The document provides 10 tips for using social media effectively for businesses. The tips are: 1) Write a social media plan tied to business goals and customer objectives; 2) Identify your target community and sign up for free listening tools; 3) Follow industry thought leaders for content inspiration and vary content for different audiences; 4) Listen to customers to identify relevant content needs; 5) Adopt a relationship-building approach when engaging followers; 6) Leverage in-person events to strengthen relationships; 7) Select key performance indicators to measure social media objectives; 8) Complete online profiles for better search results; 9) Get organized to track vast social media data; and 10) Make time for social media as part of the regular work
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next Why social media & email marketing must be used together
LinkedIn and Social Media for B2B - Why now is the time.SkaledConsultuing
Learn about why Skaled sales & marketing consulting firm believes now is the time to get serious about your social media presence as a B2B company. Follow along as we dive into some tips, tricks, and trades for optimal social media success in 2018.
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Influencer Marketing Workshop - Social Jack - Social Media Strategy Summit (S...Social Jack
In the brave new world of Influencer Marketing, it is sometimes hard to determine where to start, how to acquire influencers, how to manage them, and more. In this training, we will cover the newest scope of Influencer Marketing, how to structure your engagement, plan your campaign, make sure your audience is ready and ways to measure success.
Join Cait Hassett, Influencer Marketing Manager at Forward Progress, Inc., as she shares the team’s system for managing the whole process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level.
You will learn:
What is Influencer Marketing (the newest definition)
Why You Should Do it
How to Tie in Your Business Objectives
Methods to Engage: Earned, Paid and Owned
Identify Your Target Influencers
How is Your Market Talking to Influencers?
Ways to Measure Success
Tools to Use Along the Way
Attendees will leave with:
Access to Social Jack – Influencer Development Platform
Tips Sheets and Worksheets to Use in Your Campaigns
Social media best practices featuring Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Part 1 covers social media basics:
-why use social media
-intro to the networks
-what do you say?
Part 2 covers the networks in depth
-big 5: Facebook, Twitter, LinkedIn, Google+, Pinterest
-is it right for my business?
-how to create content
-how others are using it
This presentation was given at the SBDC Regional Conference in Ocean City, MD, on September 4, 2014.
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. Core concepts introduced include: A closer look at the 5 most popular social networks: Facebook, Twitter, LinkedIn, Google+, Pinterest Within each network: - How to tell if it’s right for your business - What kind of content to create and post - Etiquette - How to tell if your content is working - Suggestions on what to do next Why social media & email marketing must be used together
LinkedIn and Social Media for B2B - Why now is the time.SkaledConsultuing
Learn about why Skaled sales & marketing consulting firm believes now is the time to get serious about your social media presence as a B2B company. Follow along as we dive into some tips, tricks, and trades for optimal social media success in 2018.
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Influencer Marketing Workshop - Social Jack - Social Media Strategy Summit (S...Social Jack
In the brave new world of Influencer Marketing, it is sometimes hard to determine where to start, how to acquire influencers, how to manage them, and more. In this training, we will cover the newest scope of Influencer Marketing, how to structure your engagement, plan your campaign, make sure your audience is ready and ways to measure success.
Join Cait Hassett, Influencer Marketing Manager at Forward Progress, Inc., as she shares the team’s system for managing the whole process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level.
You will learn:
What is Influencer Marketing (the newest definition)
Why You Should Do it
How to Tie in Your Business Objectives
Methods to Engage: Earned, Paid and Owned
Identify Your Target Influencers
How is Your Market Talking to Influencers?
Ways to Measure Success
Tools to Use Along the Way
Attendees will leave with:
Access to Social Jack – Influencer Development Platform
Tips Sheets and Worksheets to Use in Your Campaigns
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
Developing a Social Media Strategy Workshop 2.16.12451 Marketing
AJ Gerritson, Founding Partner and Social Media Strategist at 451 Marketing, discusses the importance and steps of creating a corporate social media strategy.
