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Please Define: Roles in User Experience Design
This document outlines various user experience design roles and their responsibilities. It discusses roles in user research, information architecture, interaction design, visual design, content strategy, and development. For each role, it provides a brief definition and examples of typical deliverables. It also includes a 2014 roadmap for a product with planned releases, features, and responsibilities broken down by quarter.
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Please Define: Roles in User Experience Design
- 1. @ UX Roles andDeliverables Please Define: Specialties Within User Experience Design .
- 2. Visual Design Front-End Developer Back-End Developer Research/ Strategy ‘Genius’ Design TechnologyFocused Graphic (Software) Developer Business/Sales
- 3. Interaction Design Informatio n Design Visual Design Front-End Developer Back-End Developer Research/ Strategy User/Human FocusedTechnology Focused Graphic User Interface Designer (Dev) (Software) Developer User Experience Designer
- 4. Understanding the SYSTEM Interaction Design Informatio nDesign Visual Design Front-End Developer Back-End Developer Research/ Strategy
- 5. @ SKYE_SANT SYSTEM UX Strategy UXArchitect UX Manager Planning for successful customer experiences with a special focus on business relevance. For example: MVP, market fit, roadmap, scope, communication/ change management plans. UX Roles and Deliverables 2014 Road Map Q1 2014 ThinkTank 5.4 Target : April 4 High Level Scope • Foundation : stability and scalability • ThinkFlows : Home Screen • Learning Layer : Rich Instructions, Revamped Help and Inline Tips • Steps : Simple Steps and Instructions • Mobile : Smart Phone Alpha Release Q4 2014 ThinkTank 5.7 Target : December High Level Scope • Foundation : stability, scalability • Integration : Single Sign On • Learning Layer : Onboarding Tutorial • Mobile : Summarized Reporting • Additional Work TBD Q3 2014 ThinkTank 5.6 Target : September High Level Scope • Foundation : stability, scalability • Steps : Automated Data Flow and Snapshots • Integration : LDAP • Mobile : Complete Thinker functionality • Mobile : Subscriptions • Additional Work TBD Q2 2014 ThinkTank 5.5 Target : June High Level Scope • Foundation : Role based security & permissions, stability • ThinkFlow : Packaged Delivery • Learning Layer : Limits and Error Message Rewrite • Leader Controls • Universal Tagging • Mobile : Production Smartphone release • Additional Work TBD
- 6. @ SKYE_SANT SYSTEM Information Architect Focuseson identifying & organizing information within a system in a purposeful & meaningful way that helps identify relationships between pieces of content and facilitate the finding of information. For example: Taxonomies, wayfinding models, sitemaps experience grids, mind maps. UX Roles and DeliverablesManage Content Manage Duplicate Delete Replace Group Permissions Tag/categorize ? Notifications Expirations ? Workflows? Local sync/mirror from cloud to local drive Store Store Files Upload doc PPT Storyline Captivate *...Other formats Batch upload <-- come from Create (Author) ? Versioning Placed where? (where is the file placed) From Where? (locate the source files) Info (about the file) history ? notes, rating tag/categorize Preview (thumbnail) Store Assets Upload doc PPT *...Other formats Access files *...internal, external, drives, repository etc batch upload <-- come from Create (Author) ? Versioning Placed where? (where are these assets used) Info (about the asset) history ? notes, rating tag/categorize Preview (thumbnail) Data List Contents ('What's here in this _____ (folder, course etc)?') See visually (in the UI) Print a report Export to Excel --> proceed to Analytics *...data about assets/ files/ what people did to them --> proceed to Analytics Relationships *... courses, files, versions (via Caleb) old/new versions Retrieve Find Filter Sort Tag/categorize Search via search box *...ways to search i.e. properties, creator etc --> proceed to Edit GENERAL NEEDS: Fast processing everything is in context Can take & store data from any source
- 7. User Research: Understandingthe USERS Interaction Design Informatio n Design Visual Design Front-End Developer Back-End Developer Research/ Strategy
- 8. @ SKYE_SANT USERS User Researcher Ethnographer Understanding,through observation or testing, the experience of those who use a system. For example: Ethnography, interviews, psychological insights, recommendations for changes UX Roles and Deliverables
- 9. @ SKYE_SANT USERS Usability Professional MetricsAnalyst (Data Scientist) Evaluates the quality of a user’s experience when interacting with a product or system. For example: Quantitative metrics, evaluations of use, surveys, statistics UX Roles and Deliverables
- 10. Designing a usableINTERFACE Interaction Design Informatio n Design Visual Design Front-End Developer Back-End Developer Research/ Strategy
- 11. @ SKYE_SANT INTERFACE Visual Designer GraphicsDesigner Web Designer Designing the aesthetically pleasing visual qualities of a system. For example: Color, positioning, and white space of the interface, branding concerns, aesthetics UX Roles and Deliverables
- 12. @ SKYE_SANT INTERFACE Interaction Designer WebDesigner (Front End Designer) Uses information about user goals and behaviour to design processes, functions and consistent and predictable interface layouts that help users interact with the system and achieve their goals. For example: Patterns of interactions (HIG), templates, motion design, responsive design UX Roles and Deliverables
- 13.
