Pioneers festival presentation
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This document outlines Pondera, a platform that aims to centralize the personal development industry by connecting suppliers, customers, and communities. It notes the large and growing market size of personal growth content and services. Pondera will use recommendation engines and tailored ideas to help users discover relevant personal development content and make purchases. The platform will also feature paid communities for users to join conversations, ask questions, and connect with similar people. Revenue will come from affiliate fees on book and conference sales as well as paid membership to communities. The founder believes Pondera addresses an existing need in the industry and is poised for success with an experienced team.
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Pioneers festival presentation
- 1. ideas to enhance your lifestyle www.pondera.me
- 2. Market size Personal Growth 2011 2020 $12 Billion $23 Billion Top 3 books This is a massive increasing market 116 Million copies Suppliers 10,000s
- 3. Some examples Top search phrases “How to be happy” 56M searches / month “Leadership” Few of the top key 7M searches / month phrases people use but only result in small “Life balance” different players, for each 5M searches / month search result
- 4. Problem No central place to discover or purchase Personal Development content and services
- 5. Pondera is Bringing the Personal Development industry together - Suppliers This is exactly what the - Customers industry has been waiting - Community for - allowing seeking customers to discover Personalised and relevant new content in order to - Tailored Ideas find their next purchase.
- 6. This is our HomePage
- 7. Our product This is what a user will find if they Google “How to make a great presentation”
- 8. If it’s a relevant Idea for the user, they’ll click “For Me”
- 9. If not, they’ll click “Not Me”
- 10. Our product Say we click “For Me”
- 11. Pondera will then, using our recommendation engine, one our our expert’s book on the subject
- 12. Say we click “For Me”
- 13. Pondera will now suggest a community on the subject matter – another one of our experts
- 14. Say we click: “find out more”
- 15. Our product This is the community page
- 16. Once joined, users can join conversations, ask questions & add tips
- 17. Attend events
- 18. Check out similar people to them
- 19. Route to market Experts’ databases This is how we’re currently getting the word out 180 affiliates SEO and PPC - Broad, keyword-rich site - SEO/content growth loop - PPC: low competition
- 20. Revenue model Affiliates Books cost about £20 5% though conferences are on books around £3,000 for the weekend 50% on conferences We’re already making money on Affilates Paid communities Segmentation data
- 21. The Pondera team A team with the ability, experience and dedication to capture this opportunity Carl Dan Claire Carlos Ivan Bill
- 22. ideas to enhance your lifestyle www.pondera.me carl@pondera.me
Editor's Notes
- / Make the circle black/ Bottom still needs to be easier to read – try a black or blue arc like the blue arc on the other slides
- / Personal Development needs to appear like a heading for all those
- / Less vertical space above each of 3 bullet points
- Make the stuff on the right-hand side much biggerAdd two slides with FM / NFM showing each in turn, bigger, in green and in red
- Redo to include Carlos’s coloured border
- Make the stuff on the right-hand side much biggerAdd two slides with FM / NFM showing each in turn, bigger, in green and in red
- Redo to include Carlos’s coloured border
- Redo to include Carlos’s coloured border
- Redo to include Carlos’s coloured borderTry without blurring out the image (but still blur out the copy)
- Redo to include Carlos’s coloured borderMake logo and text on RHS bigger – just “Toastmasters is a world leader in communication and leadership development”
- Redo to include Carlos’s coloured borderMake logo and text on RHS bigger – just “Toastmasters is a world leader in communication and leadership development”Make “Find out more” bigger and standing out (zoomed in maybe?)
- Reduce the blurbIncrease size of iconsIncrease size of their logo
- Show the discussion!!! (maybe like Chime)Icon biggerIcon bigger
- / Picture?/ Need better picture of Carlos/ DONE Carl picture – too much space on left-hand side
- Same as before