A talk for the Denver chapter of SheSays http://www.meetup.com/SheSays-Denver/
Twitter: @SheSaysDenver
Full bibliography: http://easybib.com/key/d73a9e
April 9th, 2015
It’s Not You, It’s Me: Navigating the Visual Social Sharing CultureSkye Sant
[A version of my presentation given to Denver Digital Summit 2014]
With Instagram having an estimated 4.5 million daily photo-shares and Pinterest being the web’s third largest traffic referral source, clearly we're in the middle of a visual content revolution. But visual social sharing sites are part of a new cultural paradigm and the prosumer revolutionaries who use them won’t respond to the traditional ways of marketing. It's not about the tools or the platform - it’s all in using the right approach. What are the rules of this new digital culture? What does this audience crave, and what will turn them off? Who's doing it right? And most importantly: how can companies leverage this knowledge to organically amplify their brand reach?
(Works Cited in the comments and at http://easybib.com/key/aa2440)
A talk for the Denver chapter of SheSays http://www.meetup.com/SheSays-Denver/
Twitter: @SheSaysDenver
Full bibliography: http://easybib.com/key/d73a9e
April 9th, 2015
It’s Not You, It’s Me: Navigating the Visual Social Sharing CultureSkye Sant
[A version of my presentation given to Denver Digital Summit 2014]
With Instagram having an estimated 4.5 million daily photo-shares and Pinterest being the web’s third largest traffic referral source, clearly we're in the middle of a visual content revolution. But visual social sharing sites are part of a new cultural paradigm and the prosumer revolutionaries who use them won’t respond to the traditional ways of marketing. It's not about the tools or the platform - it’s all in using the right approach. What are the rules of this new digital culture? What does this audience crave, and what will turn them off? Who's doing it right? And most importantly: how can companies leverage this knowledge to organically amplify their brand reach?
(Works Cited in the comments and at http://easybib.com/key/aa2440)
Talk given to the University of Colorado, Denver | Digital Design class
Presentation about the interview and job search process along with my advice. 2023
Thesis proposal for Skye Sant's digital design thesis: the design issue, avenues of exploration, relevance and possible outcomes. For UCD Spring 2012.
The movie shown on the third slide can be seen at http://youtu.be/T0eCJqEVKNQ. No rights owned or intended for Minority report or Iron Man.
(personal pictures are creative commons to Skye Sant)
Talk given to the University of Colorado, Denver | Digital Design class
Presentation about the interview and job search process along with my advice. 2023
Thesis proposal for Skye Sant's digital design thesis: the design issue, avenues of exploration, relevance and possible outcomes. For UCD Spring 2012.
The movie shown on the third slide can be seen at http://youtu.be/T0eCJqEVKNQ. No rights owned or intended for Minority report or Iron Man.
(personal pictures are creative commons to Skye Sant)