A key place which can drastically impact the sales decision of your marketing funnel. Learn how you can solidify your presence at the last consumer touch point to convert sale intention to actual sales.
Rural market segmentation and Targeting & Rural Marketing ResearchArsh Koul
This document discusses rural marketing segmentation and targeting. It defines rural marketing and different types of market segmentation including geographic, demographic, psychographic, behavioral, and multi-attribute segmentation. It emphasizes evaluating segments based on attractiveness and company objectives/resources before selecting target segments. The document also discusses differentiated vs undifferentiated marketing strategies and advantages of a multi-segment strategy over a single segment strategy for rural markets.
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraAmitabh Mishra
“IMC is an attempt to coordinate various marketing and promotional activities to make marketing communication to target customers more efficient and effective.”
“IMC insures that all forms of communication and messages are carefully linked together”
Brand loyalty is a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brands over time. Loyal customers consistently purchase products from their preferred brands, regardless of convenience or price.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.
Direct marketing involves communicating directly with customers to generate a response or transaction. It has grown significantly due to factors like the expansion of the postal service, rise of credit cards, and changing lifestyles. Direct marketers develop databases to segment and target customers. They use various media like mail, telemarketing, and catalogs. The goal is often to directly elicit a behavior like a purchase. Combining direct marketing with other promotional tools can improve results.
The document discusses different types of sales organizations including line, line and staff, functional, and horizontal organizations. It provides the characteristics, advantages, and disadvantages of each type. Additionally, it covers specialization within sales organizations which can be done based on geography, product type, market, or a combination. Different examples of geographic, product, market, and combination specialized sales organizations are described.
Rural market segmentation and Targeting & Rural Marketing ResearchArsh Koul
This document discusses rural marketing segmentation and targeting. It defines rural marketing and different types of market segmentation including geographic, demographic, psychographic, behavioral, and multi-attribute segmentation. It emphasizes evaluating segments based on attractiveness and company objectives/resources before selecting target segments. The document also discusses differentiated vs undifferentiated marketing strategies and advantages of a multi-segment strategy over a single segment strategy for rural markets.
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTION by Amitabh MishraAmitabh Mishra
“IMC is an attempt to coordinate various marketing and promotional activities to make marketing communication to target customers more efficient and effective.”
“IMC insures that all forms of communication and messages are carefully linked together”
Brand loyalty is a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brands over time. Loyal customers consistently purchase products from their preferred brands, regardless of convenience or price.
Advertisement Creative strategy & creative tactics & formatsNijaz N
A creative strategy defines the important strategic choices required to develop a marketing message.
The creative strategy (often called a copy or advertising strategy) defines what you will say about your product or service.
It explains how you want consumers to think about your Brand.
Integrated marketing communication (IMC) involves coordinating different communication channels like advertising, sales promotion, public relations, direct marketing, and social media to deliver a unified message to customers. The goal of IMC is to create a seamless brand experience and maximize the effectiveness of each marketing channel. IMC considers how all aspects of the marketing mix can work together harmoniously to effectively promote products and services to end-users.
Direct marketing involves communicating directly with customers to generate a response or transaction. It has grown significantly due to factors like the expansion of the postal service, rise of credit cards, and changing lifestyles. Direct marketers develop databases to segment and target customers. They use various media like mail, telemarketing, and catalogs. The goal is often to directly elicit a behavior like a purchase. Combining direct marketing with other promotional tools can improve results.
The document discusses different types of sales organizations including line, line and staff, functional, and horizontal organizations. It provides the characteristics, advantages, and disadvantages of each type. Additionally, it covers specialization within sales organizations which can be done based on geography, product type, market, or a combination. Different examples of geographic, product, market, and combination specialized sales organizations are described.
This document discusses sales quotas and quota setting procedures. It defines what sales quotas are and their purposes. There are different types of sales quotas, including sales volume quotas, profit quotas, and activity quotas. The document outlines the quota setting procedure which involves setting parameters, adding expected growth, and allocating individual quotas. Sales territories are also discussed, including what they are, different types, and elements of territory management.
