The purpose of the book is to stimulate ideas and inspiration. It’s a small catalog of participatory transmedia storytelling experiences intended to remind, suggest, provoke and inspire creators.
Active Story System - design methodology for transmedia storytellingRobert Pratten
Design methodology for creating participatory transmedia stories. For $1.25 you can buy an interactive PDF of the worksheets shown in this presentation. This allows you to complete the fields for your own projects and print. Here's the link:
http://an.cr/sa/jH0In
Audience Engagement: Designing for Intrinsic Motivations Robert Pratten
This presentation looks at why transmedia storytelling is important for audience engagement and how transmedia storytellers can design for engagement by understanding human needs and intrinsic motivations
Active Story System - design methodology for transmedia storytellingRobert Pratten
Design methodology for creating participatory transmedia stories. For $1.25 you can buy an interactive PDF of the worksheets shown in this presentation. This allows you to complete the fields for your own projects and print. Here's the link:
http://an.cr/sa/jH0In
Audience Engagement: Designing for Intrinsic Motivations Robert Pratten
This presentation looks at why transmedia storytelling is important for audience engagement and how transmedia storytellers can design for engagement by understanding human needs and intrinsic motivations
Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it" more quickly.
Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it" more quickly.
Getting Started in Transmedia Storytelling - 2nd EditionRobert Pratten
This is the second edition of Robert Pratten's massively popular Getting Started in Transmedia Storytelling. It's a practical guide to developing cross-platform and pervasive entertainment written by a thought-leader and early practitioner. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights gained from years of work in multi-platform interactive storytelling.
Buy a hardcopy
https://www.createspace.com/5655357
From Amazon
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-Practical/dp/1515339165/
On Kindle
http://www.amazon.com/Getting-Started-Transmedia-Storytelling-2nd-ebook/dp/B0145T6I6Q/
"Transmedia & Advertising: What Advertisers, Marketers, Brands & Businesses Can Learn from Transmedia Storytelling" - presentation from "The Story To Sell", a conference on transmedia storytelling held in Amsterdam on 11 June 2009. Presentation by Ivan Askwith, Senior Content Strategist at Big Spaceship
Transmedia storytelling is the intentional integration of technology platforms and audience collaboration into a coordinated story. It creates an immersive participatory story experience which expands reach, increases persuasion and buy-in and builds an adaptable structure for a more sustainable campaign.
5 Big Ideas to Keep Control of Indie Transmedia ProjectsHubbub Media
UPDATE October 15: Here is the video of my keynote at Colombia 3.0. At 48 minutes its not a quick watch. But it's definitely the best record to date of what I'm attempting creatively. The talk starts after the first 2'20.
http://www.youtube.com/watch?v=aBvrDBBZ1oY&list=PLhTx9maDqE9JJzsKjXIwTBDAohs327-ED
I've also embedded the video after the last slide here on Slideshare, just click to watch.
5 Ideas: Be Excited, Selective Control, Communicate Your Vision, Be Practical, Your Creative Focus.
This deck supported Ian Ginn's presentation during Colombia 3.0 in Bogotá. Ian spoke to an audience of 1100 delegates, plus many more via a live stream to Brazil, Argentina, and Chile.
This presentation to the Chinese Association of Museums discusses the opportunities for museums to be part of a connected educational and social experience.
The End of TV as We Know It & The Birth of TransmediaOgilvy
Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth of Transmedia at the 21st Century Storytelling Conference: Content, Context and Conversations sponsored by Microsoft, Ogilvy & BrainJuicer on July 31, 2012 in Chicago.
Throughout history, we have told stories. Stories are what connect us across geographies, cultures and experiences; stories demonstrate that we share the same hope, dreams, fears, challenges and desires. Today's complex, digtally connected consumer universe makes brand storytelling more challenging, but also creates opportunities for brands to tell their stories in new ways.
Doug Scott and Matt Doherty discussed how the idea of TV might be a thing of the past, but the stories that drive our content will always be our constant. Our variable? Telling. Telling has evolved due to the primary role of digital in our lives and disruptive innovation which has given us the ability to craft transmedia experiences. Transmedia has brought about a new set of creative tools and narratives that are rooted in content, formed by context and crossed by all things culture. Are you a story? Or are you a teller?
A (hopefully) 5-minute version of my talk on network-centric advocacy for http://IgniteRaleigh.com (the rules are 20 slides for 15 seconds each, no fudging).
This playbook is meant to be a guide for organizations looking to build out and focus their analytics efforts in brand marketing. As difficult as brand can be to measure at times, it's important to create lasting value with your measurement framework and build out standard success pillars that you can benchmark, build and measure your efforts against.
Test Your Personality Using The DISC Assessment ToolBogdan Vaida
Enroll here: http://disc.onlinepersonalitytests.org
Why should you become a student?
- to directly apply a world renowned test and identify your personality (Fortune 500 companies use DISC to screen their employees for specific hiring traits)
- to access a practical tool that has real world applications in: influencing and motivating others, winning friends, improving relationships (you will understand your spouse’s secret language especially when she looks strange at you and says the ubiquitous “nothing” or when he is hyper aggressive with his own quality time)
- to apply an experiential, step-by-step, action plan specifically designed to DISCover your strengths and tackle your weaknesses
- it’s targeted to students that want to get hired
- … and to the business people that do the hiring
- because it helps you understand what your prospective employer or employee wants from you, how he thinks and why he acts and reacts the way he does
- the course features content specific to leadership, sales, relationships and more; it’s a holistic course with applications in your everyday life.
Do you want a successful career?
Excellent communication skills?
