Neva Cosmetic Packaging Design 1963 - 1985

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An excellent overview of Croatian industrial design and the history of Croatian cosmetic industry seen by Neva designer Ms. Marija Kalentic which is designed many packagings for cult Croatian cosmetic brands. Catalogue for the exhibition Marija’s industry of Beauty - Marija Kalentic and Neva packaging design, Museum of Arts and Crafts in Zagreb, 2013-2014

English translation form page 90 to 107.

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Neva Cosmetic Packaging Design 1963 - 1985

  1. 1. 1
  2. 2. MARIJINA INDUSTRIJA LJEPOTE PUBLIKACIJA JE TISKANA U POVODU ISTOIMENE MUZEJU ZA UMJETNOST THE PUBLICATION WAS THE EXHIBITION OF THE SAME NAME HELD IN OF THIS EXHIBITION 2
  3. 3. 1985 marija’s industry of Beauty 1963 marijina industrija ljepote packaging design 3
  4. 4. marijina industrija ljepote 4 MARIJINA INDUSTRIJA LJEPOTE
  5. 5. 1963.– 1985. 1 - ”)2 - Kutija za Parfem AndreA; Perfume box AndreA, cat no 61) kat. br. 61) 5
  6. 6. MARIJINA INDUSTRIJA LJEPOTE - - - BIS - - - 1 6 - 2 -
  7. 7. Portret Portrait of 7
  8. 8. 8 MARIJINA INDUSTRIJA LJEPOTE
  9. 9. Od plOšnOg dO prOstOrnOg - - - - 3 tKanina, fabric, 1958. - 1958 9
  10. 10. MARIJINA INDUSTRIJA LJEPOTE Studenti aKademije Primijenjenih umjetnoSti, StudentS of the academy of aPPlied artS, - - 10
  11. 11. iluStracije i inicijali iz iluStrationS and initialS from Knjige rAzgovor ugodni the booK rAzgovor ugodni nArodA slovinskogA, 1956. nArodA slovinskogA, 1956 - - 11
  12. 12. MARIJINA INDUSTRIJA LJEPOTE Predlošci za tiSaK tKanina, 12 temPlateS for Printing fabric,
  13. 13. tKanina, fabric, 1958. 1958 13
  14. 14. MARIJINA INDUSTRIJA LJEPOTE tKanina, , fabric, temPlate for the rug , 1953 tKanina, tKanina, fabric, fabric, 14
  15. 15. tKanina, 1958. fabric, 1958 15
  16. 16. MARIJINA INDUSTRIJA LJEPOTE SuKnja PlAvo-crno, SKirt PlAvo-crno, 16
  17. 17. SKice za SuKnje, SKetcheS for SKirtS, reKlama za VunteKS, Globus vunteks adVertiSement, Globus 17
  18. 18. MARIJINA INDUSTRIJA LJEPOTE – to oi at ad az aS rem daci. eu eK oj i Po buci j ,t nij eto SnoV u. o o rem naj i tu K buc ” o Ke ma to! uld neš wo S t eer tha gin nd “en eSS iS a r th w d nto or i . no mf ctS reSS it rea c c fa d m. aSi -b rea ” ! tc tha thing e om S 18
  19. 19. - - - - coronA, liPSticK box coronA, 19
  20. 20. MARIJINA INDUSTRIJA LJEPOTE iluStracija iz dizAjn, illuStration from magazine dizAjn Eko- i - ”) , a - konzum Self-SerVice konzum u ilici, ih 20 grocery Store on ilica Street,
  21. 21. 21
  22. 22. 22 MARIJINA INDUSTRIJA LJEPOTE
  23. 23. reKlama za rosAl, rosAl adVertiSement, - ” - 11 - konzum Self-SerVice konzum u ilici, grocery Store on ilica Street, 23
  24. 24. MARIJINA INDUSTRIJA LJEPOTE rosAl; 24 glaSS bottle and jar rosAl;
  25. 25. 12 - ”) Rosal Rosal - Rosal - 11 12 25
  26. 26. 26 MARIJINA INDUSTRIJA LJEPOTE
  27. 27. i kod nas - - - - - svijet magazine svijet, 27
  28. 28. MARIJINA INDUSTRIJA LJEPOTE - - i Etic Slap Gabby, svijet 28 magazine svijet,
  29. 29. 29
  30. 30. 30 MARIJINA INDUSTRIJA LJEPOTE
  31. 31. - - svijet magazine svijet, 31
  32. 32. MARIJINA INDUSTRIJA LJEPOTE - - - - svijet 32 magazine svijet,
  33. 33. 33
  34. 34. MARIJINA INDUSTRIJA LJEPOTE ija mac for e in aS an aVil inir Poj def 62. a. “19 još ner io zaj ije b niti di SVe n njih eme jna Vrij Kod diza am a to jeh) Poj mj i a Sa a.” (Sm tion ond enil rma j nfo om a Pr ed i for ear ing aPP he 62, ooK t 19 Sl ner me “in Va i eSig t ti t ne at tha n or d tha r. Sig yet. ato f de ned cre Pt o n defi hen ce con ot bee at w n l th ghS) l had ed a au ang ere.” (l i ch th me i ca 34
