Storytelling as a contemporary practice was born in USA in the last 20 years
It is the art of telling stories in order to achieve a precise objective (more empathy with our customers, tell a project, explain in a narrative way how an enterprise was born, etc.) and to put ourselves between the ordinary and a special world;
On general basis, a story takes off from a conflict/problematic situation, up to the development of the story and its conclusion.
A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
A presentation that explains the what, why and how of storytelling in business. It's an expanded version of the presentation that I gave at the Digital Marketing for Business Conference in Raleigh, NC in 2013.
Why are stories so important to us? What makes a good story? In this presentation learn why stories are the best way we have to get ideas out into the world and how to create an effective story.
This session was an introduction into the art and science behind storytelling, covering a range of simple story mechanics to tricks of the trade. Exemplified via a live action demonstration of different techniques to fabricate different emotions, in particular surprise and in contrast suspense, to help our audience become self-conscious storytellers.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
A quick intro to the most important leadership capability for professionals in the 21st Century!
Contact us for more details on our practical and effective bespoke Storytelling for Business learning programme:
Email: andy@elc.com.tr
Tel: 0044 7914 691549
A presentation that explains the what, why and how of storytelling in business. It's an expanded version of the presentation that I gave at the Digital Marketing for Business Conference in Raleigh, NC in 2013.
Why are stories so important to us? What makes a good story? In this presentation learn why stories are the best way we have to get ideas out into the world and how to create an effective story.
This session was an introduction into the art and science behind storytelling, covering a range of simple story mechanics to tricks of the trade. Exemplified via a live action demonstration of different techniques to fabricate different emotions, in particular surprise and in contrast suspense, to help our audience become self-conscious storytellers.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
In an ever-changing landscape of one digital disruption after another, companies and organisations are looking for new ways to understand their target markets and engage them better. Increasingly they invest in user experience (UX) and customer experience design (CX) capabilities by working with a specialist UX agency or developing their own UX lab. Some UX practitioners are touting leaner and faster ways of developing customer-centric products and services, via methodologies such as guerilla research, rapid prototyping and Agile UX. Others seek innovation and fulfilment by spending more time in research, being more inclusive, and designing for social goods.
Experience is more than just an interface. It is a relationship, as well as a series of touch points between your brand and your customer. Here are our top 10 highlights and takeaways from the recent UX Australia conference to help you transform your customer experience design.
For full article, continue reading at https://yump.com.au/10-ways-supercharge-customer-experience-design/
10 Things your Audience Hates About your PresentationStinson
See it with animations! https://vimeo.com/179236019
It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if your presentation falls flat, then so will your idea. While every audience is different, there are some universal cringe-worthy presentation mistakes that are all too common. Whether you’re an amateur or a seasoned presenter, you should always avoid this list of top 10 things your audience hates. Are you committing any of these 10 fatal presentation sins?
For more presentation help, visit stinsondesign.com/blog
7 Storytelling techniques used by the most inspiring TED presenters SpeakerHub
See this original post on SpeakerHub's blog: https://speakerhub.com/blog/7-storytelling-techniques-used-most-inspiring-ted-presenters
Most speakers have a tendency of sticking to the facts and figures to make their points seem more credible, unbiased, and authoritative.
However, facts and figures, without real-life relevance are often forgettable.
How can you take these dry pieces of content and turn them into something warm, personable, and most importantly, memorable?
Through storytelling.
The human mind is particularly adept to relate and remember stories, which is why they are one of the most important tools for speakers looking to make their message stick.
In an article published by Visme, writer Nayomi Chibana dives into some of the most impactful storytelling by TED speakers, and explores what makes their storytelling techniques so effective.
We’ve summarized the article visually to give you the highlights.
Want to get more speaking opportunities? Find out more about SpeakerHub: https://speakerhub.com/how-it-works
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Storytelling for change: what is your why?Shiftbalance
What is storytelling?
Why is it so powerful?
How to leverage it to tell your message as an entrepreneur?
Presentation for Saudi National Creative Initiative. March 2016
At Big Fish Presentations, we know that boring presentations have absolutely nothing to do with the topic. If the content doesn't seem interesting, you can change that by how you present the information. Here are 8 ways to make ANYTHING interesting.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
Ever see great presentations on this site and wonder "How can I make slides like those?"
This quick, insight-packed course will distill many of the major lessons I've learned designing presentations (20 or so of which have been featured on the Slideshare homepage for clients like Honigman Media and Group 8A) over the past half decade.
