OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.

2. WHAT IS
• Specialist media marketing agency
• Created to support media owners meet their
advertising and sponsorship goals
• Tailored for media and content owners working
in the multi-platform, publishing and digital
media sectors
• Experienced management team understands
media sector and marketing strategy
• Working with a wide variety of media clients
ONEBIGIDEA | 1

3. WHY
• Create compelling reasons for advertisers and
sponsors to engage
• Ensure your media proposition has impact
and relevance
• Utilise powerful engagement marketing
techniques
• Expertise in combining digital (apps and mobile)
with promotional marketing
• Incorporate competitions, experiential activities,
brand informed premium items
• Flexible, informal and informed expertise
• No project too small, large or complex
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4. ONEBIGIDEA - ONE ExpErIENCED MANAGEMENT TEAM
DAvID BlAcklEr
MAnAgIng PArTner
David launched the multi-award winning
marketing agency Brewer Blackler, working
with clients including Coca- Cola, Quaker,
T-Mobile and The Department of Health
until its acquisition by a leading US based
communications group. He then co- founded
the VC backed company reaqua Systems,
helping to commercialise the innovative
‘clean technology’.
MArc TODD
CreATIve PArTner
Marc has extensive expertise in conceptual
creativity - working with some of London’s
most progressive agencies for globally
recognised media brands including the BBC,
ITV and NBC Universal. Additionally he has
launched and developed a variety of creatively
led ventures specialising in the broadcast,
entertainment and media sectors.
EDwArD BODDINGTON
non-exeC CHAIrMAn
‘Bod’ is a pioneer in consumer engagement
marketing, most notably launching global
voting formats including American Idol,
x-Factor, red Nose Day and Strictly Come
Dancing. He is CEO of Harvest Media; a
leading organisation in the convergence of
brand marketing and Ip enabled technologies.
Harvest Media UK manages viewer participation and
engagement in a number of formats across the BBC, ITV,
Sky and Channel 4.
ONEBIGIDEA | 3

5. HoW We
WorK WITH YOU
ONEBIGIDEA works as your dedicated partner throughout the entire
customer acquisition and engagement process.
MArkET AND AcTIvITY OvErvIEw1 cAMpAIGN ExEcUTION5
prOspEcT IDENTIfIcATION2 rEsUlTs ANAlYsIs AND rOI AUDITING6
prOpOsITION DEvElOpMENT3
ONGOING ENGAGEMENT AND
rElATIONshIp MArkETING7
crEATIvE OrIGINATION4
ADvErTIsEr Or spONsOrshIp pArTNEr
MArkETING sUppOrT – B2B2c8
ONEBIGIDEA | 4

6. Life is a cele
CONCEPT • DESIGN • ARTWORK • PRINTING
• Digital engagement channel
– including apps and mobile
• Direct mail and desk drops
• Brand informed, promotional
premiums
• Tactical advertising
• Experiential activities
• promotional activity
• Brand style guides
• Sales presentations
• Distributor support
• Marketing support collateral
engAgeMenT
MArKeTIng
PorTFoLIo
‘THE ONLY WAY IS ESSEX’ DM CAMPAIGN
DESIGN • ARTWORK • PRINTING
ONEBIGIDEA | 5

7. RECENT CLIENTS

8.
CASE STUDIES

9. Project:
BBC News Survey
Results Campaign
Proposition:
BBC News is seen by consumers as a
more trusted and authoritative source
of global news - as proven by viewing
figures in the latest European
broadcast survey.
Execution:
Impactful B2B press advertising and
direct mail campaign to potential
advertisers and global media agencies.
Result:
Heightened awareness of the BBC
News brand proposition and upscale
viewer demographic.
BBC Global News

10. Project:
BBC News EMF
Results ‘Desk Drop’
Campaign.
Proposition:
BBC News increases its European
reach, and for the first time overtakes
CNN in the crucial breakfast time slot
across Europe.
Execution:
An engaging and humorous direct
mail campaign delivered to
advertisers and media agencies and
creating a tangible link between
BBC News and breakfast.
Result:
Overwhelmingly positive feedback
from recipients, and an opportunity
for the brand to show a more
lighthearted side.

