- Marketo held their annual Partner Summit EMEA where they discussed their LaunchPoint Partner Programme and upcoming product announcements and roadmap.
- The key themes in Marketo's 2016 roadmap included enhancing analytics and insights, developing next generation account-based marketing capabilities, improving the enterprise experience, expanding mobile engagement options, and advancing predictive content personalization.
- Specific upcoming product releases would focus on universal user ID, enhanced audit trails, extending the data model to include custom objects and activities, and innovations to the marketer experience like an improved email template editor.
Finding New Customers Through Engaging ContentMarketo
Everyone is talking about content. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. Watch this session with Dayna Rothman, Content Marketing Manager at Marketo, to learn how to construct a solid content marketing plan that converts.
Watch this session from the record-breaking New Rules of Marketing Virtual event to discover:
-How to create a rockstar content marketing team
-How to do more with less by using lean content marketing techniques
-How to build your content marketing plan based around themes and personas
-Examples from Marketo's own content marketing successes
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
How to Test and Optimize Your Lead Nurturing StrategyMarketo
In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy.
Highlights include:
- Why segmenting your database is important
- A/B testing for lead nurturing
- Creating a consistent message for multiple channels
Don't Let the Wrong Marketing Automation Solution Stunt Your GrowthMarketo
Marketing is changing at an extraordinary pace. And you have to keep up! Choosing a marketing automation solution that won't grow with you can do more harm than good. Check out this presentation to learn what to look for when evaluating marketing automation solutions that will keep up with the continuous changing directions of marketing.
Pocket Your Key Targets with Account Based MarketingMarketo
Similar to a game of pool, account-based marketing (ABM), is about technique, strategy, and sinking the targets you're after. Watch this on-demand webinar to discover how ABM can help you target key accounts and get the desired results with the right technique.
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
Target: Strategies to Identify Key AccountsMarketo
When it comes to deploying an effective Account-Based Marketing (ABM) strategy, the most important component is your target account selection process. View these slides to learn best practices for target account selection, prioritization and how to leverage a predictive account scoring model.
Finding New Customers Through Engaging ContentMarketo
Everyone is talking about content. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. Watch this session with Dayna Rothman, Content Marketing Manager at Marketo, to learn how to construct a solid content marketing plan that converts.
Watch this session from the record-breaking New Rules of Marketing Virtual event to discover:
-How to create a rockstar content marketing team
-How to do more with less by using lean content marketing techniques
-How to build your content marketing plan based around themes and personas
-Examples from Marketo's own content marketing successes
5 Critical Steps to Account-Based MarketingMarketo
Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.
How to Test and Optimize Your Lead Nurturing StrategyMarketo
In this webinar, Marketo and SmartBear cover best practices for your lead nurture strategy.
Highlights include:
- Why segmenting your database is important
- A/B testing for lead nurturing
- Creating a consistent message for multiple channels
Don't Let the Wrong Marketing Automation Solution Stunt Your GrowthMarketo
Marketing is changing at an extraordinary pace. And you have to keep up! Choosing a marketing automation solution that won't grow with you can do more harm than good. Check out this presentation to learn what to look for when evaluating marketing automation solutions that will keep up with the continuous changing directions of marketing.
Pocket Your Key Targets with Account Based MarketingMarketo
Similar to a game of pool, account-based marketing (ABM), is about technique, strategy, and sinking the targets you're after. Watch this on-demand webinar to discover how ABM can help you target key accounts and get the desired results with the right technique.
CMOs: Transforming Marketing into a Growth EngineMarketo
Check out this presentation featuring data from Forrester Research. You'll discover how to deliver optimal customer experiences and drive revenue in the process!
Target: Strategies to Identify Key AccountsMarketo
When it comes to deploying an effective Account-Based Marketing (ABM) strategy, the most important component is your target account selection process. View these slides to learn best practices for target account selection, prioritization and how to leverage a predictive account scoring model.
Driving Marketing Automation Success Across the Enterprise: Revenue Funnel MarketoEnterpriseContent
Join Marketo for a webinar on best practices for optimizing each stage of your revenue funnel. You'll learn:
• How to manage the entire funnel from end to end
• Best practices for evaluating your overall technology stack
• Tips on defining the stages of your funnel
Marketo User Groups: Account-Based MarketingMarketo
View our slides to increase engagement levels across your strategic accounts and learn how to:
-Target the RIGHT accounts
-Engage key decision-makers across channels
-Measure with an account-lens so you can optimize your programs
-See our Web Personalization and ABM tools in action!