This document discusses store layouts and their importance. It outlines factors to consider for an effective store layout like use of space, guiding customers, and lighting. The main types of store layouts are described as grid, racetrack/loop, free form, and spine layouts. An effective store layout creates the desired store image, influences customer behavior, and allows retailers to understand revenue per square foot to assess strengths and weaknesses. Overall, a well-planned store layout maximizes sales and is key to a store's prosperity.
This document discusses advertising budgets, including how they are set and the factors that influence them. An advertising budget shows the total amount to be spent on advertising and how it will be allocated. It helps meet advertising objectives and is prepared for a specific future time period. Budgets can be set using the affordable method, percentage of sales method, competitive parity method, or objective and task method. The objective and task method is considered the most logical as it focuses on the advertising tasks needed to achieve objectives based on market research. The advertising budgeting process involves setting objectives, determining tasks, preparing the budget, approval, allocation, and monitoring. Factors influencing budgets include advertising tasks, product lifecycle stage, market share, competition, frequency,
This document discusses rural marketing and consumer buying behavior in rural areas. It covers topics such as characteristics of rural consumers, factors affecting rural consumer behavior, models of consumer behavior, and the stages of the rural consumer buying process. Some key points include that rural consumers are influenced by social factors like traditions and opinion leaders. They also have different tastes, product preferences, and lifestyle factors than urban consumers. The buying process in rural areas relies more heavily on information from other owners and dealers than traditional media sources.
This document outlines the key aspects of category management. It discusses that category management is a process where categories are managed as strategic business units to maximize sales and profits. It involves defining categories, assessing performance, setting goals and strategies, implementing category plans, and ongoing review. Category management is a collaborative approach where retailers and suppliers work together to deliver value to consumers.
The DAGMAR approach defines goals for measuring advertising effectiveness. It was developed by Russel Colley in 1961 to distinguish 52 advertising goals related to sales, image, attitude, and awareness. The approach involves defining goals that are specific, have a defined target audience and measurement procedure, benchmarks for achievement, and are written down. It focuses on matching communication tasks to audience involvement levels related to awareness, comprehension, attitude, and action. While useful historically, the DAGMAR approach faces challenges related to quantifying sales goals, measurement difficulties, and external influences.
Sales management involves planning, directing, and controlling personal selling activities like recruiting, selecting, training, assigning, supervising, motivating, and compensating a company's salesforce. It is integrated with marketing management as sales planning must align with marketing planning. A company's marketing team consists of a field selling team that contacts customers, and a headquarter marketing team that supports the field team through activities like promotion, marketing research, logistics, customer service, and coordination. Relationship management in sales includes transactional, value-added, and collaborative selling. Sales roles vary and include deliverers, order takers, sales support, technical support, order getters/creators, and solution vendors.
This document discusses brand management and customer-based brand equity. It defines a brand and explains the challenges of brand management. It introduces the concept of customer-based brand equity and presents a pyramid model with the key dimensions of brand identity, meaning, response, and resonance. It outlines the strategic brand management process and emphasizes the importance of building strong, favorable brand associations in the minds of customers.
The Engel, Blackwell and Kollat's (EKB) model proposes that consumers go through five stages in any purchase decision: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It was developed to organize the growing body of research on consumer decision making and shows the relationships between the different components involved in the consumer choice process.
DAGMAR is an advertising model proposed in 1961 consisting of 4 steps: Awareness, Comprehension, Conviction, and Action (ACCA). It aims to map the states of mind a consumer passes through when purchasing a product. Key parts are defining the target audience and advertising objectives. The model suggests advertising must first increase awareness, then comprehension through information about the product. It should establish conviction by creating interest and preference. Finally, it should encourage action and actual purchase.
Channel Information Systems
Purpose
Information - Advantages
Classification of Information
Information Process
Developing a Channel MIS
Use of Information
Sources of Data
Competition Tracking
Elements of a Channel Information System
Channel Performance Evaluation
IT System for Channels
Intensive Distribution
This document discusses the concept of brand loyalty. It provides definitions of brand loyalty from various sources that describe it as the consistent repurchase of the same brand over time due to positive attitudes and commitment toward the brand. The document also discusses factors that influence loyalty like perceived value, satisfaction, trust and usage patterns. It notes that loyalty provides benefits for companies like lower sensitivity to price increases. The summary concludes that brand loyalty is a multidimensional concept involving emotional, cognitive and behavioral dimensions.
