A section from my Creative briefing workshop - pulling out the pages relevant to feedback so it's not lost in the mix.
Covers the 5 key things to remember in order to get the most out of Creative departments or freelancers.
12th Cairo Marketing Club (22 immutable Laws of Marketing) by Dr. Ahmed SamirMahmoud Bahgat
12th Cairo Marketing Club (22 immutable Laws of Marketing) by Dr. Ahmed Samir
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.TheLegendary.info*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.Net*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
How to make Durex as consistently growing brandAnton Razumov
Following presentation is my vision of Durex’s Marketing strategy for Reckitt Benckiser. Frequently speaking, following is not rated and fully contains of my personal judgments as Brand Manager from classic FMCG. So, If you are easily offended, then you really need to close this url and leave this page ;)
As always, I'm very appreciated about your comments/suggestions on bellow or direct mails.
Sincerely yours,
Anton
This is an excerpt from the book ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier
Build your brand from the inside out. www.neutronllc.com
Day 1 - Advice for new planners from old plannerJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
This is a compilation of advice from 80+ planners for new planners about to start their career. Compiled from planners on the Planning Dirty Newsletter list.
12th Cairo Marketing Club (22 immutable Laws of Marketing) by Dr. Ahmed SamirMahmoud Bahgat
12th Cairo Marketing Club (22 immutable Laws of Marketing) by Dr. Ahmed Samir
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.TheLegendary.info*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.Net*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
How to make Durex as consistently growing brandAnton Razumov
Following presentation is my vision of Durex’s Marketing strategy for Reckitt Benckiser. Frequently speaking, following is not rated and fully contains of my personal judgments as Brand Manager from classic FMCG. So, If you are easily offended, then you really need to close this url and leave this page ;)
As always, I'm very appreciated about your comments/suggestions on bellow or direct mails.
Sincerely yours,
Anton
This is an excerpt from the book ZAG: The #1 Strategy of High-Performance Brands by Marty Neumeier
Build your brand from the inside out. www.neutronllc.com
Day 1 - Advice for new planners from old plannerJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
This is a compilation of advice from 80+ planners for new planners about to start their career. Compiled from planners on the Planning Dirty Newsletter list.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
Are you a Taker or a Maker? Or perhaps you are somewhere in between. The 8 Creative Types, part of a greater work called Create More Better Different, describes what creativity is made of and then helps you apply it to your own work. Where do your strengths and weaknesses lie? What sorts of tools do you need to create more, better, different work? This presentation is a primer for those answers.
The Dictionary of Brand by Marty NeumeierLiquid Agency
The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid.
Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesses. Google recently established BrandLab, an innovative workshop-based program and collaborative center dedicated to helping brands get the most out of the web through education, inspiration, and hands-on practice. One of BrandLab’s first acts was to publish The Dictionary of Brand. Google asked Liquid to write and design this groundbreaking book—no easy task in a world where definitions are evolving daily.
Sponsored by Google. Designed in Silicon Valley by Liquid.
Liquid’s Director of Transformation, Marty Neumeier, has written several definitive books on brand strategy, including The Brand Gap, Zag, and The Designful Company. Now he’s written an exciting reference that is destined to join these titles on every brand-builder’s desk: The Dictionary of Brand. The new book—commissioned by Google—is a “relational” glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation, and management. As part of their curriculum to help companies build their brands and connect with global customers, Google BrandLab provides copies of The Dictionary of Brand to every agency and client it collaborates with—a roster that includes companies such as Capital One, Coca-Cola, and Toyota.
Why a dictionary?
Brands are increasingly built by specialists, and specialists can only succeed through collaboration, which depends on a common language. The Dictionary of Brand is the first step in creating a “linguistic foundation”—a set of terms that allow specialists from different disciplines to work together in a larger community of practice. Although many of the terms are widely used by brand specialists, some haven’t yet appeared in other dictionaries. There are no copyright restrictions on republishing any these definitions word for word; all that’s needed is a credit line.
Want a copy, here you go!