LiveWorld Webinar: Begin at the End, Social Media Content Planning for InsightsLiveWorld
LiveWorld Webinar: Begin at the End
Date: May 2014
Presenters:
Mark Williams, Creative Director, Social Strategy and Content Programming
Dorice Piraino, Business Analyst
Hashtag: #BeginAtEnd
Objective:
* More effective social marketing program
* Introduce Prove & Improve Process & Strategy
* Act as Change agents
Takeaways:
1.) Social marketing is a conversation, not a monologue
2.) Use data to prove or improve
3.) Know what you want to know - engage with a purpose
#BeginAtEnd
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
The best free social media listening toolsDifferent Spin
People are talking about you and your brand online, but are you really listening? Monitor online conversation around your brand using these brilliant social media listening tools. And what's more - they all have free versions!
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldJim MacLeod
For a few days in late 2016, The Content Marketing Institute brought together the world's leaders in Content Marketing. Here are a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
How to Create a Social Media Listening Strategy to Build & Protect Your BrandSimple Marketing Now LLC
A Social Media Listening Strategy is a systematic approach to monitoring what's being said about your business and industry online and listening from the perspective of your customers. Learn how in this presentation.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
Jacob Worsøe, Senior Digital Marketing Specialist og en af Danmarks mest hardcore dataspecialister, guider dig igennem denne case med PWT Group. Du får masser af hands-on eksempler på, hvordan du konverteringsoptimerer - best practice.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
Developing a Social Media Strategy Workshop 2.16.12451 Marketing
AJ Gerritson, Founding Partner and Social Media Strategist at 451 Marketing, discusses the importance and steps of creating a corporate social media strategy.
LiveWorld Webinar: Begin at the End, Social Media Content Planning for InsightsLiveWorld
LiveWorld Webinar: Begin at the End
Date: May 2014
Presenters:
Mark Williams, Creative Director, Social Strategy and Content Programming
Dorice Piraino, Business Analyst
Hashtag: #BeginAtEnd
Objective:
* More effective social marketing program
* Introduce Prove & Improve Process & Strategy
* Act as Change agents
Takeaways:
1.) Social marketing is a conversation, not a monologue
2.) Use data to prove or improve
3.) Know what you want to know - engage with a purpose
#BeginAtEnd
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
The best free social media listening toolsDifferent Spin
People are talking about you and your brand online, but are you really listening? Monitor online conversation around your brand using these brilliant social media listening tools. And what's more - they all have free versions!
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Content Marketing World: Training with Content Marketing Jedi Masters #CMWorldJim MacLeod
For a few days in late 2016, The Content Marketing Institute brought together the world's leaders in Content Marketing. Here are a few of the pearls of wisdom that they delivered to save us from the dark side of Marketing.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
When it comes to social media there are lots of questions. Such as, when should I ask people to "Like" my Facebook Page? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do for your social page. Join us as we provide a roadmap to making your social media efforts the best they can be. This webinar is geared toward people just getting started with social media or who are looking for tips to get more out of their accounts.
How to Create a Social Media Listening Strategy to Build & Protect Your BrandSimple Marketing Now LLC
A Social Media Listening Strategy is a systematic approach to monitoring what's being said about your business and industry online and listening from the perspective of your customers. Learn how in this presentation.
You've used Facebook. You've heard of Twitter. Now it's time to learn how to create a fine-tuned social media strategy, so you can use Web 2.0 tools to connect with those who matter.
Live Webinar: Your Tactical Plan for Content Marketing on LinkedInLinkedIn
We’ve put together a quick, tactical webinar for driving ROI with LinkedIn Company Pages, SlideShare, Publishing on LinkedIn, LinkedIn Sponsored Updates and LinkedIn Groups.
We’ve tested and iterated for years – and now hear from LinkedIn's content marketing manager, Alexandra Rynne as she shares our insider tips.
In this presentation we uncover:
-What content drives the most engagement on LinkedIn
-Action items and daily time investment needed to succeed with LinkedIn Marketing tools
-Key metrics to measure the success of your strategy
Jacob Worsøe, Senior Digital Marketing Specialist og en af Danmarks mest hardcore dataspecialister, guider dig igennem denne case med PWT Group. Du får masser af hands-on eksempler på, hvordan du konverteringsoptimerer - best practice.
