The Hispanic Market Within Reach is a digital marketing company founded in 2007 that specializes in advertising solutions for the U.S. Hispanic market and cross-border Latin American marketers. It offers advanced targeting and a range of advertising channels, including social media, display networks, and SEO/SEM services, with a focus on building long-term relationships with publishers and advertisers. The company highlights the growth of the U.S. Hispanic population and their significant online presence, along with successful case studies in media campaigns and market expansion.

1. THE HISPANIC MARKET WITHIN REACH
Digital marketing company focused on the Hispanic market in the U.S.,
Internationally and cross border advertising solutions for Latin American
marketers.
Founded in 2007 in San Francisco, California.
Privately Held
Offices:
San Francisco - CA
Austin - TX
Santiago - Chile

2. THE HISPANIC MARKET WITHIN REACH
Advertising Solutions
Advanced Targeting via DoubleClick
Language: Spanish, English, Bilingual
Demographic: Age, Culture, Gender
Geographic: Zip code to Country
Channel: (News/Media, Travel, Sports, Entertainment, International)
Ad Specifications
IAB Standard 300x250, 728x90, 160x600
Rich Media Units
Custom social media campaigns
Full Range of Solutions
Display Network (CPM)
Rich Media
Social Media
Email Marketing
SEO and SEM
Media Buying
Agency Solutions
Mobile (Q3 2011)

3. THE HISPANIC MARKET WITHIN REACH
Advertiser Experience

4. THE HISPANIC MARKET WITHIN REACH
Recognized Brands:

5. THE HISPANIC MARKET WITHIN REACH
Network Publishers

6. THE HISPANIC MARKET WITHIN REACH
Publishers: Key to Success
Providing results for advertisers as well as compensating website
publishers is one of the keys to everyone’s success
Our goal is a long term relationship with our publisher partners as well
as our advertiser/agency partners.
Why does a website work with Alcance Media Group?
Technology (Double-Click)
Quality advertising partners
Revenue

7. THE HISPANIC MARKET WITHIN REACH
Quality Publishers:
Over 400

8. THE HISPANIC MARKET WITHIN REACH
U.S. Hispanic and
Cross Border Solutions

9. THE HISPANIC MARKET WITHIN REACH
International News/Media
Targeting* by country of origin has proven successful for clients such as:
*Major news websites from Central America receive 20-40% of their visits from U.S. IP addresses
Western Union
Florida Lottery
Digicel
Bancomer
Volaris
IDT

10. Featured Channel:
Lifestyle/Health Channel
THE HISPANIC MARKET WITHIN REACH
Utilizing channel targeting based on website content continues to be
highly successful for clients such as:
Estee Lauder
Kohl’s
Texas Milk
Avocados
of Mexico
FAMSA

11. THE HISPANIC MARKET WITHIN REACH
Featured Channel:
Social Media
54% of US Hispanics report having uploaded photos to a social network
in the past month.
47% of US Hispanics report downloading music.
40% of US Hispanics who went online in the past month maintain their own
social networking profile on a site such as Myspace, Facebook, and MiGente.

12. Case Study:
Expansion into Digital
THE HISPANIC MARKET WITHIN REACH
Since 2008: Opportunities to compare to most major Hispanic
websites & Networks
Assisted a major agency in getting started with Digital for their clients.

13. THE HISPANIC MARKET WITHIN REACH
2010: Display campaign - AlcanceMG outperformed all other networks
2011: Added Social Media/Blogger Component to Display campaign, based
on previous year’s performance
Case Study:
Expansion into Social Media/Bloggers

14. THE HISPANIC MARKET WITHIN REACH
Since 2008: Working with this growing Mexican airline
AlcanceMG has worked with Volaris, a Mexican airline, since 2008, helping
them expand to the U.S. market.
As Volaris continues to open new routes, we use our geo-targeting
capabilities to increase brand awareness in those new markets.
Case Study:
Expands to U.S. Market

15. THE HISPANIC MARKET WITHIN REACH
Research: Quick Hits
Keeping up with new data and making the case for the Hispanic Market
Our goal is a long term relationship with our publisher partners as well as
our advertiser/agency partners.
Why does a website work with Alcance Media Group?
Publisher Relations Team
Technology (Double-Click)
Quality advertising partners
Revenue
50 Million U.S. Hispanics
From 12.5% (2000) to 15.7% (2009)
10% Native born versus 5.5% Foreign born
Median Age: Native born 17 - Foreign born 38
Internet usage: Hispanics reached a record 20.3 million visitors
(February 2009)

16. THE HISPANIC MARKET WITHIN REACH
Hispanic Audience:
Quick Stats
50 million U.S. Hispanics
Fastest-growing market segment in the U.S.
Grown from 12.5% of U.S. population (2000)
to 15.7% (2010)
Internet Usage: Hispanics represented 20.3 million
web users (February 2010)
Estimated $1.3 trillion spending power in 2012

17. THE HISPANIC MARKET WITHIN REACH
Hispanic Audience:
Quick Stats
Regardless of language dominance:
International publications reach the U.S. Hispanic market

18. THE HISPANIC MARKET WITHIN REACH
Automotive Category:
Hispanics represent 8.7 % of vehicle market and have a current
preference for Asia brands
Men and Women both impact the purchasing decisions
Influence of Hispanic Moms on
purchase decisions
• More than 56% said that
expecting a child was a major
factor influencing the purchase
of a new vehicle.
• 78% said that passenger space
is a major factor, followed by
safety/security and price/value.
• Toyota, Ford and Honda were
the leaders in brand preference.
•The majority of respondents
said that they receive
information
regarding family vehicles and
auto safety via TV (79%) and the
Internet (68%).
Study: Influence of Hispanic moms on automotive purchases:
http://www.reachhispanic.com/2010/05/06/influence-of-hispanic-moms-on-automotive-purchases/
Polk Study: http://www.hispanicmarketinfo.com/2011/01/03/brand-preference-among-u-s-hispanic-automotive-buyers/

19. www.alcancemg.com
THE HISPANIC MARKET WITHIN REACH
Contact Us Today!
- Premium and Long Tail Publishers: U.S. and International
- Ad Serving Technology: Double Click for Publishers
- Client Retention: Long-term Clients
- Customizable Programs
- Top Brands
- Consistently Outperform the Competition
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San Francisco, California
+1 (415) 625.5130
info@alcancemg.com