- Advertising effectiveness measures whether time, talents and resources invested in ads achieved profit and customer satisfaction goals.
- It is difficult to directly measure ad effectiveness, as many other factors influence sales and profits besides ads. However, ads are an important tool to increase sales due to large investments.
- Ad effectiveness can be tested at various stages and in various ways, including pre-testing ads using checklist, opinion, dummy magazine, and inquiry methods prior to campaigns to select best copy, headlines, media, and post-testing campaigns' success in reaching targets.
Unit 3 external influences on consumer behaviour (1)viveksangwan007
External Influences on Consumer Behaviour
Group Dynamics and Reference Groups: Consumer relevant groups, Types of Family: Functions of family, Family decision making, Family Life Cycle (Modern and Traditional) Culture: Values and Norms, Characteristics and influence on Consumer Behaviour, sub culture, Cross cultural consumer behavior. Social Class: Categories, Measurement and Applications of Social Class.
This document discusses different types of advertising appeals that are used to influence consumer purchasing decisions. It describes rational appeals that focus on a product's practical benefits. Emotional appeals evoke feelings like fear, humor, pride and joy. Moral appeals reference social causes. Other appeals mentioned include reminder, teaser, musical, transformational, comparison, direct, indirect, social, bandwagon, and statistics appeals. The document provides examples for most appeal types.
Ethical,social and legal aspect of advertisingSwatiYadav163
The document discusses the ethics, social criticisms, and legal aspects of advertising. It covers several key points:
- Advertising plays an important role in creating demand and brand loyalty but is often criticized for being misleading, untruthful, or obscene.
- Advertisements should be socially and culturally appropriate and not promote harmful behaviors or products. However, regulating advertising can be difficult.
- Some criticisms of advertising include that it promotes materialism, makes false or exaggerated claims, targets vulnerable groups, undermines cultural values, and influences children in negative ways.
- Advertisers have a social responsibility to consider the effects of their messages and ensure advertising maintains public trust. Ethics, truthfulness,
Introduction to advertising & integrated marketing communicationNijaz N
“Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.”
The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
This document discusses retail pricing strategies. It defines retail price as the cost of a product plus markup. Retailers must determine the right price that customers are willing to pay and retailers accept. Pricing strategies can be cost-oriented, demand-oriented, or competition-oriented. The document outlines various pricing approaches including skimming prices, market penetration pricing, leader pricing, price bundling, multi-unit pricing, discount pricing, everyday low pricing, and odd pricing. Formulas are provided for calculating markup percentage based on retail price or cost.
1. Brand management includes analyzing how a brand is positioned in retail and maintaining its reputation.
2. Brand equity represents the added value provided to a product from past marketing investments. It links past brand performance to future brand actions.
3. Successful retail branding ensures stable long-term demand, better margins, product differentiation, trust in fulfillment of expectations, and protection from competition.
Once you finish your education and are through with the college ready to take on the challenges of the corporate world here are 10 life rules to help you through and live your life like a rockstar !
Once you are done with a good planning and modeling the launch of your new venture is equally important. Learn the key elements to launch your own business in India and discover the path traced from the startup stage to the IPO. Also understand the revival and exit startegy to milk the venture.
This document discusses sales quotas and quota setting procedures. It defines what sales quotas are and their purposes. There are different types of sales quotas, including sales volume quotas, profit quotas, and activity quotas. The document outlines the quota setting procedure which involves setting parameters, adding expected growth, and allocating individual quotas. Sales territories are also discussed, including what they are, different types, and elements of territory management.
This document discusses store layouts and their importance. It outlines factors to consider for an effective store layout like use of space, guiding customers, and lighting. The main types of store layouts are described as grid, racetrack/loop, free form, and spine layouts. An effective store layout creates the desired store image, influences customer behavior, and allows retailers to understand revenue per square foot to assess strengths and weaknesses. Overall, a well-planned store layout maximizes sales and is key to a store's prosperity.