This presentation explains the basic information about Polynomial Function and Synthetic Division. Examples were given about easy ways to divide polynomial function using synthetic division. It also contains the steps on how to perform the division method of polynomial functions.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA. #socialmedia #socialmediatraining
Like building a house, you want a solid foundation for your social media marketing efforts. This deck provides a high level look at what parts of the foundation you should have before just jumping in. A strong emphasis is on social media is not a stand alone strategy or tactic!
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
When it comes to social media there can be a lot of questions. Such as, when should I ask people to "Like" my Facebook Page? How much content should I have before I share my social account with the world? How do I measure success? How often should I post? These are some of the questions we’ll answer about the work you do before you launch your new social page. Join us as we provide a roadmap to making your social media efforts the best they can be right from the start.
Twitter, Facebook, Yelp, Instagram, Pinterest… the list of social media platforms goes on and on. Everywhere you are bombarded with messages that your non-profit needs to be using them to attract more awareness, donors and volunteers. But you are not even sure where to start. This course will explain social media and the impact it has on your organization, will show you how to evaluate each social media platform’s potential and you will develop a strategy for using them that is effective and fits into your budget and your workflow.
How to drive the digital transformation of sales and build a social selling m...Koka Sexton 💼
Definition of social selling: Leveraging your professional brand to fill your pipeline with the right people, insights and relationships.
Winning social selling methodology: identify and connect and engage with buyers on social networks.
The digital transformation of sales.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
5. Global Marketing
Social Media Matters To Business
90% of Inc.
500 companies
use a major social
media platform
60-80% Of
purchase decision in the B2B
space are made through
online research before
contacting the company
77% Of buyers are
more likely to buy from a
company if the CEO uses
social media (Top Rank)
92% of people
delete emails &
voicemails from
people they don’t
know.
53% of B2B
buyers follow
social discussions
about vendors
they are
considering (Top
Rank)
6. Global Marketing
Social Media Matters To Sales People
82% of
prospects can be
reached via social
media
73% of salespeople using
social selling as part of their
sales process outperformed
their peers & exceeded quota
23% more often.
54% of social
salespeople have tracked
their social selling back to
at least 1 closed deal.
8x more engagement
on employee posts than
company accounts.
40x more
likely to turn up
in a LinkedIn
search if your
profile is fully
completed.
7. Global Marketing
Your social strategy needs as much forethought as any
other business process
@AmyHatDell
1. Planning
2. Listening
3. Engaging
4. Measuring
Idea 1: Write up a plan
According to CRM industry
analyst, Brent Leary:
“Strategic users are almost
3xs more likely to execute
activities for engaging prospects
than informal users (53% vs. 19%)”
Source: Brent Leary’s Strategically Social: 5 Keys to Becoming a Social Business
8. Global Marketing
Questions to Ask in the Planning Stage:
• What are the organizations’ goals?
• What is the business plan?
• What is the current relationship with our customers?
• What is the relationship we want with our customers?
How does social media support these goals?
Idea 2: Tie social media to your business and customer objectives
@AmyHatDell
I think it starts with understanding what the organization’s goals
are…part of the problem is that too many people want to jump into a
Facebook “strategy” or a Twitter “strategy” – Shel Holtz
Source: Shel Holtz: http://labs.openviewpartners.com/shel-holtz-talks-content-and-social-strategies/
9. Global Marketing
Questions to Ask in the Listening Stage
Idea 3: Identify and target your community
• Any social strategy first begins with listening to feed & inform your strategic
plan
• Listening should be for conversations about the company, product(s),
category, competitors and the industry
• By listening, you gain insights on what people are talking about & how they
talk about companies and products
– What are people saying about your brand?
– What are the popular topics about your brand?
– Who are the advocates, detractors and influencers in your industry?
– Where are the conversations happening?
