Dr. Liz Evans discussed transmedia broadcasting at the Conducttr Conference 2014, emphasizing the evolution of transmedia storytelling through various phases, including storytelling, distribution, and companion apps. The presentation highlighted how these phases enhance viewer engagement across platforms and the role of interactive elements in modern viewing experiences. Evans used examples like the X Factor app to illustrate audience interaction and emotional investment in the content.

1. The Conducttr Conference 2014
#cdttr2014
Liz Evans
Transmedia Broadcast: Engagement across Platforms

2. Transmedia Broadcast:
Engagement across Platforms
Dr Liz Evans, University of Nottingham
Conducttr Conference, 17 October 2014

3.  Phase One – Transmedia
Storytelling
 Experimental
 Brought gaming & social
elements to TV space
 Linear & adjunct
Transmedia TV

4.  Phase One – Transmedia
Storytelling
 Phase Two - Transmedia
distribution
 Catch up services & Archives
 Supplement & Alternative to
TV set
 Proliferation of Screens
Transmedia TV

5.  Phase One – Transmedia
Storytelling
 Phase Two - Transmedia
distribution
 Phase Three - Companion
Apps
 Proliferation of Screens
 Emphasis on Broadcast
Moment
 Layering of Behaviour
Transmedia TV

6. The X Factor App (2013)

12. Viewing
Sharing
Interacting
Performing
Choosing who
to vote for
Getting
upset/pleased
when someone
leaves Consuming
Paying
attention
Spending
time

13. Viewing
Sharing
Interacting
Performing
Choosing who
to vote for
Getting
upset/pleased
when someone
leaves Consuming
Paying
attention
Spending
time
Type

14. Viewing
Sharing
Interacting
Performing
Choosing who
to vote for
Getting
upset/pleased
when someone
leaves Consuming
Paying
attention
Spending
time
Type Form

15. Viewing
Sharing
Interacting
Performing
Choosing who
to vote for
Getting
upset/pleased
when someone
leaves Consuming
Paying
attention
Spending
time
Type Form Value

16. Thank You
Dr Liz Evans, University of Nottingham
elizabeth.evans@nottingham.ac.uk
@lillibut81
Conducttr Conference, 17 October 2014