This document summarizes Plidenta's history and toothpaste portfolio. It discusses their: - Over 65 years of experience and more than 30 formulations - Production capabilities in Zagreb including filling, packaging, and distribution - Research and development laboratories with expertise in various toothpaste formulations - Wide range of toothpaste types for conditions like cavities, whitening, gum issues, and kids formulas - Clinical trials and quality certifications for their products - Key suppliers and packaging options available It then provides details on several toothpaste lines targeting specific conditions like cavities, plaque, whitening, and gum health.

1. PLIDENTA
TOOTHPASTE
EXPERT

2. More than
30 different
formulation
65 years of
tradition and
experience
Main
trends &
Innovations
Originaly
receips in
own
laboratory
GMP /
ISO 9001 /
14001
European
Quality
Clinical
trials
REASON WHY

3. 1936
Doramed Optodent
1954
Pebeco
Nivea
1956
Odol
1973
1984
Binaca
Causamed
The name Plidenta
was created by the
prefix from name of
lergest Croatian
pharma company
Pliva (owner of Neva
until 2003) and –dent
(tooth)
OUR
TOOTHPASTE
HYSTORY
1926

4. PRODUCTION
CAPABILITIES
Toothpaste Filling & Packing in Zagreb
In-house R&D Laboratory Zagreb
Warehouse Distribution Centre in Zagreb
Capacity 4.500 Toothpastes / hour

5. R&D Q&A
LABORATORIES
Know-how in formulation technology of opaque and
transparent/gel toothpastes
Formulation varieties of actives in the segments: carries
prevention, whitening, gum problems, stain removal, prevention
of gingivitis, sensitive teeth, fresh breath
Formulation with a new aroma based on special request of
customers
Components of toothpastes: abrasives, detergents,
humectants, binders, sweeting agents, preservatives, active /
therapeutic agents
In compliance with the specific needs of the legislation and
religious communities
Well-equipped QA laboratory with a team of qualified
technicians
All the requested equipment and instruments for product quality
testing

6. KEY
SUPPLIERS
Palco, Germany
BASF, Germany
Rhodia/Evonik
Degussa, Germany
Symrise, Germany
Givaudan, Swizerland
Ireks, Croatia
Biesterfeld, Germany
CFM S.p.a., Italy
Giulini Chemie, Italy
Tikem, Croatia

7. PLIDENTA
CLEANING
TOOTHPASTES
PORTFOLIO
Cavity Protection Anti Plaque Gum Protection
Plidenta superfresh
Pldienta Familx
Plidenta Day&Night Plidenta Herbal
Plidenta Propolis
Whitening Tartar Cointrol Kids/Junior
Plidenta Extra White
Plidenta Extra Smile
Plidenta Magic Clean Plidenta Herbal
Plidenta Propolis

8. OTHER
FORMULATION
ON
REQUEST
+ Cakcium + Sodium
Bicarbonate
+ Cranberry
+ Q10
+ Aloe Vera
+ Anti Nicotine
active
ingredients
+ Vitamins
A, E, B5
+ Multi Wite + Triple Active + Herbal White + All in One

9. QUALITY
RECOGNITION
Manufacturing Quality
ISO 9001/2000
Good Manufacturing practice
Consumer Awards
Trusted Brand RD 2007
Trusted Brand RD 2008
Croatian Chamber of
Commerce
Professional Recognition Clinical Testing
Faculty of Stomatology Zagreb
Klinik J. Gutenberg Uni Mainz, Germany
QUDAL 2015/2016
Superbrands 2006/07
Cropak Best packag ‘05
Design Awards

10. PACKAGING
OPTIONS
50 ml
75 ml
100 ml
125 ml
Ø 25 mm 12/20 µm
Ø 30 mm 12/20 µm
Ø 30 mm 12/20 µm
Ø 35 mm 12/20 µm
Flip-top / stand..
cap
Carton 320 gr/m2
PE/Al tube 6 color
Box 6 color print
MOQ 50.000 /70.000
24 pcs in carton box