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
Great Customer Engagement Requires Great DataMarketo
Check out this Marketo LaunchPoint presentation featuring case studies from Informatica and Institute for Integrative Nutrition! You'll discover how to improve customer engagement by leveraging accurate customer data!
The 8 Biggest Mistakes Field Marketers Make and How to Avoid ThemMarketo
People often hear “field marketing” and simply think, “events marketer.” Sure, events can be part of the field marketing success matrix, but that’s already one of the mistakes: not seeing field marketing as a strategic partner for your sales organization. Join this webinar to learn more of the common mistakes field marketers make—from not understanding sales goals to mismanaging the many details associated with your job.
Early stage program metrics such as email open rates and Facebook likes are great, but don't give you the full picture. At Marketo, our Advanced Report Builder enables us to dig deeper to discover how and which programs make the most impact on our revenue goals. See the slides to see the metrics Marketo uses to back its own program budget.
10 Tips For Effective Sales and Marketing AlignmentMarketo
Check out the slides from a webinar from Marketo on simple ways to increase your sales and marketing alignment - for better conversions, ROI and revenue!
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
Expert Tips and Tricks: Your Account-Based Marketing Questions AnsweredMarketo
Effective account-based marketing (ABM) can drive higher revenue deals, increase win rates, and shorten sales cycles. However, the road from planning to implementation can be filled with unseen obstacles that can derail your best-laid plans. View this slide deck the learn how ABM Expert, Craig Rosenberg, designs his ABM strategy.
Vinay Bhagat, Founder & CEO at TrustRadius, Shanel Vandergriff, SVP Marketing at AlienVault, and Russ Somers, VP Marketing at TrendKite, recently presented “How To Rise Above The Competition By Channeling The Voice Of Your Customers” at the #FlipMyFunnel Austin.
Why Web Personalization is Essential for ABMMarketo
According to Infosys, 74% of customers feel frustrated when website content is not personalized. How many of those web visitors are in your target accounts? View these slides for best practices and success stories in boosting engagement across strategic accounts and marketing ROI with Web Personalization.
How Sales & Marketing Can Drive Better Pipeline Conversions - TogetherMarketo
Sales and marketing jointly own the pipeline and they can drive better conversions by working together across the revenue funnel, from leads and accounts to closed business.
While marketing spends cycles to identify the right target accounts and individuals, you want your sales team to be fully armed with the right visibility and content during the sales cycle to accelerate leads to close.
Watch this webinar session, where Marketo, LeanData, Clari, and Ceros will outline how you can set up reps for success with the right leads, insights, and content to boost your conversion rates.
The New Marketing Champ: 5 Steps to Real-Time Account-Based MarketingMarketo
Modern marketers are expected to generate revenue and help organizations meet strategic goals. Account-Based Marketing enables marketers to create a broader reach and more marketing-sourced deals within your company's most critical accounts.
When Panaya faced the challenge of generating more revenue from Fortune 1000 organizations, they leveraged Insightera and Marketo to create a real-time Account-Based Marketing program. With these solutions, Panaya created a full-funnel content stream to attract, engage, and convert key accounts.
In this live webinar, an all-star line-up will help you discover:
-What Account-Based Marketing is
-How you can target desired accounts onsite in real-time
-Best practices for expanding content reach for a new market
-Steps to creating an Account-Based Marketing program
-How to extend your top-of-funnel reach to accelerate customer acquisition
Marketo Summit 2015 - Architecting a Robust and Scalable Marketo setupEtumos
The best setups in Marketo are robust and scalable, allowing you to minimize the amount of effort required to create marketing programs. This presentation will walk you through how to architect Marketo for a best-practice setup, using a lead processing program as the primary driver, creating programs with hooks that latch in, and allow you the most flexibility in creating programs quickly and with the appropriate amount of energy.
In this presentation, see how you can create a well-architected Marketo instance that's easy to use, easy to report on, and easy to innovate. Never ask yourself 'what does that do' again, and never worry about accidentally breaking programs again.