11. Project:
BBC.com/Future
Launch.
Proposition:
BBC.com/Future is the perfect
vehicle for advertisers looking to
reach a technology ‘savvy’ and
engaged upscale demographic.
Execution:
An attention grabbing direct mail
campaign using a vintage style
wind-up robot demonstrating
the website’s coverage of the
real issues, developments and
innovations that will define the
future.
Result:
High levels of interest and response
from advertisers, and a successful
launch for the new website vertical.
bbc.com/future

12. Project:
CELTRA
The Mindshare
Huddle.
Proposition:
Position Celtra as a Creative Innovator at
this prestigous media event.
Execution:
An impactful and immersive stand, using
specially sourced vintage television sets,
showing an engaging and specifically
created movie.
Result:
A true ‘talking point’ and extremely high
visibilty within one of the industries best
attended annual events.

13. Project:
BBC World News –
Faites Les News.
Distributor Support.
Proposition:
Viewing BBC News content is an
engaging and effective way for
French English language students
to gain greater understanding
and ability through observing the
language in a dynamic and relevant
context.
Execution:
A dedicated website with learning
resources and the facility for students
to be able to upload video content
of themselves reading a ‘news piece’
to camera. One lucky participant was
chosen by a panel of experts to win
a trip to BBC News Headquarters
in London. A wide range of printed
learning resources were also
produced for distribution within
university’s and language schools.
Result:
A creative and engaging campaign
to support the brand’s French
distribution partner, and a
demonstration of the BBC’s ability
to connect with a specific targeted
audience.
CONCEPT • STRATEGY • DESIGN • COPYWRITING • FILMING • PROGRAMMING • HOSTING • MAINTENANCE • PRINTING
FAITES LES NEWS CAMPAIGN

14. Project:
INMOBI Brand
Awareness
Campaign.
Proposition:
The size and reach of the INMOBI
mobile network makes the brand a
compelling choice for advertisers
and media agencies.
Execution:
A visually stylish campaign using a
‘retro’ style Circus Strongman, and
communicating a variety of
commercial advantages derived
from product strength and global
scale.
Result:
A specific creative positioning for
the brand, and a campaignable idea
that uses the communication of a
persuasive USP.

15. Project:
Exponential World
Cup Engagement
Campaign.
Proposition:
Be part of the Exponential team and
participate in the excitement of the
World Cup.
Execution:
A multi-territory online campaign,
updated daily and offering
participants the opportunity to guess
the result of World Cup matches.
Promoted intensively on social media,
and creating a ‘friendly rivalry’
between media agencies.
Prizes were awarded to the entrants
who predicted the most correct
results.
Result:
An opportunity for each Exponential
regional sales force to engage with
customers on a daily basis and keep
the Exponential brand front of mind.
1
Client: Exponential
Software: Photoshop, Illustrator, Wordpress, CSS
Exponential 2014 World Cup Extravaganza Wordpress Website

16. Project:
Exponential –
IAB Engage Event
Design.
Proposition:
Discover how the Exponential
network delivers better campaign
results through use of ‘advertising
intelligence’.
Execution:
A bright, colourful and fun event space
that encouraged visitors to investigate
the Exponential offering through an
giant interactive touch screen – and
enjoying a freshly made doughnut
from a branded vintage ice cream van.
Result:
An opportunity for the Exponential
sales and marketing to teams to meet
potential new customers as well as
renew and develop existing
relationships.
16
Client: Exponential
Software: Photoshop, Illustrator, Flash, Actionscript2
Exponential Event Stand

17. Project:
NBC Universal –
Channel Specific
Sales Sheets
Proposition:
NBC Universal offers an
unprecedented range of genre
specific advertising opportunities.
Execution:
An extensive suite of printed sales
literature pieces, designed to capture
the specific essence of each channel,
whilst maintaining an overall brand
template.
Result:
An ongoing programme of sales
literature production, able to be
designed and produced cost
efficiently, and to tight deadlines.
Life is a celebration!
WATCH IT. LOVE IT. STYLE IT.
CONCEPT • DESIGN • ARTWORK • PRINTING

18. Project:
ITV – Brand
Refresh Yearbook
Proposition:
ITV has an unrivalled slate of
entertainment programming
scheduled for the year ahead.
Execution:
A high quality hardback ‘coffee table’
style book, detailing a full year of
scheduling and an overview of the
demographics and commercial
opportunities available for each show.
Result:
A continuing dialogue with advertisers
and media agencies, and a
demonstration of a forward thinking
commitment to inform from the UK’s
largest commercial television channel.
BRAND RELAUNCH
CONCEPT • DESIGN • ARTWORK • PRINTING
Ann Summers’ first ever TV ad – ‘Is that you?’
Ann Summers
ITV Rebranding Campaign
ITV
A range of marketing materials and initiatives
created as part of a major redesign and relaunch
of the ITV brand.

