A great product is at the core of any successful startup. As Infusionsoft’s Director of Product – Lindsay Bayuk knows how great products are imagined, built and launched and in her talk she will give the audience a crash course in great products.

1. How Products are Imagined,
Built and Launched

2. Mention:
@lindsaybayuk
Hashtag:
#PHXstartupweek
#ChaseBasecamp
#yesphx

3. Imagine

4. It’s simple.
Solve a problem that people
will pay you to solve.

5. Failure

6. Don’t build a product no one
needs.

7. “Your opinion, although
interesting, is irrelevant.”
– Pragmatic Marketing

8. A cool idea is not necessarily
a successful one.

9. Focus on a target market.

10. Go talk to people.

11. Understand your user
personas.

12. Do research.

14. Clearly articulate the problem.

15. Build

16. “Learning by doing is the only
way
I know how to learn.”
– Tony Fadell

17. Quantify and prioritize
customer problems.

19. “The word design is
everything and nothing. The
design and the product itself
are inseparable.”
– Jonathan Ive

20. Build the smallest, lowest cost
version of the solution for
your target persona.

22. Test for easy of use, value and
delight.

23. Ship. Get feedback.
Measure results. Iterate.

24. “We can judge our progress by
the courage of our questions
and the depth of our answers,
our willingness to embrace what
is true rather than what feels
good.”
— Carl Sagan

25. Launch

26. via @chapory

27. Benefits, not features.

28. Tell a story.

29. Define launch goals and
strategy by audience.

30. Drive early adoption.
Test messaging.

31. Launch.

32. Keep going.

33. Solve a problem that people
will pay you to solve.

35. “People think focus means saying
yes to the thing you’ve got to focus
on. But that’s not what it means at
all. It means saying no to the
hundred other good ideas that
there are.
You have to pick carefully. I’m
actually as proud of the things we
haven’t done as the things we have
done.”
– Steve Jobs

37. Thanks to Unsplash.

38. Follow me @lindsaybayuk