A deeper knowledge of what makes you … you?
.. And all of this packaged in a comprehensive, step-by-step, action-by-action course?
Then enroll now! and get the skills that bring the deal!
Trust me .. actually don’t trust me, I’ll prove it to you!
Take advantage of the 30-day money back guarantee and try it out. If, for any reason, you aren’t satisfied, you can request a full refund within those 30 days.
More about the trainer
My name is Vaida Bogdan and I’m an experiential trainer with a long history in online education. My motto is: “I teach students how to become their own teachers!” and I live by it. In my courses, I create the conditions for students to learn by themselves. With over 3000 satisfied students and hundreds of 5-star reviews, I believe that you can get more from this course than from any other online.
And I truly believe that by better understanding yourself and others you can increase the quality of your life and experience it in a more fulfilling way.
After going through this course you will look at the world in a totally different light
This course puts people in boxes…
And takes you out of them.
This is not a 3-page personality test.
With an extremely rich, detailed and comprehensive content over one hour of content, quizzes and daily assignments for each typology, and an all-encompassing workbook, this course will empower you to unlock your true self.
Become a better you.. a super you!
.. by gaining deep insight into how and why you and your peers think, feel and act.
Start learning today, before the course’s price increases and I’ll see you on the other side.
WARNING: Don’t lose this opportunity! DISC is more than just a test. Its uses cover diverse areas such as leadership, employ
How news organisations can use social media to collaborate with the audienceStoryful
Claire Wardle's presentation at the International Journalism Festival in Perugia (April 2012). The slides demonstrate some best practice in terms of collaborative journalism, and how news organisations can use social media to build community and reach new audiences.
StoryWorld Quest is a three-day conference in Edmonton, Alberta Canada that discussed the latest in storyworld design and telling, bringing together experts from the digital, film, television and transmedia spaces.
Keynotes, panels and open forum discussions took place that defined the latest in narrative strategies with insights from filmmakers, producers, technologists, broadcasters, developers, game designers, writers, academics, and marketing executives.
Here is just a brief recap and key takeaways that stood out in my mind.
For more about me, visit http://mattdoh.com
OLC13 704 From Storytelling to Immersive SimulationDebbie Richards
Storytelling has changed through immersive simulations. Simulations allow the audience to interact with the story instead of just passively taking in the story. They allow the audience to be a part of the story and become the storyteller as well. You’ll discuss the basics of storytelling and how it can be adapted to immersive simulations. You’ll explore storyboard examples, techniques and technology-based tools used to create immersive simulations.
How to Cover a Live Event in Social: TEDxSanDiego Social Media PlaybookKara DeFrias
Expand your knowledge on how to amplify and extend the reach of internal and external events via live social media coverage, utilizing tools such as Twitter, Facebook, LinkedIn, blogs, and others. Discover how using a journalistic and storytelling lens enhance the experience for those attending as well as remote folks. Get tips and do's and don'ts for before, during and after your event.
One of the early decks Melisa Singh created to describe StoryShelter.Melisa Singh
This was the first top-level overview put together about the StoryShelter.com website. It's amazing to see how far we've come in delivering a platform that both follows these ideas and expands upon them.
I thought I'd share this as an example of how to put your initial thoughts down so that you can begin to have a dialogue with others about your vision for a product.
Transform learning by using multimedia tools to author and publish student content. We’ll walk through samples that can be scaled to any subject matter and grade level. Explore the pedagogy, techniques, and application to content using student-generated digital stories created online. Authentic research, writing, and speaking become transferable 21st century skills.
Resources provided!
USER EXPERIENCE DESIGN SLIDESHOW by Cindy Chastaininnomind
An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users.
It may sound like a strategy or "vision", but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product.
Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design.
The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes.
And it's only one small part of a larger conversation about what user experience design can learn from storytelling.
Experience Themes: An Element of Story Applied to DesignCindy Chastain
This presentation was presented at IA Summit 09 in Memphis, TN. It explores a new way of thinking about holistic design, by envisioning experience themes at the start of project.
An Experience Theme is basically an over-arching statement or phrase that encapsulates the value and focus of the experience we intend to deliver to users.
It may sound like a strategy or "vision", but at its core, an Experience Theme identifies what the product/service/system is all about from the point of view of users engaging with the product.
Once agreed upon, the theme can not only be used as a conceptual frame for design solutions, but can serve as the foundation for the Product Concept and Experience Strategy, a clear set of goals for the product/service/system design.
The slides explore how this idea was developed in the context of an interactive agency and how it was applied to several projects. It also shows how teams can generate experience themes.
And it's only one small part of a larger conversation about what user experience design can learn from storytelling. Enjoy... Thanks for your comments!
Turner Classic Movies engages both cinephiles & pop cultural junkies with deep and broad social outreach. Chatting at the Atlanta Social Media Club, we explain how we innovate with social marketing.
Storytelling as a contemporary practice was born in USA in the last 20 years
It is the art of telling stories in order to achieve a precise objective (more empathy with our customers, tell a project, explain in a narrative way how an enterprise was born, etc.) and to put ourselves between the ordinary and a special world;
On general basis, a story takes off from a conflict/problematic situation, up to the development of the story and its conclusion.
Visiting lecture via Skype: Lipscomb University for Sandy Brownlee's Transmedia Storytelling. Discussing the cognitive and neuro underpinnings of the digital environment, the need to think "transmedia" with a 360 degree view for audience engagement, even when launching a single media project, such as an indie film. Includes explanation of flow channel for optimal engagement, comparable model for narrative, including narrative exit points. Examples include Three Little Pigs, East Los High and ISIL.