@AmyHatDell
10. Global Marketing
Listening to conversations: free tools
@AmyHatDell
Twitter.com/Search Google.com/Alerts Socialmention.com
Idea 4: Sign up for free Listening tools if you haven’t already…
13. Global Marketing
Standard conversation values for engagement:
• Authentic
• Personal
• Transparent
• Inclusive
• Honest
• Conversational
• Educational
It’s not just about being out
there and participating, it’s
about being authentic and
bringing value
@AmyHatDell
14. Global Marketing
Engagement: How to get started…
Twitter
• ReTweet relevant, useful content and provide comments
• Reply promptly
• Tweet at events with hashtag --#WBENCconf
LinkedIn
• Provide status update
• Share business relevant content
Blogs
• Post a comment on relevant blogs
Slideshare
• Upload most recent, relevant presentation
• Tweet, LinkedIn, Google+ that you uploaded presentation with link to share
@AmyHatDell
15. Global Marketing
Content rules – 80/20
• People more likely to do business with a friend
• You need to make friends to influence people
• Follow 80/20 rule: 80% to support others and
20% self promotion
• Being real on social media makes 80% target
easy to reach
• When you share a great article or blog post,
use their twitter name
@AmyHatDell
16. Global Marketing
When the social salesperson joins conversations
• One size does not fit all
– Etiquette varies
– Topics vary
– Community rules vary
– Ability to talk about your offerings varies
• Listen before you speak
• Do not join a discussion with
transactional content
• Focus on adding value to the
conversation above all else
Watch to see what types of posts/content get positive
responses and plan your content accordingly
17. Global Marketing
Identifying good content to share:
• Idea 5: Follow Industry Thought Leaders
What publications do you already read?
› Follow their Twitter account
› Share content from their site directly to social
platforms
– Follow customers, partners and your industry
thought leaders
– Follow @SmallBizLady (twitter)
– Stay up to date with industry blogs
@AmyHatDell
Melinda Emerson
@SmallBizLady
Forbes #1 Influential Woman for Entrepreneurs, Host #SmallBizChat,
Followers: 234,321
Following: 19,326
Key Influencers:
Small Business:
New York Times @NYTSmallBiz
Wall Street Journal WSJBmallBiz
Melinda Emerson @SmallBizLady
Alfred Edmond Jr @AlfredEdmondJr
Marketing/Advertising:
Liz Strauss @Lizstrauss
Brian Solis @briansolis
Human Resources:
Society for Human Resources
@SHRM_Research
Monster @MonsterWW
Technology Media:
TechCrunch @techcrunch
Wired Magazine @wired
Social Media:
Charlene Li @Charleneli
Jeremiah Owyang @jowyang
Customer Experience:
Jackie Huba @JackieHuba
18. Global Marketing
Online curated sites for relevant content:
Idea 6: Vary your content and keep target audience in mind
Lionel Menchaca’s, Dell’s former Chief Blogger, recommendation:
techmeme
Guy Kawasaki recommendations:
Juice
My recommendation:
LinkedIn Pulse
Klout
Websites you are already reading
@AmyHatDell
19. Global Marketing
Customer Experience
Social Outreach team formed in 2006
• Tech support experts were then hand-
selected for their tech problem-solving
expertise and superior interpersonal skills
• On average team addresses 5,000 posts a
week in 14 languages
– 98% resolution rate
– 50% ranters to ravers conversion
– Team proactively developing helpful
content based listening and engagements
• Idea 7: Listen to your customers to
determine relevant content needs
@AmyHatDell
20. Global Marketing
Increasing fans and followers:
• Idea 8: Adopt a relationship mindset. Just as you do with
your friends, engage fans and followers in meaningful ways
– Keep asking questions
– Create virtual projects
› Brainstorming for a campaign or raising $$ for disaster relief
– Celebrate follower activities & achievements
– Add value
› Give sneak peeks, exclusive content and special promotions
– Complete the circle
› Tie off the communication: Thank them for reaching out and ask if
you can be of additional assistance
@AmyHatDell
21. Global Marketing
• First step to controlling your online
identity and defining your brand
• You have 8 seconds to capture
their attention
• Ensure your profile is complete—it
is not a resume.