Driving Marketing Automation Success Across the Enterprise: Revenue Funnel MarketoEnterpriseContent
Join Marketo for a webinar on best practices for optimizing each stage of your revenue funnel. You'll learn:
• How to manage the entire funnel from end to end
• Best practices for evaluating your overall technology stack
• Tips on defining the stages of your funnel
Marketo User Groups: Account-Based MarketingMarketo
View our slides to increase engagement levels across your strategic accounts and learn how to:
-Target the RIGHT accounts
-Engage key decision-makers across channels
-Measure with an account-lens so you can optimize your programs
-See our Web Personalization and ABM tools in action!
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
Great Customer Engagement Requires Great DataMarketo
Check out this Marketo LaunchPoint presentation featuring case studies from Informatica and Institute for Integrative Nutrition! You'll discover how to improve customer engagement by leveraging accurate customer data!
The 8 Biggest Mistakes Field Marketers Make and How to Avoid ThemMarketo
People often hear “field marketing” and simply think, “events marketer.” Sure, events can be part of the field marketing success matrix, but that’s already one of the mistakes: not seeing field marketing as a strategic partner for your sales organization. Join this webinar to learn more of the common mistakes field marketers make—from not understanding sales goals to mismanaging the many details associated with your job.
Early stage program metrics such as email open rates and Facebook likes are great, but don't give you the full picture. At Marketo, our Advanced Report Builder enables us to dig deeper to discover how and which programs make the most impact on our revenue goals. See the slides to see the metrics Marketo uses to back its own program budget.
10 Tips For Effective Sales and Marketing AlignmentMarketo
Check out the slides from a webinar from Marketo on simple ways to increase your sales and marketing alignment - for better conversions, ROI and revenue!
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
Expert Tips and Tricks: Your Account-Based Marketing Questions AnsweredMarketo
Effective account-based marketing (ABM) can drive higher revenue deals, increase win rates, and shorten sales cycles. However, the road from planning to implementation can be filled with unseen obstacles that can derail your best-laid plans. View this slide deck the learn how ABM Expert, Craig Rosenberg, designs his ABM strategy.
Vinay Bhagat, Founder & CEO at TrustRadius, Shanel Vandergriff, SVP Marketing at AlienVault, and Russ Somers, VP Marketing at TrendKite, recently presented “How To Rise Above The Competition By Channeling The Voice Of Your Customers” at the #FlipMyFunnel Austin.
Why Web Personalization is Essential for ABMMarketo
According to Infosys, 74% of customers feel frustrated when website content is not personalized. How many of those web visitors are in your target accounts? View these slides for best practices and success stories in boosting engagement across strategic accounts and marketing ROI with Web Personalization.
How Sales & Marketing Can Drive Better Pipeline Conversions - TogetherMarketo
Sales and marketing jointly own the pipeline and they can drive better conversions by working together across the revenue funnel, from leads and accounts to closed business.
While marketing spends cycles to identify the right target accounts and individuals, you want your sales team to be fully armed with the right visibility and content during the sales cycle to accelerate leads to close.
Watch this webinar session, where Marketo, LeanData, Clari, and Ceros will outline how you can set up reps for success with the right leads, insights, and content to boost your conversion rates.
The New Marketing Champ: 5 Steps to Real-Time Account-Based MarketingMarketo
Modern marketers are expected to generate revenue and help organizations meet strategic goals. Account-Based Marketing enables marketers to create a broader reach and more marketing-sourced deals within your company's most critical accounts.
When Panaya faced the challenge of generating more revenue from Fortune 1000 organizations, they leveraged Insightera and Marketo to create a real-time Account-Based Marketing program. With these solutions, Panaya created a full-funnel content stream to attract, engage, and convert key accounts.
In this live webinar, an all-star line-up will help you discover:
-What Account-Based Marketing is
-How you can target desired accounts onsite in real-time
-Best practices for expanding content reach for a new market
-Steps to creating an Account-Based Marketing program
-How to extend your top-of-funnel reach to accelerate customer acquisition
Marketo Summit 2015 - Architecting a Robust and Scalable Marketo setupEtumos
The best setups in Marketo are robust and scalable, allowing you to minimize the amount of effort required to create marketing programs. This presentation will walk you through how to architect Marketo for a best-practice setup, using a lead processing program as the primary driver, creating programs with hooks that latch in, and allow you the most flexibility in creating programs quickly and with the appropriate amount of energy.