As Marty Neumeier says, “Brand is the most powerful business tool since the spreadsheet.” Since we are in the business of helping companies build brand values, we are making The Brand Dictionary—otherwise available only to BrandLab participants—available free online as a SlideShare document. Download your copy of The Brand Dictionary and begin redefining the ways we speak and think about brand experience.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
This presntation was made considering and imagning myself as a CEO of a company and making changes and enhancing the product or adding variants for promoting it and re marketing it..just a little try..!!:)
A presentation on the creative brief for Maggi India by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation talks about a creative brief for the potential next campaign for Maggi India.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
Advertising agency Wieden+Kennedy's exceptionally well-written creative brief for Miller High Life. Insightful+Inspired. Courtesy of Sarah Thompson (now CEO, Droga5).
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
Design critique - how can I make this better?Cameron Rogers
The ability to seek out critical feedback on your own design work is, unfortunately, an increasingly rare trait. It can be uncomfortable. Expecting a lone designer to understand all possible interactions, emerging design trends, cross-product dependencies and impacts of their product is unrealistic and places unfair expectations on designers to design amazing solutions in isolation.
Here's a design critique framework I've been pulling together over the last couple of years, some of the ideas will be familiar, some may be new, hopefully there’s a takeaway for everyone.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
6 steps to creating a Social Media StrategyJulian Cole
Pay with a tweet to download the presentation - goo.gl/5Jw21
This presentation is part of the Skillshare class I taught on 'Creating a great Social Media Strategy'. I am teaching 'A crash course in Digital Strategy' on February 11th. You can sign up to the online course for $20 - http://skl.sh/VOj2ol
Are you a Taker or a Maker? Or perhaps you are somewhere in between. The 8 Creative Types, part of a greater work called Create More Better Different, describes what creativity is made of and then helps you apply it to your own work. Where do your strengths and weaknesses lie? What sorts of tools do you need to create more, better, different work? This presentation is a primer for those answers.
The Dictionary of Brand by Marty NeumeierLiquid Agency
The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid.
Before Google came on the scene, advertising was little more than one-way communication—companies talking “at” their customers instead of “with” their customers. But thanks to web communications, customers can now “talk back” to companies, turning brand-building into job one for all competitive businesses. Google recently established BrandLab, an innovative workshop-based program and collaborative center dedicated to helping brands get the most out of the web through education, inspiration, and hands-on practice. One of BrandLab’s first acts was to publish The Dictionary of Brand. Google asked Liquid to write and design this groundbreaking book—no easy task in a world where definitions are evolving daily.
Sponsored by Google. Designed in Silicon Valley by Liquid.
Liquid’s Director of Transformation, Marty Neumeier, has written several definitive books on brand strategy, including The Brand Gap, Zag, and The Designful Company. Now he’s written an exciting reference that is destined to join these titles on every brand-builder’s desk: The Dictionary of Brand. The new book—commissioned by Google—is a “relational” glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation, and management. As part of their curriculum to help companies build their brands and connect with global customers, Google BrandLab provides copies of The Dictionary of Brand to every agency and client it collaborates with—a roster that includes companies such as Capital One, Coca-Cola, and Toyota.
Why a dictionary?
Brands are increasingly built by specialists, and specialists can only succeed through collaboration, which depends on a common language. The Dictionary of Brand is the first step in creating a “linguistic foundation”—a set of terms that allow specialists from different disciplines to work together in a larger community of practice. Although many of the terms are widely used by brand specialists, some haven’t yet appeared in other dictionaries. There are no copyright restrictions on republishing any these definitions word for word; all that’s needed is a credit line.
Want a copy, here you go!
As Marty Neumeier says, “Brand is the most powerful business tool since the spreadsheet.” Since we are in the business of helping companies build brand values, we are making The Brand Dictionary—otherwise available only to BrandLab participants—available free online as a SlideShare document. Download your copy of The Brand Dictionary and begin redefining the ways we speak and think about brand experience.
You can now download the presentation directly from Slideshare.
Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations.
The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.
This presntation was made considering and imagning myself as a CEO of a company and making changes and enhancing the product or adding variants for promoting it and re marketing it..just a little try..!!:)
A presentation on the creative brief for Maggi India by students of Advertising and Public Relations at Indian Institute of Mass Communication, New Delhi.
The presentation talks about a creative brief for the potential next campaign for Maggi India.
Rick James Model for selling innovative ideasJulian Cole
This is a model that should be helpful in selling in innovative/non-traditional ideas that are usually quite hard to sell to clients/bosses.