11. PRODUCT
DESCRIPTION

12. PRODUCT
DESCRIPTION

13. CAVITY
PROTECTION
TOOTHPASTES
Extreme Freshness Value for maney positioning
All-purpose family productPure Peppermint
Thanks to its ideal formula with
strong peppermint and mint
extracts, and its fluoride effect
which prevents the development
of cavities and aids the process
of demineralization of tooth
enamel, Plidenta Superfresh will
be the favorite toothpaste on your
market.
Plidenta Family combines tested
ingredients so that all the family can
have the best possible tooth and
gum protection every day. Its original
formula contains active fluoride for
efficient cavity protection, it makes
teeth strong, and gums healthy. It
contains a gentle cleaning system
that helps efficiently clean teeth and
prevent plaque, and the refreshing
aroma offers long-lasting joy and
satisfaction.
Plidenta Superfresh Plidenta Family

14. GUMS
PROTECTION 6 Herbal Extraxts
Nature appeal Nature appeal
With Natural Propolis
Plidenta Herbal contains a total of six
plant extracts that gently act on teeth and
gums: chamomile facilitates the healing
of wounds and has bacteriostatic
qualities; sage disinfects and strengthens
gums; cinquefoil prevents inflammation of
the mouth and is gentle to the mucous
membranes; lemon balm has antibacterial
and antiviral properties; hamamelis helps
with infections and injuries, and rosemary
deodorizes and has antiseptic powers.
Since ancient times, propolis has been used in
folk medicine. Over the past few years, the
increase of its use for medical purposes has
been noted. Studies have shown that using
toothpastes based on propolis can decrease the
formation of plaque, decrease the number of
"bad" bacteria in the mouth, soothe toothaches
as well as gum disease (periodontitis), and it
can be useful in healing wounds. Propolis has
antibacterial, antiviral, and antifungal properties.
In Plidenta's Protective toothpaste, propolis has
been incorporated with allantoin from the aloe
vera plant, which eases infections, while
strengthening and regenerating gums.
Plidenta Herbal Plidenta Propolis

15. PLAQUE /
TARTAR
CONTROL
Best ingredients for both
day and night care
Plidenta Day & Night combines
ingredients that assure a balance of daily
and nightly dental care needs. Day &
Night contains ingredients that help fight
the bacteria that enters our mouths when
we eat, preventing the formation of
cavities and parodontitis. The unique
system with a prolonged refreshing effect
gives a long-lasting feeling of freshness
and cleanliness after brushing, and the
active flouride ensures effective
protection from cavities while making
strong teeth and healthy gums.
Magic Clean contains sodium
hexametaphosphate - a unique
innovation in the oral hygiene that
removes stubborn tooth stains from
the remains of food and beverages.
In addition to make teeth sparkling
clean, Magic Clean make on the
tooth surface a protective layer that
prevents the formation of new stains
and tartar. Clean teeth remain so
long shiny and spotless with a
pleasant feeling of freshness in the
mouth.
Plidenta Day&Night Plidenta Magic Clean
Anti spot whitening toothpaste
for shiny and healthy teeth
Multiple benefit toothpaste of
new generation

16. WHITENING
TOOTHPASTES
With chemical complexation,
balanced pH
Without mechanical abrasion
We are all born with a naturally pretty
smile. Unfortunately, in time, a beautiful
smile can disappear and teeth can stain.
With regular use of Plidenta Extra White
you will help to renew the natural
whiteness and shine of teeth and prevent
the formation of tartar. It is gentle to the
surface of tooth enamel because it does
not use harsh abrasives, but a chemical
method that prevents the transformation
of the initial amorphic tartar into crystal
tartar deposits.
Prevent cavities, tartar, plaque, and
disease with regular use of one
toothpaste! Compare the number
and quality of active ingredients in
Plidenta Multi White: allantoin,
pyrophosphate, triclosan, and
fluoride with any other multifunctional
toothpaste and you'll see why your
teeth are cleaner, better protected,
more pampered, and shinier after
brushing with Multi White.
Plidenta Extra White Plidenta Extra Smile
Complete care protection with
4 active ingredients
Without mechanical abrasion