This guide explains how to write an effective interactive scenario. It assumes the basis is a training exercise such as crisis simulation.
It's based on Conducttr but is applicable to any technology platform.
This is a practical step-by-step guide for those with crisis scenarios written in Powerpoint and explains how to translate them into interactive simulations
This document presents a look at team performance and how to design crisis scenarios so that it fully tests the team in realistic conditions.
The presentation ends with a small "playbook" of ideas to try.
Elaine M. Raybourn PhD discusses: “How do people integrate the disparate pieces of knowledge they acquired at different times and places? And how can anyone assess the overall outcome?”
Listen to the podcast here: http://transmedia.podomatic.com/entry/2016-01-26T05_46_28-08_00
http://www.conducttr.com
Presentation to Games for Health Europe, 2015 in which I make the case for transmedia storytelling to engage patients over an extended period of time and to "fill the gaps" between possible health-app usage.
A 60 minute decision-based adventure to stimulate classroom discussion
This experience allows teachers to facilitate discussions on business ethics and social responsibility by giving the students first-hand opportunities to take ethical decisions. As the facilitator, you control the pace of this interactive story as it unfolds across student smartphones, tablets or desktops. The whole story is self-contained in the dashboard - a common website that pretends to be a mobile phone.
Sarah Atkinson and Vicki Callahan discuss their research on transmedia projects from the TMDBonline, in which they curate and analyse a selection of relevant projects that represent the diverse spectrum of transmedia production.
They believe that transmedia as an inclusive and accessible form has yet to reach its potential, in part because of the confusing language and communication that can exist around projects which can appear to be inaccessible and esoteric to wider audiences, students and scholars.
To address this issue, Sarah and Vicki tackle the following questions:
How can we evolve an accessible and inclusive taxonomy and shared language that both the creative and scholarly communities take ownership of, sustain, and build upon in the future?
How do we archive the experiential elements of transmedia as well as its process of production, particularly when the line between the producers and the audience (and therefore the materials) is blurred?
Keith Johnson talks about how two-screen has come of age and how his company SyncScreen is creating tools to open the imagination of the creative storywriting audience to think about how a narrative can be created that works across the two screens in harmony, real-time.
After a successful year developing a number of apps for producers and broadcasters in the UK and US, he believes that the novelty factor has worn off and it’s now time to let the creative community loose to invent some exciting new.
Sophy Smith presents the findings from her research project 'Pervasive Theatre', which explored the potential of transmedia tools to create a multi media cross-platform performance environment for performance. The project worked with a director, writer, performers and composer to explore ways to develop narratives that weave together physical and online worlds, blurring the distinction between reality and fantasy, audience and performers, making performance a lived and intertwined part of day-to-day life rather than something that is distanced from it.
Digital media artist and filmmaker Karen Palmer talks about her interactive parkour film SYNCSELF2. This project is a transmedia neurogame that portrays the multi-dimensional process of transcending fear, in which the film experience is determined by the user's level of focus.
Karen discusses her experience of developing an interactive film that puts the viewer at the centre of the experience, and gives useful insights about producing and writing for a project that involves wearable technology.
Alison Norrington gives a detailed examination of the creation and development of The Chatsfield, a persistent interactive living soap opera that integrates numerous characters, digital platforms, interactive games and user-generated content.
She discusses the evolution and operation of this project, explaining how to tell a story across multiple platforms collaborating with different teams and partners.
Nataly Rios explains her process of creating an interactive murder-mystery game.
She shares her experience and gives insights about breaking down the story, setting points of interaction and building the experience for the audience, starting from the end of the story rather than the beginning.
Eefje Op den Buysch and Hille van der Kaa talk about their research on Transmedia Metrics, and present us their Transmedia Engagement Metrics model.
How do you measure transmedia? What sorts of metrics are going to help transmedia producers to better understand and then compare and contrast the impact of a transmedia story? That's a million dollar question that begs for an answer. In their research, Eefje and Hille analysed existing models and added the insights of twelve leading transmedia experts in attempt to come closer to the final answer.
Belen discusses the creative process of 19Reinos (19 realms), one the world’s most ambitious transmedia entertainment experiences, which transformed Spain into a huge storytelling canvas. This CANAL+ project included live events, a 5-episode webseries, a location-based online game and strong participation on social media.
Screenwriter and transmedia creator Jill Golick talks about how to build interactive into a story.
Using her award-winning TV show Ruby Skye P.I as a case study, she discusses how to adapt traditional scripts and bibles to the creator's interactive needs; and how to get the film and video crew to collect the required assets when they are used to doing things the "old" way.
Liz discusses the concept of ‘engagement’ with transmedia narratives and explores how expanding stories over multiple platforms challenges the way film and television studies have constructed the experience of being an audience. She uses examples from experimental and mainstream transmedia narratives to think through how engagement operates as a pan-medium experience.
The world is a canvas for storytelling.
This presentation discusses how storytellers can use open data and new hardware opportunities to create dynamic, persistent storyworlds.
Rapper, music producer and author, Jonny Virgo's presentation of "City of Conspiracy" given to the Conducttr Conference 2014 (http://www.conducttr.com)
a mutli-platform thriller using a variety of media to tell a story fusing conspiracy theories, hip hop and London. Using the metropolis as a canvas, Jonny wrote a novel telling the story of an ex-gang member’s fight to uncover his friend’s death that used a series of rap albums from the perpectives of the characters to reveal clues that help to uncover a conspiracy. City of Conspiracy also comprises a series of live events that feature subplots from the novel, challenging the audience to interact with the events and characters in discreet immersive theatre events that have been very well-received.