This document discusses advertising budgets, including how they are set and the factors that influence them. An advertising budget shows the total amount to be spent on advertising and how it will be allocated. It helps meet advertising objectives and is prepared for a specific future time period. Budgets can be set using the affordable method, percentage of sales method, competitive parity method, or objective and task method. The objective and task method is considered the most logical as it focuses on the advertising tasks needed to achieve objectives based on market research. The advertising budgeting process involves setting objectives, determining tasks, preparing the budget, approval, allocation, and monitoring. Factors influencing budgets include advertising tasks, product lifecycle stage, market share, competition, frequency,
This document discusses rural marketing and consumer buying behavior in rural areas. It covers topics such as characteristics of rural consumers, factors affecting rural consumer behavior, models of consumer behavior, and the stages of the rural consumer buying process. Some key points include that rural consumers are influenced by social factors like traditions and opinion leaders. They also have different tastes, product preferences, and lifestyle factors than urban consumers. The buying process in rural areas relies more heavily on information from other owners and dealers than traditional media sources.
This document outlines the key aspects of category management. It discusses that category management is a process where categories are managed as strategic business units to maximize sales and profits. It involves defining categories, assessing performance, setting goals and strategies, implementing category plans, and ongoing review. Category management is a collaborative approach where retailers and suppliers work together to deliver value to consumers.
The DAGMAR approach defines goals for measuring advertising effectiveness. It was developed by Russel Colley in 1961 to distinguish 52 advertising goals related to sales, image, attitude, and awareness. The approach involves defining goals that are specific, have a defined target audience and measurement procedure, benchmarks for achievement, and are written down. It focuses on matching communication tasks to audience involvement levels related to awareness, comprehension, attitude, and action. While useful historically, the DAGMAR approach faces challenges related to quantifying sales goals, measurement difficulties, and external influences.
Sales management involves planning, directing, and controlling personal selling activities like recruiting, selecting, training, assigning, supervising, motivating, and compensating a company's salesforce. It is integrated with marketing management as sales planning must align with marketing planning. A company's marketing team consists of a field selling team that contacts customers, and a headquarter marketing team that supports the field team through activities like promotion, marketing research, logistics, customer service, and coordination. Relationship management in sales includes transactional, value-added, and collaborative selling. Sales roles vary and include deliverers, order takers, sales support, technical support, order getters/creators, and solution vendors.
This document discusses brand management and customer-based brand equity. It defines a brand and explains the challenges of brand management. It introduces the concept of customer-based brand equity and presents a pyramid model with the key dimensions of brand identity, meaning, response, and resonance. It outlines the strategic brand management process and emphasizes the importance of building strong, favorable brand associations in the minds of customers.
The Engel, Blackwell and Kollat's (EKB) model proposes that consumers go through five stages in any purchase decision: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It was developed to organize the growing body of research on consumer decision making and shows the relationships between the different components involved in the consumer choice process.
DAGMAR is an advertising model proposed in 1961 consisting of 4 steps: Awareness, Comprehension, Conviction, and Action (ACCA). It aims to map the states of mind a consumer passes through when purchasing a product. Key parts are defining the target audience and advertising objectives. The model suggests advertising must first increase awareness, then comprehension through information about the product. It should establish conviction by creating interest and preference. Finally, it should encourage action and actual purchase.
Channel Information Systems
Purpose
Information - Advantages
Classification of Information
Information Process
Developing a Channel MIS
Use of Information
Sources of Data
Competition Tracking
Elements of a Channel Information System
Channel Performance Evaluation
IT System for Channels
Intensive Distribution
This document discusses the concept of brand loyalty. It provides definitions of brand loyalty from various sources that describe it as the consistent repurchase of the same brand over time due to positive attitudes and commitment toward the brand. The document also discusses factors that influence loyalty like perceived value, satisfaction, trust and usage patterns. It notes that loyalty provides benefits for companies like lower sensitivity to price increases. The summary concludes that brand loyalty is a multidimensional concept involving emotional, cognitive and behavioral dimensions.
- Advertising effectiveness measures whether time, talents and resources invested in ads achieved profit and customer satisfaction goals.
- It is difficult to directly measure ad effectiveness, as many other factors influence sales and profits besides ads. However, ads are an important tool to increase sales due to large investments.
