Career portfolio which illustrates multi-media marketing, search engine marketing and optimization, strategic research and Web analytics accomplishments.

1. PORTFOLIO
Online Marketing and Web Analytics
Gloria Buono Daly
gloriabuono@optonline.net
917-701-1145
© 2009
Personal and Confidential

2. Contents Google AdWords Campaigns Effective PPC, bid positioning and
strategy management; Increased Hits &
Web Orders 1
Google Ad Groups Effective CPA management; Improved
ROI, Stayed within Budget, Met Deadline 2
Blogging for SEO- Improved SEO blog production &
Scheduling & Production, Keyword schedules; Enhanced keywords, link
Tracking, and Traffic Reports popularity, site content & usability;
Organic SERP more than doubled 3-4
Web Analytics Monthly Trends Improved reporting statistics which
Reporting helped plan future campaigns 5
Web Analytics Traffic & Hits Reports Visits increased 8%, conversions +33% 6
Keyword Search for SEO Achieved relevancy & search volume 7
Web Analytics – KPI Effective contribution for web audience
segmentation 8
Specialty Videos Enhanced social media, increased visits 9
and length of time on web site
Web Marketing Seasonality Banners Increased hits and web orders 10
Marketing Planning Effective marketing plan, improved P/L 11
Email Marketing & Promotion Campaign exceeded expectations 12
Event Marketing & Creative Effective creative; Sold out events 13 - 16
Web Stats – Historical Data Effective audience development reports 17
Status Updates Effective Monthly, Weekly & Daily
reporting improved process flows 18
Multivariate Testing Step by Step Tutorial 19
WebTrends Reporting Effective reporting and logistics 20
Operational Ad Hoc Reports Effective ad hoc operations reporting 21
Project Management Effective project lead for relational
databases, web site launches and
promotional campaigns 22
E-Newsletter & Email Acquisition Successful communications; Production
deadlines met 23 - 24
Email Creative Design & Production Successful campaign, met deadlines 25 - 26
Testimonials/References 27 - 28
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio i

3. Google Adwords
Campaign Reporting
1 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

4. Google Ad Groups
Analysis & Reporting
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 2

5. Blogging for SEO
Scheduling and Production
Keyword Tracking
3 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

6. Blogging for SEO
Traffic Reports
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 4

7. Web Analytics
Monthly Trends Report
5 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

8. Web Analytics
Traffic & Hits Reporting
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 6

9. Keyword Search
Reporting for SEO
7 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

10. Web Analytics
Key Performance Indicators
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 8

11. Social Media
Specialty Videos
9 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

12. Web Marketing
Seasonality & Special Sale Banners
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 10

13. Market Planning
11 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

14. Email Marketing
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 12

15. Event Marketing
13 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

16. Event Marketing
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 14

17. Event Marketing
15 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

18. Event Marketing
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 16

19. Web Stats
Historical Data
17 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

20. Status Reporting
Monthly, Weekly & Daily
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 18

21. MultiVariate Testing
Step by Step Tutorial
19 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

22. WebTrends Reports
Most Requested Pages
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 20

23. Operational Ad Hoc
Analysis & Reporting
E-Corporate Services (000’s) 2007 2008 % Change
Creative Services 1995 2375 19.00%
IA / Usability 118 152 28.81%
E-mail Campaigns 2500 2933 17.00%
Search Engine Services 253 291 15.00%
Webcasts 351 481 37.00%
Banner Ads 14 76 443.00%
Other Marketing Services 155 368 137.42%
Web Analytics: 25 39 56.00%
21 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

24. Project Management
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 22

25. E-Newsletter
Editorial Management
Entire E-Newsletter at:
http://allthingsdigitalmarketing.com/ENewsltrSample-NYWICI-Now-
Jun2009_GBuonoDaly-MngEditor.pdf
23 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

26. Email Acquisition
Marketing & Creative
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 24

27. Email Creative
Design and Production
25 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

28. Email Creative
Design and Production
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 26

29. Testimonials
“It is a pleasure to recommend Gloria as a competent and
experienced circulation professional. She successfully evolved
from traditional to integrated marketing management in a multi-
media environment, developing and implementing quality
marketing, communications, and sales collateral materials. I
would be pleased to provide additional information as needed.”
--Ken Gazzola, Executive VP/Group Publisher, The McGraw-Hill
Companies/AVIATION WEEK
“Wow! You are so cool! This is the kind of marketing that makes
the most difference these days in a world overcrowded with
ads.” --Bonnie St. John, author, inspirational speaker, executive coach, TV
personality, bonniestjohn.com
“My traffic has nearly doubled! This is truly a professional that
puts her heart in to what she’s doing. She goes beyond the call
of duty with her expertise and phenomenal talent!” --Andrea
Harrington, President, Owner, annharringtonjewelry.com
“I worked with Gloria and found her to be diligent, hard-working,
organized and very knowledgeable in her field. Her high energy
level along with her marketing, selling skills and common sense
would make her an asset to any organization.” --Lora Lupis, Managing
Director, crownawards.com
“Gloria was hired to provide project management expertise to
ongoing projects at Citigroup. Gloria was a detail oriented
project manager who provided new ideas & recommendations
on how to better organize our projects and meet SLAs. She
also provided key metrics to give our LOB an understanding of
how we could be more efficient.” --Kevin Nelson, Senior IT Programming
Manager, Citigroup
27 Gloria Buono Daly – Online Marketing and Web Analytics Portfolio

30. “Gloria is a pleasure to work with. When we worked together
she was responsible for business analysis, project
management and technical writing for a number of projects
in the Investment Bank. Her work was always well received
by our clients.” --Gerard Ulto, Vice president, J.P. Morgan Chase
“Thank you for an informative and engaging presentation to
our IT Professionals on the topic of “Compliance: A Primer
on Current Regulations and Related Job Opportunities.” …
All participant evaluations expressed that they would
recommend your workshop to other Career Services clients.
We look forward to inviting you to present again!”
--Hemda Mizrahi and Jill Griffin, 2004 IT Career Pathways Program Co-
Facilitators, JPMorganChase Career Services
“Gloria Buono Daly is a true master of direct marketing and a
strategic planner par excellence. I worked with Gloria when
she freelanced at DMA and she astounded me with her
knowledge, experience and organizational skills. Her website
and blogs at www.allthingsdigitalmarketing.com are
informative and en pointe. She is a savvy media planner and
has kept up-to-date with today's ever-expanding marketing
trends and technologies. Her search engine marketing
knowledge and metatag advice helped my web site gain
more click-ability and greater exposure. Her "go-give" spirit is
refreshing to find in an entrepreneur. Her ability to
collaborate with creatives and other professionals defines
her as a great asset to any organization. She is the perfect
mix of professionalism and personality that makes working
with her a great joy. I am proud of my association with her
and I consider her a great person as well as a great friend.”
--Maria Benevenga, Graphic Design, The DMA (Direct Marketing Association)
the-dma.org
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio 28

31. Social Media
Web sites
http://allthingsdigitalmarketing.com
http://paintingballerina.com
Professional Networking
http://linkedin.com/in/gloriabuono
Blog
http://myblog.allthingsdigitalmarketing.com
Gloria Buono Daly – Online Marketing and Web Analytics Portfolio – Additional Information