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Network-centricity in 5 minutes


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A (hopefully) 5-minute version of my talk on network-centric advocacy for (the rules are 20 slides for 15 seconds each, no fudging).

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Network-centricity in 5 minutes

  1. 1. Five aspects of effective networks -or- Don't push the river, it flows by itself Ruby Sinreich live: & play: work:
  2. 2. MySpace and Facebook didn’t invent social networks.
  3. 3. We already had “social marketing” too.
  4. 4. So... what makes networks “swarm?”
  5. 5. Strong social ties Personal relationships Trust Awareness 1
  6. 6. Online social networks (duh)
  7. 7. Meetups, conferences, parties
  8. 8. Common story Shared language Collective narrative 2
  9. 9. Community-created messaging MoveOn’s “Obamacan” ad &
  10. 10. Collective editing, hive mind?
  11. 11. Dense communication grid <ul><ul><li>Facebook, Twitter, Blogs </li></ul></ul><ul><ul><li>E-mail, IM </li></ul></ul><ul><ul><li>Phone, SMS </li></ul></ul><ul><ul><li>Face-to-face </li></ul></ul> 3
  12. 12. The community feeds (eats) itself
  13. 13. Blogs build community, not just online
  14. 14. Culture of sharing Data, information Skills & expertise Money Space 4
  15. 15. Sharing knowledge
  16. 16. Sharing skillz to make great software
  17. 17. Network awareness Feeling like a member Knowing what the network is for 5
  18. 18. Flash mobs for fun and advocacy London -Daily Mail San Francisco -New York Times “ Olympic Torch Route Changed in San Francisco”
  19. 19. Twitter: socialblogsharingmobilenetwork
  20. 20. <ul><li>Strong Social Ties </li></ul><ul><li>Common Story </li></ul><ul><li>Dense Communication Grid </li></ul><ul><li>Sharing Culture </li></ul><ul><li>Network Awareness </li></ul>One more time... More examples, comments, etc... Props to Marty Kearns