MobilEvolution is a mobile consulting firm that helps clients understand customer expectations and close experience gaps. They employ a Listen-Learn-Evolve methodology using various listening systems and expertise to develop insights and recommendations. Services include program management, content development, and technical support. Example projects include a large beta program, an event, and developer workshops. The company aims to improve products, drive sales, reduce costs, and increase loyalty for clients.

1. MOBILEVOLUTION OVERVIEW
Delivering solutions that evolve
the mobile experience
March, 2010

2. Contents
• Mission
• Who we are
• Where we fit
• Listen
• Learn
• Evolve
• Services
• Project Examples

3. Mission
MobilEvolution helps our clients understand and close the gap between
their customer’s experience and expectations
• As a result of our work, clients
• Improve their products and services
• Drive sales
• Reduce cost
• Increase customer loyalty
• Improve profitability

4. Who We Are
• MobilEvolution corporate snapshot
• HQ in Seattle, WA
• Remote office – Boston market
• Established in 2009, privately held
• Expertise and focus
• Wireless industry subject matter experts
• Combined leadership experience with Microsoft, Nextel, Sprint,
Verizon, T-Mobile, HTC, PALM, Motorola
• North American and European concentration
• Global partnerships
• Dedicated to our method: Listen. Learn. Evolve.

5. Where We Fit
Social media monitoring
Target market insight panel
Product Competitive analysis
Planning
Sales enablement Beta programs
Channel development Developer workshops
Customer satisfaction indexing
Product Life Product
Support content analysis Development
Technical support
Product
First customer experience study Launch
Social media monitoring
Device returns analysis
Content development
Sales and support training

6. METHODOLOGY

7. Listen
We deploy listening systems to gather data, which we turn
into actionable recommendations
• Listening systems include:
• Social network monitoring
• On-device meter
• Customer and prospect insight panels
• Moderated forums
• Web- and WAP-based surveys
• Call centers

8. Learn
We are wireless specialists with expertise in collating data from isolated
sources, understanding it, and developing deep insights
• Applying “Learning” drives results:
• Lower costs
• Less support calls
• Increase overall customer satisfaction
• Sales enablement
• Deeper carrier and OEM knowledge
• Increase in sales
• Increased user adoption
• Deeper brand loyalty

9. Evolve
Knowledge is useless if it is not acted upon. We can execute
on many of the recommendations we make
• Services include
• Program management
• Sales enablement
• Content development
• Technical support
• Training

10. PROJECT EXAMPLES

11. Project Example – Beta Program
• Large scale beta
• 9 countries
• 1,400 participants
• Listening systems (web & e-mail based feedback)
• Technical support
• Content development
• Analysis and reporting
• Logistics
• Program management

12. Project Example – Event Logistics
• Vodafone 360 VIP launch party
• Content development
• Identify / secure location
• Identify / hire musicians, models, caterers,
photographers, security
• Manage guest list and door

13. Project Example – Dev. Workshops
• Port widgets onto the LiMo platform
• Application marketplace launching, needed to
increase number of widgets
• 260 developers
• 5 countries
• Curriculum development
• Content development
• Program management
• Event planning and logistics

14. OUR ECOSYSTEM

15. Clients

16. Partners

17. FOLLOW US:
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CONTACT US:
Tim Ritchie Justin Smith
CEO VP, Business Development
Mobile: +1 (206) 713-7812 Mobile: + 1 (617) 839-8445
Email: timr@mobilevolution.com Email: justins@mobilevolution.com
24916 SE 133rd Way, Issaquah, Washington 98027
+1 (206) 274‐7472 www.mobilevolution.com