Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
The B2B buying process and selling process don't match up as well as we'd like. Use Internet marketing - SEO, SEM, PPC, Social Media (LinkedIn, Twitter, Facebook, SlideShare, Google+...) - to fill the gaps.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
The B2B buying process and selling process don't match up as well as we'd like. Use Internet marketing - SEO, SEM, PPC, Social Media (LinkedIn, Twitter, Facebook, SlideShare, Google+...) - to fill the gaps.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Looking for SEO company in UK? If yes! Come and browse top SEO agency in UK, Which is specialized in local and national services includes generate higher organic traffic on websites, generate leads, increase sales, websites designing and development at affordable budget.
How to design a powerful Linkedin Profile and leverage Linkedin to advanced y...Donna Gilliland
This presentation was on how to design and a powerful LinkedIn profile and leverage LinkedIn to advanced your career was delivered to the IAAP AL-MS division conference on June 13, 2015.
Learn how to create a LinkedIn profile that can be found in LinkedIn searches. Create a powerful LinkedIn summary statement. How to strategically use LinkedIn groups. Build authority in your area of expertise using LinkedIn Publisher.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
Overview of Marketing Strategy and tactics for small business with emphasis on digital marketing including Search Engine Optimization and social media marketing..
This presentation is a brief explanation of SMO.Turn your brand into solid online identity with pixxelznet.com
Visit: http://www.pixxelznet.com/search-engine-optimization/
Social Jack Program - Training and Coaching PRogram - Career - Forward Progr...Social Jack
Experience a great coaching and training program to take your professional life to the next level. Social Jack has been around for over 8 years and we have trained and coached over 100,000 professionals just like you.
Social Media Strategy Summit - Snackable Content: Winning an Audience One Bit...Social Jack
One key theme around content is that content needs to get smaller more concise for it to be considered by consumption. We have learned some interesting facts from this year that proves this to be true. The Average Internet User:
Has an attention span of 8 seconds, whereas a goldfish has an attention span of 9 seconds
Visits 2,125 pages per month, 1.12 min per page
Views over 3,000 impressions per day
We are experiencing a universe of very fragmented attention, we have less time to grab people. The cure for this is “Snackable Content” or content that is shorter including blogs like this under 200 words, videos less than 60 seconds, webinar and podcasts under 20 minutes, etc. We still drive people to the longer more in depth content, but trust and credibility need to be earned in seconds, not minutes, a few words, not paragraphs. It is time to look at your current content and chop it down. In this session you will learn how:
To parse down larger content
To build a solid snackable plan, then test and deploy
Your social communities can help out
To create engagement around your content
Getting snackable for mobile
All Participants will leave with:
Rapid Launch Plan Step-by-Step content guide to formulate your plan
Content Scheduling System and worksheets that will allow you to better organize your content and related resources
Over 20 publishing hacks that will save you time and produce instant results
As an added BONUS, Dean is offering:
Complimentary access to a live online Content Mini-Camp ($500 value)
90 Day Access to online weekly group coaching sessions for ongoing support ($200 value)
A Strategic Approach to Using Social Media for Sales & Marketing Michael Cunningham
Presentation to the Greater Dallas NARPM Chapter where I shared strategies everyone should consider that will hopefully give you a better chance to succeed when using social media.
Content Sources:
Social Media Tactical Plan by Marketo: http://www.marketo.com/b2b-marketing-resources/best-practices/video-social-media/social-media-tactical-plan.php
Dell Social Media Infographic: http://dell.to/KCnoPc
Prandi Property Management: http://www.prandiprop.com/
Other references: www.mynewplace.com, www.propertyware.com, www.realpage.com, www.propertymanagementinsider.com
Linked in Social Selling 101 - 3 New Power Moves to Convert Connections to Ne...Social Jack
In this complimentary webinar, Dean DeLIsle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000 professionals on LinkedIn™, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by using LinkedIn™ for less than 20 minutes a day!
For recordings of this episode and additional resources, Create your Free Account at Social Jack and browse the Resource Center:
http://app.socialjack.com/profile/login/
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Search Engine and Social Media Marketing 101Janette Toral
Overview on the search engine and social media marketing steps and process. Presented at the SearchProfileIndex.com September 9 webinar by Janette Toral.
Looking for SEO company in UK? If yes! Come and browse top SEO agency in UK, Which is specialized in local and national services includes generate higher organic traffic on websites, generate leads, increase sales, websites designing and development at affordable budget.
How to design a powerful Linkedin Profile and leverage Linkedin to advanced y...Donna Gilliland
This presentation was on how to design and a powerful LinkedIn profile and leverage LinkedIn to advanced your career was delivered to the IAAP AL-MS division conference on June 13, 2015.
