Using a powerful product like Marketo real-time personalization helps Marketers capitalize on their marketing spend. Leveraging Account Based Marketing strategy and integrating with Ads/analytics systems helps build a complete closed loop digital marketing.
Product is becoming the customer acquisition, retention and expansion channel. As the product becomes the experience channel, companies with a customer-centric approach are starting to adopt product-led-growth strategy.
Marketing automation for nurturing, scoring and delivering leads - MarketoB2B Marketing
In this eye-opening presentation, learn how to use marketing automation to nurture, score and deliver greater numbers of qualified leads to your sales team and to drive revenue faster.
Join us to discover:
Ways to develop relationships with prospects that are not sales ready
Practical steps for developing your lead nurturing plan, how to get started with a lead nurturing programme in your company and the ROI of lead nurturing
How a lead moves through the revenue cycle, from inquiry to customer and best practices for lead management
How to score leads and deliver greater numbers of highly-qualified sales leads
Techniques for aligning marketing and sales to close more business faster
Best practices on proving – and improving – marketing’s impact on revenue. Discover how to best measure results and optimise programme success.
Designing for adoption gainsight px 08.24.2020Mickey Alon
Designing for adoption
Building products in the end-user era requires product leaders to take a customer-centric approach to deliver winning user experiences.
This session will cover the steps required to create an experience-driven product strategy using usage data, user sentiment, and revenue analysis.
Product Managers guide to Go-to-Market StrategyVaibhav Katkade
As a Product Manager, you've toiled and sweated countless hours to identify the optimal product-market fit, drove a dozen teams to execute on your vision, and refined your product for a delightful experience. You and your marketing team have spared no effort in an extravagant launch that has caught everyone's attention and imagination. However, that's only half the story.
In another year, you will also be required to demonstrate solid product adoption and meet revenue forecasts. What can you do as a Product Manager to ensure that you get the sales backing to achieve your product adoption and revenue targets? Where can Product Management uniquely play a role in ensuring rapid product adoption? What are some key things to keep in mind as you go about driving product adoption as a Product Manager?
Phenomenal product managers excel not only at building awesome products, but also can execute on product adoption and growing revenue. These slides hope to uncover some aspects of outbound product management and get you to be that phenomenal product manager.
Product is becoming the customer acquisition, retention and expansion channel. As the product becomes the experience channel, companies with a customer-centric approach are starting to adopt product-led-growth strategy.
Marketing automation for nurturing, scoring and delivering leads - MarketoB2B Marketing
In this eye-opening presentation, learn how to use marketing automation to nurture, score and deliver greater numbers of qualified leads to your sales team and to drive revenue faster.
Join us to discover:
Ways to develop relationships with prospects that are not sales ready
Practical steps for developing your lead nurturing plan, how to get started with a lead nurturing programme in your company and the ROI of lead nurturing
How a lead moves through the revenue cycle, from inquiry to customer and best practices for lead management
How to score leads and deliver greater numbers of highly-qualified sales leads
Techniques for aligning marketing and sales to close more business faster
Best practices on proving – and improving – marketing’s impact on revenue. Discover how to best measure results and optimise programme success.
Designing for adoption gainsight px 08.24.2020Mickey Alon
Designing for adoption
Building products in the end-user era requires product leaders to take a customer-centric approach to deliver winning user experiences.
This session will cover the steps required to create an experience-driven product strategy using usage data, user sentiment, and revenue analysis.
Product Managers guide to Go-to-Market StrategyVaibhav Katkade
As a Product Manager, you've toiled and sweated countless hours to identify the optimal product-market fit, drove a dozen teams to execute on your vision, and refined your product for a delightful experience. You and your marketing team have spared no effort in an extravagant launch that has caught everyone's attention and imagination. However, that's only half the story.
In another year, you will also be required to demonstrate solid product adoption and meet revenue forecasts. What can you do as a Product Manager to ensure that you get the sales backing to achieve your product adoption and revenue targets? Where can Product Management uniquely play a role in ensuring rapid product adoption? What are some key things to keep in mind as you go about driving product adoption as a Product Manager?
Phenomenal product managers excel not only at building awesome products, but also can execute on product adoption and growing revenue. These slides hope to uncover some aspects of outbound product management and get you to be that phenomenal product manager.
