This document discusses developing global digital ways of working for a leading FMCG company. Stakeholder interviews identified several opportunities for improvement, including a lack of clear digital strategies and processes. The key priority was to improve global digital ways of working. The project was structured in four phases: defining the role of the global digital team; segmenting key campaign types and developing modular processes; creating meetings and forums to enable sharing; and equipping global and local teams to work more effectively together. The result was more clarity on roles and processes to increase collaboration and the speed of digital execution while maintaining consistency.
Digital Marketing Case Study + Consortium DetailsBest Practices
Sample slides from our latest research on Mastering Digital Marketing Structure and Strategy and how it helped the commissioning client transform their multi-channel marketing function.
How to Register? Other Questions? Give us a call or simply fill in the "Get in touch" form and we will be in touch to discuss further.
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
If you're asking either of these questions, "How to get started with Digital Marketing?" and "What is an Integrated Digital Marketing Strategy?", today's presentation is for you.
We're going live on YouTube to share more, answer some FAQs, so stay tuned and subscribe to us on YouTube to be notified!
Check out our Webinars: http://bit.ly/digital-marketing-webinars
Subscribe to be notified!
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Digital Marketing Case Study + Consortium DetailsBest Practices
Sample slides from our latest research on Mastering Digital Marketing Structure and Strategy and how it helped the commissioning client transform their multi-channel marketing function.
How to Register? Other Questions? Give us a call or simply fill in the "Get in touch" form and we will be in touch to discuss further.
We created this venue marketing plan template for a large event venue in Orlando in 2016. The same exact venue marketing plan stragegy works flawlessly today in 2021. If you are looking to attract group events to your venue, please contact me.
If you're asking either of these questions, "How to get started with Digital Marketing?" and "What is an Integrated Digital Marketing Strategy?", today's presentation is for you.
We're going live on YouTube to share more, answer some FAQs, so stay tuned and subscribe to us on YouTube to be notified!
Check out our Webinars: http://bit.ly/digital-marketing-webinars
Subscribe to be notified!
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
Get to know about Digital Marketing Course AnjaliS76
What is digital marketing?
Digital marketing may be defined as another marketing approach used to reach a target audience using digital platforms and the Internet medium. Search analytics gives you a competitive advantage in Digital Marketing when compared to traditional marketing. Analytics enables businesses to assess the performance of their business plans and offers the necessary data to adapt them to market demands and boost ROI.
Re-discover your creative instinct to build major marketing strategies to promote a product or service related to any organization from any business sector with our Digital Marketing Training.
Digital Marketing Plan Template Smart InsightsJasonmiller484
DIGITAL MARKETING. STRATEGY PLANNING TEMPLATE. Your companion to creating or updating your online marketing strategy. Source: http://www.supref.fr/blog/wp-content/uploads/2015/03/digital-marketing-plan-template-smart-insights.pdf
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with an excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints. Tech-savvy Digital Marketer with more than ten years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts. Focused experience in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Know digital is important but don't know where to start or what tools to use? This presentation gives you a rundown of the top tools, how to use them most effectively and how to combine them in an effective campaign. You'll also get a peak at what's next with mobile, location-based marketing and social bridging.
Customer Experience Management - CXM - doesn't have enough attention IMO given its importance in delivering and evaluating marketing effectiveness from a customer's POV.
In this webinar and breakfast briefing Adobe UK asked me to deliver I introduce the CXM and give 10 practical techniques across the Smart Insights RACE framework to improve experience.
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
Get to know about Digital Marketing Course AnjaliS76
What is digital marketing?
Digital marketing may be defined as another marketing approach used to reach a target audience using digital platforms and the Internet medium. Search analytics gives you a competitive advantage in Digital Marketing when compared to traditional marketing. Analytics enables businesses to assess the performance of their business plans and offers the necessary data to adapt them to market demands and boost ROI.
Re-discover your creative instinct to build major marketing strategies to promote a product or service related to any organization from any business sector with our Digital Marketing Training.
Digital Marketing Plan Template Smart InsightsJasonmiller484
DIGITAL MARKETING. STRATEGY PLANNING TEMPLATE. Your companion to creating or updating your online marketing strategy. Source: http://www.supref.fr/blog/wp-content/uploads/2015/03/digital-marketing-plan-template-smart-insights.pdf
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
This was a free digital marketing strategy workshop, this Digital Marketing Strategy workshop covered an overview of how to begin on digital channels. Before even starting any digital campaign or digital communication you must have a strategy in place which will define your activities, your target audience and the results you wish to achieve.