17. KID / JUNIOR
TOOTHPASTES
For children 2 – 6 years
Originaly speramint fla
7 – 13 years, tweenagers
packaging
Clinical defined lower
concentration of fluoride
Plidenta Junior Plidenta Cool
We recommend the use of forest fruit
flavoured Plidenta Junior toothpaste
for our youngest fans. This clinically
proven sugar-free toothpaste
contains a complex that reliably
fights cavities (fluoride) in a
concentration safe for children
(0.13%) and it has antibacterial
properties while removing plaque,
which improves the oral hygiene
index, with a gentle aroma of forest
fruit.
Plidenta Cool contains carefully chosen
active ingredients for reliable protection
and strong teeth in the tween years:
fluoride in a safe concentration to protect
from cavities, an additional source of
calcium needed for teeth, which prevents
the formation of tartar, and, together with
fluoride, helps prevent the formation of
cavities, and natural xylitol which has an
antibacterial effect. The sparkly
toothpaste with gentle coloured capsules
thoroughly cleans food deposits and the
hardest to reach places between the
teeth and gums. It contains the original
spearmint gum flavour.

18. SPECIAL
TOOTHPASTES
PLIDENTA
HEALTHCARE -
HEALTH BRINGS
WEALTH

19. HOW DO
TOGETHER
WEALTH?
FEW FACTS: DENTAL CARIES IS ONE OF THE MOST
WIDESPREAD DISEASES IN THE WORLD. ACCORDING TO
WHO CARIES AFFECTS ALMOST 5 BILLION PEOPLE OR 90%
OF WORLD POPULATION. EPIDEMIOLOGICAL STUDIES
SHOW AN ALARMING GLOBAL INCREASE IN THE
PREVALENCE OF DENTAL CARIES. GINGIVITIES /
PERIODONTITIS IS THE SECOND MOST COMMON DISEASE
WORLDWIDE (30-50%OF THE POPULATION IN THE UNITED
STATES)...

20. DENTAL CAVITY
HYPERSENSITIVITY
GINGIVITIS /
PERODONTITIS
HALITOSIS
(BAD
BREATH)
WHATARE THE
MOST COMON
DENTAL
CONDITIONS
AND DISEASES?

21. SOLUTION
FROM
PLIDENTA
THERAPEUTIC TOOTHPASTES FOR
PATIENTS WITH SOME COMMON
DENTAL CONDITIONS: DENTAL CAVITY,
HYPERSENSITIVITY, GINGIVITIS,
PERIODONTITIES, HALITOSIS AND BAD
BREATH

22. SOLUTION
IN ONE
PLACE
TOOTHPASTE FOR
ALL MOST
COMMON
CONDITION

23. BRAND
TRUST
UP TO DATE
INNOVATIONS
CLINICAL
TRIAL INVESTITION
IN THE
HEALTH
USP IN
PROMOTION
BENEFITS
FOR
CONSUMERS

24. HEALTH AND BEAUTY ARE TWO THINGS THAT
PEOPLE PAY SPECIAL ATTENTION. TRENDS MOVE
FROM COSMETIC PRODUCTS TOWARD
THERAPEUTICAL.
BUYERS EXTREMELY BELIEVE IN PROFESSIONAL
RECOMMENDATIONS, WHICH GUARANTEES HIGH QUALITY
AND PROFESSIONAL ADVICE BY MANUFACTURER
CONSUMERS ARE AWARE OF THE IMPORTANCE OF
HEALTH THAT THEY MAY AFFECT PREVENTIVE BY
USEFUL PRODUCTS. TREATMENT BECOMING MORE
EXPENSIVE.
THERAPEUTIC TOOTHPASTES INTENDED FOR ALL
AGE GROUPS, FROM TEENAGERS, EMPLOYEES
TO CONSUMERS OF 3RD AGE.
GROWTH OF PREMIUM HEALTH SEGMENT
INCREASES CONVENIENCE OF PURCHASE OTHER
PRODUCTS IN THE STORE.
WHAT
CONSUMERS
ASK IN YOUR
STORE?