@juliancole
Advertising agency Wieden+Kennedy's exceptionally well-written creative brief for Miller High Life. Insightful+Inspired. Courtesy of Sarah Thompson (now CEO, Droga5).
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:
• the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
Design critique - how can I make this better?Cameron Rogers
The ability to seek out critical feedback on your own design work is, unfortunately, an increasingly rare trait. It can be uncomfortable. Expecting a lone designer to understand all possible interactions, emerging design trends, cross-product dependencies and impacts of their product is unrealistic and places unfair expectations on designers to design amazing solutions in isolation.
Here's a design critique framework I've been pulling together over the last couple of years, some of the ideas will be familiar, some may be new, hopefully there’s a takeaway for everyone.
Design Studios are a popular method for getting product teams together to focus on design. Design Studios are more than just getting people together to sketch and critique. In this workshop, Brian Sullivan, author of The Design Studio Method: Creative Problem Solving with UX Sketching, will share his secrets to planning, running, and leading successful Design Studios
In this workshop, you will learn:
Ways to creative and evaluate sketches quickly
See different tools to get you started
The 9 Steps of a Design Studio
Stories of success and failure in Design Studio
How to deal with difficult people/strong personalities
We will have plenty of time for your burning questions, too.
With the pace of business as fast as it is, it’s easy to feel overwhelmed. Demands and deadlines stack up quickly and the way forward gets quickly obscured. It can be paralyzing.
In those moments, a new perspective can feel like a breath of fresh air, which is why we created this guidebook to help you envision clear business goals with an architected approach.
If you're interested in approaching your work with an architect mindset, reach out to us at connect@oxygenexp.com or oxygenexp.com/contact/
The presentation explains what is design thinking, what ways an entrepreneur could use design thinking to solve problems or validate their ideas. The presentation also includes a brief overview of attributes of design thinking, methods and the six stages of design thinking process.
ALA PLA Design Thinking Workshop June 2015mfrisque
The challenges facing librarians are real, complex and varied. As such, they require new perspectives, new tools, and new approaches. With support from the Bill and Melinda Gates Foundation and in partnership with Chicago Public Library and Aarhus Public Library, IDEO created a toolkit for using design thinking to better understand library patrons. These are the slides that were used in the ALA/PLA pre-conference titled Designing the Future: A Design Thinking Toolkit that was held on June 26, 2015. The complete toolkit that was used in the workshop can be found here http://designthinkingforlibraries.com.
“Fail forward”
"Every journey begins with a single step"
“Do or do not, there is no try”
There’s no shortage of inspirational mantras, but these sayings offer little advice to surmounting departmental silos, generational gulfs, intimidating power distances and other communication roadblocks that stymie creative collaboration in the workplace.
These barriers exist because the roles we play in a team environment provide us with a set of rules for interacting with each other. Ironically, these rules often prevent us from doing the very thing we’ve come together as a team to do: Collaborate!
In this session, Carolyn and Anna will discuss how to break the rules and transform those roadblocks into building blocks… freeing you and your team to live up to the mantra of your choice.
Learn about common communication barriers; why they exist and how they hinder team innovation.
Understand the value of design synthesis as a group activity, and how play is a central component to the co-creation dynamic.
Explore a type of creative team play called a Spark-a-Thon. You’ve probably heard of the hack-a-thon, a fun and popular way to immerse yourself into a problem and solve it with code. What would happen if this format of time-limited, team-oriented creation was applied to design concepting? The answer: The Spark-a-Thon, which leads to bigger ideas and a stronger team problem-solving dynamic.
Gain tips, tricks, and resources, so that you can go run your own Spark-a-Thon. You'll leave armed with some benefits and results you’ll glean from it, too - just in case you need to build an internal business case for it.
Necessity may be the mother of invention, but play is certainly the father. Join us to learn some serious play!
Let Me Be Brief - Starter's Guide to developing a Creative BriefPamela Von Lehmden
I developed this for an in-house marketing team to help them get on the same page -- quite literally. It covers the basics on how and why we use a creative brief. I cover the off on the 7 core inputs to any creative or marketing brief. Perfect for those studying or entering the creative sector.
A Design Thinking Workshop for the MSIS CoreCarl M. Briggs Ph..docxblondellchancy
A Design Thinking Workshop for the MSIS Core
Carl M. Briggs Ph.D.