How to Build the Ultimate Customer Demand Generation MachineMarketo
Are you marketing to customers for up-sell, cross-sell and retention goals? Check out this presentation which will show you how to use marketing automation to build an ultimate demand generation team for your customers!
http://www.tradeinsight.com/whats-new/cpg-online-learning-events/346-case-study-value-and-success-is-not-a-trade-promotion-management-myth
Discover how Popcorn, Indiana has leveraged the benefits of a Trade Promotion Management (TPM) software solution to identify and address essential trade-related business tasks. You will hear how the salty snacks manufacturer started clearing deductions faster and easier, increased forecast accuracy and was able to deliver more accurate spend versus objectives reports to senior management -- within the first year of implementation.
Integrated marketing strategy for Ubi Interactive Aparna Das
This is an integrated marketing plan for a Seattle based software company. The strategy explores measures to increase social media engagement, organic search engine optimization and improve overall brand voice with the goal to increase sales.
Introducing Mobius: Technology that Closes the Loop on Your Marketing Perform...Tinuiti
Join us for an exclusive sneak peek into Mobius – Tinuiti’s proprietary suite of marketing intelligence and media activation technology. We’ll introduce MobiusOS, Mobius Apps and MobiusX, our three distinct products that help unify, optimize, and activate your performance marketing data unlike any other platform on the market. In this webinar, you’ll learn all the business challenges our technology can solve for and how our suite of marketing intelligence and media activation technology can make your company faster to market, faster to optimize, and faster to make adjustments.
Strategy is becoming increasingly important in technology and a critical skill for product managers. As your product grows and competitors emerge, how can you sustain success?
Ryan will share why strategy matters, how to create one, and best practices for how it integrates into your product development process.
Learn about this often misunderstood concept and why for growing products it's often the difference between success and ultimate failure.
Presented 4/6/2016 at Product School:
https://www.eventbrite.com/e/crafting-your-product-strategy-with-weebly-tickets-23057057279
A presentation about applying Lean Startup principles to Product Management. Discussed are changing from Big Up Front Design to Minimum Viable Product, the build measure learn loop, and more. Interwoven are some general Product Management concepts
How to Use Data to Drive Product Decisions by PayPal PMProduct School
Product Managers spend a lot of time thinking about our product metrics, determining which KPIs best describe our progress and what measures we can take to accelerate our success. As a new Product Manager, parsing through the ocean of data can be overwhelming and using this data to make product decisions can be a challenging task.
Deb talked about how you can incorporate data through out your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walked through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. The industry is increasingly hiring data driven Product Managers.
Hello PM's and Entrepreneurs! Here's a commonly used Product Roadmap Template that you could download and instantly use for your Product Roadmap presentation to key internal stakeholders.
Scenario when to use: As a busy Product Manager, you have an upcoming meeting with key internal stakeholders who want a high level overview of the Product Roadmap.
Software PricingDemystified (The Basics)Rich Mironov
Software is intangible: it doesn't have weight or size or per-unit manufacturing costs. But if we're in the software business, we have to assign units and prices that reflect our value to customers. And we should be mapping out pricing strategy before we start development, not the day before product launch. This talk touched: computing (estimating) customer value; pricing units; scale-up; segmentation; and pricing/value tiers.
The 10 Most Important Levers of Control That All Product Managers and Product...CompellingPM
Way too often, Product Managers & Product Marketers make the excuse that they cannot take ownership for the success of their product in the market because there are too many factors outside to their control. While many Product Managers/Marketers complain about these limitations, Great Product Managers & Marketers become Strategic and take ownership of the success of their products.
In this session, we’ll discuss 10 specific strategic actions that Product Managers & Product Marketers can take to become more strategic in their role in a way that enables them to take ownership for driving revenue and success for their products.
Retail and eCommerce are accelerating at a rapid pace and our roadmap has developments that will help you stay ahead of the curve including: Personalization, Rules Based Merchandising and further improvements to Relevancy.
Product Management is a complex and essential practice traversing multiple cross-functional areas within the company. While it is a well known practice in various well established product companies, most Product Management aspects are still adhoc within a startup, largely decided by the founders and the leadership teams, some based on gut, others based on fact-check with very few data points.
Startups are challenged to find the product-market fit early on and there is small room for errors. Hence, a thorough but low-touch Product Management toolkit and framework would be extremely essential for startups.
For IoT companies, it becomes much more complex with both hardware and software, where product management essentials have been very different. Another aspect is the customization you have to do for customers - where do you draw the line? How would you build the product and handle the customization, so that it can be provided easily to other customers with minimal efforts?
In this session, Hans-Bernd Kittlaus and Haragopal Mangipudi, the pioneers of International Software Product Management Association (ISPMA), joined us for an engaging discussion on the above. They alse shared the Low-Touch Product Management Toolkit/Framework that would be applicable to most of the startups in our IoTForum community.