In this presentation, see how you can create a well-architected Marketo instance that's easy to use, easy to report on, and easy to innovate. Never ask yourself 'what does that do' again, and never worry about accidentally breaking programs again.
Nurturing Your Audience the Way they Want to be NurturedJosh Hill
Do you nurture your audience the same way you would like to be nurtured by your vendors? Probably not. We’ll explore the nurturing framework to ensure your team always considers the audience, not just this month’s MQL target. Learn about:
The Audience Centered Framework for Nurturing How to use the Framework in Marketo Engagements
Mesura de govern per aplicar l'eradicació de l'ús de Glifosat en els espais v...Ajuntament de Barcelona
Mesura de govern per aplicar l'eradicació de l'ús de Glifosat en els espais verds i a la via pública municipal de Barcelona presentada a la comissió de Presidència, Drets de Ciutadania, Participació i Seguretat i Prevenció del 17 de febrer de 2016.
The Consultant's Guide to Lead Generation: Three Steps to Securing New ClientsMBO Partners
Do you wish your little black book was filled with names of promising new clients? Are you searching for new revenue sources, outside of your existing network?
Learn from MBO Associate Bret Smith, an expert in lead generation. In this webinar, he shares the strategies he calls “High Impact Prospecting,” clever methods to successfully locate and message your target audience.
Find more resources for independent professionals at www2.mbopartners.com/ic-resources
V Curso de Imagen Cardiaca celebrado en la Clínica Barcelona CREU BLANCA el 1 de Abril de 2011 donde el TAC y la RMN coronarias son los protagonistas.
Para más información: http://focus.creublanca.com/
How to Build the Ultimate Customer Demand Generation MachineMarketo
Are you marketing to customers for up-sell, cross-sell and retention goals? Check out this presentation which will show you how to use marketing automation to build an ultimate demand generation team for your customers!
Getting Started with Marketing Automation with Tania O'Connor, Business Consultant, Marketo, Kato Oosthuizen, Marketing Operations Director, Asset Management, Sungard and Kelsey Joyce, Head of Global Sales Operations and Development, Huddle
Quick survey of sales performance discovers drivers of revenue capture and benchmarks against best practices. Enables the creation of a roadmap to world class sales excellence.
Digital marketing transformation : Benchmarking your digital futureSmart Insights
In this member webinar hosted by digital strategist Dr Dave Chaffey, co-founder of Smart Insights explains techniques to help you review your digital capabilities, set your future direction and articulate strategy to colleagues.
You will learn how to:
> Discover the digital maturity of your business
> Define goals needed to achieve transformation
> Plan and prioritize activities to integrate digital
> Influence company culture and instil a process of continuous improvement
Includes examples from a range of sectors including leaders from some generally less mature industries such as Manufacturing, Aerospace and Defence, Higher Education, Financial Services, Engineering and Construction.
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
Discover the best practices and considerations for engagement marketing success!
For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy.
This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.
Program updates
Digital Service Partner Program
Version 3.0
LaunchPoint Accelerate Program
Re-Imagined Technology Partner Program
Partner Marketing Program
ABM, LaunchPoint, Commercial & Enterprise Fast-Starts, Field Events, Resellers
Co-Delivery & Maturity Programs
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
SAP Ariba Solutions Realized: Stories of Effective Implementation and Forward...SAP Ariba
Hear how an SAP customer used change management to deploy multiple SAP Ariba solutions. Konica Minolta Business Solutions U.S.A., Inc. overcame competing priorities and cultural resistance to automate its manual procurement processes. Join us to hear how the company is successfully implementing SAP Ariba solutions, seeing results, and learning lessons along the way.
SAP Ariba Solutions Realized: Stories of Effective Implementation and Forward...SAP Ariba
Hear how an SAP customer used change management to deploy multiple SAP Ariba solutions. Konica Minolta Business Solutions U.S.A., Inc. overcame competing priorities and cultural resistance to automate its manual procurement processes. Join us to hear how the company is successfully implementing SAP Ariba solutions, seeing results, and learning lessons along the way.