Fettig/Whirlpool Faculty Fellow
Co-Director, Business Operations Consulting Workshop
Fall 2019
1
Outline
Welcome & Introductions
What is Design Thinking?
About the class
Exercises:
Conditioning Exercise
Show Don’t Tell
Welcome & Introductions
Introductions…
Professor Carl M. Briggs Ph.D.
26 years of experience leading, and managing projects, and teaching the principles of effective project management to undergraduates, MBA’s and executives in the United States, Europe and Asia. Academic appointments in the United States (IU) , the Europe (Berlin) and Asia (Seoul).
Married to Annette Hill Briggs and father to Mariah, Ben and Emily.
Academia
Industries
Companies
Consulting
Mfg.
Healthcare Life Sciences
Supply Chain & Strategic Sourcing
Regions
NASA
Toyota
Samsung
FedEx
WalMart
Samsung
US DOD
4
Why we’re here…
?
?
?
What kind of problems have you solved?
6
MY STORY
YOUR WORLD…
MY WORLD…
What is Design Thinking?
BAD DESIGN MAY NOT BE IMMEDIATELY OBVIOUS
BUT OVER TIME THE TRUTH BEGINS TO SHOW
UNTIL IT IS ALL THAT IS LEFT, AND ALL
THAT YOUR CUSTOMERS REMEMBER
Bad design is all around us…
9
Design is not everything, but it somehow gets into everything.
Ralph Caplan, By Design
Design Thinking is …
… human-centered, collaborative, possibility-driven, options-focused, and iterative.
… the confidence that new, better things are possible and that you can make them happen.
Ralph Caplan, born January 4, 1925 is a design consultant, writer and public speaker. After serving in the Marines in WWII, he graduated from Earlham College and then went on to Indiana University for his Masters Degree. He later taught at Wabash College before moving to NYC where he became editor of Industrial Design.
He is the author of By Design: Why There are No Locks on the Bathroom Doors in the Hotel Louis XIV and Other Object Lessons.
He is considered a founding father of modern design thinking.
10
Roots of Design Thinking…
Developed/Made famous by Tim Brown at IDEO, taught at the Stanford School of Design.
Very influential in design circles, but becoming more influential in business
DEFINITION:
“A making-based problem solving process that is rooted in human empathy, done iteratively in collaborative multi-disciplinary teams.”
The Thought Leaders…
Tim Brown (IDEO)
https://www.youtube.com/watch?v=UAinLaT42xY
When did Design Thinking Become Small?
“Instead of starting with technology, the team started with people and culture…”
Design vs. Design Thinking
Design became small when it became the tool of consumerism
“Instead of starting with technology, the team started with people and culture…”
Design Thinking is about collaborative human creativity applied using a specific mindset and process framework focused on solving a wicked problem
Collaborative
Human
Creativity
Mindset
The Design Thin ...
Our CEO, Oliver Kempkens, joined the Design Thinking Summit in Graz as a keynote speaker. Discover his insights and get to know what Design Thinking is about.
My musings on how leaders in Creative industries are focussing on threat instead of opportunity, need to adapt, adopt and embrace technology in service of Creativity.
BeckyMcB Reflected Best-Self (AKA A reminder of the me I aim to be on my very...Becky McOwen-Banks
Sometimes you need a reminder of the learnings you have had.
This presentation is the result of a "reflected best self' exercise undertaken in the first week of the first module of my MBA. The exercise requires you to ask 10 people close to you (personal and colleagues) to answer a set of questions. You also answer the questions and then evaluate the similarities and differences.
The result is a concise descriptor of you at your best, that I had to present to a class of new MBA classmates at Berlin school of Creative Leadership (Steinbeis University).
Now who wouldn't like their very best self as a reminder? So pleased I dug this out.
I recommend you try the exercise for yourselves.
All images used under licence and thanks to Nike for their logo :)
How to maintain creativity in the age of remote working (Learning to lead fro...Becky McOwen-Banks
My 30 minute talk for the international Innovator Conference 2021 (Greece).
Includes tips, pitfalls and 10 actions to take.Summary - As the world changes, contracts and seemingly disperses it can start to feel like all of the rules of creativity have changed. Many of us are starting to lead beyond physical boundaries with teams around the city or country, and indeed across the world. How we embrace and succeed in the new ways of working, is about how we manage and enable creativity in a time when proximity and spontaneity may no longer be our secret weapon. Here we look at what the pitfalls there may be as well as identify potential superpowers to nurture in order to keep creativity flowing.