The major areas of discussion include
STORYTELLING | RHETORIC | DESIGN
Each of these are rigorously examined using easy to understand examples and practical, actionable takeaways.
Click through these slides and come out the other side a better presentation designer, guaranteed!
I currently teach Digital Marketing at General Assembly and have given this lecture to nearly unanimous positive feedback.
If you'd like to get access to this PDF or pick my brain about presentation design, marketing, etc... shoot me a line!
EMAIL: Jig813@gmail.com
TWITTER: twitter.com/JoeandTell
LINKEDIN: linkedin.com/in/josephgelman
Inspired Storytelling: Engaging People & Moving Them To ActionKelsey Ruger
Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action.
In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.
How to Design a Killer Deck - 8 Essential Tips in Presentation DesignCarole Alalouf
Comprehensive presentation on how to design a killer deck, including 8 essential tips in presentation design, and plenty of freebies to keep for reference. Enjoy!
To see more of our presentations, visit <a href="https://www.exaltus.ca">https://www.exaltus.ca</a> or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
In Latium Region it is possible to distinguish two main macro-areas of Francigena Routes separated by Rome, being exactly in the middle of the region. However, the present work will mainly focus on the Southern area, given the fact that the case study as well as the enterprise incubation within Cultour plus are situated in Southern Francigena beam of routes.
Overall speaking, Francigena Route, from North to South still requires the Region to further enhance the unity of it, pushing for a greater number of facilities and road accessibility/security infrastructures, guaranteeing a common code to host pilgrims and walkers.
7 Storytelling techniques used by the most inspiring TED presenters SpeakerHub
See this original post on SpeakerHub's blog: https://speakerhub.com/blog/7-storytelling-techniques-used-most-inspiring-ted-presenters
Most speakers have a tendency of sticking to the facts and figures to make their points seem more credible, unbiased, and authoritative.
However, facts and figures, without real-life relevance are often forgettable.
How can you take these dry pieces of content and turn them into something warm, personable, and most importantly, memorable?
Through storytelling.
The human mind is particularly adept to relate and remember stories, which is why they are one of the most important tools for speakers looking to make their message stick.
In an article published by Visme, writer Nayomi Chibana dives into some of the most impactful storytelling by TED speakers, and explores what makes their storytelling techniques so effective.
We’ve summarized the article visually to give you the highlights.
Want to get more speaking opportunities? Find out more about SpeakerHub: https://speakerhub.com/how-it-works
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Storytelling for change: what is your why?Shiftbalance
What is storytelling?
Why is it so powerful?
How to leverage it to tell your message as an entrepreneur?
Presentation for Saudi National Creative Initiative. March 2016
At Big Fish Presentations, we know that boring presentations have absolutely nothing to do with the topic. If the content doesn't seem interesting, you can change that by how you present the information. Here are 8 ways to make ANYTHING interesting.
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
Strategic Storytelling | Business Presentation TechniquesJeremey Donovan
Learn how to: (a) craft persuasive business presentations using proven narrative frameworks, (b) design data-driven slides, and (c) master your verbal and non-verbal delivery.
Love reading comics? You're not the only one. What about these stories about super-beings keep our eyes glued to the pages and our minds salivating for more? We explore in this deck how comic writers use these storytelling techniques and how you can apply it in your presentation.
Ever see great presentations on this site and wonder "How can I make slides like those?"
This quick, insight-packed course will distill many of the major lessons I've learned designing presentations (20 or so of which have been featured on the Slideshare homepage for clients like Honigman Media and Group 8A) over the past half decade.
The major areas of discussion include
STORYTELLING | RHETORIC | DESIGN
Each of these are rigorously examined using easy to understand examples and practical, actionable takeaways.
Click through these slides and come out the other side a better presentation designer, guaranteed!
I currently teach Digital Marketing at General Assembly and have given this lecture to nearly unanimous positive feedback.
If you'd like to get access to this PDF or pick my brain about presentation design, marketing, etc... shoot me a line!
EMAIL: Jig813@gmail.com
TWITTER: twitter.com/JoeandTell
LINKEDIN: linkedin.com/in/josephgelman
Inspired Storytelling: Engaging People & Moving Them To ActionKelsey Ruger
Most projects, presentations or initiatives are driven by facts and features the team believes will help them deliver a product or message. While facts and data are important for setting the stage and communicating goals, they’re rarely what persuades an audience or gets them to take action.