- Ad effectiveness can be tested at various stages and in various ways, including pre-testing ads using checklist, opinion, dummy magazine, and inquiry methods prior to campaigns to select best copy, headlines, media, and post-testing campaigns' success in reaching targets.
Unit 3 external influences on consumer behaviour (1)viveksangwan007
External Influences on Consumer Behaviour
Group Dynamics and Reference Groups: Consumer relevant groups, Types of Family: Functions of family, Family decision making, Family Life Cycle (Modern and Traditional) Culture: Values and Norms, Characteristics and influence on Consumer Behaviour, sub culture, Cross cultural consumer behavior. Social Class: Categories, Measurement and Applications of Social Class.
This document discusses different types of advertising appeals that are used to influence consumer purchasing decisions. It describes rational appeals that focus on a product's practical benefits. Emotional appeals evoke feelings like fear, humor, pride and joy. Moral appeals reference social causes. Other appeals mentioned include reminder, teaser, musical, transformational, comparison, direct, indirect, social, bandwagon, and statistics appeals. The document provides examples for most appeal types.
Ethical,social and legal aspect of advertisingSwatiYadav163
The document discusses the ethics, social criticisms, and legal aspects of advertising. It covers several key points:
- Advertising plays an important role in creating demand and brand loyalty but is often criticized for being misleading, untruthful, or obscene.
- Advertisements should be socially and culturally appropriate and not promote harmful behaviors or products. However, regulating advertising can be difficult.
- Some criticisms of advertising include that it promotes materialism, makes false or exaggerated claims, targets vulnerable groups, undermines cultural values, and influences children in negative ways.
- Advertisers have a social responsibility to consider the effects of their messages and ensure advertising maintains public trust. Ethics, truthfulness,
Introduction to advertising & integrated marketing communicationNijaz N
“Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.”
The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
This document discusses retail pricing strategies. It defines retail price as the cost of a product plus markup. Retailers must determine the right price that customers are willing to pay and retailers accept. Pricing strategies can be cost-oriented, demand-oriented, or competition-oriented. The document outlines various pricing approaches including skimming prices, market penetration pricing, leader pricing, price bundling, multi-unit pricing, discount pricing, everyday low pricing, and odd pricing. Formulas are provided for calculating markup percentage based on retail price or cost.
1. Brand management includes analyzing how a brand is positioned in retail and maintaining its reputation.
2. Brand equity represents the added value provided to a product from past marketing investments. It links past brand performance to future brand actions.
3. Successful retail branding ensures stable long-term demand, better margins, product differentiation, trust in fulfillment of expectations, and protection from competition.
Once you finish your education and are through with the college ready to take on the challenges of the corporate world here are 10 life rules to help you through and live your life like a rockstar !
Once you are done with a good planning and modeling the launch of your new venture is equally important. Learn the key elements to launch your own business in India and discover the path traced from the startup stage to the IPO. Also understand the revival and exit startegy to milk the venture.
A business plan is definitely a blueprint that determines the success of an enterprise. This is the reason why it is so crucial to develop a good Business plan after a careful environment scan and SWOT analysis. Learn the key components and methods with which you can develop a good business plan.
The thought process of the entrepreneur varies from a normal person to an extent that it functions differently. Learn about the difference, the role creativity plays, what motivates an entrepreneur and the process of transitioning from Idea to Business opportunity!
Also get an insight why business fail, so that you can avoid those mistakes and how to start a business with low investment.
Role Of Agencies assisting EntrepreneurshipAnubha Rastogi
Various agencies in India including DICs, NSICs, EDII, NIESBUD,NEDB and more are functioning to promote entrepreneurship. Several new initiatives have also been taken by the Government of India to promote the culture of entrepreneurship.
The document discusses various development banks and financial institutions in India that provide assistance to different sectors. It summarizes the objectives and functions of key institutions like IDBI, ICICI, SIDBI, IFCI, IIBI, EXIM Bank, NABARD, SFCs and SIDCs. IDBI provides long term financing to industries while SIDBI focuses on small and medium enterprises. EXIM Bank finances exports and imports. NABARD works on uplifting rural India. SFCs and SIDCs cater to state-level industrial development.
