SlideShare a Scribd company logo
ideas to enhance your lifestyle
        www.pondera.me     @PonderaForMe
Market size

Personal Development
 2011         2020
 $12 Billion $23 Billion
Top 3 books
 116 Million copies
 Suppliers
 10,000s
                           @PonderaForMe
Some examples

Top search phrases
“How to be happy”
 56M searches / month

“Leadership”
 7M searches / month

“Life balance”
 5M searches / month

                        @PonderaForMe
Problem


No central place to
discover or purchase
Personal
Development
content and services
                       @PonderaForMe
Pondera is…

Bringing the Personal
Development industry
together
- Suppliers
- Customers
- Community

Personalised and relevant
- Tailored Ideas

                            @PonderaForMe
Our product
Our product
Our product
Our product
Competitors

Content
- SelfGrowth.com

Substitutes
- Facebook Groups

Individual speakers
- Thousands of motivational
  speaker sites

                              @PonderaForMe
Route to market

Experts’ databases
  180 affiliates
SEO and PPC
- Broad, keyword-rich site
- SEO/content growth loop
- PPC: low competition


                             @PonderaForMe
Revenue model

Affiliates
  5%
  on books
  50%
  on conferences

Paid communities

Segmentation data
                    @PonderaForMe
Development Timeline

2012 so far
28 May Development started
3 Jun    Recommendation
         engine
21 Jun   Discovery stream
2 Jul    Community Idea
         Filters
23 Jul   Onsite notifications
6 Aug    Email notifications    @PonderaForMe
Results so far

Building up communities

Increasing metrics

2,300 - registered users

31% - come back weekly

180 - affiliate experts
      companies
                           @PonderaForMe
Next steps

Volume
- Facebook OpenGraph
- Expert Engagement
Traction
- Events Solution
- Dashboard / Trending For
  You
Revenue
- Paid Communities           @PonderaForMe
The Pondera team




 Carl    Dan      Ivan      Claire




                UX Design    Expert
Carlos   Bill               Relations


                                        @PonderaForMe
ideas to enhance your lifestyle

        www.pondera.me
        carl@pondera.me
                           @PonderaForMe

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Pondera Slide Deck

Editor's Notes

  1. / Make the circle black/ Bottom still needs to be easier to read – try a black or blue arc like the blue arc on the other slides
  2. / Personal Development needs to appear like a heading for all those
  3. / Less vertical space above each of 3 bullet points
  4. Make the stuff on the right-hand side much biggerAdd two slides with FM / NFM showing each in turn, bigger, in green and in red
  5. Redo to include Carlos’s coloured border
  6. Make the stuff on the right-hand side much biggerAdd two slides with FM / NFM showing each in turn, bigger, in green and in red
  7. Redo to include Carlos’s coloured border
  8. Redo to include Carlos’s coloured border
  9. Redo to include Carlos’s coloured borderTry without blurring out the image (but still blur out the copy)
  10. Redo to include Carlos’s coloured borderMake logo and text on RHS bigger – just “Toastmasters is a world leader in communication and leadership development”
  11. Redo to include Carlos’s coloured borderMake logo and text on RHS bigger – just “Toastmasters is a world leader in communication and leadership development”Make “Find out more” bigger and standing out (zoomed in maybe?)
  12. Reduce the blurbIncrease size of iconsIncrease size of their logo
  13. Show the discussion!!! (maybe like Chime)Icon biggerIcon bigger
  14. Reduce the blurbIncrease size of iconsIncrease size of their logo
  15. / Bottom right photo needs to be within the circle/ Try using a montage of faces on RHS
  16. Very stock image
  17. Very stock image
  18. Very stock image
  19. / Picture?/ Need better picture of Carlos/ DONE Carl picture – too much space on left-hand side
  20. Same as before