In this workshop, you will learn how to use that connection, by teaching basic skills in visual thinking and storytelling that will that transform projects and initiate action.
How to Design a Killer Deck - 8 Essential Tips in Presentation DesignCarole Alalouf
Comprehensive presentation on how to design a killer deck, including 8 essential tips in presentation design, and plenty of freebies to keep for reference. Enjoy!
To see more of our presentations, visit <a href="https://www.exaltus.ca">https://www.exaltus.ca</a> or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
In Latium Region it is possible to distinguish two main macro-areas of Francigena Routes separated by Rome, being exactly in the middle of the region. However, the present work will mainly focus on the Southern area, given the fact that the case study as well as the enterprise incubation within Cultour plus are situated in Southern Francigena beam of routes.
Overall speaking, Francigena Route, from North to South still requires the Region to further enhance the unity of it, pushing for a greater number of facilities and road accessibility/security infrastructures, guaranteeing a common code to host pilgrims and walkers.
Ike Pigott
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Ike Pigott gives the opening keynote on "Corporate Storytelling" at Y'all Connect Presented by Alabama Power.
There's a fundamental difference between the leadership and management, but both are important in business. The infographic shows why and how.
More on my blog: http://bit.ly/1OcyUyU
A Storytelling Workshop for Singapore Tourism BoardLuke Clark
Novus Asia's Luke Clark recently presented this storytelling workshop for the Singapore Tourism Board's 'Tourism Marketing Lab - Content Marketing, Using Stories to Connect to the Modern Traveller'.
8 website evaluation of lodging units along the saint james’ pilgrim way in ...Francesco Zaralli
We follow the example of HOTEL WEBSITE PERFORMANCE: EVIDENCE FROM A TRANSITION COUNTRY of Ljudevit Pranic, Daniela Garbin Pranicevic and Josip Arneric
Published at Tourism and Hospitality Management, Vol. 20, No. 1, pp. 45-60, 2014
(link: http://hrcak.srce.hr/file/182847)
We added questions in function of the CULTOUR+ reality
About 150 items per lodging unit to answer to
We concentrate on what is visible/omitted on the site to deduce conclusions. A detailed control of technical details by an IT specialist is lacking.
Verify whether general affirmations of this kind «most of the [companies] were not making the most effective use of their Websites» also count for this specific region/context
A team of 30 trained students evaluated the websites using an amended modified Balanced Scorecard (mBSC) approach from the user-friendliness, site attractiveness, marketing effectiveness, and F&B informativeness perspectives.
4 between digital and physical identities uses of ict by greek spa establis...Francesco Zaralli
Between digital and physical identities: Uses of ICT by Greek spa establishments as points for analyzing perceptions of cultural heritage and economic development
Radom is located in the centre of Radom Plain, which is a part of the Mazovian Lowland, in the fork of the Vistula and Pilica rivers . The historic buildings, the spirit of the royal and post-industrial Radom, the size of cultural and sports events will not allow our guests to be bored. The perfectly preserved old urban layout, from an early middle-ages settlement till 19th-century city centre which still acts as such, is one of the kind in Poland.Hiking along walking paths or cycling along bicycle tracks will help to meet tourist attractions in the city. Details of tourist tracks, wealth of historic places and related historic events can be found in the Tourist Information Centre, one of the best in the Mazovian region. Numerous interesting events such as the biggest Polish and Central-European International Air Show, International Gombrowicz Festival, Tradition Street or the Bread Festival are but a few occasions to pop in for a weekend stay in Radom.
In occasione del WEBAGEL - corso web da mangiare a morsi, ho raccontato cosa significa posizionamento organico nei motori di ricerca ma, soprattutto, cosa succede se non ci si trova nelle prime posizioni di una pagina di ricerca. Ho voluto soffermarmi solo su alcuni aspetti che ritengo fondamentali per iniziare: consigli pratici sia per capire che il lavoro svolto dai professionisti non è semplice sia per evitare di prendere fregature dagli esperti. Ho voluto enfatizzare l'importanza di voler essere presenti per il proprio sito, di prendersene cura in prima persona e di confrontarsi con un consulente solamente per attività che vanno al di fuori del quotidiano.
Per l'evento "Storytelling aziendale: dai Musei d'Impresa ai Social Network" ho preparato un veloce intervento per valorizzare la Storia d'Impresa come fattore di competitività. Avere tradizioni da raccontare e un luogo dove raccoglierle, infatti, può portare benefici e grandi soddisfazioni.
