Pondera Slide Deck
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Pondera aims to be a central place for discovering and purchasing personal development content and services by bringing together suppliers, customers, and a community. It provides personalized recommendations and ideas through tailored filters and notifications. Pondera partners with affiliates and experts to build communities and drive traffic from SEO, PPC, and social media. It generates revenue from affiliate commissions on book and conference sales as well as paid communities and user data.
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Pondera Slide Deck
- 1. ideas to enhance your lifestyle www.pondera.me @PonderaForMe
- 2. Market size Personal Development 2011 2020 $12 Billion $23 Billion Top 3 books 116 Million copies Suppliers 10,000s @PonderaForMe
- 3. Some examples Top search phrases “How to be happy” 56M searches / month “Leadership” 7M searches / month “Life balance” 5M searches / month @PonderaForMe
- 4. Problem No central place to discover or purchase Personal Development content and services @PonderaForMe
- 5. Pondera is… Bringing the Personal Development industry together - Suppliers - Customers - Community Personalised and relevant - Tailored Ideas @PonderaForMe
- 7. Our product
- 10. Our product
- 15. Our product
- 19. Our product
- 20. Competitors Content - SelfGrowth.com Substitutes - Facebook Groups Individual speakers - Thousands of motivational speaker sites @PonderaForMe
- 21. Route to market Experts’ databases 180 affiliates SEO and PPC - Broad, keyword-rich site - SEO/content growth loop - PPC: low competition @PonderaForMe
- 22. Revenue model Affiliates 5% on books 50% on conferences Paid communities Segmentation data @PonderaForMe
- 23. Development Timeline 2012 so far 28 May Development started 3 Jun Recommendation engine 21 Jun Discovery stream 2 Jul Community Idea Filters 23 Jul Onsite notifications 6 Aug Email notifications @PonderaForMe
- 24. Results so far Building up communities Increasing metrics 2,300 - registered users 31% - come back weekly 180 - affiliate experts companies @PonderaForMe
- 25. Next steps Volume - Facebook OpenGraph - Expert Engagement Traction - Events Solution - Dashboard / Trending For You Revenue - Paid Communities @PonderaForMe
- 26. The Pondera team Carl Dan Ivan Claire UX Design Expert Carlos Bill Relations @PonderaForMe
- 27. ideas to enhance your lifestyle www.pondera.me carl@pondera.me @PonderaForMe
Editor's Notes
- / Make the circle black/ Bottom still needs to be easier to read – try a black or blue arc like the blue arc on the other slides
- / Personal Development needs to appear like a heading for all those
- / Less vertical space above each of 3 bullet points
- Make the stuff on the right-hand side much biggerAdd two slides with FM / NFM showing each in turn, bigger, in green and in red
- Redo to include Carlos’s coloured border
- Make the stuff on the right-hand side much biggerAdd two slides with FM / NFM showing each in turn, bigger, in green and in red
- Redo to include Carlos’s coloured border
- Redo to include Carlos’s coloured border
- Redo to include Carlos’s coloured borderTry without blurring out the image (but still blur out the copy)
- Redo to include Carlos’s coloured borderMake logo and text on RHS bigger – just “Toastmasters is a world leader in communication and leadership development”
- Redo to include Carlos’s coloured borderMake logo and text on RHS bigger – just “Toastmasters is a world leader in communication and leadership development”Make “Find out more” bigger and standing out (zoomed in maybe?)
- Reduce the blurbIncrease size of iconsIncrease size of their logo
- Show the discussion!!! (maybe like Chime)Icon biggerIcon bigger
- Reduce the blurbIncrease size of iconsIncrease size of their logo
- / Bottom right photo needs to be within the circle/ Try using a montage of faces on RHS
- Very stock image
- Very stock image
- Very stock image
- / Picture?/ Need better picture of Carlos/ DONE Carl picture – too much space on left-hand side
- Same as before