Nailing Executive Reporting: Behind the Scenes with BackOffice AssociatesMarketo
How are you managing your budget? And more importantly, can you defend it? View the slides to learn how Marketo customer, BackOffice Associates, successfully leveraged Marketo's Marketing Analytics and went from disjointed spreadsheets and questionable numbers to confident executive reporting.
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
Marketo's Senior Product Marketing Manager, Brian Glover, reviews the concept of smarter marketing for better results with Marketo's Customer Engagement Platform.
Learn why Adobe acquired Marketo, how it fits into the stack, and understand whether or not it’s a solution that compliments your current digital environment.
Join Mindmatrix's Kevin Hospodar and SiriusDecision's Kathy Freeman Contreras, as they discuss-
-The most effective means for delivering lead generating programs that achieve the highest adoption rates and ROI
-How you can drive better engagement and marketing performance with partners
-The 4 phases of the SiriusDecisions Fast-Tracking Channel Demand Model
-How you can prepare for a successful sales enablement project
Manthan’s Partner+ Program is designed to provide our Partners with the tools, technology, and support to ensure mutual success. Manthan delivers the support Partners need - from the initial integration with Manthan products through promoting joint solutions.
Teaming with Manthan not only allows you to leverage our strong presence in the marketplace but it also provides you with the scalable foundation upon which to build a competitive advantage.
Partner+ program is structured and designed for businesses & consultants, who package, sell and deliver analytics and conversion optimization services to Retail, CPG & Hospitality domains.
Changing customer behaviors have dramatically changed the way brands need to measure success. Starting with an analytics frameworks is essential for measuring business ROI.
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5. “People will tweet 10 minutes
into a movie that it sucks. We
are being forced into
authenticity. What is the truth
at the core of the product or
service? The days of smoke
and mirrors are over" - Will
Smith
6. Partner Summit 2016
Growth. Innovation. Scale.
Phil Fernandez, CEO
Robin Ritenour, SVP Business Development
Sanjay Dholakia, Chief Marketing Officer
Nick Bonfiglio, SVP Product Development
Steve Winter, EVP Global Field Operations
7. Page 7 #MKTGNATION
Highlights from the Past Year
• >100,000 leads delivered to
partners from Marketo
GoTo-Market programs and
events
• Regional Partner Days
• Monthly Webinars including
Early Product
Announcements
• Private Services and
Technology Partner Portals
• Expansion of the API
Portfolio
• Community Support
• Solution Consultant and
ProServ Deep Dives
• Quarterly Sales Bootcamps
• Enterprise and SMB Sales
Partner Spotlights
• Goto Market Planning with
Alliance and Sales Teams
• Co-Selling
MARKETING
PARTNER
ENABLEMENT
TECHNOLOGY
PARTNERS
SALES
ENGAGEMENT
10. #MKTGNATION
Core Elements
Center of Excellence (CoE)
• Creating Value and Demand
• Industry / Vertical Solutions Key to Digital Transformation
• Benefits
• Unlocking New Markets
• Creating Valuable Intellectual Property
• Larger Services Engagements
• Competitive Advantage
• Driving Joint Thought Leadership and Transformation
• Broad Market Coverage
• Improved Margins
• Core Elements
• Governance, Support, Shared Learning, Metrics
• Alignment
• Change Management
• Process Management
• Best Practices
INNOVATE SCALE DELIVER
CENTER of
EXCELLENCE
11. #MKTGNATION
Make our joint clients successful, happy and willing
references
Build/Grow Partner capability by ramping
knowledge transfer
Partner Co-Delivery
Make Digital Services Partners successful by adding Marketo expertise to projectsMarketo’s Partner Co-Delivery Program prepares our Digital Services Partners
for success by providing access to Marketo expertise and experience.
Make Digital Services team deeper engaged with
Marketo by adding Marketo expertise to projects
15. #MKTGNATION
• Enablement & Training
• Sales
• Product
• Consultant
• Co-Innovation and
Co-Delivery to Achieve
Revenue Growth
• Certifications
• Alliance and Sales Team
Co-Selling
Services Technology
• Developer Consultation
• API Early Access
• Account Mapping, Co-
Selling & Demo Capability
• Web & Phone Support
• Sandbox & Office Hours
• Sponsorship
• Community Support
One Partner Program Structure
16.