Film of the full talk available on my YouTube channel BeckyMcB
I know many of us have been racing to stand still this week, finding new ways of working, not just to maintain the day job but to also ensure the success of our teams. Here are 10 things that have been learnt and some things that I am still learning.
Please feel free to add your own in the comments at the end.
Back to basics: Creative brief workshop
Becky McOwen-Banks
Before great creative work can be done it's key to create the environment in which creative work can be produced.
In this pres we look at the processes and provide a few tips for those with a hankering for effective creative work. Skewed for the in-house relationships but applicable for anyone involved in the creative process.
Covers: structure, department relationships, Briefs, idea generation, evaluating creative work and feedback
Talk to Falmouth Graphic Design, design, digital, trends and obsession by Bec...Becky McOwen-Banks
My talk to Uni College Falmouth Graphic Design BA(HONS) course. 27 November 2009
Introduction to me, some thoughts on digital v's design, top 5 trends for Nov 09 and a bit of design obsession!
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. 41
For great work to
happen it needs
evolutionary feedback
and development
3. It is NOT subjective:
I like, he likes, she
likes
It is ALL related back
to the original
requirements on the
brief
42
Evaluating creative
work is a skill
4. 43
Three pointers for taking
the subjectivity out of the
evaluation and fairly
critiquing creative work
5. 44
Does the creative
work answer the
problem you set out
to solve? "
There are endless ways to
express something creatively.
While many folks judge creative
work based on personal tastes
and preferences, one way to
remove some of the subjectivity, is
to evaluate the creative work
based on how well it answers the
problem you set out to solve.
Regardless of whether you prefer
the font, headlines or imagery,
take a step back and ask yourself,
“Does this solve my problem?”
6. 45
Is the style of the
creative work well
suited for the
audience? "
Once you’ve answered whether
the creative work solves your
problem, the next step is to look at
the element of style.
But, here’s the catch. Don’t look at
it from an audience of one. Rather,
evaluate the style of the creative
product based on its intended
audience. While you may not
personally prefer bold colors and
loud music, it may work for a
teenage audience.
7. 46
Is there something
unique and
memorable about the
creative work? "
Lastly, take a step back and
evaluate the distinctiveness of the
creative work.
One of the reasons you set out to
do something creative was to
stand out from the crowd.
Don’t stop now, evaluate how
unique and memorable the
creative work is.
8. 47
If the creative work you’re
evaluating falls short on any of
the criteria, don’t throw it away.
Take the time to identify what can be
improved or what’s missing and feed that
back to the team.
10. What makes good feedback?
Is relevant to the original brief requirements
Discussed with creative team at a debrief/feedback
meeting (not emailed or left on desks)
Clear and understood
Decisive – identifies what is not working and why
Is summaried on a de-brief sheet
49
11. 50
What makes bad feedback?
!! Dictatorial
!! Comes too late to be helpful
!! Appears from an unexpected source (Creative drive-bys)
!! Has no relevance or changes what was originally asked
12. 51
Which in turn…
No room for creative
teams’ brains to solve the
problem
Removes feelings of
ownership
Generally demotes
creative involvement to
production role
13. Examples:
“The heading should be larger and in red”
OR
“The heading doesn’t have the stand-out we are looking
for”
“We don’t like the wording on the headline, we think it
should be “Come and see Father Christmas NOW”
OR
“The urgency isn’t strong enough for us in the headline”
52
14. A tool to help:
53
creative de-brief – feedback
Client: Product name Brief date: XXXXX 2013
Job number: XX Presentation date: Date
Project: Project name Print date: tba
Account handler: Name Creative team: tba
How was the work received?
General description of what happened, who you presented to and what the initial reactions were
-
Type in here!
What’s working with the idea/piece?
What’s good, what was liked/loved
-
Type in here!
What is not working?
What are the areas that still need work and what do you feel is not being communicated or communicated wrongly? Is there
something we’ve missed from the brief?
-
Type in here!
15. 5 steps to getting the best creative work
1. Mini-agency collaboration between Marketeers and
Creatives
2. Well defined briefs with interesting propositions
3. Exciting, proud presentations from Creatives
4. Clear feedback and development sessions
5. Joint presentations to the business to build
understanding
54