The document discusses Natura herbal toothpaste. It notes that many consumers are switching to natural toothpastes to avoid artificial flavors. Natura contains herbal extracts like Sarcandra Glabra and Fennel that are antibacterial and help fight plaque, gingivitis, and freshen breath. The toothpaste is targeted towards people interested in herbal dental care products.

1. as distinctive as you are
Presented by : Mahak Ajmera

2. Content
• Toothpaste Facts
• Demand of Herbal product
• Toothpaste - natura
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3. Fact sheet
• British Dental Health Foundation states that,
31 per cent of adults have tooth decay.
66 per cent of adults have visible plaque.
29 per cent of adults suffer from regular dental pain.
• The Indian Journal of Dental Research stated that a herbal
based toothpaste can control plaque and gingivitis
(inflammation of gums).
• According to the World Health Organization (WHO), 80% of the
world’s people depend on traditional medicine (herbal) for their
primary healthcare needs.
Source: http://www.nationalsmilemonth.org/page/facts-and-figures
http://www.ijdr.in/article.asp?issn=0970-9290;year=2009;volume=20;issue=4;spage=480;epage=482;aulast=George
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3782986/
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4. Demand for Herbal Toothpaste?
• Many consumers have started to switch over
to natural toothpastes to avoid artificial
flavours that are commonly found in regular
toothpastes.
• With the herbal toothpaste, you get natural
herbs and extracts in the form of barks,
roots, plants and leaves which have been
known for centuries to promote good dental
hygiene.
Source: http://herbaltoothpaste.net/
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5. If we don’t look after our
teeth who can remember
what might happen?
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6. Germs
build up in
our mouths to
produce plaque
which sticks to our
teeth.
If the dentist
can’t repair the
hole the tooth
may be lost
forever.
If we
don’t get rid
of the plaque,
holes can appear
in
our teeth.
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7. 03.12.2014 natura - as distinctive as you are 7

8. What is natura ?
• A unique formula in dental care
with some of the nature’s finest
ingredients having natural, anti
bacterial, antiseptic and anti
inflammatory properties.
• The herbal extracts cleans,
strengthen and heals naturally
with lasting fresh breath
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9. What are the key ingredients ?
Sarcandra Glabra
• Anti bacterial
• Anti inflamatory
Fennel
• Anti bacterial
• Refreshing agent
Papaya Tree Bark
• Toothache
• Cavities
Ginger Roots
• Toothache
• Fight infections
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10. Other Ingredients
• Sodium Monofluorophosphate (0.76%) (0.15% W/V
Fluoride Ion).
• Calcium Carbonate
• Water
• Sorbitol
• Hydrated Silica
• Sodium Lauryl Sulfate
• Flavor (Herbal Extract)
• Sodium Carbonate
• Sodium Hydroxide
• Cellulose Gum
• Sodium Saccharin
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11. Why is natura good for you ?
• Protects and strengthen teeth's
• Fight gingivitis
• Reduces plaque
• Prevent tooth cavities
• Freshens breath
• Brightens and whitens teeth
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12. Target Market
People who are
inclined towards
Ayurveda and
herbal care.
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13. Where can you buy ?
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14. What is the price ?
Product Quantity Price
Regular Pack 75 ml € 1.29
100 ml € 1.72
Combo Pack 150 ml (75*2) € 2.58
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15. Promotion
• Hoardings
• Free samples
• Discount offers
• Direct Marketing
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16. Brush. Brush. Gargle. Gargle.
Aahhh!
Wake up in the morning to this
refreshingly green toothpaste
with exotic herbal ingredients for
tingly fresh breath and all day
protection. This is as good as it
gets.
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17. Natura has blended Sarcandra
Glabra and Fennel to get a gentle
and an effective toothpaste that
whitens teeth, removes plaque and
freshness your breath.
Try and feel the “Clean”sensation!
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18. Ginger roots and Papaya tree bark
soothes oral ailments like
toothaches, inflamed gums, fight
infections and cavities.
I often munch them in the forest.
That’s why I never had a problem
with my pearly whites.
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19. Your smile...
Our passion...
Healthy teeth...
A beautiful smile...
It is as distinctive as you
are.....
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20. 03.12.2014 natura - as distinctive as you are 20

21. Other Ingredients
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Sr. No
1 Calcium carbonate Mild abrasive Purified calcium from the
earth
2 Glycerine Moistener Vegetable oil
3 Water Consistency Aquifer
4 Hydrated silica Stain removal Purified silica form earth
5 Sodium lauryl sulfate Dispersant Derived from coconut oil
6 Sodium bicarobonate Ph adjustment Purified from earth
7 Sodium
monofluorophosphate
0.76% (0.14% w/v
fluoride ion)
Decay
prevention
Fluorspar (calcium
fluoride), an ore

22. Back up
• Sodium Monofluorophosphate (0.76%) (0.15% W/V
Fluoride Ion). Inactive Ingredients: Calcium Carbonate,
Water, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate,
Flavor (Herbal Extract), Sodium Carbonate, Sodium
Hydroxide, Cellulose Gum, Sodium Saccharin
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23. Some toxic components of a
toothpaste
• Fluorides: in higher levels cause fluorosis
 Appear as tiny white streaks or specks
 Severe form- mottling of enamel, pitting and cracking
of teeth, black and brown stains.
• Titanium dioxide: if inhaled can cause lung damage
• Sodium saccharin: FDA lists it as a possible
23
carcinogen.

24. • Titanium dioxide: if inhaled can cause lung damage
• Sodium saccharin: FDA lists it as a possible
carcinogen.
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25. Toothpaste Ingredients
Abrasives 20%-
40%
Solid, insoluble particles
Causing abrasion
Remove debris and residual stain
from teeth
Aluminium oxide
Calcium pyrophosphate
Carbonates like sodium
bicarbonate, calcium carbonate
Silica
Binders 2% To provide consistency and shape. Polymers like Carboxymethyl
Cellulose (CMC)
Alginate
Gums
Humectants 20%-
40%
Used in toothpaste to prevent
loss of water and subsequent
hardening of the product upon
exposure to air.
Glycerine
Sorbitol
Polyethylene glycol
Mannitol
Propylene glycol

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Free Template from
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Sweeteners and
Flavors
2% each Improve taste of
toothpaste
Sweeteners: sodium
saccharin, sorbitol,
mannitol, xylitol
Flavours: peppermint,
spearmint, wintergreen,
menthol, cinnamon
Surfactants 1%-2% Produce foam and aid in the
removal of debris.
Sodium Lauryl Sulfate
Sodium N-Lauryl
Polyethylene glycol (PEG)
Fluoride actives Adults:
1000-
1450ppm
Children:<1
000ppm
Increases resistance to
enamel solubility.
Sodium fluoride
Sodium
monofluorophosphate
Stannous fluoride
Preservatives <1% Prevent the growth of micro
organisms
Alcohols, sodium benzoate,
dichlorinated phenols