  35. 35. 21 - - 22 te i rosAl; te glaSS bottle rosAl; 35
  36. 36. MARIJINA INDUSTRIJA LJEPOTE glaSS bottle for maSSage - - svijet 36 magazine svijet,
  37. 37. 37
  38. 38. MARIJINA INDUSTRIJA LJEPOTE Kutije nevA creme sPeciAl, 38 boxeS nevA creme sPeciAl,
  39. 39. reKlama za yardley, Kutija i StaKlenKa rosAl; svijet yardley adVertiSment, box and jar rosAl, svijet - Rosal i - 39
  40. 40. MARIJINA INDUSTRIJA LJEPOTE Kutije i tube rosAl; 40 boxeS and tubeS rosAl;
  41. 41. 41
  42. 42. MARIJINA INDUSTRIJA LJEPOTE maKeta Kutije i tube suPrA, model of box and tube suPrA, - - - 42
  43. 43. maKeta Kutije i tube chromlux, model of box and tube chromlux, 43
  44. 44. MARIJINA INDUSTRIJA LJEPOTE PlaStic bottle with label, - je 44 -
  45. 45. etiKete za frizerSKe i labelS for hairdreSSing druge ProizVode, and other ProductS, 45
  46. 46. MARIJINA INDUSTRIJA LJEPOTE reKlama za chanel, 1969. Kutija za Parfem AndreA, chanel adVertiSment, 1969 Perfume box AndreA, Tabac je ( Tabac - Laas i i - 46
  47. 47. Perfume and eau de cologne Vodu chyPre; bottleS chyPre; 47
  48. 48. MARIJINA INDUSTRIJA LJEPOTE SPrej dezodoranS deofen fresh, SPray deodorant deofen fresh, rosee, tAbAc rosee, tAbAc i Etic i ; ( i - i Rosal 48
  49. 49. maKete SticKoVa deofen, model of SticKS deofen, detalj maKeta SticKoVa deofen, detail of modelS of SticKS deofen, 49
  50. 50. MARIJINA INDUSTRIJA LJEPOTE Predlošci za Kutije i rosAl, 50 temPlateS for boxeS and jarS rosAl,
  51. 51. 51
  52. 52. MARIJINA INDUSTRIJA LJEPOTE - - - 21 22 52 - Gastol i , - -
  53. 53. Kutija za Puder coronA, coronA Powder container, 53
  54. 54. MARIJINA INDUSTRIJA LJEPOTE irel; SerieS of ShamPoo bottleS and tubeS irel; 54
  55. 55. 55
  56. 56. MARIJINA INDUSTRIJA LJEPOTE gledam u Vrt. ali gledam o. u Prazn crtam.” u glaVi leaning t there g deSK. i Si t Starin a large aVe arden. bu udio, i h at the g “in the St looKing d .” bow an drawing on my el ead i’m . in my h nothing at 56
  57. 57. ruka dizajnera - - maKeta tube PaSte za zube oPtodent, model of toothPaSte tube oPtodent, 57
  58. 58. MARIJINA INDUSTRIJA LJEPOTE - - , - - maKeta Kutije Parfema , 58 model od Perfume box ,
  59. 59. 59
  60. 60. MARIJINA INDUSTRIJA LJEPOTE etiKete za KolonjSKe Vode i Pafreme, 60 labelS for eau de toiletteS and PerfumeS,
  61. 61. Kutije za KolonjSKe Vode i Parfem Perfume and eau de toilette boxeS chAntillA, neVa, 1971. (kat. br. 54-56) chAntillA, neVa, 1971 (cat no 54-56) 61
  62. 62. MARIJINA INDUSTRIJA LJEPOTE collage diSPlay of bottleS and labelS za Serije KolonjSKih Voda; 62 for SerieS of eau de toiletteS,
  63. 63. tAbAc; bottle of tAbAc eau de toilette; 63
  64. 64. MARIJINA INDUSTRIJA LJEPOTE brošura rosAl; 64 brochure rosAl;
  65. 65. Serija ProizVoda rosAl; rosAl ProductS; 65
  66. 66. MARIJINA INDUSTRIJA LJEPOTE Kutija clifford Pudre; 66 clifford Pudre box,
  67. 67. Kutija clifford fond de teint; clifford fond de teint box; 67
  68. 68. MARIJINA INDUSTRIJA LJEPOTE laK za KoSu irel; 68 hairSPray irel;
  69. 69. Kutija i tuba gela za KoSu irel; box and tube of hair gel irel, 69
  70. 70. MARIJINA INDUSTRIJA LJEPOTE maKeta Kutije i tube PaSte za zube PlidentA fresh; 1983. 70 box model with toothPSte tube PlidentA fresh; 1983
  71. 71. Kutija i tuba PaSte za zube box and toothPaSte tube dentAsePt; dentAsePt; 1983. 1983 71
  72. 72. MARIJINA INDUSTRIJA LJEPOTE Kutija S tubom PaSta za sio, 72 box with tube PaSta za sio,
  73. 73. maKeta Kutije i tube model of box and tube chromlux, chromlux, 73
  74. 74. MARIJINA INDUSTRIJA LJEPOTE maKete Kutija Krema za brijanje 74 modelS of ShaVing cream hobby, boxeS hobby,