We were joined by 2 of our Founders from IoTForum - Deva and Ganesh, to ask Hara and Hans the hard questions, relevant cases etc.
How to Build the Ultimate Customer Demand Generation MachineMarketo
Are you marketing to customers for up-sell, cross-sell and retention goals? Check out this presentation which will show you how to use marketing automation to build an ultimate demand generation team for your customers!
http://www.tradeinsight.com/whats-new/cpg-online-learning-events/346-case-study-value-and-success-is-not-a-trade-promotion-management-myth
Discover how Popcorn, Indiana has leveraged the benefits of a Trade Promotion Management (TPM) software solution to identify and address essential trade-related business tasks. You will hear how the salty snacks manufacturer started clearing deductions faster and easier, increased forecast accuracy and was able to deliver more accurate spend versus objectives reports to senior management -- within the first year of implementation.
Integrated marketing strategy for Ubi Interactive Aparna Das
This is an integrated marketing plan for a Seattle based software company. The strategy explores measures to increase social media engagement, organic search engine optimization and improve overall brand voice with the goal to increase sales.
Introducing Mobius: Technology that Closes the Loop on Your Marketing Perform...Tinuiti
Join us for an exclusive sneak peek into Mobius – Tinuiti’s proprietary suite of marketing intelligence and media activation technology. We’ll introduce MobiusOS, Mobius Apps and MobiusX, our three distinct products that help unify, optimize, and activate your performance marketing data unlike any other platform on the market. In this webinar, you’ll learn all the business challenges our technology can solve for and how our suite of marketing intelligence and media activation technology can make your company faster to market, faster to optimize, and faster to make adjustments.
Strategy is becoming increasingly important in technology and a critical skill for product managers. As your product grows and competitors emerge, how can you sustain success?
Ryan will share why strategy matters, how to create one, and best practices for how it integrates into your product development process.
Learn about this often misunderstood concept and why for growing products it's often the difference between success and ultimate failure.
Presented 4/6/2016 at Product School:
https://www.eventbrite.com/e/crafting-your-product-strategy-with-weebly-tickets-23057057279
A presentation about applying Lean Startup principles to Product Management. Discussed are changing from Big Up Front Design to Minimum Viable Product, the build measure learn loop, and more. Interwoven are some general Product Management concepts
How to Use Data to Drive Product Decisions by PayPal PMProduct School
Product Managers spend a lot of time thinking about our product metrics, determining which KPIs best describe our progress and what measures we can take to accelerate our success. As a new Product Manager, parsing through the ocean of data can be overwhelming and using this data to make product decisions can be a challenging task.
Deb talked about how you can incorporate data through out your product life cycle to drive product decisions, feature prioritization and long term roadmap strategy. She walked through simple use cases where data has helped Product Managers break down complex problems and arrive at simple product decisions that directly impacted their KPIs. The industry is increasingly hiring data driven Product Managers.
Hello PM's and Entrepreneurs! Here's a commonly used Product Roadmap Template that you could download and instantly use for your Product Roadmap presentation to key internal stakeholders.
Scenario when to use: As a busy Product Manager, you have an upcoming meeting with key internal stakeholders who want a high level overview of the Product Roadmap.
Software PricingDemystified (The Basics)Rich Mironov
Software is intangible: it doesn't have weight or size or per-unit manufacturing costs. But if we're in the software business, we have to assign units and prices that reflect our value to customers. And we should be mapping out pricing strategy before we start development, not the day before product launch. This talk touched: computing (estimating) customer value; pricing units; scale-up; segmentation; and pricing/value tiers.
The 10 Most Important Levers of Control That All Product Managers and Product...CompellingPM
Way too often, Product Managers & Product Marketers make the excuse that they cannot take ownership for the success of their product in the market because there are too many factors outside to their control. While many Product Managers/Marketers complain about these limitations, Great Product Managers & Marketers become Strategic and take ownership of the success of their products.
In this session, we’ll discuss 10 specific strategic actions that Product Managers & Product Marketers can take to become more strategic in their role in a way that enables them to take ownership for driving revenue and success for their products.
Retail and eCommerce are accelerating at a rapid pace and our roadmap has developments that will help you stay ahead of the curve including: Personalization, Rules Based Merchandising and further improvements to Relevancy.
Product Management is a complex and essential practice traversing multiple cross-functional areas within the company. While it is a well known practice in various well established product companies, most Product Management aspects are still adhoc within a startup, largely decided by the founders and the leadership teams, some based on gut, others based on fact-check with very few data points.
Startups are challenged to find the product-market fit early on and there is small room for errors. Hence, a thorough but low-touch Product Management toolkit and framework would be extremely essential for startups.
