Marie Tere Benes Lima is a senior account executive and key account manager with over 15 years of experience in advertising sales, marketing, and account management. She has a proven track record of developing strategic plans to increase revenues, market share, and brand awareness for companies in Puerto Rico. Her experience includes negotiating multi-million dollar contracts and developing successful marketing programs. She is bilingual in English and Spanish with proficiency in social media platforms and the Microsoft Office suite.

1. MARIE TERE BENES LIMA
787 662 6965
mariterebenes@hotmail.com
455 Carr. 837, Grand View 410, Guaynabo, PR 00971
SENIOR ACCOUNT EXECUTIVE / KEY ACCOUNT MANAGER
Forward looking advertising, sales and key account management professional with sound knowledge of the Puerto Rico
market and key drivers. Demonstrated ability to create successful strategies to establish market presence, increase
revenues and market share. A proven performer who moves easily from vision and strategy to implementation and
follow through. Adept at gathering and leveraging sales intelligence faster than competition, mastering customers'
business so well as to anticipate their needs and put together win-win strategies that yield enduring profits. Powerful
communicator, presenter and negotiator with dual language fluency in English and Spanish. Proficiency with social
media platforms—Facebook and Instagram—and MS Office Suite—Word, Excel, PowerPoint.
EXPERIENCE
TELEVISA PUBLISHING + DIGITAL | San Juan, PR 2009 to 2014
World’s largest Spanish-languagecontent provider and distributor in the market.
Key Account Manager
Confronting steep challenges affiliated with transitioning a recognized Latin magazine—Vanidades to a regional print
media concept, fashioned strategic plan, identified customer segments where sales opportunities existed and wasted no
time closing deals and earning top-producer position selling more than $1M per year from 2010 to 2014. Harnessed
media sales and market knowledge, a hunter attitude, presentation skills and an advertising solutions mindset to develop
and market special packages and price strategies, special feature segments, and newsworthy events. Served as the face
and voice of the brand at sponsored activities, marketing, and promotional events and in 2012 assumed Facebook page
administrator managing content, posting images and moderating messages to boost awareness, drive fans, and sales.
 Converted several prospects to repeat accounts—many signing annual contracts.
 Conceived numerous features and special events—Vanidades Casual Chic, recognizing 10 of Puerto Rico’s most
distinguished female role models; Ponceñas Distinguidas; and Vanidades Top Couture Model. Successfully marketed
programs to key brand leaders, such as L’Oréal, Walgreens, Ford and Nestlé generating new sales of $300K.
 Enhanced marketing strategy for social media presence—Facebook--through better content, improved images and the
addition of a blog, sparking interest and commentary on events; grew followers to 544K.
 Made local history by negotiating the first joint venture, frontpage cover and feature article, for the winner of
Vanidades Top Couture Model contest.
 Headed four-year exclusive coverage negotiations with Miss Universe Puerto Rico featuring front cover and feature
spread of the winner taking the magazine to new heights by reaching more than 6,886,174 readers in Latin America,
U.S. Hispanic and the Caribbean.
 Led complex 360 degree multinational negotiations—print magazine, digital platform, events and contest—covering
five countries—Central America, Ecuador, Perú/Bolivia, Puerto Rico and the Dominican Republic reaching more
than 2,131,955 readers.
CASIANO COMMUNICATIONS | San Juan, PR 2005 to 2009
Account Executive
Regarded as a valued contributor to corporate sales goals, market share growth and brand awareness via the design and
execution of sales and targeted marketing strategies, action plans and effective communication programs. Conducted
target market analysis to help determine competitive landscape and masterminded strategic marketing plans to optimize
success. Developed informative, action-driven presentations marketing print advertising for the division's top-selling
fashion magazines...Imagen calling on portfolio of direct and agency accounts, including Peroni, Honda, Chrysler,
Hyundai, Elizabeth Arden, Avon and COTY de Puerto Rico. Addressed all account servicing requirements, resolved
problem situations and negotiated agreements. Interfaced actively with graphic artist to achieve client objectives.
Coordinated photoshoots and advertising space development.
 Monitored client advertising in other print and broadcast media; identified improved ROI and persuaded many
accounts to move commitments to Imagen for a greater percentage of their advertising budget.
 Earned VP of Sales recognition for excellent performance and development in the Mass Media Department, 2005.
 Two-time winner of SMEs Salesperson of the Year Award, 2007 & 2008 demonstrating skill in building relationships.

2. 2 | P a g e M a r i T e r e B e n e s L i m a
AXA ADVISORS, LLC. |San Juan, PR 2005
Financial Consultant Assistant
Served as daily support for top producers contributing to increased portfolio volume via the proactive servicing and
follow up on qualified leads. Generated calls, educated prospects on insurance coverage offerings and benefits. Managed
diaries and scheduled appointments for Financial Consultants. Assisted with word processing, inbound/outbound mail
and coordination of conference rooms, business meetings and employee incentive events.
TELEVISA S.A. |Federal District, Mexico 2002 to 2004
Actress
Participated in various Mexican productions as secondary lead actress, some of which included Clase 406, Mariana de la
Noche, Rubi and La Guerra de los Sexos.
 Earned numerous accolades for realistic portrayal.
 Collaborated with such talents as Jorge Salinas, Barbara Mori and Jacqueline Bracamonte.
TRAQS, SA.|Federal District, Mexico 2001 to 2002
Event Coordinator
Developed, organized and coordinated corporate events for key Nestlé clients and star employees earning incentives.
Sourced, priced and secured meeting/event sites. Arranged all travel and hotel accommodations, F&B, entertainment,
tours, games and special events within a family setting.
EDUCATION
UNIVERSITY OF PUERTO RICO | Río Piedras Campus
BA Public Relations and Advertising 2005
Senior Project: One of nine-member group challenged to increase public awareness, donor funds and volunteer
participation to support the work, growth and facilities of Centro AME, a not-for-profit organization dedicated to
providing spiritual, emotional and medical assistance to abandoned children, homeless youths and young adults.
Created public relations strategy, establishing organizational objectives, communication goals, primary and secondary
audiences.
ACTIVITIES
Puerto Rico Tennis Association - Active member and tennis player
Momentum - Former Volunteer who proposed, initiated and managed the implementation of "Acción 43" a restructuring
and refurbishing program to create new services, collect new materials, build, replace and improve facilities to service
people of all ages in need of spiritual and emotional counseling and assistance.
 Organized and directed group of 12 volunteers identifying and soliciting funds and program sponsorship.