Placement Strategies
Anup K. Singh, PhD
Exposure
Academic Achievement
Low
High
Low High
Me Too
Smart class
Stuck
Elite
Mass
Companies Also Do Segmentation
• They need thinkers
• They need planners
• They need doers
Systems Approach for Placement
• How do you build your brand?
• How do you select your students?
• How do you enhance their learning?
• How do you increase their employability?
• How do you strengthen their network?
• How do you enrich their exposure?
• How do you help them plan their careers?
• How do you create job opportunities?
Critical Issues in Placement Process
• Establishing placement department
• Establishing processes
• Involvement of students
• Networking strategies
• Preparing students
• Continuous learning
Establishing placement department
• 60:1 ratio
• Mix of experienced and young professionals
• Empower the staff
• Adequate budget allocation
Involvement of students
• Develop students to be proactive in their
placement
• Ensure that the student committees function
• Use students for pitching
• Use their network for placement
Networking strategies
• Understand industry network
• Match it with your student profile
• Do A, B and C analysis
• Go to them, show your face
• Engage them
• Continuous communication (Not with HR only
but also with line management)
• Use CRM

Placement strategies

  • 1.
  • 2.
  • 3.
    Companies Also DoSegmentation • They need thinkers • They need planners • They need doers
  • 4.
    Systems Approach forPlacement • How do you build your brand? • How do you select your students? • How do you enhance their learning? • How do you increase their employability? • How do you strengthen their network? • How do you enrich their exposure? • How do you help them plan their careers? • How do you create job opportunities?
  • 5.
    Critical Issues inPlacement Process • Establishing placement department • Establishing processes • Involvement of students • Networking strategies • Preparing students • Continuous learning
  • 6.
    Establishing placement department •60:1 ratio • Mix of experienced and young professionals • Empower the staff • Adequate budget allocation
  • 7.
    Involvement of students •Develop students to be proactive in their placement • Ensure that the student committees function • Use students for pitching • Use their network for placement
  • 8.
    Networking strategies • Understandindustry network • Match it with your student profile • Do A, B and C analysis • Go to them, show your face • Engage them • Continuous communication (Not with HR only but also with line management) • Use CRM