17. SAFE HARBOR STATEMENT
Any discussions or statements regarding Marketo’s product roadmap and product features
and functionality are for informational purposes only. Such information may not be current;
product plans are constantly evolving and thus subject to change. The actual product
release content and schedule may differ materially from what is in this presentation. Any
purchasing or other business decisions should not be based on the delivery of any future
functionality or features discussed or otherwise presented.
18. 2016 Roadmap Themes
Analytics &
Insights
Next Gen
Account Based
Marketing
Enhanced
Enterprise
Experience
Mobile
Engagement
Marketer Experience
Predictive
Content
21. Extending the
Data Model
Custom Objects N:N
(Winter 2016)
• Custom Activities
(Summer 2016)
• Triggering/Filtering in
campaigns
• Email Scripting
2H 2016
MKTO
People
Course
Catalog
Enrollment
1:N - show me the courses each person took
Lead ID Course ID Course Name
100 101 Basic Math
100 102 Advanced Math
150 101 Basic Math
N:N - Show me all the people that enrolled in Basic Math….so that
I can upsell them to a new Math class
22. • Asset level security
• More flexible roles and permissions
Enhanced
Enterprise
Experience
2H 2016
25. Analytics &
Insights
Next Gen
2H 2016
• Return on Marketing Investment (RoMI)
Insights
• Buyer Journey
• Program Attribution and ROI
• New Analytics Home Design
34. Mobile
Engagement
• Engage customers on mobile
devices
• Create highly personalized
campaigns based on user behavior
or app actions
• App development team not required
The theme for this year Marketing Nation Summit was “Tomorrow’s Marketer”. In the opening Keynote Phil reflected on what marketing looked like 10 years ago, when Marketo was founded, versus now. Marketers have transformed from being a service component of the business, with the purpose of feeding leads to sales and the perception of being a cost center, into a critical competitive foundation of the business with a seat at the revenue table.
In fact, Phil shared that 86% of CMOs believe they will own the end-to-end customer experience by 2020. Tomorrow’s marketers have moved beyond striving for a seat at the table; now, they are trying to achieve nothing short of a digital transformation.
And, it’s already begun. Marketers are already turning their attention and focus on the customer experience. They understand that if you can’t hear your customers and understand what they’re saying, there is no hope for transforming the customer experience. Marketers are already doing what is at the top of their CEO/CIO’s agenda, and that’s central to the competitiveness of your organization. But Phil challenged the audience, “If you’re tomorrow’s marketer, you need to think bigger—how can you layer this thinking and technology as a fabric across the organization?” We’re stepping into a new age where marketers are truly the change agents in transforming organizations around the customer.
Monday:
Certification morning, MCE and MCC testing and training
Partner Summit on Monday
+ 400 people attendee
Then a partner reception with all partners and exhibitors (day early) – mixer for Partners to meet each other and exhibitors
BTW: this one slide was 51 slides by the team above –
Main theme: Growth, Innovation, Scale –
All a sneak peak into the Summit presentations, theme and knowledge (no Tweets!)
Presentations by
Phil Fernandez: Tomorrows Marketers, changing market place, learning from and partnering with the entire eco system
Robin Ritenour SVP Alliances:
Highlights from the past year (regional partner days, webinars, Partner Portal, expansion of the API and Community support, quarterly sales bootcamps, moving to a co-selling and planning model for the enterprise
Sanjay Dhlokia CMO
New Solutions and Customer Value
Vertical solutions and offerings
Steve Winter Executive Vice President
GoTo market with Partners
Scale with co-selling and co-delivered projects
Nick Bonfiglio – SVP Product Development
Topics covered:
General Thank You! Going with Partners in Europe and defining verticals and segments will be very important going forward. Marketing with and through partners, extending the reach of Marketo with Marketing First partners. Engaging partners on services and complimentary services is key growth initiative, globally.
All gave a sneak peak into what was being announced later at summit – project Orion, analytics & insights, ABM – all things Cathal will cover later
After Intro…...