25. WHAT WILL
GET YOUR
CONSUMER
EXTRA?
KEY ELEMNTS OF NEW
SUBLINE OF MEDICAL CARE:
ORIGINALITY OF CONCEPT,
SUPERIOR QUALITY,
DIFFERENT POSITIONING
(USP) VS. COMPETITION

26. PLIDENTA
PARODONT
GUMS HEALTH
FROM NATURE
HELPS STOP BLEEDING GUMS AND IRRITATED
AND DELICATE GUMS
PREVENT GINGIVITIS AND PERIODONTITIS
MULTI BENEFITS - WHITENING, AGAINS BAD
BREATH
DENTAL CAVITY AND PLAQUE PROTECTION
ANTIMICROBIAL / ANTIIRITATE / ANTIOXIDANT
EFFECT
PRESERVATIVE FREE
CLINICAL TRIAL UNDER SUPPORT OF
CROATIAN SOCIETY OF PERIODONTOLOGY,
ZAGREB

27. HERBAL
INGREDIENTS
GINGER IS
ANTIOXIDANT,
STIMULATE GUMS,
ANTI-IRRITANT AGENT
SAGE REDUCES BLEEDING AND
ACTS AGAINST GINGIVITIS.
SOOTHES AND TIGHTENS GUMS
SALVADORA PERSICA
(MISWEAK) ACTS AGAINST
GINGIVITIES, GIVES A
SPECIAL FEELING GOOD
BREATH; RESTORES THE
NATURAL TEETH WHITENS
FLUORIDE ENHANCED
PROTECTS AGAINST
TOOTH DECAY
RED CONEFLOWER
REGENERATES
CELLS AND TENDS
THEIR LIFE
MYRH HEAL
WOUNDS
KO-ENZIM Q10 IS
ANTIOXIDANT,
PROTECTS AND
STRENGTHENS
GUMS , REDUCES
INFLAMMATION
AND
REGENERATES
CELLS

28. CLINICAL
TESTED
EFICACY
Source: Plidenta clinical trial, mr. sc. Nives Rinčić, dr. sc. Ana Badovinac, Croatian Society of Parodontology, Zagreb
UP TO 5 TIMES FASTER ACTION THAN THE MOST POPULAR TOOTHPASTE
AGAINST GUM BLEEDING AFTER JUST 7 DAYS OF USE

29. BENEFITS
NO UNPLEASENT TASTE! !!
ORIGINAL FORMULA WITH 7
ACTIVE INGREDIENTS
MULTI-FUNCTIONAL, FULL
MECHANISM AGAINST GUMS
CONDITIONS

30. PLIDENTA
15SECONDS
SAY TO CARIES
FAST: NO!
DOUBLE MECHANISM AGAINST CAUSES OF
CARIES, S MUTANS BACTERIA, WITH BY
EXCLUSIVE BASF PATENTED PROBIOTIC
LACTOBACILLUS PARACASEI
ACTS ALREADY WITHIN 15 SECONDS
MULTI BENEFIT – WHITENING, REMOVES
PLAQUE, PROTECT AGAINST INFLAMMATION
FLUORIDE FREE!!!
NO SODIUM LAURYL SULFATA, NO
PRESERVATIVES
CLINICAL TRIAL AT DENTAL CLINIC OF SCHOOL
OF DENTAL MEDICINE , ZAGREB, CROATIA