Learn how to create a LinkedIn profile that can be found in LinkedIn searches. Create a powerful LinkedIn summary statement. How to strategically use LinkedIn groups. Build authority in your area of expertise using LinkedIn Publisher.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
Overview of Marketing Strategy and tactics for small business with emphasis on digital marketing including Search Engine Optimization and social media marketing..
This presentation is a brief explanation of SMO.Turn your brand into solid online identity with pixxelznet.com
Visit: http://www.pixxelznet.com/search-engine-optimization/
Social Jack Program - Training and Coaching PRogram - Career - Forward Progr...Social Jack
Experience a great coaching and training program to take your professional life to the next level. Social Jack has been around for over 8 years and we have trained and coached over 100,000 professionals just like you.
Social Media Strategy Summit - Snackable Content: Winning an Audience One Bit...Social Jack
One key theme around content is that content needs to get smaller more concise for it to be considered by consumption. We have learned some interesting facts from this year that proves this to be true. The Average Internet User:
Has an attention span of 8 seconds, whereas a goldfish has an attention span of 9 seconds
Visits 2,125 pages per month, 1.12 min per page
Views over 3,000 impressions per day
We are experiencing a universe of very fragmented attention, we have less time to grab people. The cure for this is “Snackable Content” or content that is shorter including blogs like this under 200 words, videos less than 60 seconds, webinar and podcasts under 20 minutes, etc. We still drive people to the longer more in depth content, but trust and credibility need to be earned in seconds, not minutes, a few words, not paragraphs. It is time to look at your current content and chop it down. In this session you will learn how:
To parse down larger content
To build a solid snackable plan, then test and deploy
Your social communities can help out
To create engagement around your content
Getting snackable for mobile
All Participants will leave with:
Rapid Launch Plan Step-by-Step content guide to formulate your plan
Content Scheduling System and worksheets that will allow you to better organize your content and related resources
Over 20 publishing hacks that will save you time and produce instant results
As an added BONUS, Dean is offering:
Complimentary access to a live online Content Mini-Camp ($500 value)
90 Day Access to online weekly group coaching sessions for ongoing support ($200 value)
A Strategic Approach to Using Social Media for Sales & Marketing Michael Cunningham
Presentation to the Greater Dallas NARPM Chapter where I shared strategies everyone should consider that will hopefully give you a better chance to succeed when using social media.
Content Sources:
Social Media Tactical Plan by Marketo: http://www.marketo.com/b2b-marketing-resources/best-practices/video-social-media/social-media-tactical-plan.php
Dell Social Media Infographic: http://dell.to/KCnoPc
Prandi Property Management: http://www.prandiprop.com/
Other references: www.mynewplace.com, www.propertyware.com, www.realpage.com, www.propertymanagementinsider.com
Linked in Social Selling 101 - 3 New Power Moves to Convert Connections to Ne...Social Jack
In this complimentary webinar, Dean DeLIsle, Founder and CEO of Forward Progress, will take proven steps from our Social Selling Boot Camp and show you the most effective methods of connecting with your targets, gaining quality appointments, and finding the potential new clients in your network. With over 350,000 professionals on LinkedIn™, you are closer to your targeted business prospects than you think. Learn how to find them before your competitors do. You will also see what it takes to get THEM to find YOU by using LinkedIn™ for less than 20 minutes a day!
For recordings of this episode and additional resources, Create your Free Account at Social Jack and browse the Resource Center:
http://app.socialjack.com/profile/login/
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Search Engine and Social Media Marketing 101Janette Toral
Overview on the search engine and social media marketing steps and process. Presented at the SearchProfileIndex.com September 9 webinar by Janette Toral.
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
Making sense of social media - Dansk Netværks Akademi-presentation-1706Thomas Müllertz
This presentation by communication experts, Oren Shafir of Zoom and Pia Thomsen of Dialogkom, will give you an overview of the big social media platforms and an idea of how to get started using them to get more out of your marketing and communications efforts.
Creating Value for Your Business using Social MediaPatsy Stewart
This presentation was made to the Virginia State SBDC Convention in Roanoke, VA. The Small Business Development Centers work with small business owners to help them be successful and utilize Chamber resources. Social media when integrated with other digital media and traditional media can help you maintain your competitive advantage and increase your customer touchpoints.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Social Media Optimization Training in Ambala ! Batra Computer Centrejatin batra
Are you in search of Scial media optimization training in Ambala Cantt?
Now your search ends here.. BATRA COMPUTER CENTRE provides you best SMO training in Ambala Cantt. We also provide training in Basics of Computer, training in Programming Languages like C, C++, HTML, PHP, Training in Web Designing, Web Development, SEO, SMO and we also offer training in many other computer courses also.
This training session will give you insight into Facebook for business and how you can best optimise your profile, behind the scenes and settings of Facebook, recommendations on marketing, PPC and Ads Manager and more.
Get the most out of your social media channels and maximise your return on investment.