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
Follow us on: Pinterest
Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
Hollywood Actress - The 250 hottest galleryZsolt Nemeth
Hollywood Actress amazon album eminent worldwide media, female-singer, actresses, alhletina-woman, 250 collection.
Highest and photoreal-print exclusive testament PC collage.
Focused television virtuality crime, novel.
The sheer afterlife of the work is activism-like hollywood-actresses point com.
173 Illustrate, 250 gallery, 154 blog, 120 TV serie logo, 17 TV president logo, 183 active hyperlink.
HD AI face enhancement 384 page plus Bowker ISBN, Congress LLCL or US Copyright.
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
2. Transmedia Playbook
TM
You are free to share this book in it’s entirety and free
to reuse/remix all text, illustrations and icons under the
Creative Commons Attribution Share-Alike agreement.
The photographic images have been licensed by
us and can’t be remixed or used alone, so please
don’t share or remix them unless part of this book.
This edition first published June 2014 by
Transmedia Storyteller Ltd.
www.conducttr.com
Design by Eleanor Mathieson
3. Transmedia Playbook
TM
How to use this Playbook
Use this playbook when you’re stuck for ideas. If you want to do something fun but don’t
know where to start or if the client puts you on a deadline to propose an experience, use
this book as quick reference guide. This book will stimulate ideas and provide structure
to your thinking.
Each example story has three sections:
• Platforms – how this particular example is delivered
• Format – the participation tropes and experience characteristics
• Story – an example of how the format might be used
• Building blocks – the steps used to create the experience.
Note that the building blocks relate specifically to implementation in Conducttr but
could be used to implement in some other way if you prefer not to use the convenience
of Conducttr. To make it even easier, we’ve created template projects for most of the
stories here so you can create a new, original project and speed up the implementation
by working from one of those public templates.
How you can help
If you like this playbook and find it helpful, you can help the community of transmedia
storytellers by sharing it widely and by sending us your examples for possible inclusion
in the next release of this book. If your work is included in the next playbook, we will of
course credit you accordingly! Finally, if you’re a Conducttr author, remember that you
can even create your own templates too.
Introduction
The purpose of this book is to stimulate ideas and inspiration. It’s a small catalogue of
participatory transmedia storytelling experiences intended to remind, suggest, provoke
and inspire creators.
What is Transmedia Storytelling?
Transmedia storytelling is telling a story across multiple platforms, preferably allowing
audience participation, such that each successive platform heightens the audience’
enjoyment.
Note the use of “platform” instead of “media”. Video is a media while YouTube is a
platform. Text is another media but the platform could be SMS, a book, a blog and so
on. With this stricter definition, a multimedia website does not represent transmedia
storytelling unless it’s part of some larger, multi-platform experience.
Not all multi-platform projects are examples of transmedia storytelling and usually it’s
because the same content has been repurposed rather than each platform delivering
unique content.
What’s a Format?
We’ve defined format to mean a combination of experience characteristics and frequently
used participation mechanisms (which we’ve called participation tropes).
Our definition of transmedia storytelling encompasses many types of projects. It can
therefore be useful to think in terms of how the audience experience is shaped such as
the use of time, the use of place, whether the experience is intended to be enjoyed alone
or with others and so on. Working with these experience characteristics we start to create
a format – a certain classification of experience defined by the relationship between the
creator and the audience.
In addition to the characteristics, we see commonly used mechanisms or ways of
interacting with an audience such as a treasure hunt or voting and we refer to these as
participation tropes.
For example, if you build a twitter experience in which the audience has to make a decision
by voting, the experience characteristics would be Scheduled, because you open and
close the voting process at a certain period of time and Multiplayer because the audience
will work together and vote as a community. In this case, our participation tropes is
You Decide which we have created to describe a branching narrative that depends on a
community decision.
4. Transmedia Playbook
TM
JOURNEY
LOCATION (on and offline)
PERSPECTIVE
SHARING
Follow Up
Character waits for a delay period after an initial reply and then
re-contacts the audience with additional or conflicting information
Intercepted Communication
Audience contacts one character and gets a reply from another
Lock and Key
Audience must first contact one character who holds the key to unlock
information from a second
Check-in
Audience must go to a location in order to unlock information
Treasure Hunt
Audience goes from place to place gathering information
Video Cues
Audience discovers information in a video to send to a character
Alternative View
Audience gets two or more unfolding stories each with a unique but
related perspective
Personality Test
Audience answers questions to get different information according to
their answers
Pass it On
Ask the audience to bring someone else into the experience
AVAILABILITY
Participation Tropes
Locked Out
Audience is unable to access information for the period of a delay
Closed Out to Lunch
Character availability is limited by time of day and day of week
00:01 Time Limit
Information is available for a certain period of time
COUNTS
EXCLUSIVITY
Three Strikes and You’re Out
Audience is allowed a limited number of interactions after which
information or choices are unavailable
Flock to Unlock
Content is published after a specific number of people have interacted
You Decide
Narrative branches depending on majority community behavior
First Come, First Served
Only the first batch of people to respond correctly get the information
Personal Locker
Personalized web-based content is made available based on
interactive choices
VIP
5. Transmedia Playbook
TM
Index
HEAD OR HEART? 10
WATCH DAWGS 12
SECRET IDENTITY 14
BOND PARTY 16
GHOST STORY 18
FIND ME A LOVER 20
TIME FOR TEA 22
SATISFY THE ORACLE 24
LOVERS INTERCEPTED 26
PRISON BREAK 28
MASQUERADE BALL 30
PARTY LOVER 32
GOOD vs EVIL 34
OAK TOWN MYSTERY 36
ZOMBIE OUTBREAK 38
WANT TICKETS? 40
FULL MOON 42
STYLE BUDDIES 44
Characteristics
Branching Narrative
Audience is able to choose between different fixed sequences of interaction
Interactive
The content and information is delivered depending on audience interaction
Exclusivity
Audience gains access to exclusive content
Solo Player
The story is individual and the result depends on each audience member
Multiplayer
The experience depends on community interaction
Personalized
Audience receives personalized content
Physical Objects
The experience requires interaction with a physical object
Plays With Time
The experience depends on time periods, delays or deadlines
2July
Scheduled
The content is published at a specific date and time
PACING
PERSONALIZATION
REAL WORLD
STORY STRUCTURE
N
S
EW Real Places
The experience is dependent on a physical place
PLAY STYLE
Open World
Audience has greatest freedom because there is no fixed sequence of interaction
2July
N
S
EW
Closed
VIP
2July
Closed
2July
N
S
EW
6. Transmedia PlaybookTM
1110
HEAD or HEART
Facebook | Blog
STORY
Kala is confused because she’s torn between two guys. She needs to decide whether to
follow her heart or follow her head. She will make up her mind at the end of the week!