31. 15SECONDS
UNIQUE
FORMULATION
AND PRODUCT
NAME
LACTOBACILUS PRO-T-ACTION
CLINICALLY PROVEN REMOVES
CAUSE OF TOOTH DECAY,
BACTERIA S. MUTANS
HOP PREVENTS ADHESION
OF S.MUTANS BACTERIA
TO THE TOOTH SURFACE;
ACTS ANTI-INFLAMMATORY
AND ANTIPLAQUE
PENTASODIUM
TTRIPHOSPHATE
PREVENTS
TRANSFRMATION OF
INITIAL AMORPHOUS
TARTAR IN THE CRYSTAL
TARTAR DEPOSITS.
RESTORES NATURAL
TEETH WHITENESS AND
HELPS GET OPTIMAL PH IN
THE MOUTH

32. MECHANISM AND STRATEGY OF ACTION PROBIOTIC BACTERIA LACTOBACILLUS
PARACASEI AGAINST THE MAIN CAUSE OF CARIES, BACTERIA S. MUTANS
RESULT: TO 52% LESS CAUSE OF CARIES
BACTERIA AFTER 4 WEEKS OF USE
HEALTHY
TOOTH
TOOTH DEMAGED
BY ACIDS
S. MUTANS ON
TOOTH SURFACE
L. PARACASEI
COLLECT S.
MUTANS
L. PARACASEI “PASTE“
BAD BACTERIA WITH
SPECIAL PALPUS
BACTERIA ELIMINATE
BY BRISHING AND
RINSING
REMAINS ONLY
GOOD BACTERIA
HOP PREVENTS ADHESION OF THE S.
MUTANS TO THE MOUTH SURFACE
MECHANISM
OF ACTION
ONLY 15 SECUNDS IS
ENOUGH THAT
PROBIOTIC L.
PARACASEI BEGINS TO
BE ACTIVE AGAINST S.
MUTANS
Source: BASF Future Business , Plidenta clinical trial, Dr. Majstorović & Dr Vranić, Dental School of Medicine, Zagreb, Croatia

33. BENEFITS
NO COMPETITON ON THE MARKET
UNIQUE FORMULA WITH
PROBIOTIC BACTERIA
ACTS ONLY AFTER 15 SEC
(SUPERIOR VS. REGULAR
ANTI-CAVITY TOOTHPASTES)
POSITIVLY EFFECT ON THE
HEALTH OF THE MOUTH

34. PLIDENTA
SENSITIV
DUAL ACTION
AGAINST HYPER
SENSITIVITY
CLINICALLY PROVEN TO REDUCE PAINFULL
TOOTH SENSITIVITY
DUAL ACTION AGAINST HYPERSENSITIVITY
IN ADDITION, ACTS AGAINST BAD BREATH
ENHANCED PROTECTS AGAINST CARIES AND
PLAQUE
SLS FREE – NO SODIUM LAURYL SULFATA
NO PRESERVATIVES
CLINICAL TRIAL AT DENTAL CLINIC OF SCHOOL
OF DENTAL MEDICINE , ZAGREB, CROATIA

35. SENSITIV
DUAL
FORMULA
POTASSIUM NITRATE
INACTIVES TOOTH
NERVE, RESULTING
THAT IRRITATION IS
NOT TRANSFERED TO
THE NERVE
CLOVE HAS
CALMING AND
ANTISEPTIC EFFECT
FLUORIDE MAXIMUM
PROTECTS AGAINST
TOOTH DECAY
ARGININ REDUCES
HYPERSENSITIVITY

36. CLINICAL
TESTED
EFICACY
Source: Plidenta clinical trial, Dr. Majstorović & Dr Vranić, Dental School of Medicine, Zagreb, Croatia
UP 40 % LESS SENSITIVTY AGAINST COLD AND HOT WATER STIMULUS
AFTER 28 DAYS OF USE COMPARED TO REGULAR FLUORIDE TOOTHPASTE

37. BENEFITS
DOUBLE ACTIVE FORMULA IN
RELATION WITH OTHER
SENSITIVE TOOTHPASTES
CONTAINS POTASSIUM
NITRATE AND ARGININE
MAX. CONCENTRATION OF
FLUORIDE FOR PREVENTIVE
ANTI-CARIES CARE

