Presentation given to the 2020 Maymester University of Colorado, Denver class "Nudge: Persuasive Design 1" Alt title: 5-24-20 sant - ucd nudge class

1. @ SKYE_SANT
Nudge: Behavioral Design class
ALL TOGETHER NOW: The Alchemy of
Behavioral
Design
Smart user-centered design.

3. @ SKYE_SANT
Nudge: Behavioral Design class
The Alchemy of
Behavioral
Design
Smart user-centered design.
Choose:
1. Flow
Happiness – Breath of the Wild
2. Fogg Behavior Model
Real estate behavior change
3. Hook Cycle
Gamification
4. The Dark Side
Addictive design
5. Start Here
But what can I do now?
6. Random questions
Roll
7. Recommendations

4. @ SKYE_SANT
Nudge: Behavioral Design class
FLOW
Mihaly Csikszentmihalyi, Positive Psychology
A task that has clear
goals that require
specific responses.

5. Breath of the Wild
Nudge: Behavioral Design class
FLOW
Mihaly Csikszentmihalyi, Positive Psychology
A task that has clear
goals that require
specific responses.

6. @ SKYE_SANT
Nudge: Behavioral Design class
FBM
• Motivation
• Ability
• Trigger
Fogg Behavior Model

7. New behavior for real estate
Nudge: Behavioral Design class
FBM
• Motivation
• Ability
• Trigger
Fogg Behavior Model

8. @ SKYE_SANT
Nudge: Behavioral Design class
HOOK CYCLE
• Trigger
• Action
• Variable reward
• Investment
The Hook Cycle

9. Gamification
Nudge: Behavioral Design class
HOOK CYCLE
• Trigger
• Action
• Variable reward
• Investment
The Hook Cycle

10. @ SKYE_SANT
Nudge: Behavioral Design class
THE DARK SIDE
The onus is on the
designer to understand
the ethical implications of
the experiences they
craft. Designers should
only employ persuasive
design techniques hand-
in-hand with values of
transparency and
benevolence.
Addictive Design
We are being trained

11. @ SKYE_SANT
Nudge: Behavioral Design class
THE DARK SIDE
The onus is on the
designer to understand
the ethical implications of
the experiences they
craft. Designers should
only employ persuasive
design techniques hand-
in-hand with values of
transparency and
benevolence.
Addictive Design
We are being trained
to be reactive & distracted

12. https://humanetech.com/
Nudge: Behavioral Design class
THE DARK SIDE
The onus is on the
designer to understand
the ethical implications of
the experiences they
craft. Designers should
only employ persuasive
design techniques hand-
in-hand with values of
transparency and
benevolence.
Addictive Design
We are being trained
to be reactive & distracted
Goal:
Strengthen Existing
Brilliance
https:/ / humanetech.com/
Nudge: Behavioral Design class
THE DARK SIDE
The onus is on the
designer to understand the
ethical implications of the
experiences they craft.
Designers should only
employ persuasive design
techniques hand-in-hand
with values of transparency
and benevolence.
Addictive Design
We are being trained
to be reactive & distracted
Goal:
Strengthen Existing Brilliance

13. @ SKYE_SANT
Nudge: Behavioral Design class
START HERE
Design Principles  Psychology
Look to Design Principles:
• Usability
• Gestault Principles
• Interaction Design
• Visual design
• Known/familiar patterns
• Understand the user’s tasks
• Smart defaults
• Chunking

14. @ SKYE_SANT
Nudge: Behavioral Design class
The Alchemy of
Behavioral
Design
Roll for initiative.
1. What’s your background/ how do you know all
this stuff?
2. What are mentees most surprised by when
they work with you?
3. What’s the most valuable thing you learned in
school?
4. What advice do you have for us?
5. What about getting a job in this *gestures
wildly all around* crazy situation?
6. What should I study in school?
7. We, this class, has a problem I think you
should weigh in on.
8. How do I handle thesis omg
9. I have a better question than all of these.

15. @ SKYE_SANT
See also:
• Behavioral Design
• Positive Psychology
• OCEAN: Five Factors of Personality
• HIGS – Human Interface Guidelines
• Addictive Design
Center for Humane Technology:
https://humanetech.com/
Thanks to:
Icons via The Noun Project http://thenounproject.com/
RECOMMEND & CREDITS:
*Presentation available on my SlideShare page and with your UCD @ SKYE_SANT
Email:
UXskye@gmail
Linkedin:
www.linkedin.com/in/skyesant/
Smart user-centered design.
Nudge: Behavioral Design class
CHOOSE EMPATHY.