The document outlines the agenda for the 6th Annual Hispanic Advertising and Media Conference, featuring various sessions and panels focused on strategies for reaching Hispanic audiences. Key topics include the role of big data in advertising, engaging local markets, and the influence of celebrity endorsements. Industry leaders and marketing experts share insights on multicultural marketing and evolving digital strategies.

1. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE
www.portada-online.com #Portada12
WELCOMING REMARKS
Sonia Margalef, Master of
Ceremonies, Portada
Marcos Baer, Publisher, Portada

2. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE
www.portada-online.com #Portada12
SPANISH AND/OR ENGLISH? THAT
IS THE
QUESTION
MODERATOR:
Laura Martinez, Senior Correspondent, Portada
PANELISTS:
Felix Palau, VP Marketing, Tecate
Maria Rodas, Multicultural Marketing Manager, General Mills
Marc Strachan, VP of Multicultural Marketing, Diageo
Javier Garcia, GM U.S. Hispanic Market, Yahoo!

3. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE
www.portada-online.com #Portada12
HOW CAN NATIONAL ADVERTISERS
BEST REACH LOCAL AUDIENCES?
MODERATOR
Andy Bagnall, VP of Client Services, Global Advertising Strategies
PANELISTS
David Cardona, Multicultural Marketing Manager, Clorox
Steve Millerman, Director, Cross Cultural Marketing at Novartis
Pharmaceutical
Emma Vélez-López, Director Acquisition Marketing
(Advertising US Hispanic), DIRECTV

4. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE
www.portada-online.com #Portada12
MORNING BREAK
(Auditorium Lobby)

5. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE
www.portada-online.com #Portada12
BIG DATA: How Marketing is
going from “Mad Men” to “Math
Men.”
SPEAKER
Oscar Padilla, VP Strategy, Luminar

6. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE
www.portada-online.com #Portada12
RETAILERS 2013: How are major retailers
preparing to reach out to Hispanics in
2013?
MODERATOR
Trevor Hansen, CEO, EPMG
PANELISTS
Maria Cristina Rios, Director Multicultural Marketing & Media
Strategy, Macy's
Ronald Mendez, VP Group Account Director, MPG
Dawn-Marie Gray, Senior Marketing Manager, Multicultural, CVS

7. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE
www.portada-online.com #Portada12
STAR POWER: HOW CELEBRITIES
CAN STRENTHEN YOUR
MARKETING MESSAGE
A PRESENTATION BY:
Norma Luján, Director of Multicultural Marketing, L’Oreal
and
Melissa Smith, EVP, RLR Public Relations

8. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE
www.portada-online.com #Portada12
LUNCH
(Resource Room)

9. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE
www.portada-online.com #Portada12
SIXTH ANNUAL
HISPANIC
ADVERTISING AND
MEDIA AWARDS

10. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE
www.portada-online.com #Portada12
ON STAGE INTERVIEW
Pandora’s John Trimble
Rudy Rodriguez, Multicultural Marketing
Manager, General Mills
INTERVIEWS
John Trimble, Chief Revenue Officer,
Pandora, interviewed by

11. 6TH ANNUAL HISPANIC ADVERTISING AND MEDIA CONFERENCE
www.portada-online.com #Portada12
BUYING LATIN DIGITAL AUDIENCES: What
you need to know about International IP
Targeting.
MODERATOR
Juan Jose Núñez, President, Vertical3Media
PANELISTS
Guillermo Abud, VP Digital Director, MV42
Iván Adaime, VP Digital Media, ImpreMedia
Lázaro Stern, Latam & Latino Market Director, MediaMind
Ulises Vázquez, CEO México, Matomy