Things you can learn include:
Setting up a Facebook business page
Useful plugins and features
Content marketing strategy
Social media strategy
Pay-per-click advertising
Useful tools
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
12 High Velocity Metrics That Actually Increase ResultsTowsley Associates
http://www.insidesales.com
In today's data-driven world we all know that when performance is measured, performance improves. But what should really be measured to increase sales?
In this free cheat sheet by Ken Krogue, President of InsideSales.com, you'll learn:
What key items to measure
How your sales reporting differs from best practices
How to gain visibility to drive results
Gregg Towsley
http://www.GrowPlumbing.com
LinkedIn Whitepaper by Gregg Towsley From Grow PlumbingTowsley Associates
Since its inception, LinkedIn has grown to more than 55 million users in 200 countries world-wide. This is no accident. LinkedIn is based on the principal that every person is connected by no more than six degrees of separation from everybody else. In other words, an individual can connect to any other individual simply by utilizing their network of contacts. And this is where LinkedIn can help business owners and their employees. The website keeps track of who knows who and provides a means to connect people based on professional expertise, needs, and interests.
There are two kinds of contacts every person has – strong and weak. “Strong” contacts are family members, friends, and close business associates; “weak” contacts are those people we work with, and have done business with, but may not know very well. It is upon the “strong” contacts that most people go to when they need something, and it is from “strong” contacts that, at least initially, a LinkedIn network is built.
Local Search Marketing by WSI and Grow Plumbing Gregg Towsley Towsley Associates
Review the below bullet points and view the presentation if you want to get above your competition on Google Maps!
Understanding the basics
Perfect your Google+ page
Clean your website
Work on your citations
Get reviews
WSI LinkedIn Advanced Training Workbook Gregg Towsley Towsley Associates
Download this LinkedIn workbook to get the latest information on our advanced LinkedIn Training kit. By Gregg Towsley - LinkedIn Instructor and Trainer
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
9. What you need to know to get in front of your competition!
• Who are your Top 10 hyper local
competitors?
• What is their internet strategy?
• How can I compete?
• What are my prospects searching
for and how are they going to
find me?
11. Link Building
• On Page/Off Page
• Social Networking
• Social Bookmarking
• Blog Commenting
• Article Marketing
• Directory Linking
• Press Releases
• Video Marketing
14. Social Media Marketing
Develop a strategy
Claim/setup local & social pages
Create a stream of quality content
Manage social media pages
Monitor & improve reputation
Engage & respond to customer/fans
Optimize it all for search engines
Track & analyze results
19. Facebook
• 1.1 Billion Users
• 665 Million Daily
Users
• 375 Million Photos
Uploaded/day
• 1 Million+
Advertisers
• 20 Minutes
Average Time/Visit
20. Twitter
• 241 Million Users
• 500 Million Tweets/Day
• 76% Mobile Users
• Open Platform w/ Tons
Of 3rd Party Tools
21. LinkedIn
• 277 Million Members - 2
New Members Per Second
• Average Age = 41
• Average Household Income
= $110,000
• 95% of Users College
Educated
• 37% hold Graduate Degrees
• 49% Business Decision
Makers
• C-Level Executives = 7.9%
• EVP/SVP = 6.5%
22. YouTube
• 1 Billion Monthly Uniques
• 73% Of Adults Are More
Likely To Make A Purchase
After Watching A Video
• Top 3 Reasons
1. Entertainment 60%
2. Research & Ed 30%
3. Tutorials 10%
30. Top 10 Advance Techniques
1. Sign up for daily deals with Living Social and Groupon (learn their copy writing, social
media, and clientele)
2. Build your list and social profiles with local business owners
(Chambers, BNI, LeTip, Toastmasters, Local Directories – See Screenshot -
http://goo.gl/EIMbg9 )
3. Connect with the 5,791 people on LinkedIn that live and work in a 10 mile radius of your
zip code (see screenshot – slide 32)
4. Use FolowerWonk.com to find most influential (See Screenshot – slide 33)
5. Join #YouLocalArea groups on LinkedIn, Facebook, Google+ and/or start groups
6. Ask your customers to share the #GreatAmericanDeals and make it really easy to share on
their profiles
7. Connect your social profiles with the companies that are doing deals with
you/competitors. (Groupon and Living Social)
8. *Look up FourSquare "Specials“ (See Screenshot – slide 34)* (Gregg Towsley Favorite)
9. Build a list of the top 5-10 most active people on social media (who has the biggest and
most active email list) in your area
10. When you launch a new deal, share it on as many profiles as possible. (HootSuite and
http://goo.gl/oRN4S5)
Bonus - Set up an RSS feed to pull in every single news story or citation in your zipcode. (Yahoo
Pipes, Google Alerts, Local Newspapers, Talkwalker
Alerts, Twitter, Facebook, Pinterest, Bing News, Yahoo News, Google