What it included:
● What is a Digital Marketing Strategy
● Why you need a digital marketing strategy
● Introducing RACE Planning System
● Developing personas
● Setting SMART objectives
● Online Value Proposition
● Free Ebook Giveaway (Blogging the smart way, Jeff Bullas)
● Many other resources to be shared
● Live examples
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with an excellent track record of leading integrated campaigns from concept through execution. Enthusiastic collaborator accustomed to building rapport with marketing teams, programmers and vendors to launch campaigns within time and budget constraints. Tech-savvy Digital Marketer with more than ten years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts. Focused experience in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
121011 effective brands ana contribution without videos msa v4Vermeer
Over the last 12-18 months we have been particularly active helping many of our clients organize for their Social Marketing programs.
What we are finding is that there is no shortage of expertise to help define what type of social marketing programs to run, but almost no expertise around to help define how to integrate social marketing into the overall global brand strategy, how to shape social marketing roles and responsibilities, and how to train marketers for social marketing proficiency.
We have helped develop digital/social marketing capability programs for Unilever, Hershey, Campbell, Virgin and Shiseido and if this is of interest to you, I would be happy to take you through some of the key learning, insights and case studies, as well as our experience and expertise in the area. Send an email to marc@effectivebrands.com and we will have a call scheduled in the near future.
This presentation is an honest insight into how we do digital marketing at iconnect360 an IT software company based in Kuala Lumpur (KL) Malaysia. We share how we use search engine optimisaation (SEO) and search engine marketing (SEM) to drive traffic to our website to generate leads for our sales team.
This was the first presentation of the Digital Marketing Meetup in KL held on 25th of June 2014. #DMM360
Rewriting the Rules of Management for the Facebook GenerationVladimir Vulic
Slides for my keynote "Rewriting the Rules of Management for the Facebook Generation" at the Proactive conference in Kozara, Bosnia and Herzegovina.
Vladimir Vulic (October 2014)
This Marketing Workshop was presented by Blueliner CEO, Arman Rousta on August 24th, 2011. It outlines creating a high ROI Digital Marketing Strategy. Based on the 7 Pillars of Digital Marketing.
For more information on Blueliner and the 7 Pillars of Digital Marketing, visit BluelinerNY.com
Developing a Successful Mobile Strategy ap iv2Pete Morano
Presented at the American Press Institute's "Mobile Media: Opportunities on the Move" conference July 18-19 in Washington, DC.
Pete's talk discussed the inevitability of adopting a mobile strategy for your business. A successful mobile strategy must have reaching your customers and your market as its central goal (and this doesn't necessarily require developing a native application). Pete shared several important elements to consider when developing a mobile strategy, including methods for connecting with a mobile audience, effective audience engagement, mobile platform differences and the impact this can have on market reach.
As applications continue to migrate toward the web, mobile devices are becoming inextricably linked with our everyday lives. According to The Mobile Internet Report released by Morgan Stanley, within five years, more users will connect to the web via mobile devices than desktop computers.
Social Marketing Ways of Working - Case StudyFlorian Clemens
Case study on establishing global digital ways of working for a leading FMCG company. Role of the global digital team, local experts, interfaces with the marketing function
Diageo operates in an industry where brand loyalty defines success - increasing the strategic importance of digital marketing. Diageo engaged Infosys to build a centralized digital marketing platform that has transformed marketing delivery.
Digital Signage has been populating the marketplace slowly but surely; most likely, you have seen it everywhere you go. At the airport, in hotels, at the major grocery stores, at the biggest retailers—the mere fact that you’re aware of Digital Signage proves its effectiveness.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Insights2020 – Driving Customer-Centric Growth, is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth.
Visit insights2020.org to learn more!
Insights2020 is a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth.
We provide solutions to STRATEGIC MARKETING
challenges, rooting our approach in consumer research,
stakeholder understanding and financial analysis. We DEVELOP and EMBED insight-led marketing
strategy, structure and capability
We TIE INSIGHTS TO DOLLARS, the only universally
accepted language of business
Our global team fuses PRACTITIONER AND
CONSULTING experience in marketing, management
consulting, research, investment banking and advertising
Our WHOLE-BRAIN THINKING brings an intrinsically
MULTI-LENS and PRACTICAL approach to all our work
Millward brown vermeer organizational design think brand 2014 snfVermeer
MB Vermeer partnered with Google for Organizing for Marketing in a Digital Age – a thought-leadership initiative that codified best practices and practical insights into how winning teams are organizing for the evolving digital landscape. CMO Marc de Swaan Arons presented the findings to +500 senior level marketers at the Google ThinkBrand conference this October.