What a year it has been for Partners and Marketo. Since last year’s summit where we first announced our new Premier Partner Programs, to today, we have had:
Over 300 applicants to our Digital Services Program
Added an additional +500 technology partners to Launchpoint
Added over 150 Certifications, or feet on the street, across our services partners
Launched a private partner portal on community with newsletters, webinars, and sales training
Engaged in the field on larger and more complex deals
Grown from 5 officially certified digital services parters to over 60
Held international Partner Days to further engage and educate the Partner Nation
3 key pillars to the partner programmes – supported by centralised groups in Marketing and Operations
Metrics around the
Scale of the Marketo partners
Delivery capacity
Marketing solution offerings
Complimentary Technology offerings
Defining the Vertical solutions
Go To market for regional solutions
Expanding co-marketing with partners
Expanding enablement and education for partners
Sanjay discussed our evolution as a company and how we partner to grow and scale this -
Company:
Owned by Tom Gores and Platinum Equity, PS&E comprises The Detroit Pistons, The Palace of Auburn Hills arena, DTE Energy Music Theatre, and the operating contract for Meadow Brook Music Festival.
The organization packs a busy schedule that includes an 82-game basketball season and more than 100 summer concert events.
Challenges:
Facing stepped-up competition for entertainment dollars, PS&E needed a tech upgrade to deepen its consumer interaction and glean better insights into the fan-buying journey.
Was leveraging the ExactTarget platform and was not tightly integrated with their Salesforce CRM, only being leveraged for batch and blast, and had little insight into how fans interacted with their different brands
Were leveraging paper forms and creating a lot of inefficiencies
Solution:
PS&E’s deployment of Marketo’s consumer engagement platform supplied the consumer-oriented marketing infrastructure to deliver personalization at scale to their fan base of 3.5 million ticket holders annually
PS&E uses Marketo to carry out ongoing campaigns to nurture potential season ticket holders before they’re ready to have a conversation with PS&E’s sales team.
Marketo also automates timely communications when plans are almost up for renewal.
They also offer reward programs to ticket holders, further personalizing and enriching the experience for the attendees.
Results:
Since moving to Marketo, PS&E has racked up a 90% success rate getting members to renew before their season memberships expire—the best in the company’s history.
Increased YoY ticket sales by 30%
Increased eMarketing revenue by 132% YoY
Microsoft- One of Marketo’s largest and most sophisticated customers, leverages the power of our partner ecosystem with technology partners such as Sprinklr, Uberflip and Allocadia as well as Services partners like Wunderman.
One programme to joint leverage benefits –
Fully enabled training instances
Maketo live for fast Demo’s
Scale for coverage
Note from our legal sponsors – keep in mind that the features and timeframes discussed today are subject to change
Should not base any purchasing decisions on future functionality or features
Enterprise - continue to support the enterprise by taking our platform to the next level, and addressing the needs of the growing enterprise
Analytics & Insights - re-imagining of what Marketing Analytics ought to be for today's (and tomorrow's) digital Marketers based on the past 7 years of learning and how our marketers and marketing has evolved
ABM - Help marketers
Target high-value named accounts and existing customers
Engage them across channels
Generate more sales from them
Predictive Content - Listen everywhere and enage anywhere powered by machine learning will help marketers maximize bottom line results by leveraging their marketing assets and audience data
Mobile Engagement – continuation of what we started last year. Leverage cross channel data (web, email, social, mobile) to create and send personalized messages through the mobile channel
Marketer Experience – Improved and delightful experience for marketer’s through innovation on the core
Why ? In big organizations they usually have few instances of Marketo and they would like to switch between these instances in a very easy way as well as leverage the same ID instead of memorizing few
Any org would like to be able to get full details on past operation. This may be for its own needs or for compliance reasons in enterprise.
2 use cases we are solving for, what it is not.
TRANSITION TO SCOTT BEFORE CLICKING
Our ability to model our customers business and leverage the data for upsell opportunities
Whether there business is cars, courses, patients or products
Udacity – everyone who has taken a Math course and we want to upsell them to another new type of course
Fully API enabled
Triggering off of changes to custom objects will be in a future release
Custom objects will show up in middleware such as Informatica
Examples:
Can run upsell campaigns easily, for example Give me everyone who bought the basic version of product X and used it 25 times in the past month.
Addressing the Enterprise needs is not a one release item , this is a journey…
We are committed to keep improving and supporting the enterprise B2B and B2C needs in every single release..