She asks her Facebook friends to help her decide and they vote for head or heart “Help
me decide! Should I follow my heart or my head?”
During the week Kala tells the friends how she’s swaying based on the collective opinion
but they will need to wait until the final day to see which triumphs!
At the end of the week, Kala makes her decision according to the most popular opinion
and publishes the whole dramatic experience on her blog!
BUILDING BLOCKS
Publish call-to-action
Use Date & Time Trigger with
Facebook Post
Maintain the count
Use two Change Value actions to
increment the Project attributes
head and heart
Listen for mentions of “head”
and “heart”
Use two Facebook Triggers - one for
“head” and one for “heart”
At the deadline publish the result
Use Date & Time Trigger at the
decision deadline. Use Condition
head >= heart to publish the “head
won” and Condition head < heart to
publish “heart won”
2July
7. Transmedia PlaybookTM
1312
WATCH DAWGS
Video | SMS | Location
STORY
CCTV cameras across the city reveal vital clues and story details that unravel the mystery
of what happened to Tony Vargas. Tony, a local charity worker and school soccer coach,
disappeared 3 days ago.
You play as a vigilante hacker with the mission to find out who took Tony and why.
Starting from one location, players need to locate a number of CCTV cameras and possible
witnesses scattered across the city.
Each CCTV camera has a code beneath it and witnesses wear a code on an armband.
Texting the CCTV code sends a link to video footage of what happened from the
perspective of that camera sometime in the past 3 days.
Texting witness codes results in either a phone call to listen in to past conversations or
a warning that the hacking intrusion has been detected! Detection results in the CCTV
footage being scrambled for 15 minutes.
BUILDING BLOCKS
Hack a CCTV camera
Use SMS Trigger with matchphrase
matching unique camera code to
send SMS with link to video
Notify player that CCTV footage
is no longer blocked
Use Publish Trigger connected to
delayed notification SMS to remove
player from hacked agent Group
Hack an agent and detected
Add player to the hacked agent
Group that corresponds to the
nearby CCTV
N
S
EW
8. Transmedia PlaybookTM
1514
SECRET IDENTITY
Twitter | YouTube
STORY
The mysterious rebel and secretive anti-hero “The Mystic Mask” will finally reveal his real
identity when 500 people @message him on Twitter the phrase “#rememberthe5th”
“The Mystic Mask” (@antiheroeofalltimes) tweets: “If I get 500 replies with
#rememberthe5th then I’ll publish my unmasking video!”
Start tweeting… and wait…
BUILDING BLOCKS
Tweet the call-to-action
Use Date & Time Trigger to publish
the tweet
Count the tweets up to 500
Use Condition with Trigger fire count
ignored until 500th
Listen for tweets with
#rememberthe5th
Use Twitter trigger with matchphrase
= #rememberthe5th
When count is 500 then publish
video and announcement tweet
Publish Video and Tweet on Twitter
trigger+Condition true (eg 500th
tweet). publish “heart won”
9. Transmedia PlaybookTM
1716
BOND PARTY
Email | SMS | Phone Call
STORY
A company wants to create a unique event for its employees: a James Bond night filled
with amazing drinks, glamorous dresses and casino-inspired activities.
The employees receive a paper note with a phone number to which they have to text
“RSVP YES” to confirm their attendance. The RSVP is met with two questions sent in
succession:
Question 1 : Are you Female (F) or Male (M)
Question 2: Who’s your favourite Bond? Connery or Craig
According to the answer, employees receive an SMS with a link to a PDF with their personal
dress code for the party and a ticket to show at the bar to get a personalised cocktail. But
things don’t finish there. One hour later, when they least expect it, the employees receive
a phone call: It’s Bond himself inviting them to the event!
Who can say no to that?
BUILDING BLOCKS
Audience texts RSVP and gets
first question
SMS trigger matches RSVP and
sends SMS reply
Audience sends Connery or Craig
SMS trigger fires, adds sender to
correct Group and sets question
Attribute = 2. Watch trigger fires,
Condition checks question number
and replies with final response which
uses Group Combos (M-Connery,
M-Craig, F-Connery, F-Craig)
Audience sends F or M
SMS trigger fires, adds sender to
correct Group and sets question
Attribute = 1. Watch trigger fires,
Condition checks question number
and replies with question 2
Delayed phone call from “Bond”
inviting them to the party
Delayed trigger from Step 3. fires 1 hr
later and make outbound phone call.