6 some aspects of ict that can support viability and sustainability of the t...Francesco Zaralli
The aim of this research is to find out some weak points of tourism in Bulgaria by assessing and comparing it with other tourist destinations on the base of set of indicators for sustainable development and to suggest some aspects of ICT that can help solve that problems and support viability and sustainability of tourism in Bulgaria.
The tourism industry generates substantial economic benefits to both host countries and tourists' home countries. As with other impacts, this massive econonomic development brings along both positive and negative consecuences.
Storytelling and Interaction Design - From Business to ButtonsDave Malouf
This is the talk I gave at From Business to Buttons in Stockholm on April 3, 2014.
Focuses on the power and value of storytelling as a tool and how Interaction Design is made up of the same components of a story when done correctly. Using this framework will lead to better designs.
An Attempt To Define Some Key Visual Storytelling Trends That Are Shaping...Michael Paredrakos
My presentation at Let's talk Visual Storytelling - Content Marketing Meetup over at Orange Grove Athens. As always as you know I am dyslexic don't kill me if a word is missing or something :-) All the info, videos, pictures are copied and mashed up together from the internet. If something is yours and you want me to take it down let me know. You can find all the sources/ references and all the videos I used in the presentation at the last slide! Happy Reading
How To Tell Your Digital Story: TechSoup Digital Storytelling eventTechSoup
Michael Margolis from GetStoried and Rob Kershaw Center for Digital Storytelling provide information to help you understand how they tell their digital stories effectively and how stories can make an impact.
This event is part of the TechSoup Digital Storytelling Event & Challenge 2011. Learn more and enter the Challenge: http://www.techsoup.org/go/tsdigs
FakePress produces cross media, open ended, multi author publications with a contemporary ethnographic approach, using mobile technolgies, location based platforms, spimes, natural interfaces, interaction design.
http://www.fakepress.net
Using LEGO Serious Play to boost collective creativity & increase trustPatrizia Bertini
UX is a team effort: So many different skills, points of views, and expertise is needed to deliver best-in-class services and products. But to do this a team must function well, with members trusting each other and communicating smoothly, overcoming differences and diverse point of views. In this session we'll use LEGO Serious Play to think creatively in groups, share ideas, innovate, and co-create the next winning experiences through efficient interaction, participation, collaboration, and a shared goals.
LUZ aiuta i Brand a creare un legame con i consumatori: raccontando Storie che li coinvolgano. Infatti, i nostri Autori riescono a catturare le emozioni ed i temi che attirano l’attenzione e guadagnano la fiducia di un pubblico mondiale.
LUZ sa abbinare i linguaggi unici di ciascun Autore con le dimensioni emozionali dei Brand, per poi progettare la miglior strategia per diffondere le Storie con successo.
Per saperne di più, seguite il link: http://bit.ly/23SxBvN
LUZ can help Brands creating emotional bonds with customers: telling engaging stories. Indeed, our Authors capture emotions and themes that catch the attention and trust of a worldwide audience.
LUZ is able to match the peculiar language of each Author with the Brand’s emotional assets, and to design the right strategy to spread the story in a successful way.
Learn more about it at: http://bit.ly/23SxBvN
The future of publishing and other interesting things to think about
FakePress, publiscing for:
PLACES: location based media, geographic narratives, ubiquitous contents
SPACES: interactive environments, augmented reality, immersive narratives
BODIES: wearable narratives, gestural interactions, natural interfaces
THINGS : spime, interstitial tales, micro narratives, object centered social networks
An impressive presentation of our publishig hause :)
FakePress Team
www.fakepress.it
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Corporate storytelling
1. Association for Social Advancement
Futuro Digitale
Storytelling general overview by Marco De Cave & Francesco Zaralli. This material has been developed for
the objectives related to the project ‘Cultour plus’. Other usages must be authorised by the author.
2. 1. General principles of storytelling
2. Corporate storytelling
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4. Changing the world
starts from telling it
One story, different emotions, at a time, at different
times.
5. “A man is always a teller of stories, he lives surrounded by his
own stories and those of other people, he sees everything
that happens to him in terms of these stories and he tries to
live his life as if he were recounting it”
Sartre, La nausée
6.