Complete your LinkedIn profile
DID YOU KNOW? LinkedIn estimates you’re up to 40X more
likely to turn up in a search if your profile is complete
@AmyHatDell
23. Global Marketing
Build stronger relationships by bridging social & in-
person
• Idea 9: Take advantage of in-person interaction to deepen relationships
• Events are powerful opportunities to build relationships
• Recommended tools: Twitter & Slideshare
– Offer inside access by “live-tweeting” during the event & use hashtag
– Join conversations to share your thoughts and opinions
– Connect with influencers attending or covering the event
– Post-event, share presentations on Slideshare
@AmyHatDell
24. Global Marketing
Networking at events
• Ask people you meet if they are on Twitter or LinkedIn
• Follow on Twitter and send LinkedIn connection requests quickly
• Include your Twitter handle and LinkedIn URL on business cards
• Use social media to continue relationship building after the event
25. Global Marketing
No single measurement for social media
success
• Idea 10: Select key performance indicators based on your objectives
@AmyHatDell
Influence
Ex. # page likes,/shares, external RTs, #
of subscribers
Advocacy
Ex. Message delivery, sentiment,
recommendations
Insights
Ex. Cost savings over focus
group/surveys, campaign insights,
competitive insights
Awareness
Ex. Monthly gross impressions, # of
fans/followers
Engagement
Ex. Total interactions, # fan
photos/videos, % engaged on page,
comments/posts
Support
Ex. Questions answered, # of avoided
support calls
26. Global Marketing
Social Media data is vast
@AmyHatDell
Get Organized:
• Determine relevant media for key
performance indicators
− Facebook, Twitter, Blogs, Message
Board, Forums
• Decide on data collection process
− Web crawler, API, screen shots,
exports, etc.
• Define cadence
− Real-time feeds, daily reports,
weekly analysis, monthly
scorecards
• Measure Impact
− What influence will improvements
have on business goals
27. Global Marketing
Types of success metrics aligned
with goals
@AmyHatDell
Reach
Social Impact
• visits, pages viewed, navigation paths, links clicked
Influence
Customer Impact
• likes, re-tweets, sentiment, forwards, membership
Outcome
Business Impact
• sales inquiries, new business leads, customer loyalty
28. Global Marketing
Top Ten Ideas:
Idea 1: Write up a plan
Idea 2: Tie social media to your business and customer objectives
Idea 3: Identify and target your community
Idea 4: Sign up for free Listening tools if you haven’t already…
Idea 5: Follow Industry Thought Leaders for content inspiration
Idea 6: Vary your content and keep target audience in mind
Idea 7: Listen to your customers to determine relevant content needs
Idea 8: Adopt a relationship mindset. Just as you do with your friends, engage fans and
followers in meaningful ways
Idea 9: Take advantage of in-person interaction to deepen relationships
Idea 10: Select key performance indicators based on your objectives
@AmyHatDell
29. Global Marketing
Top Ten Questions Executive should ask:
Question 1: How will social support my business goals?
Question 2:What is the conversation volume and sentiment about my business, products or services?
Question 3: Which online communities are important to my business and is my team involved in
those conversations?
Question 4: Are there other technology conversations taking place that my team should be a part of
and if so where?
Question 5:Are there specific content gaps or customers questions that aren’t getting addressed?
Question 6: Who are my industry’s Influencers?
Question 7: Which of my customers are online?
Question 8: Am I connected with our most important customers online?
Question 9: Have I identified subject matter experts on my team to connect with those influencers?
Question 10: Am I taking advantage of customer feedback and insights via social media?
@AmyHatDell
30. Global Marketing
Make time for social media
@AmyHatDell
• Add 30 minutes to your calendar 2x a week to
listen or engage in social media
• Don’t go overboard – just start with 1-2 platforms
• Download social applications to your phone
• Find a social media mentor
• After a customer meeting, thank the customer in
social media
• Use relevant hashtags to connect with event
attendees, speakers, etc.