19. Project:
ITV – TOWIE
Series 2 Launch
Campaign
Proposition:
One of the most talked about shows
on TV is back for a 2nd Series!
Execution:
A fun and engaging Desk Drop piece
delivered to potential advertisers,
sponsors and media agencies,
containing information on the
opportunities available with Series 2…
and a delicious pair of branded
chocolate high heels!
Result:
Very high levels of interest from a
wide range of commercial partners,
including a new sponsorship deal
with Surf.
‘THE ONLY WAY IS ESSEX’ DM CAMPAIGN
DESIGN • ARTWORK • PRINTING

20. Project:
ITV – TOWIE
Series 3 Launch
Campaign
Proposition:
The show that just keeps on getting
bigger is back for a 3rd Series!
Execution:
Using a mixture of print and digital,
the launch campaign for Series 3 of
TOWIE personally invited potential ad-
vertisers to visit a night club themed
microsite with their unique ‘entry’
number to discover more about the
opportunities available, and win a day
on set with the cast.
Result:
A 98% response rate to the mailing.

21. Project:
ITV - Text Santa
Proposition:
Create a B2B vehicle and mechanic for
the broadcaster’s Christmas event.
Execution:
A digital hub and e-coms server for
ITV sales and distribution teams to
communicate and engage with their
commercial partners.
Result:
An effective and on-brand
promotional site that allowed a wide
variety of stakeholders to take part in
the Christmas activity.

22. Project:
Monster.co.uk –
Break Into Music
Campaign
Proposition:
Monster.co.uk – the recruitment
website that puts the fun into job
hunting.
Execution:
An online promotional campaign
offering users the chance to break into
the music industry, through winning a
musical talent competition voted for
by their peers.
With celebrity endorsement and
3rd party brand sponsorship, this
innovative campaign brought together
the brand and its commercial partners
in a innovative and collaborative way.
Result:
Very high levels of user participation
across social media channels, and
equally high levels of media coverage
for the monster.co.uk brand.
!"!!#$

23. Project:
Comic Relief launch
‘Red Nose Day’ on
NBC in 2015
Proposition:
US viewers of NBC could donate to
‘Red Nose day’ for the first time in May
2015 following launch of a live 3-hour
telethon across the US
Execution:
Harvest project managed donation
channels including a 5,000 live agent
network, an online donation platform
and also donation via mobile text
Result:
Over $20m raised in entire campaign
including over $8m raised during the
live telethon.

24. Project:
Comic Relief on BBC
in 2015
Proposition:
UK viewers can donate to Comic Relief
to raise money for ‘Red Nose Day’
Execution:
Coordinated by Harvest, viewers can
donate in a number of ways including
via live agent using BT’s call centres,
online using BT’s DONATE platform or
by texting to a charity £5 or £10 short
code which the mobile operators pay
out at 100%. Paid for voting on BBC’s
‘Strictly Come Dancing’ also adopted
to support activity
Result:
Over £80m raised in last year’s
campaign with growing importance
of new donation channels including
mobile text.

25. Project:
American Idol on Fox
series 1-13.
Proposition:
US viewers can vote for their favourite
contestants across the time zones
Execution:
In 2002 Harvest through its subsidiary
Telescope worked with AT&T to set up
toll-free voting using their automated
messaging network. In series 2, AT&T
launched sponsored SMS voting as
a way to teach Americans to text. In
later series a number of other engage-
ment channels have been adopted
including online, itunes and Google
voting
Result:
Over 3 billion votes to date for the
world’s largest ever interactive show.

26. Project:
The X Factor on ITV
series 1-11.
Proposition:
Offer new voting inventory created by
in-app free mobile voting to sponsors
who can reach core 18-25 yeard old
target audience who are interacting
with the app
Execution:
Show sponsors Domino’s Pizza and
Telecom giant TalkTalk sponsored the
new voting inventory so that viewers
can see sponsor logos and receive
additional votes in return for single
click on sponsor content
Result:
Millions of new interactions and an
innovative new channel for
sponsorship

27. Thank you!
david@onebigidea.agency
marc@onebigidea.agency
edward@onebigidea.agency