The document discusses various sources of financing for new businesses. It begins by explaining bootstrapping, which involves operating frugally without external financing. It notes the advantages of bootstrapping include full control and no need to answer to investors, but the disadvantages include slower growth without investment. The document then discusses different types of investors that provide financing over the stages of a business, from friends and family and angel investors in the early stages, to venture capital, asset-based lenders, and public financing like IPOs in later stages.
The document discusses the importance of rural industrialization and entrepreneurship in India. It notes that over 70% of Indians live in rural areas and are dependent on agriculture for livelihood. Rural industries are important for generating local employment and utilizing resources. Some key types of rural industries mentioned include agro-based, forest-based, textiles, handicrafts, and services. Factors like low investment, use of traditional skills, and local raw materials make rural industries suitable. However, lack of infrastructure, financing, and skills pose challenges for rural entrepreneurship development.
Women today are forming the indispensable part of the society, we are talking about women empowerment, we are talking about breaking the glass ceiling, yet there are many issues that need to be addressed. Learn the insights about women entrepreneurs with a key focus in Indian ecosystem.
This document contains lecture notes from Anubha Rastogi of Vidya School of Business on the topic of social entrepreneurship. Some key points discussed include defining social entrepreneurship as creating social value and pursuing social returns through for-profit businesses. Examples provided of social enterprises include mobile water ATMs, stores for physically handicapped persons, and providing access to clean drinking water. The notes also discuss how social enterprises differ from non-profits, corporations, and governments in addressing social problems. Characteristics of social entrepreneurs are described as being not confined by traditional barriers and developing innovative new models to solve social issues.
Discover how entrepreneurship is changing in the recent times and the fundamentals of starting your own venture from the scratch. Your Financing options, making your business plan , preparing your pitch deck and other challenges and mistakes to be avoided as you take the course of entrepreneurship.
Entrepreneur & Entrepreneurship Development Anubha Rastogi
Being an entrepreneur can be challenging, rewarding, frustrating, satisfying, disappointing, and exhilarating. To help you through all the highs and lows of starting your own enterprise here is easy to understand guide with basic fundamentals of entrepreneurship being explained.
making everything a delightful experience and getting closer to customer to engage them in the process is something which winning companies are adopting. Gamification and App Development solve the purpose. learn the key fundamentals and explore how can they add value.
With advent of the internet and global connectivity, the way business is done is changing, the way we utilize the people and their potential is changing, the way we interact with people is changing. Nobody is a stranger now and we are connected to one another with the network of networks.
Virtual Communities are interaction platforms for the new age millennials and beyond. The presentation explores different dimensions of establishing and fostering such Communities and the way their potential can be harnessed for the process of co-Creation.
Designing Organisation for Digital SuccessAnubha Rastogi
When everything is becoming digital it is so important for organizations to transform themselves digitally. The presentation examines the characteristics of a digital organization and the roadmap that should be undertaken to bring about the digital transformation. Going further about the details of digital leadership principles and how do you successfully build an Online PR system.
Social Media Marketing: The Power of NetworksAnubha Rastogi
Social Media has emerged as the next big revolution in the world. Changing the way we interact with people and shooting up the speed of information transfer that is happening in the blink of seconds, social media has brought about a revolution.
the presentation explores various mediums of social media that can be harnessed for leveraging maximum benefits.
Video Marketing: Harnessing the power of multimedia.Anubha Rastogi
People remember 20 percent of what they hear, 30% of what they see and an amazing 70% of what they see & hear, and probably that's the reason why videos are absolute favourites of both the marketers and consumers. The presentation gives key insights on video marketing and how can that be harnessed in the best way to drive results.
We are living in a world where an average user spends 5-6 hours on the handheld device Mobile which has become an indispensable part of life. How can this mini device be used to drive growth, reputation and sales, the presentation examines the fact.
Search Marketing is one of the core aspects of Digital Marketing. Paid or Organic, it is not about the competition between the two...but the way both are utilized in sync to drive SERP traffic onto your website.
Content Marketing: How to make a good content and its impactAnubha Rastogi
Learn how to create a good content, the basic fundamentals and how content planning and writing is done and in the process understand the impact of a good content in establishing a brand image and sales.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
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How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.