10. Transmedia PlaybookTM
1918
GHOST STORY
Book | Email
STORY
A book tells the story of John Fin moving to an old house that seems to have the
presence of its previous owner. The book says that John receives strange emails from
an unrecognized address (wr_vn@gmail.com) with messages warning him about a dark
secret the house hides.
If readers send an email to wr_vn@gmail.com then they discover that it’s the ghost of
William Raven, the old owner of the house, whose death remains unsolved.
The ghost sends emails to the reader telling them the story of his past and his enigmatic
house.
In this way, the reader receives two parallel stories - one in the book and one via email -
both are interconnected yet independent creating an enhanced experience.
BUILDING BLOCKS
Reader sends an email
wr_vn@gmail.com
Use Email Trigger with empty
matchphrase and Condition to check
this is the first email this reader has
sent
Follow-up replies are sent
several days apart
Use Email Reply with delay
Immediate reply is sent
Use Email Reply to respond and add
reader to a “first email received”
Group
Allow reader to start sequence
again
Use Publish Trigger on last email sent
to remove reader from “first email
received” Group
11. Transmedia PlaybookTM
2120
FIND ME A LOVER
Twitter | SMS | Email | Inventory
STORY
In this saucy interactive story, every reader has a unique journey to find a “friend with
benefits” amoung four fictional characters who pour their hearts out on their blogs.
Players find topics of conversation by reading the blogs and try to build relationships by
asking revealing questions on Twitter, SMS and email.
At the dating site, where each player’s profile is held, they get to see what treats, invitations
and messages the characters have uniquely left for them based on their questions and
behavior.
BUILDING BLOCKS
Post revealing information on
the character’s blogs
Use Date & Time Triggers to make
Blog Posts to the dating site
Add personalised content
Give each player an Inventory
attribute for each character and
add content according to questions
asked
Capture the questions in Twitter,
email and/or SMS
Use Twitter/email/SMS Triggers and
matchphrases to listen for questions
Display the personalised items at
the dating website profile
Use Conducttr’s Developer API to
display the character Inventories for
each player
12. Transmedia PlaybookTM
2322
TIME FOR TEA
Email
STORY
Jonny Teabreak works in the stores of a large factory and always makes sure he’s away
from his desk between 1pm and 2pm. He is accurate, punctual and tea time is sacred for
him.
Any emails arriving during tea break are answered when he gets back at 2pm.
There’s no way to get an immediate answer from Johnny between those hours. Just try...
BUILDING BLOCKS
Audience emails Jonny
Email trigger with match phrase
“order” fires a store request
Respond after tea break
Use Delay Until setting on tea break
beat to reply at 2pm
Check if Jonny is on tea break
Use Date & Time Conditions to check
which if reply should be delayed or
responded to immediately
Respond when not on tea break
Use no delay settings and reply
immediately if not on tea break
Closed
13. Transmedia PlaybookTM
2524
SATISFY THE ORACLE
SMS
STORY
A traveller needs to correctly answer the three questions from the oracle. The audience
will help him to answer questions so he can pass the oracle without being killed.
The traveller sends each question to the audience, expecting them to answer correctly.
But, what happens if they don’t? Well, then unexpectedly the oracle gives the traveller
two more chances to answer the question.
If the audience still doesn’t get it right after all three attempts then the oracle takes
charge and sends an SMS to the audience telling them the traveller is dead!
If the audience does get it right, then more questions continue.
Will the audience be able to save the traveller?
BUILDING BLOCKS
Someone texts the traveller
Use two SMS triggers - one for the
right answer, one for wrong answer.
Use “question number” Audience
attribute and Condition to track
progress
Next Question or Game Over
Use watch trigger to check value of
“wrong answers” Audience attribute.
If the value equals 3 then send Game
Over message from Oracle
Count incorrect answers
Use “wrong answers” Audience
attribute and increment if answer is
incorrect
14. Transmedia PlaybookTM
2726
LOVERS INTERCEPTED
Email
STORY
The audience, playing the role of Lady Wiltshire’s lover, emails her only to have their
communications intercepted by her husband!
Lady Wiltshire, still in shock, follows up with a secret email a day after her husband has
replied.
She has been discovered but will the lovers find their way?
.
BUILDING BLOCKS
Audience emails Lady Wiltshire.
Use Email trigger with empty match
phrase for Lady Wiltshire. Use
Condition on trigger to reply only
once per audience member
Lady Wiltshire replies one day
after
Use Email reply with one-day delay
The husband intercepts the
communication!
Use Email reply from Lord Wiltshire
15. Transmedia PlaybookTM
2928
PRISON BREAK
Inventory
STORY
Four convicted criminals get one week to have their conviction quashed.
Over the week, player interactions will unearth important documents that could save
their necks or send them back to prison.
Check to see what information each character is holding... Maybe they have incriminating
evidence on the others... maybe evidence to support their defence? Only one of them is
innocent.
Players work as a community to save the innocent - building alliances and solving puzzles.
There is a website at which the audience can check the information for the accused.
Be alert! The website changes over time!
BUILDING BLOCKS
Create a personal folder for each
prisoner
Create an Inventory attribute for
each character
Add content to each prisoner’s
folder
Add different content to the
Character’s Inventory according to
the audience interaction
Capture different key phrases in
Facebook and Twitter
Use Facebook and Twitter Triggers
and matchphrases to listen for
certain interactions
Display the prisoner folders at
the court website
Use Conducttr’s Developer API to
display the character’s Inventories
16. Transmedia PlaybookTM
3130
MASQUERADE BALL
Blog /Facebook/Twitter | Email
STORY
The audience has a chance to win a VIP invitation to the glamorous Secret Masquerade
Ball organized by the fashionable, scandalous and very much admired Olivia Waldorf.