I tried to give here direction and be less specific as we haven't finalized yet the plans.
Control access to assets this will be address either by Granular permissions or by folder level access or by both the ability to control access to specific areas and assets in the system in a more granular way
Federation –
At this point as no decision was taken , I don’t think we should talk on federation.
Saying that we do need to be ready to address questions around it.
8b 2014
4b 2013
Descriptive Analytics
Help marketers target high-value named accounts and existing customers , engage them across channels and generate more sales from them.
Manage –
Work with an account-centric data model -
Discover accounts from lead database
Group accounts for targeting e.g. Lighthouse Accounts, Top 10 Retail Accounts etc.
Associate People to corresponding accounts (Marketo leads, CRM leads, Contacts)
Engage –
Target and nurture accounts or a group with personalization across channels (e.g. web, email, PPC, mobile, event)
Monitor –
Roll-up activities including anonymous activities at an account level
Account based scoring
ABM Insights to measure ROI
Sales team access to relevant ABM insights
Listen and engage powered by machine learning helps the marketer maximize bottom line results and
Predictive Content for Web already in-market
Predictive Content for Email targeted for H2 2016
Predictive within Email – using a predictive algorithm to determine blocks of content to recommend in an email.
For example, we can recommend
What this is not is Predictive “as an email” or predictive within Lead nurturing (best email to send within or outside of a lead nurturing track)
Leverage firmographic and behavioral data to recommend
Combines web listenting into the email response
Future we will look at how we can use machine learning to enhance the customer engagement engine or just standard email
Instead of having to create their own responsive email templates (or pay for a design agency or services engagement), customers will be able to take advantage of a collection of pre-built templates for use in Marketo. Free.
Rather than preview templates one-by-one in new windows, customers will see dynamically generated thumbnails of their templates to speed up the email creation flow.
Template developers will leverage a richer, Marketo-specific HTML syntax when coding new email templates. This gives developers extensive control over what editing functionality is exposed in the Email Editor. This new syntax will also be much more familiar to developers that are already building templates for other platforms like MailChimp, StampReady, Hubspot, CampaignMonitor, etc.
Marketers that don’t wish to use Marketo’s Email Editor WYSIWYG will have a fully-functional HTML code editor available to them from within our Email Editor. Paste in your code and be on your way.
Marketers can now use a WYSIWYG Template Editor to update/modify templates. If simple template changes are needed, users no longer need to be fluent in HTML/CSS.
Recurring content that is used over-and-over again will be centrally defined. Brand colors, logos, addresses, and more should be represented in one location and available for use across Marketo. This avoids having to define this content at the template level, which causes painful update workflows.
Basic email editing options are missing! Uploading images to use in an email, specifying an email pre-header, inserting emojis should be a breeze.
Instead of having to create their own responsive email templates (or pay for a design agency or services engagement), customers will be able to take advantage of a collection of pre-built templates for use in Marketo. Free.
Rather than preview templates one-by-one in new windows, customers will see dynamically generated thumbnails of their templates to speed up the email creation flow.
Template developers will leverage a richer, Marketo-specific HTML syntax when coding new email templates. This gives developers extensive control over what editing functionality is exposed in the Email Editor. This new syntax will also be much more familiar to developers that are already building templates for other platforms like MailChimp, StampReady, Hubspot, CampaignMonitor, etc.
Marketers that don’t wish to use Marketo’s Email Editor WYSIWYG will have a fully-functional HTML code editor available to them from within our Email Editor. Paste in your code and be on your way.
Marketers can now use a WYSIWYG Template Editor to update/modify templates. If simple template changes are needed, users no longer need to be fluent in HTML/CSS.
Recurring content that is used over-and-over again will be centrally defined. Brand colors, logos, addresses, and more should be represented in one location and available for use across Marketo. This avoids having to define this content at the template level, which causes painful update workflows.
Basic email editing options are missing! Uploading images to use in an email, specifying an email pre-header, inserting emojis should be a breeze.
Listen deeply, and speak across all channels
Speak more strongly - could onl
When you create an in app message, there are options to style the image, button, text areas, and background
Create in-app messages that can be triggered by specific actions or personalized based on user behavior that allows mobile marketers to deliver tailored experiences inside their mobile app for each customer.