  75. 75. Kutija i tuba Kreme box with tube of ProtectiVe za ruKe octA; hand cream octA; 1968. 75
  76. 76. MARIJINA INDUSTRIJA LJEPOTE maKeta tube PaSte za zube 76 model of toothPaSte tube oPtodent, oPtodent,
  77. 77. Kutija i tuba PaSte za zube box and toothPaSte tube oPtodent, oPtodent, 77
  78. 78. , 78 bottle for MARIJINA INDUSTRIJA LJEPOTE
  79. 79. model of bottle for PrašaK, baby Powder, 1966 79
  80. 80. MARIJINA INDUSTRIJA LJEPOTE boca za inStant naPitaK 80 inStant drinK bottle vitAmAlt, vitAmAlt,
  81. 81. etiKeta za inStant naPitaK label for inStant drinK vitAmAlt, vitAmAlt, 81
  82. 82. MARIJINA INDUSTRIJA LJEPOTE etiKete za Seriju labelS for Product ProizVoda kozmosAl, SerieS kozmosAl, 82
  83. 83. KoleKcija etiKeta za label collection for frizerSKe ProizVode, hairdreSSing ProductS, 83
  84. 84. MARIJINA INDUSTRIJA LJEPOTE Plašt maKete Kutije za Parfem , 84 unfolded model for Perfume box,
  85. 85. maKeta Kutije za Parfem , neVa, oKo 1966. box model for Perfume , neVa, around 1966 85
  86. 86. MARIJINA INDUSTRIJA LJEPOTE new year’S card ziS 1965, ziS 1965., 86
  87. 87. new year’S card neVa neVa 1966,neVa, 1965. 1966, 87
  88. 88. 88 MARIJINA INDUSTRIJA LJEPOTE
  89. 89. - Marija’s industry of Beauty and neva packaging design 1963-1985 89
  90. 90. 90 Marija’s industry of Beauty
  91. 91. - - 1 - - - - - - - - ) 2 BIS 91
  92. 92. Marija’s industry of Beauty - EXAT - - 1 Oblikovanje kao dio ljubavi i ljepote. 2 Socijalizam i modernost : umjetnost, kultura, politika 1950. – 1974 92
  93. 93. - From Flat and plastic to spatial - - - picture / page 12 - 3 4 93
  94. 94. Marija’s industry of Beauty - - - 3 - - - - - - 94
  95. 95. - on Packaging - - - - - 5 - 95
  96. 96. Marija’s industry of Beauty )8 - - 6 96 - 7 - - - - - - - - - - - - -
  97. 97. - 11 - 5 1957 (Konzum - 12 - - 6 praksi 7 8 9 modelu Promotivne aktivnosti. 11 - je 13 12 - - Dizajn 13 15 - ) - 97
  98. 98. Marija’s industry of Beauty on “Packaging Beauty” - in the world and forMer yugoslavia 15 - - - 16 - - - - 98
  99. 99. - - - - - - 16 99
  100. 100. Marija’s industry of Beauty on consuMers of cosMetic Products in yugoslavia - - - - - - 1 00
  101. 101. - 19 - 17 18 19 - Svijet - - - 101
  102. 102. Marija’s industry of Beauty “neva” 1 02 21 - - - 22 -
  103. 103. - - - 23 - - - - 25 - - - - - 26 - - - - 103
  104. 104. Marija’s industry of Beauty - 27 - - 29 - - - 28 - - - - - - - - 1 04 - -
  105. 105. - ( - - 21 povijesti. - 22 - 23 - Optodent Orahol Optoderma Gastol. - 4711 31 - 25 The science of beauty. Hope in a Jar 26 27 - - 28 - 29 - 31 Binaca Medical Zirodent, Kalodont Kaukor - 105
  106. 106. Marija’s industry of Beauty hand of a designer - - - - - ity32 - - - 1 06
  107. 107. - - - - - - 32 - - - - - 107
  108. 108. MARIJINA INDUSTRIJA LJEPOTE katalog 7. tkaNiNa 1. 8. tkaNiNa 2. SukNJa Prema je na samom materijalu. Skirt / / / / the author, cut of the skirt was printed on the material itself. 9. tkaNiNa 3. SukNJa tiskan je na samom materijalu. Skirt 10. was printed on the material itself. 4. tkaNiNa 11. 5. tkaNiNa (1962. – 1978.) 6. tkaNiNa 12. 1963. Objavljeno u knjizi: NeW Year’S carD Published in a 108
  109. 109. - 13. 20. 1964. NeW Year’S carD 21. 14. 1965. NeW Year’S carD 15. 1966. 22. kutiJe NeW Year’S carD 16. 1966. 23. kutiJa 17. 24. kutiJa 1967. / / / 25. 18. 25 / / 25 GRASSE / GRASSE 19. ROSAL ROSAL HRVATSKE HRVATSKE / / / 109
  110. 110. MARIJINA INDUSTRIJA LJEPOTE 26. ROSAL 31. ROSAL ROSAL proDuct catalog ROSAL 27. 32. poWDer ROSAL 33. SIO ROSAL SIO 28. kutiJa i StakleNka ROSAL 34. ROSAL 29. ROSAL 35. Pasta ROSAL 30. ROSAL ROSAL 110 36.
