Hero: Best in Store Execution On Trade Peru

APPLICATION FORM Award Category: Best in Store Execution – On Trade Program / Project: Best Lima’s Summer Ever! Name (Group or individual): On Trade Team Peru: Dirk Gfell & Carlos Ruiz. Market / Cluster: Diageo Peru - SouthLac Context: During summer Season, people from the social economic level A and B from Lima (targets of our brands), go to the south of the city, where the Asia Beach is located, at 100 km from Lima. Here the most important fun and night life occur and the On Trade venues are located (discos, bars, restaurants), they represent an important amount of spirits consumption among the public attendance. For On Trade Channel, summer is the most important peek season of the year, in brand and volume building.Pernod Ricard’s are also activating their brand’s visibilities at these venues, since several years ago. Here is where Diageo’s On Trade team found an opportunity to highlight the brands and associate them with the customers. Great and creative visibilities were developed, adequate to the needs of each one of them, according to the profile of the venue; and prepared an activity program for each venue and each brand to enhance the opportunity in these few months. ,[object Object],Implementations: Nikita 24390351409704839335140970 OlioStereo 483933592710259143592710-1841592710 483933560325 3086100731520019685166370Joia -1905013970 Depeche Order / Bravo Restobar 4315460141605215646014160519685113030

Hero: Best in Store Execution On Trade Peru

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Hero: Best in Store Execution On Trade Peru