131004 Marketing2020 ANA Masters of Marketing presentationVermeer
• In today's and tomorrow's digital world what we do in marketing is changing beyond recognition, but how we organize marketing looks worryingly the same as 50 years ago.
• The Marketing2020 platform was created to define how marketing strategy, structure and capability can best be aligned to support business growth.
• EffectiveBrands partnered with the American Association of Advertisers (ANA) for the US, and the World Federation of Advertisers (WFA), Spencer Stuart, Forbes, MetrixLab and Adobe as global partners, and over 15 local advertising associations and marketing publications in the US, UK, Germany, The Netherlands, Belgium, France, Brazil, China, Singapore and Turkey.
• The M2020 Advisory Board was selected to represent a cross section of B2B and B2C industries and also include leading semi-academics with strong global marketing leadership experience.
• The M2020 research focused on identifying how best to align marketing strategy, structure, and capability to support business growth. We also looked at the CMO leadership skills required to most successfully lead the transition of the marketing function to 2020.
• The M2020 survey and analysis leveraged benchmark questions from the 2007 ANA/Booz & Company Right to Win study as well as benchmark questions and the Drivers of Effective Global Brands framework from EffectiveBrands’ Leading Global Brands™ study that ran from 2002 to 2012.
• Over 250 Chief Marketing Officers, marketing thought leaders and marketer’s peers worldwide gave in-depth vision interviews. 10,231 marketers and their peers from 92 countries participated in the 30 minute online quantitative study, resulting in 3,565 full survey completes.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Authentically Social by Corey Perlman - EO Puerto Rico
Case Study: Digital Marketing Ways of Working
1. Driving Scale, Efficiency and
Collaboration in Digital Marketing
Developing Global Digital Ways-of-Working
for a leading FMCG Company
This case study has been disguised to protect client confidentiality.
Unleashing Global Marketing Potential™
Digital Ways of Working Case Study • Page 1
Unleashing Global Marketing Potential™
2. In Stakeholder Interviews, We Identified Several
Improvement Opportunities in Digital Marketing
“The Global Brand Teams “We don’t have clear ways
are moving ahead without of working, we treat some
“We stated our digital
aligned strategies, with digital initiatives as global
strategic intent, but don’t
various agencies and ad campaigns, but many
have a plan to get there”
conflicting briefs” fly under the radar”
“The Global Digital Team is “There is little sharing among
perceived as source of issues Global Brand Teams and countries
and delays, not solutions” – and no simple way to do it”
“What is the role of the “Countries are investing into “Skill levels differ across
Global Digital Team? local technology solutions markets, all depending on
To deliver scale through e.g. and workarounds to stay personal interest and
technical integration?” current and in touch with immersion in the topic”
consumers”
Unleashing Global Marketing Potential™
Digital Ways of Working Case Study • Page 2
3. Among the Identified Issues, the Key Priority
Was to Improve the Global Digital Ways-of-Working
Digital Strategy
Scalability • Measurements • Digital Brand Purpose • … Identified Improvement Need
Digital Ways of Working
Role of the Global Digital Team
Campaign Types
Processes by Campaign Type
Responsibilities by Campaign Type
Focus of this Case Study
Key Templates & Tools
Decision Meetings and Exchange Forums
Weekly, Monthly & Quarterly Meeting Cycle
Digital Skills
Identified Improvement Need
Digital Marketing Module within Marketing Academy
Digital Systems
Global Content Management System Identified Improvement Need
Global Website Analytics • Global Facebook Analytics
Unleashing Global Marketing Potential™
Digital Ways of Working Case Study • Page 3
4. We Structured the Project in Four Phases,
from Strategic Clarity to Process Embedding
Identify Typical Develop the Detailed
Define the Role of the Kick off the Global
Deliverables and Key Processes
Global Digital Team Embedding
Campaign Types and Tools
Clarity in Scope and Practical Approach to Workable Processes Embedding that
Project Objectives Different Kinds of and a Simple Calendar Connects all Digital
Digital Campaigns Approach Practitioners
Unleashing Global Marketing Potential™
Digital Ways of Working Case Study • Page 4
5. First, We Defined the Role of the Global Digital
Team Based on Digital Strategy and Benchmarking
Educate and enable
Create global digital
local teams to develop
campaigns?
digital initiatives?