38. REMOVES MORNING ODORS AND
NEUTRALIZES BAD BREATH IN THE MOUTH
EXTREMLY LONG REFRESHMENTS AND
CLEANLINESS FEELING IN THE MOUTH THANKS TO
THE UNIQUE X-COOL TECHNOLOGY
MULTI BENEFIT
ENHANCED PROTECTS AGAINST CARIES,
PLAQUE AND TARTAR; CARE FOR GUMS
ANTISEPTIC
PRESERVATIVE FREE
PLIDENTA
FRESHMED
TRADITIONAL
INGREDIENTS
WITH TOUCH OF
MODERN
TECHNOLOGY

39. INNOVATION
AGAINST
MORNING ODOR
CINNAMON HAS
ASTRINGENT
EFFECT, CLEANSES
THE MOUTH
ZINC LACTATE WORKS
AGAINST BAD BREATH,
PREVENTS TARTAR,
PROTECTS AND CARES
THE GUMS
FLUORIDE MAXIMUM
PROTECTS AGAINST
TOOTH DECAY
PARSLEY IS ANTI-
MUTAGEN, REMOVES
MORNING ODORS
PEPPERMINT
REFRESHES
THE MOUTH
LONG AFTER
TEETH
BRUSHING
COOLING
AGENT
PROVIDES
LONG
REFRESHME
NT

40. FAST GROWING NICHE
SPECIAL ADOPTED TO THE
PEOPLE WITH HALITOSIS
(COLLOQ. BAD BREATH)
CONTAINS PARSLEY AND
CINNAMON – WELL KNOWN
MEDICINE AGAINST BAD
BREATHBENEFITS

41. PLIDENTA
TOTAL MED
COMPLETE
TOOTH CARE
COMPLETE ALL DAY PROTECTION OF TEETH
AND GUMS, AGAINST TOOTH DECAY, PLAQUE,
TARTAR, AND STAINS ON TEETH
MULTIPLE BENEFIT - WHITENING,
GUMS CARE
ENHANCED PROTECTS AGAINS CARIES AND PLAQUE
UNIQUE TECHNOLOGY THAT ALL ACTIVE
INGREDIENTS HAVE ADDITIONAL PROLONGED
ACTION WITHIN12 HOURS
NO TRICLOSAN !!!
PRESERVATIVE FREE

42. PLIDENTA
INGREDIENTS
ALLANTOIN SOOTHES,
NOURISHES AND
STRENGTHENS THE
GUMS
XILITOL ACTS ANTI-
BACTERIAL
ZINC CITARTE
REDUCES BACTERIA
THAT CAUSE PLAQUE,
TARTAR AND BAD
BREATH
FLUORIDE MAXIMUM
PROTECTS AGAINST
TOOTH DECAY
PV/MA CO-POLYMER
EXTENDS EFFECTS OF
OTHER INGREDIENTS
WITHIN 12 HOURS
PENTASOIDIUM
TRIPHOSPHATE HAS
WHITENING EFFECT
PEPPERMINT
REFRESHES
THE MOUTH
LONG AFTER
TEETH
BRUSHING

43. 7 ACTIVE INGREDIENTS FOR
COMPLETE CARE
SPECIAL PV/MA CO-POLYMER
FOR ALL-DAY PROTECTION
ATRACTIVE „MEDICAL”
APPROACH IN PACKAGING
DESIGN
BENEFITS

44. WWW.PLIDENTA.COM
WWW.PINTEREST.COM/PLIDENTA
WWW.ATLANTICGRUPA.COM
Disclaimer: Pictures used in this presentation are for illustrative purposes only.

45. Neva
Atlantic Grupa
Pharma & Personal Care
Heinzelova 47B
10000 Zagreb
Croatia
E-mail: branko.fures@atlanticgrupa.com
Phone: + 385912413759
YOU ARE
WELCOME
WWW.PLIDENTA.COM
WWW.PINTEREST.COM/PLIDENTA
WWW.ATLANTICGRUPA.COM