But hey, there’s a challenge… there’s a restricted number of invitations.
Olivia publishes a challenge: “Email me (Olivia@Waldorf.com) the answer to this question
‘What is the real name of Coco Chanel?’ “
The first 50 who answer correctly: “Gabrielle Bonheur Chanel”, will get a VIP invitation
plus one invitation revealing the secret time and location of this fantastic party.
Don’t forget to bring your mask…
BUILDING BLOCKS
Publish the question
Use Date & Time Trigger with Blog
Post
Add guests with correct replies
to “VIP” Group
Use Add Group action to add guests
to Group
Limit the correct replies trigger
to fire only 50 times
Use Condition with Trigger fire count
limited to 50
Broadcast an invitation only to
the VIP Group
Use Date & Time trigger with email
broadcast to VIP group to say “You’re
invited!”
VIP
2July
17. Transmedia PlaybookTM
3332
PARTY LOVER
Phone Calls
STORY
The popular and desired bachelor Justin Heartcrusher is famous for his busy and party-
full lifestyle. It is said that he’s never home or relaxing from Thursday to Saturday night.
The audience can corroborate this by calling Justin during these periods. Every night
from Thursday to Saturday, he will pick up the phone and the audience will hear him
partying in different noisy and awesome nightclubs. Of course, he won’t be able to hear
anything, so he tells the audience to call at another time.
If the audience dares to call him on a Sunday morning, he will pick up the phone with
a massive hangover (or maybe tells them they’re crazy for calling him during a Sunday
after-party).
BUILDING BLOCKS
Create Justin’s schedule
Use Date & Time Triggers with
Change Value to set Project
attributes to his whereabouts
Audience calls the character
Use Phone Call Trigger with
Conditions using Project attribute to
determine correct message to play
Closed
18. Transmedia PlaybookTM
3534
GOOD VS EVIL
Twitter
STORY
Goodatke and Evilmoon are two fantastical creatures that embody a battle between
good and evil. The battle is presented at a website in which audience actions on Twitter
cause the creatures to grow and shrink in size and change color.
The audience is invited to take sides by tweeting “I fight for Goodatke” or “I fight for
Evilmoon”
Then they send defensive commands to their creature and attacking commands to the
other.
Attacking commands: #feed, #slap
Defending commands: #shrink,#soothe
The losing creature is the one that explodes from over-feeding! To survive, the winning
creature must have fans who #shrink him!
BUILDING BLOCKS
Audience tweets their
allegiance
Use Twitter Trigger with Group Move
to place member in one or other of
two creature groups
Send changes in size and colour
to website
Use API Call to send changes to the
website so it redraw the characters’
size and colour
Count attacks and defence
Use Twitter Trigger with Change
Value and Character Attributes to
affect the characteristics: size and
colour
Celebrate the victory
Use Watch Triggers with Conditions
to detect when a Character reaches
maximum size and then which
Character’s size is the smallest –
making it the winner
19. Transmedia PlaybookTM
3736
OAK TOWN MYSTERY
Inventory
STORY
Oak Town has been beset with a series of mysterious disappearances since the arrival
of the enigmatic and solitary Brian Mystfall. The audience is given the role of the town
detective and receive a key to a post office locker in which they will find guidelines and
important data to solve the case.
The audience can check the locker through the Oak Town website, and as they advance
in the game they need to contact different characters, gather facts, and check the locker
for clues and personalised information that will allow them to put the pieces together.
But... this locker does not only store clues and hints, it also stores prizes and rewards for
completing certain quests!
BUILDING BLOCKS
Give a locker to each player
Use an Inventory attribute for each
member of the audience
According to the stage of the
quest, update the clues,
guidelines and prizes
Use Add Inventory Item action to
add items
Track the audience journey
Use Add Group action to move the
audience to respective group
Update the online locker with
the new items (clues, guidelines
and rewards)
API content action to display the
information in the website
20. Transmedia PlaybookTM
3938
ZOMBIE OUTBREAK
Twitter
STORY
ZetKa lab is working on a very dangerous chemical formula that needs to be carefully
stored. During the night shift, an exhausted staff member leaves the lid open and things
go horribly wrong. An unstoppable zombie outbreak begins!
In the morning, players who have pre-registered to play Outbreak learn if they’ve been
infected or given the antidote serum. Anyone can play if they’re registered or not, but
play is enhanced through registration.
Players with the serum - Medics - can cure zombies by injecting them and can inoculate
healthy players not yet infected or bitten.
Zombies can infect others by biting them.
Medics and inoculated players need to be bitten three times before they turn zombie!
Let the zombie-mania begin.
BUILDING BLOCKS
Determine opening conditions
Use sign-up Widget to register
player and looping count Attribute
to determine if this player is a Medic
or Zombie
Medics cure and inoculate
Use Group Conditions to check if
tweeting player is a medic; if yes,
use Group Conditions to check if the
mentioned player is a Zombie or is
healthy
Zombies bite others
Use Group Conditions to check
if tweeting player is a zombie; if
yes, use Audience Attributes and
3rdparty to count the times the
mentioned player has been bitten
Zombie or healthy
Use Watch Trigger and 3rdparty to
check if the mentioned person has
been infected or cured. Use Groups
to assign the player to the respective
group: Zombie or Healthy
21. Transmedia PlaybookTM
4140
WANT TICKETS?