Tomorrow? Tomorrow?
Best Practice & Expertise
HIGH: International team drives process, drives
alignment between international and local
initiatives, builds capability
LOW: International teams ‘light-touch’ on Today
process and alignment, local markets are
left to develop, produce & execute
Level of Global Creation
of Content and Assets
Unleashing Global Marketing Potential™
Digital Ways of Working Case Study • Page 5
6. Next, we Segmented the Key Campaign Types and
Developed a Modular Digital Campaign Process
1. Defining the Campaign Types
GLOBAL
CAMPAIGN TYPE B CAMPAIGN TYPE C CAMPAIGN TYPE D
CAMPAIGNS
Consults from brief to
GLOBAL DIGITAL execution and supports (Global team is copied
Provides input … …
TEAM the global brand teams on the brief)
in areas 1, 2 and 3
Adapts the execution
LOCAL DIGITAL / for the local market,
Limited adaption … … Local team leads …
BRAND TEAM ensuring touchpoint
relevance and ….
2. Building the Digital Processes per Campaign Type
1 Identify Need 2 Development 1 Identify Need 2 Development
4. Digital 5. Digital 4. Digital 5. Digital
+
1. Campaign 1. Campaign
2. … 3. … Creative & Testing & 2. … 3. … Creative & Testing &
Brief Brief
Asset Develop. Research Asset Develop. Research
10. Campaign 10. Campaign
7. Country Roll- 7. Country Roll-
Review & 9. … 8. … 6. … Review & 9. … 8. … 6. …
Out & Adaption Out & Adaption
Evaluation Evaluation
4 Execution 3 Production 4 Execution 3 Production
Signed off by …. Signed off by ….
Presented at Meeting … Presented at Meeting …
Full Process and RASCI Simplified Processes for Non-Global Campaigns
Unleashing Global Marketing Potential™
Digital Ways of Working Case Study • Page 6
7. Each of the Campaign Process Steps Is
Supported With Clear Tools and Templates Disguised Illustrations
e.g. e.g. e.g.
Global-Local Toolkits for Campaign Evaluation
Digital Briefs the new Meetings Templates
Ownership,
participants and
regular guests
Suggested
Agenda Topics
Outputs and
Summaries
Aligned with Global Brand Teams, “Meeting in a Box” Aligned with Global Brand Teams
global advertising agency and with all required elements and Key Countries, to be
digital specialists circulated after each initiative
Unleashing Global Marketing Potential™
Digital Ways of Working Case Study • Page 7
8. Additionally, We Created Meetings and Forums
to Enable Global Digital Share & Reapply
Key Topic Calls Digital Market Days Reapply Calls Digital Champions’
(Monthly) (Every two weeks) (Ad hoc, ca. monthly) Social Network
Global Brand
Teams
Global Digital
Team
Local Digital
Experts
Centered around a One-on-one Lead by the Global Internal social
key topic or key consultancy Digital Team, one network that
brand, e.g. technical between the Global country shares best connects digital
developments or Digital Team and a practices with practitioners
upcoming digital specific country prospective
initiatives reapplication countries
Continuous re-connection and sharing among all digital practitioners
Unleashing Global Marketing Potential™
Digital Ways of Working Case Study • Page 8
9. The Result: Global and Local Digital Teams
Are Enabled and Equipped to Move Forward
Digital Strategy
Scalability • Measurements • Digital Brand Purpose • …
Digital Ways of Working More clarity on roles and process
Role of the Global Digital Team across all levels
Campaign Types Higher speed in digital execution, while
keeping visibility for global marketers
Processes by Campaign Type
Share and reapply to repeat successes,
Responsibilities by Campaign Type not mistakes
Key Templates & Tools Improved brand consistency
Decision Meetings and Exchange Forums Allows usage of common tools &
Weekly, Monthly & Quarterly Meeting Cycle platforms
Digital Skills
Digital Marketing Module within Marketing Academy
Digital Systems
Global Content Management System • Global Website
Analytics • Global Facebook Analytics
Unleashing Global Marketing Potential™
Digital Ways of Working Case Study • Page 9
10. Thank you
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T +81 3 6855 7845 info@effectivebrands.com
Unleashing Global Marketing Potential™
Nuromol Gemini Analysis • Page 10
Unleashing Global Marketing Potential™