7. To tell = to narrate. In Latin it means ‘to know while
doing’
8. Storytelling as a contemporary practice was born in USA in
the last 20 years
It is the art of telling stories in order to achieve a precise
objective (more empathy with our customers, tell a
project, explain in a narrative way how an enterprise was
born, etc.) and to put ourselves between the ordinary and
a special world;
On general basis, a story takes off from a
conflict/problematic situation, up to the development of
the story and its conclusion
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Storytelling
9. The story is always referred to something, someone, in a
precise space and time, and it must create ‘sense’ between
the reader and the narrator
Stories have a hero, an enemy, a magical object and a final
prove to get something to solve a problem.
Fictions are the contemporary form of storytelling on TV
and on the internet (Game of Thrones, True Detective,
Fargo etc.) and they respond to the general idea of
storytelling.
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Storytelling
10. A story is made of…
Words are connected to Images
Ideas bring emotions
A movement (why is there a story?): we start from an
equilibrium (a problem, a conflict, a situation) to another
one.
A beginning. The beginning can make a story win or lose
the attention of the reader/listener (don’t be boring!).
Questions: make readers/listeners keep on asking. For
instance: wow, omg, aaw! That’s what our readers should
say while reading our stories ;)
11. How to start a story: it must be
catchy!
The sky was blue also that day, but Mary’s life was going to change
forever. He would have become a singer thanks to a special
meeting.
NO
The sky was blue also that day, but Mary didn’t know how that
concert was more important than she thought. She had a light
feeling that she could have done something greater than her grey
routine.
YES
Why? Because in the first we already give the conclusion. There is
no point of reading more.
12. Telling stories
Permits one to order the
experience;
To inspire others;
To share dreams, myths,
emotions to create a
community around them;
We create parallel worlds
and dimensions;
Engage others!
13. Toward ‘small stories’
There are no ‘big stories’ anymore (ideologies, for
instance)
The crisis of modernity has been introduced by micro-
narrations
The presence of internet has changed the way of
making stories
Creating a story is creating a sense
14. Social media have made us ‘tellers’ of our lives: we
don’t tell everything about our lives, but we tend to
describe them through different terms, situations,
opinions which we think are desirable or simply
correct in a precise social environment
Storytelling has changed its approach through the
different social medias, making the space between
the writer (or teller) and the readers really small and
interactive
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‘Digital’ storytelling
15. Storify
Anything can be a story through social media
The web creates stories
We are story-makers and tellers
Storify is a very simple tool which will make you combine your
different stories/posts/twits on a single dashboard
16. Blocked in front of a white paper?
Paradoxically, only writing is
the cure to writing. What I can
suggest is to work on the
concepts you want to develop,
make a map, brainstorm, read
different pieces of other authors
on the same topic you’d love to
write. Each write has his/her
own way of creating.
17. Relax, there is creative writing!
Creative writing indicates any technique which can help
us making a story in order to:
- Keep the track of significant experience;
- Share experience with a target group;
- Free individual expression (also used for therapeutic
reasons).
19. … helps bringing new ideas into the world
Each time we create a story we create a possible world.
Probably it is not exactly our world, but it can be very
similar.
Fantasy requires coherence! Pragmatism requires
engagement.
Creating and telling stories
20. … helps to change and influence
Words are important: I vs me; you vs us (Changing the
subject change also the empathic relationship with
our readers)
The role of us, tellers/writers, is to connect the reader
and the audience to all the people of the world, to
humanise and a we-and-us relationship.
Don’t explain. Show with words!
Creating and telling stories
21.
22. Writing/Telling for change
It is connected to emotions
Empathy
Understanding
Tolerance
We have to fall in love with all the characters of our stories.
It is not then just how many social networks we are in if we
are not able to tell a good story.
23. Spread your voice
Creativity requires exercises and techniques
Telling a story follows precise rules and it cannot be
improvised
Telling stories requires listening to stories: be open!
Make people imagine another possible credible world.
You have just been introduced to the world of
storytelling!
25. Don’t look for perfectionism. Writing keeps getting
better the more you exercise your writing style
Be creative. Think out of the box.
Think about the values we have pointed out
Take advantage of the specific moment (while you
walk, while you eat and enjoy everyday activities)
Don’t be afraid.
Inspire and enjoy yourself
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Last tips
27. Having a good product is not
enough.
We need good stories to underline
the values behind the products.
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28. Corporate storytelling is not just
about creating stories, but planning
them in a strategic way in order to
be effective according to our
customers.
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