YouTube | SMS
STORY
The Zebra Movie Theatre is giving away 15 tickets to an amazing premier!
The day before this great event, this movie theatre publishes a Youtube video with a
movie clip that hides a clue to the premier.
Finding the clue is not easy, but things just get harder… the audience also has to find in
the YouTube clip the mobile number to which they have to send the answer.
The first 15 people who find the clue and SMS the correct answer will receive a link to a
PDF that contains the sought-after tickets to the premier.
BUILDING BLOCKS
Publish YouTube video
Use Date & Time trigger the day
before the premier, and YouTube
video publication
Add the correct replies to the
group winners
Use Add Group action to add players
to Group for winners
Limit the correct replies trigger
to fire only 15 times
Use Condition with SMS Trigger fire
count limited to 15
Broadcast tickets to the movie
premier to the winners!
Use Date & Time trigger with email
broadcast to the winners Group
2July
22. Transmedia PlaybookTM
4342
FULL MOON
SMS
STORY
The powerful werewolves pack, ‘The Midnight Lycans’, allow certain humans to trespass
the boundaries of the paranormal and become part of the pack. When the full moon
presents itself, players have 24hrs to text “Lycans” to initiate the transformation.
All players that text during the full moon period become werewolves for one month,
gaining powers and a place in the pack.
After 27 days, their powers are gone and they go back to their human form.
Discover what you could do as werewolf… and don’t miss the full moon.
BUILDING BLOCKS
Create Full Moon periods
Use Date and Time Triggers to start
the period and a Publish trigger
attached to an “end of full moon”
SMS using a 24hr delay
Inform Non Werewolves that the
opportunity is lost
Use SMS with 1 day delay and
Groups to text only those who are
not werewolves
Listen for registrations
Use SMS Trigger with Project
attribute to check Condition that it’s
within the 24hrs of the full moon
Inform the Werewolves that their
powers are at an end
User SMS with 27 day delay and
Groups to text only werewolves that
they’re human again
23. Transmedia PlaybookTM
4544
STYLE BUDDIES
Twitter | iBeacon
STORY
Fashion retailer DressStore is having a Mad Hatter month. They launch a new line of hats
and host afternoon tea parties as a celebration. During this month, they offer a discount
for friends that check into their stores together and Tweet a photo of one of the friends
wearing a hat.
At future tea parties, part of the decoration will be all of the great pictures the customers
took.
Come, wear a hat, and act a little mad with your friends!
BUILDING BLOCKS
Check store location
Use Conducttr API and iBeacon to
add audience to correct store Group
Check friends are in same store
Use Conditions, 3rdparty and store
Group to check if friends are in the
same store
Player tweets photo
Use Twitter Trigger with Content/
Attachment option and empty
matchphrase to listen for tweets that
contain a photo
N
S
EW
Send Reply
Use Twitter reply to thank friends for
their photo
24. Transmedia PlaybookTM
4746
Picture and Story Credits
Images
Page 16 Photograph by Renato Ganoza https://www.flickr.com/people/rzganoza/ | Licence https://
creativecommons.org/licenses/by/2.0
Page 18 Photograph by Daniel Dionne https://www.flickr.com/photos/mrzeon/ | Licence https://
creativecommons.org/licenses/by-sa/2.0/
Page 30 Photograph by Susana Fernandez https://www.flickr.com/people/susivinh/ | Licence https://
creativecommons.org/licenses/by-nd/2.0/
Page 32 Photograph by Messy Cupcakes http://messycupcakes.com/ | Licence https://creativecommons.
org/licenses/by-nc-nd/2.0/
Page 42 Photograph by Niv Singer https://www.flickr.com/people/antichrist/ | Licence https://
creativecommons.org/licenses/by-sa/2.0/
Page 44 Photograph by Nataly Rios with thanks to Adriana Caro
The purpose of this book is to stimulate ideas and inspiration. It’s a small
catalogue of participatory transmedia storytelling experiences intended to
remind, suggest, provoke and inspire creators.
Use this playbook when you’re stuck for ideas. If you want to do something
fun but don’t know where to start or if the client puts you on a deadline to
propose an experience, use this book as quick reference guide. This book will
stimulate ideas and provide structure to your thinking.
Each example story has three sections:
• Platforms – how this particular example is delivered
• Format – the participation tropes and experience characteristics
• Story – an example of how the format might be used
• Building blocks – the steps used to create the experience.
Transmedia PlaybookTM
98
BRAIN or HEART
Facebook | Blog
STORY
Kala is confused because she’s torn between two guys. She needs to decide whether to
follow her heart or follow her head. She will make up her mind at the end of the week!
She asks her Facebook friends to help her decide and they vote for head or heart “Help
me decide! Should I follow my heart or my head?”
During the week Kala tells the friends how she’s swaying based on the collective opinion
but they will need to wait until the final day to see which triumphs!
At the end of the week, Kala makes her decision according to the most popular opinion
and publishes the whole dramatic experience on her blog!
BUILDING BLOCKS
Publish call-to-action.
Use Date & Time Trigger with
Facebook Post
Maintain the count.
Use two Change Value actions to
increment the Project attributes
head and heart
Listen for mentions of “head”
and “heart”.
Use two Facebook Triggers - one for
“head” and one for “heart”
At the deadline publish the result.
Use Date & Time Trigger at the
decision deadline. Use Condition
head >= heart to publish the “head
won” and Condition head < heart to
publish “heart won”.
2July
TM