portada-online.com #Portada12
Top
Social
Influencer
WINNER
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Daniela Ramirez Nany’s Kloset,
@NanysKloset
9. Portada Awards www.portada-online.com #Portada12
Havas Sports & Entertainment/Havas Media
International / Armani SI
FINALISTS:
Top
Online
Video
Campaign
Stella Artois
Volaris
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
https://www.youtube.com/watch?v=ir7ALt0p7qc
https://www.youtube.com/watch?v=qDAt3kb7XUw
https://www.youtube.com/watch?v=d-Gmj5IxOvQ
10. Portada Awards www.portada-online.com #Portada12
FINALISTS:
Top
Online
Video
Campaign
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
50
41
16
0
10
20
30
40
50
60
Volaris
Stella
Artois
Havas Sports &
Entertainment/Havas
Media
International
/
Armani
SI
Chart reflects results of online voting poll open to Portada's audience. Final votes casted by Portada's Award Jury not shown.
11. Portada Awards www.portada-online.com #Portada12
Top
Online
Video
Campaign
WINNER
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Stella Artois
https://www.youtube.com/watch?v=qDAt3kb7XUw
12. Portada Awards www.portada-online.com #Portada12
Top
Panregional
Adver7sing
Campaign
FINALISTS:
Portada Awards www.portada-online.com #PortadaLatin
Havas Sports &
Entertainment/ Havas
Media International / 212
VIP Rose
Havas Sports &
Entertainment/ Havas
Media International /
Carolina Herrera “un Viaje
por los Sentidos”
Merck & Co. Inc /
Prime Access
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
The Latin
Recording
Company / Claro
13. Portada Awards www.portada-online.com #Portada12
FINALISTS:
Top
Panregional
Adver7sing
Campaign
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
58
48
27
27
0
10
20
30
40
50
60
70
The
Latin
Recording
Company
/
Claro
Merck
&
Co.
/
Prime
Access
Havas Sports &
Entertainment/ Havas
Media
/
Carolina
Herrera
Havas Sports &
Entertainment/ Havas
Media International / 212
VIP Rose
Chart reflects results of online voting poll open to Portada's audience. Final votes casted by Portada's Award Jury not shown.
14. Portada Awards www.portada-online.com #Portada12
Top
Panregional
Adver7sing
Campaign
WINNER
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Havas Sports & Entertainment/
Havas Media International /
212 VIP Rose
15. Portada Awards www.portada-online.com #Portada12
FINALISTS:
Top
Content
Marke7ng
Campaign
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Nickelodeon / Kellogg:
Agents of Change Campaign
Corona
Havas Sports & Entertainment/
Havas Media International /
Carolina Herrera “un Viaje por los
Sentidos”
16. Portada Awards www.portada-online.com #Portada12
FINALISTS:
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Top
Content
Marke7ng
Campaign
50
40
20
0
10
20
30
40
50
60
Nickelodeon
/
Kellogg
Corona
Havas Sports &
Entertainment/ Havas
Media International /
Carolina Herrera “un Viaje
por los Sentidos”
Chart reflects results of online voting poll open to Portada's audience. Final votes casted by Portada's Award Jury not shown.
17. Portada Awards www.portada-online.com #Portada12
WINNER
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Top
Content
Marke7ng
Campaign
Havas Sports & Entertainment/
Havas Media International /
Carolina Herrera “un Viaje por los
Sentidos”
18. Portada Awards www.portada-online.com #Portada12
Initiative
Ariadna
Top
Digital
Media
Agency
FINALISTS:
Wikot
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
19. Portada Awards www.portada-online.com #Portada12
FINALISTS:
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Top
Digital
Media
Agency
109
66
26
0
20
40
60
80
100
120
Initiative
Wikot
Ariadna
Chart reflects results of online voting poll open to Portada's audience. Final votes casted by Portada's Award Jury not shown.
20. Portada Awards www.portada-online.com #Portada12
WINNER
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Top
Digital
Media
Agency
Ariadna
21. Portada Awards www.portada-online.com #Portada12
OMD Latin America
Havas Media International
Top
Media
Buying
Agency
FINALISTS:
Starcom Media
Vest Latin America
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
22. Portada Awards www.portada-online.com #Portada12
FINALISTS:
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Top
Media
Buying
Agency
75
34
24
0
20
40
60
80
OMD
Latin
America
Starcom
Media
Vest
Latin
America
Havas
Media
International
Chart reflects results of online voting poll open to Portada's audience. Final votes casted by Portada's Award Jury not shown.
23. Portada Awards www.portada-online.com #Portada12
WINNER
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Top
Media
Buying
Agency
Havas Media International
24. Portada Awards www.portada-online.com #Portada12
Audio.ad
MOBraina
Top
Digital
Innovator
FINALISTS:
Teads
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
25. Portada Awards www.portada-online.com #Portada12
FINALISTS:
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Top
Digital
Innovator
74
70
45
0
10
20
30
40
50
60
70
80
Audio.ad
Teads
MOBraina
Chart reflects results of online voting poll open to Portada's audience. Final votes casted by Portada's Award Jury not shown.
26. Portada Awards www.portada-online.com #Portada12
WINNER
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Top
Digital
Innovator
Teads
27. Portada Awards www.portada-online.com #Portada12
George Levy, Director of
Brand Partnerships for
the U.S. Hispanic and
Latin American Markets,
Skyword
Sebastian Yoffe,
Foundery Managing
Director de DataXpand
Top
Panregional
Marke7ng
and
Media
Professional
FINALISTS:
Victor Kong, President,
Cisneros Interactive
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
28. Portada Awards www.portada-online.com #Portada12
FINALISTS:
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Top
Panregional
Marke7ng
and
Media
Professional
68
64
59
54
56
58
60
62
64
66
68
70
George
Levy
Victor
Kong
Sebastian
Yoffe
Chart reflects results of online voting poll open to Portada's audience. Final votes casted by Portada's Award Jury not shown.
29. Portada Awards www.portada-online.com #Portada12
WINNER
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Top
Panregional
Marke7ng
and
Media
Professional
George Levy
Director of Brand Partnerships for
the U.S. Hispanic and Latin
American Markets, Skyword
30. Portada Awards www.portada-online.com #Portada12
Sandoz Latin America
and VIVA Partnership
Agency
Top
Panregional
Integrated
Adver7sing
Campaign
FINALISTS:
Kellogg / Nickelodeon
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
31. Portada Awards www.portada-online.com #Portada12
FINALISTS:
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Top
Panregional
Integrated
Adver7sing
Campaign
45
12
21
0
10
20
30
40
50
Kellogg
&
Nickelodeon
Sandoz
&
Viva
Partnership
Agency
Sony/Havas Media
International/
Havas Sports &
Entertainment
Chart reflects results of online voting poll open to Portada's audience. Final votes casted by Portada's Award Jury not shown.
32. Portada Awards www.portada-online.com #Portada12
WINNER
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat
Top
Panregional
Integrated
Adver7sing
Campaign
Sony/Havas Media International/Havas
Sports & Entertainment
33. Portada Awards www.portada-online.com #Portada12
Grand
Winner
Ariadna
Portada’s LATAM Advertising and Media Awards www.portada-online.com #PortadaLat