PJ Walker – Transforming Digital Marketing Everyday
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PJ Walker has experience managing digital marketing campaigns and projects across many industries. He has executed social media strategies on platforms like Facebook, Twitter, and YouTube. He has also led the development of websites, mobile applications, and digital experiences for clients in industries such as media/entertainment, retail, travel/hospitality, and consumer goods. PJ has expertise in areas like social media, analytics, content management, and user experience design.
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PJ Walker – Transforming Digital Marketing Everyday
- 1. PJ Walker – Transforming Digital Marke6ng Everyday Experience Highlights by Industry Ver6cal PJ@PARTHYWALKER.COM @PJATLANTA PARTHYWALKER.COM
- 4. CONSUMER GOODS 4 Global Digital Asset Management • Orchestrated business requirements framework for asset iden6fica6on • Directed several asset audit sessions between client and content developers • Led status reviews with client personnel; resolved issues • Phase 1 rollout ahead of project schedule Store of the Future • Ini6ated a strategic alignment engagement to provide a progressive check of web capability against business objec6ves • Consulted on holding company website re-branding efforts and worked alongside marke6ng to incorporate elements across all marke6ng communica6ons Global HR Portal • Contributed to crea6on of a brand template and informa6on/content design format broad enough to expand to the companies present and future needs • Adap6ve design included branded skins for key product units which led to posi6ve acceptance by employees PJ WALKER – PJ@PARTHYWALKER.COM
- 6. MEDIA & ENTERTAINMENT 6 NBA In-Store Kiosk, NBA.com and NBA All-Star Game • Facilitated ini6al strategy session & created roadmap, assembled resources and led design through deployment of web and kiosk • Led development & delivery of Advanced Scout Locker Room Digital Display Digital Content Management & Distribu6on • Acted as SME for content QA; assembled project team and directed content delivery efforts • Created case studies and contributed to white papers across IBM / NFL joint marke6ng ini6a6ves SuperBowl.com • Account Execu6ve, Marke6ng Lead and Produc6on Team Coordinator • Managed communica6ons and event opera6ons between produc6on staff, facility opera6ons and Corporate PR visitors / guests • Directed on-air talent logis6cs and requirements PJ WALKER – PJ@PARTHYWALKER.COM
- 7. MEDIA & ENTERTAINMENT 7 Grand Slam Tennis Real-Time Web Broadcasts • Managed pre-event & onsite hospitality for IBM guests/clients • Led onsite client tours of back- of-house opera6ons • Coordinator between Corporate Communica6ons, USTA and NBC Sports marke6ng team • Produc6on team delivered via web, mobile and digital display plajorms on limited internal budgets IBM Sponsorship of Masters.org • Coordinator between Corporate Communica6ons, event public rela6ons and CBS Sports marke6ng team • Managed pre-event & onsite opera6ons; directed hospitality tent guest requirements and back-of-house tours • Produc6on team delivered wrap-around and live coverage via web portal and mobile devices Digital Rights Management & GRAMMY.com • Coordinated DRM assets for use cases and demonstra6ons • Managed onsite communica6ons and event opera6ons between IBM website produc6on staff, CBS Produc6ons and Corporate PR visitors / guests during 42nd and 43rd GRAMMY broadcasts PJ WALKER – PJ@PARTHYWALKER.COM
- 10. TRAVEL/HOSPITALITY Digital Analy6cs Plajorm Development and Repor6ng • Led Sr. level digital analy6cs team to create Omniture tagging and mapping for op6onal performance in re- designed delta.com and mobile applica6on repor6ng Reserva6ons Systems Workflow and Architecture • Subject MaSer Expert who led business and technical strategy and support case for cross- organiza6onal use of digital marke6ng and product informa6on content Enterprise Content Management Business Strategy • Acted as Subject MaSer Expert to lead business and technical strategy and support case for cross-organiza6onal use of digital marke6ng and product informa6on content 10 PJ WALKER – PJ@PARTHYWALKER.COM
- 11. TRAVEL/HOSPITALITY 11 Website Re-Design, Support and Maintenance • Led RFP response to winning a mul6-year account valued at $15M • Led Marke6ng Program with analysis resources (10) assigned to global account; interfacing with 32 offshore resources • Developed strategic roadmap for future releases • Acted as subject maSer expert for UX resources Hertz.com Website Re-Design – Content Management and Customer Experience Design • Consulted with product marke6ng teams to leverage Hertz’s adver6sing campaigns as signature content. • Assisted in defining User Scenarios for Rent-a-Car and Gold Club members to enable a seamless touch point to make and manage reserva6ons. Mul6channel (Kiosk/Web/Mobile) Applica6on Development & Deployment • Led RFP efforts & assembled mul6channel development team • Developed mul6channel strategy documenta6on for delivery across web, kiosk and mobile plajorms • Managed team of 45 local and global resources • Grew project value from $2M - $7M over 4 years PJ WALKER – PJ@PARTHYWALKER.COM
- 12. ADDITIONAL INDUSTRIES 12 Digital Transforma6on & Brand Consolida6on • Ini6ated high level digital transforma6on strategy across three brands and over 120 products and services, including customer experience strategy, channel strategy and business strategy Global Analy6cs Web Services • Created procedures for a web analy6cs and tag management service including, repor6ng types, SLAs and process workflows, to streamline KPI measurements and leverage cost efficiencies across Pfizer's global marke6ng organiza6ons Brand Strategy & Crea6on Website Design through Deployment • Facilitated joint requirement sessions • Acted as SME for digital asset management RE agent interface use cases and UAT • Managed on- and offsite development teams • Co-developed usability research criteria w/UX lead PJ WALKER – PJ@PARTHYWALKER.COM