  111. 111. - 37. SHAMPOO 43. SHAMPOO 38. WipeS 44. 39. 45. 40. 46. 41. ruke 42. 47. 48. 111
  112. 112. MARIJINA INDUSTRIJA LJEPOTE 49. 56. , 90 ml , 90 ml 50. 57. , 15 ml , 15 ml 51. 10 ml 58. , 60 ml 10 ml 52. , 60 ml 59. 60 ml , 60 ml 60 ml , 60 ml 53. 60. EXTRAIT, 90 ml 10 ml 10 ml 90 ml 54. , 10 ml 61. , 10 ml , 10 ml 55. 62. , 50 ml 50 ml , 10 ml , 10 ml , 63. 112 , 10 ml
  113. 113. - Stick DeoDoraNt 64. instead of write regeNeratora 70. coNDitioNer SpraY DeoDoraNt 65. regeNeratora coNDitioNer (1978.–1985.) 66. 71. ml); frizerski proizvod Redizajn serije parfema. (1000 ml); hair product toiletteS 67. of perfume line 72. , 10 ml Redizajn serije parfema. , 10 ml of perfume line 68. 73. , 10 ml Redizajn serije parfema. Stick DeoDoraNt , 10 ml of perfume line 69. 74. 70 ml zelenom sticku trebalo je pisati na Redizajn serije parfema. . 113
  114. 114. 80. MARIJINA INDUSTRIJA LJEPOTE 70 ml IREL, 3 komada of perfume line 75. , 70 ml Redizajn serije parfema. IREL 3 pieceS 81. , 70 ml IREL IREL of perfume line 76. 82. 77. toilette IREL IREL 83. KSAVER 78. S toilette KSAVER 79. 84. S VoDe ELLE toilette ELLE 114
  115. 115. - 85. 91. toilette 86. 92. IV toilette IV 93. polje) 87. kutiJa koloNJSke VoDe LAAS ROSAL (silver LAAS 88. LAAS 94. polje) LAAS 89. ROSAL (srebrno ROSAL (zlatno ROSAL (gold 95. ROSAL (zlatno polje) ROSAL 90. 115
  116. 116. MARIJINA INDUSTRIJA LJEPOTE 96. ROSAL (zlatna slova) 102. ROSAL (gold letters) 97. 103. ROSAL (zlatna slova) 60. ROSAL (gold letters) 104. plaketa u oVitku 1921.–1981. 98. ROSAL 1921.–1981. space) ROSAL 105. 99. ROSAL ROSAL 100. ROSAL 60 PLIVE 106. 1981. (1 tuljac s 2 diplome) 1981. (one scroll with two diplomas) ROSAL 107. 101. ROSAL ROSAL 116 utSkog utSkog
  117. 117. - 108. 114. 109. 110. plaketa u oVitku 111. 112. VITAMALT VITAMALT 113. paSte 117
  118. 118. 118 MARIJINA INDUSTRIJA LJEPOTE
  119. 119. - 119
  120. 120. MARIJINA INDUSTRIJA LJEPOTE NaklaDNik propagaNDa lektura i korektura ureDNica eDitor catalogue, iNVitatioN aND poSter DeSigN pre-preSS priJeVoD Na eNgleSki reDaktura tiSak priNt NaklaDa circulatioN © Muzej za umjetnost i obrt 2013. ISBN 978-953-7641-33-7 863195 120 Muzej za umjetnost i obrt Museum of Arts and Crafts

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