- 14. @ SKYE_SANT SUPPORT Content Strategy InstructionalDesign Curriculum Developer Planning for and writing content, help systems, training, onboarding, pattern/image libraries, style guides and governance. For example: Technical writing, quickstart guides, help messages, communication guides, how-tos UX Roles and Deliverables READINESS PRODUCE GATHER REVIEW RELEASE Requirements and Feature Sprint A1 Feature Sprint A2 Feature SprintA3 Release Sprint A Beta A General Start/ Review: Visual comps, graphic components, activity template, UI, Activity (Marketing, release communication) visuals, content additions (requirements, communicate, track (regression Beta feedback/ (communicate, get Requirements, Iterative dev, testing, documentation important fixes (testing, package (support, (produce training (Update training materials (GS) (screenshots (Communicate(GS)) Matt Vision Matt templates Matt 1A Matt Matt Matt UI A Research Wireframes Wireframes: Wireframes: Wireframes: (Add Quality of interface A Collect Feedback Prioritize (New Use Use Use FINAL Priorities/ QA Use Use Use QA Bugs into Get Content Strategy A: Activity activity templates for A Help docs, PDFs for A Documentation A FINAL Document microcopy Error msg A microcopy microcopy microcopy Videos A Get Screenshots April May June July August September 2013 19 22 26 29 03 06 10 13 17 20 24 27 31 03 07 10 14 17 21 24 28 01 05 08 12 15 19 22 26 29 02 05 09 12 16 19 23 26 30 02 06 09 13 16 project: .... client: .... date: .... projectnumber .... RELEASE Stage Activity week Company Priorities Creative Srvs priorities Items DUE from UX Project Mngmt priorities items DUE from UX Dev priorities Items DUE from UX GS and Training prioriti... Items DUE from UX Matt Feedback UX PRIORITIES A UX priorities A (con't) ItemsNEEDED CONTENT PRIORITIES A Content priorities A (c... ItemsNEEDED Activity
- 15. SPONSORS: @GA (https://generalassemb.ly/) @ArtisanTalent (https://artisantalent.com/) “Please Define: UserExperience Design” Moderator: Skye Sant (Head of Platform & Product Design) Panelists: • Shawn Jenkins (UX/UI Designer) • Andrew Cohen (Head of Design) • Erica Birkman Ellis (Research, Strategy, UX Design) • Maddie Boatwright (Product Designer, Strategist)
Editor's Notes
- #2 Talking about: Quick summary of the history of software/web development – ie Why UX/ What does UX do? Generally, roles filled by UX Overview of some deliverables MAY talk about: Different industries’ needs UX role overlaps (who – what title on LinkedIn - is likely to do what combination of things?) NOT talking about: The UX/ user centered design process itself The deep philosophy of User Experience design The ROI of UX design Skills it takes to do these jobs Salary/experience requirements Career progression through roles Exhaustive list of deliverables for each role/stage of development
- #3 Past
- #4 Present Main differences: UX designers make decisions based on direct interviews, data points, familiar/proven patterns etc – not their own opinions. Protip: if you ask “Where should this button be, and what should be the text on it?” Visual designer: answer based on personal preference UX designer will ask: For who? On what device? What do they call it, when they take this action?
- #5 The world is changing fast
- #6 *Is mindful of the whole user experience and ecosystem (system design). Responsible for market research. Prioritizes features and reconciles legacy, performance and usability trade-offs. Communicates across business areas, project roles, stakeholders and users. Manages the element and component library Oversees governance models
- #7 *Makes sure that the information structure makes sense from a user’s perspective Organizes the content into meaning taxonomies, groups, hierarchies, and navigation: right way, right place, right time. Responsible for designing the navigation system, producing the sitemap, defining naming conventions, and informing wireframing from an information organization point-of-view.
- #8 UX Research
- #9 *Responsible for implementing various research methodologies to help gain understanding of user needs and behaviours. Performs the testing, Analyses reports results makes recommendations.
- #10 *Tests, analyses and reports results, and makes recommendations to improve effectiveness, efficiency, and overall satisfaction of the user. Optimize the usage of and performance related to the product Pays special attention to Validity (does this test what we mean it to test?) and Reliability (does this test have meaningful consistency?). Defines usability standards and interfaces with QA. May have special skills Responsible for the measurement, collection, analysis and reporting of collected data to understand and optimize the usage of and performance related to the product. Designs and administers baseline/ benchmark tests as well as tracks use metrics.
- #11 UI
- #12 *Responsible for the aesthetics of the UI and any related materials. Strategically implements typography, images, and colors. With input from Marketing, may be responsible for appropriate representation of brand standards and objectives. May design data visualizations.
- #13 Responsible for identifying those key interactions, wireframing/ prototyping them. Designs the interface and keeps in communication with the dev team, correcting designs when necessary. May design data visualizations and relevant drill-down interactions.
- #14 Support – training, documentation
- #15 Content Strategy: Responsible for conducting a content inventory, defining image/file repository rules, writing content/ error messages using Plain Language, developing content style guides, writing documentation, updating pattern libraries, planning editorial calendars, and creating a sustainable governance model. Inst. Design: Responsible for writing training, onboarding, updating/writing Help system or documents, Quick Start Guides