For IoT companies, it becomes much more complex with both hardware and software, where product management essentials have been very different. Another aspect is the customization you have to do for customers - where do you draw the line? How would you build the product and handle the customization, so that it can be provided easily to other customers with minimal efforts?
In this session, Hans-Bernd Kittlaus and Haragopal Mangipudi, the pioneers of International Software Product Management Association (ISPMA), joined us for an engaging discussion on the above. They alse shared the Low-Touch Product Management Toolkit/Framework that would be applicable to most of the startups in our IoTForum community.
We were joined by 2 of our Founders from IoTForum - Deva and Ganesh, to ask Hara and Hans the hard questions, relevant cases etc.
How does Marketo get the most out of their own search and social advertising campaigns? Watch Scott Minor, Online Marketing Program Manager, and Favian Castillo, Digital Marketing Specialist, as they spill the beans on their paid strategy at Marketo. You'll learn about targeting, user experience and tracking, as well as measuring success and ROI by program, campaign, and individual ads.
Rtp customer workshop webinar march 19 2015 finalMarketo
45 minute Marketo Real-Time Personalization (session) reviewing all the best practices, use cases, how-to's and examples to create and execute optimal real-time campaigns on your web and mobile site.
Discover the 10 Steps to capture your audience's attention! Provide them with the most relevant messages possible and watch this recording to learn how to effectively target and engage individual web visitors with relevant content.
A proven way to drive optimal value from your digital ad spend is making sure they are displayed only to relevant, high-yield accounts. This assures your ad budget is spent on the accounts that matter and the ads that they see are more personalized and convert more of these key accounts into qualified leads.
In this presentation, Marketo's targeting titans, Mike Telem and David Myers, will review how to:
- Identify key accounts for top funnel targeting
- Manage named account lists and analyze your top funnel engagement with them
- Target ads at specific accounts and personalize the ads they see
- Boost ad budget ROI and generate highly qualified leads
5 biggest mistakes account based marketers make and how to avoid themAnastasia Pavlova
Account-based marketing (ABM) has gained tremendous momentum in B2B marketing. Practitioners, analysts, and experts all report that the focused approach of an ABM strategy results in higher win rates, greater deal sizes, shorter sales cycles and higher ROI. In this session, full of practical advice, tips and actionable insights, Anastasia Pavlova, Sr. Director of Marketing at Marketo, will share five of the most common mistakes account-based marketing practitioners make and how to avoid them by making ABM a company-wide initiative, using a solid methodology for target account selection, leveraging the right tools, and a lot more!
Marketo@Marketo: How We Do What We Do (Part II)Marketo
Discover how the Marketo's Marketing First Marketing Team leverages its own digital engagement platform to personalize experiences and align with sales.
Full Funnel Account-Based Marketing: Engaging Key Targeted Accounts EverywhereMarketo
With laser-focused accuracy, Account-Based Marketing drives key accounts through the sales funnel at full-throttle, and helps close deals lickety-split. Join Marketo’s resident ABM experts, Mike Telem and David Myers, to find out how to implement ABM strategy and technology to engage key targeted accounts across all marketing touch points and boost your marketing ROI!
Marketo User Groups: Account-Based MarketingMarketo
View our slides to increase engagement levels across your strategic accounts and learn how to:
-Target the RIGHT accounts
-Engage key decision-makers across channels
-Measure with an account-lens so you can optimize your programs
-See our Web Personalization and ABM tools in action!
Website personalization is a great way to create and deliver the most customized content - based on location, industry, organization and more - to your prospects in real-time.
Deep dive digital innovation - Advance your customer’s business potentialMarketo
Challenges to Increasing Activity & Engagement
Many think small and don’t use capabilities of Marketing Automation
Magic Bullet Syndrome: “just turn it on and it will increase revenue”
CMO and CIO treat marketing platforms like an IT project
Staff untrained past basic functionality
Teams not aligned on business strategy
Why Web Personalisation - Web personalisation workshop taniaMarketo
It's where your customers find you
81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.”
89% of consumers begin their buying process with a search engine
*The CMO’s Guide to Modern SEO, Propecta 2016
Optimize Your Funnel with Account-Based MarketingMarketo
What's proven to improve ROI and successfully convert high-profile accounts? Account-Based Marketing! View these slides to learn how Web Account Targeting can optimize your funnel and help you go after the deals you want.
Heidi Bullock, VP of Demand Gen at Marketo, presents how to create a solid planning strategy for 2015. She discusses how to handle any challenges you may face next year, secrets to success, and great ideas for marketing programs.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO