The document discusses Winnovation Network, a social media and business consulting firm. It provides an overview of the company's services, which include helping clients harness benefits from social media, implementing social media strategies, and facilitating collaboration between employees, customers, and partners. Example client cases are described, such as developing a social enterprise portal for a Finnish company and strategic options for a social platform for a Danish consumer staples company. The company's expertise is also summarized, including its experience in areas like social CRM, employee collaboration, and mobile technologies.
Through engagement and discussion with digital industrial leaders, Wilbury Stratton has summarised how the following three concept-to-shelf processes define the talent required by the organisation, and therefore the most effective resourcing strategy.
Creative Spark is an innovative full service digital agency with a specialisation in digital strategy, content marketing, social media and web, mobile and app development.
Digital Transformation ( DT) – the use of technology to radically improve and differentiate performance or reach of enterprises is becoming a hot topic for companies across the globe. Executives in all industries are using digital advances such as Analytic, Mobility, Social media and smart embedded devices and improving their use of traditional technologies such as ERP – to change customer relationships, internal processes, and value propositions. We continue to see how fast digital technology disrupted media industries in the past decade and it now spreading to all businesses irrespective of the domain and sectors.
How can top / senior management successfully lead digital transformation? While we all know and urge the team to get started on the digital transformation journey , few tell how to do it. This book gives a clear “ How” part .
I have also given in the summary few good case studies where digitization has impacted the business outcomes like Burberry , Asian Paints, Nike, Codelco, Starbucks , UPS etc.
The how part –Leading digital transformation
• Sharing a digital transformation vision across the enterprise ( not in piece mail – all businesses across the group need to envision the journey and be in sync)
• Gaining critical mass – inclusiveness
• Frame the digital challenges
• Focus investment on resources
• Sustaining the transformation
An excellent one to read.
How to build an Enterprise Community was the discussion I lead at PodCamp Boston 2009 conference. This presentation exposes the 12 stage model for enterprise community building strategy.
Using Social Business to Drive Innovation at Standard LifeIBM Sverige
Throughout 2010 and early 2011, Standard Life has been rolling out a program to put in place a scalable digital enabling technology foundation based on IBM WebSphere Portal. The solution offers both business services for independent financial advisors and retail services for customers. The investment made by Standard Life came while delivering a new visual identity for the organization. Join this session to understand the business drivers, audience demographics, and how this organization successfully combined their digital strategy with the business case for WebSphere Portal as enabling technology, resulting in multiple business propositions to be developed in parallel. Learn how the enhanced digital platform integrates key data sources, web analytics, collaboration, and social channels leading to improved employee productivity, advisor, and customer service levels.
Simon Quinton, Director of Delivery, Ascendant Europe
Employees are the key ingredient in the social era. Companies must fundamentally rethink how they connect with their customers, and employees play a critical role in making those connections.
Your customers expect you to have real conversations with them as part of their experience with your brand- to share information, knowledge, expertise, even inspiration. So how do you empower your employees to communicate with your audience in a meaningful way?
In this presentation, you’ll learn:
· Top brands that have already harnessed the power that lies within their workforce
· How to train and scale employees evangelists to build long-term relationships with your customers
· How to use technology to power your advocates
In this one hour webinar, Prescient's President and CEO Toby Ward discusses why intranet projects fail.
View the entire presentation here: http://www.prescientdigital.com/articles/view-why-do-intranet-projects-fail
Through engagement and discussion with digital industrial leaders, Wilbury Stratton has summarised how the following three concept-to-shelf processes define the talent required by the organisation, and therefore the most effective resourcing strategy.
Creative Spark is an innovative full service digital agency with a specialisation in digital strategy, content marketing, social media and web, mobile and app development.
Digital Transformation ( DT) – the use of technology to radically improve and differentiate performance or reach of enterprises is becoming a hot topic for companies across the globe. Executives in all industries are using digital advances such as Analytic, Mobility, Social media and smart embedded devices and improving their use of traditional technologies such as ERP – to change customer relationships, internal processes, and value propositions. We continue to see how fast digital technology disrupted media industries in the past decade and it now spreading to all businesses irrespective of the domain and sectors.
How can top / senior management successfully lead digital transformation? While we all know and urge the team to get started on the digital transformation journey , few tell how to do it. This book gives a clear “ How” part .
I have also given in the summary few good case studies where digitization has impacted the business outcomes like Burberry , Asian Paints, Nike, Codelco, Starbucks , UPS etc.
The how part –Leading digital transformation
• Sharing a digital transformation vision across the enterprise ( not in piece mail – all businesses across the group need to envision the journey and be in sync)
• Gaining critical mass – inclusiveness
• Frame the digital challenges
• Focus investment on resources
• Sustaining the transformation
An excellent one to read.
How to build an Enterprise Community was the discussion I lead at PodCamp Boston 2009 conference. This presentation exposes the 12 stage model for enterprise community building strategy.
Using Social Business to Drive Innovation at Standard LifeIBM Sverige
Throughout 2010 and early 2011, Standard Life has been rolling out a program to put in place a scalable digital enabling technology foundation based on IBM WebSphere Portal. The solution offers both business services for independent financial advisors and retail services for customers. The investment made by Standard Life came while delivering a new visual identity for the organization. Join this session to understand the business drivers, audience demographics, and how this organization successfully combined their digital strategy with the business case for WebSphere Portal as enabling technology, resulting in multiple business propositions to be developed in parallel. Learn how the enhanced digital platform integrates key data sources, web analytics, collaboration, and social channels leading to improved employee productivity, advisor, and customer service levels.
Simon Quinton, Director of Delivery, Ascendant Europe
Employees are the key ingredient in the social era. Companies must fundamentally rethink how they connect with their customers, and employees play a critical role in making those connections.
Your customers expect you to have real conversations with them as part of their experience with your brand- to share information, knowledge, expertise, even inspiration. So how do you empower your employees to communicate with your audience in a meaningful way?
In this presentation, you’ll learn:
· Top brands that have already harnessed the power that lies within their workforce
· How to train and scale employees evangelists to build long-term relationships with your customers
· How to use technology to power your advocates
In this one hour webinar, Prescient's President and CEO Toby Ward discusses why intranet projects fail.
View the entire presentation here: http://www.prescientdigital.com/articles/view-why-do-intranet-projects-fail
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
Bing Design is a nimble communications firm focuses on timely service and substance. Working hard to establish loyal and collaborative relationships with our clients. We deliver integrated solutions that help clients connect and engage with their audience.
A practical introduction to - and overview of - the entrepreneurship journey, based on the ecosystem in Copenhagen area. From a lecture, I gave at Aalborg University CPH for engineer candidates (cand.polyt study) in the 'Entrepreneurship, Innovation & Business models'-course as part of the 'Converging Mediatechnology' track.
How to create a compelling business case for Digital TransformationBuilding Blocks
Often, one of the greatest challenges for marketers is persuading senior leaders to more fully embrace digital within their organisations. Many marketers have a good idea about what they want to do, but need to argue the case internally in order to receive funding. In many cases, this is the major barrier to moving towards digital transformation.
It is imperative to have a clearly informed business case that helps position how digital can closely align with the goals of the business, and not on digital trends and fashions.
This presentation, which Building Blocks' co-founder, Jonathan Whiteside presented at the Figaro Digital Summit in March 2015, provides six practical tips for creating a business case.
How a government public agency is using Social Business platforms to drive in...Milind Pansare
When you think innovation, most people are quick to think of innovative brands in the private sector. But what may surprise some is how the public sector is embracing enterprise social business technology. For example, the U.K.'s largest public agency serving 20million customers has linked lean practices with its innovation program to produce 10's of millions (of Pounds) in savings.
[En] How State of the Art Media Monitoring and Analysis Work As Part of Commu...Akio
European communication Summit - Spotter Conference - How State of the Art Media Monitoring and Analysis Work As Part of Communications and Reputation Management Strategy? - Brussels, 4 & 5 July 2012.
http://spotter.com/
Technology disruption is proliferating at a pace faster than most anticipated. There is an urgency and an imperative to transform. This white paper introduces a framework for Enterprise digital transformation and a detailed guide to achieve digital transformation dexterity
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
IMarks at Hyderabad, India is one of the best online Marketing agencies and boost your website visitors through Social Networking channels such as Facebook, LinkedIn, Twitter, Instagram etc
Bing Design is a nimble communications firm focuses on timely service and substance. Working hard to establish loyal and collaborative relationships with our clients. We deliver integrated solutions that help clients connect and engage with their audience.
A practical introduction to - and overview of - the entrepreneurship journey, based on the ecosystem in Copenhagen area. From a lecture, I gave at Aalborg University CPH for engineer candidates (cand.polyt study) in the 'Entrepreneurship, Innovation & Business models'-course as part of the 'Converging Mediatechnology' track.
How to create a compelling business case for Digital TransformationBuilding Blocks
Often, one of the greatest challenges for marketers is persuading senior leaders to more fully embrace digital within their organisations. Many marketers have a good idea about what they want to do, but need to argue the case internally in order to receive funding. In many cases, this is the major barrier to moving towards digital transformation.
It is imperative to have a clearly informed business case that helps position how digital can closely align with the goals of the business, and not on digital trends and fashions.
This presentation, which Building Blocks' co-founder, Jonathan Whiteside presented at the Figaro Digital Summit in March 2015, provides six practical tips for creating a business case.
How a government public agency is using Social Business platforms to drive in...Milind Pansare
When you think innovation, most people are quick to think of innovative brands in the private sector. But what may surprise some is how the public sector is embracing enterprise social business technology. For example, the U.K.'s largest public agency serving 20million customers has linked lean practices with its innovation program to produce 10's of millions (of Pounds) in savings.
[En] How State of the Art Media Monitoring and Analysis Work As Part of Commu...Akio
European communication Summit - Spotter Conference - How State of the Art Media Monitoring and Analysis Work As Part of Communications and Reputation Management Strategy? - Brussels, 4 & 5 July 2012.
http://spotter.com/
Technology disruption is proliferating at a pace faster than most anticipated. There is an urgency and an imperative to transform. This white paper introduces a framework for Enterprise digital transformation and a detailed guide to achieve digital transformation dexterity
What is Persona development and how to create effective user persona?Advaiya Solutions, Inc.
Personas provide a noticeable advantage by creating a face to represent an entire group. Whether you need to better align your sales and marketing, build a new website, create a compelling content strategy, Advaiya persona development consultants can help you build effective personas to accelerate customer experience management.
Global executive, who is a consummate “builder”, with a track record of reigniting growth through the innovation of products, brands and initiatives. Thought leadership and performance. Extensive experience in business development, partnerships, digital marketing, social, new channels, and increasing market share.
Professionally trained and tested at IBM Corporation. Develops high-powered business development and marketing organizations that succeed in highly competitive markets, by combining vision with execution.
MBA, Purdue University, 2001.
CORE COMPETENCIES:
• ISVs, Developers & Startups
• Business Development
• Digital Communication
• Marketing
• Analytics
• Strategy & Transformation
• Sales / Global Channels
• Growth Hacking
• Recruiting & Retaining Top Talent
We have the broadest range of PR Experience i.e. from Social Work to Fashion; Real Estate to Retail Brands; Education to Leisure & hospitality; Technology to Healthcare and we utilize this experience & different cultural influences to develop a creative, innovative and effective PR strategies for our clients.
Personal and professional thoughts in developing a PR strategy for a B2B business. Includes a section on maximising the effectiveness of social media and building social authority
Pending actualization of the Internet of Things, organizations must embrace the digital world if they are to survive and, preferably, thrive. Irrespective of the sector an organization is in, digitization enables fundamentally different ways for it to think about its clients, audiences, and partners, and to engage with them.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
Landisol is a Top Rated Digital Marketing Agency, Consulting and Strategy Development Company based in India with a team of highly skilled professionals from around the world. With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace. Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques. While we are a one stop solution for all Digital Marketing services including Marketing automation.
This presentation covers brand content, managing brands, North Plains Systems' technologies for creative production and an introduction to On Brand brand management features and functionality.
The effective management of brands is increasingly challenging due to the proliferation of media channels, the need to effectively manage global brands and deliver consistent but often localized messaging. On Brand is designed to address these challenges by empowering teams to control, protect, create and collaborate on all aspects of their brand through a simple and intuitive modular cloud-based solution. On Brand’s functionality enables and facilitates the creation of multiple brand interfaces, asset management, brand guidelines, creative approval, campaign management and resource management. Related topics covered include Brand Management, Digital Asset Management and Marketing Resource Management.
The is presentation was delivered at the Online Community Engagement conference in Sydney on 1 Nov 2012. I picked the dense topic of data, analytics and reporting and how it is critical in the social business journey. How it should/can be used to build compelling business cases.
Similar to Growthlabsocialmedia Companypresentationmay09 (20)
2. 69 % respondents say they have gained
business benefits from using social media
• A new survey of nearly 1,700
businesses finds that using
social media can lead to
more innovative products and
services, more effective
marketing, better access to
knowledge, lower cost of
doing business, and higher
revenues.
• Successful companies not
only tightly integrate Web
2.0 technologies with the
work flows of their
employees but also create a
'networked company,' linking
themselves with customers
and suppliers.
Source: Mckinsey & Company, September 2009
3. Our Alliance helps organizations in
harnessing benefits of social media
Web Technologies &
Solutions
Mobility, location Social Media
Information & Portals Concepting &
Marketing Agency
Winnovation
Web 2.0/Social Media Business and
Business Leadership
Consulting Innovations
4. We are different
• We are business and IT consultants with a deep
knowledge of social media, mobility and
technology tools
• We help organizations to use effectively social
media and mobile technologies to improve
business performance and customer
engagement
• We help clients in their transformation for
dynamic and social business culture to tap into
the benefits of the social web and
enterprise 2.0
5. The Social Enterprise - Our value offerings
Employee Customer Partnership
Collaboration Collaboration Collaboration
Solutions Solutions Solutions
Innovation Workshops
Business Potential Assessment
Concept Design
Development of solutions
Systems and Portal Integration
Change Management and Release Planning
6. Our Value Offering cd.
• Customer Collaboration
o Social CRM
• Employee Collaboration
o High Performing Organization
• Partnership Collaboration
o Super Networks, Social SCM
7. How we work
• Concentrate on business areas that maximize
value
• Involve stakeholders from the beginning
• Ensure a benefits-led approach with a focused
vision
• Align any aspects of any change to the vision
• Anticipate major obstacles to successful
delivery to ensure always a 'right first time‘
release and implementation
• Create long-term client partnerships
8. We Act Social
• We use social media tools and applications
within the network and with clients
• We connect Innovation and Social Media in
our approach – both as a business value driver
and a tool to connect employees, customers,
prospects and partners
• We work with you
• We want you to be part of our
www.sosiaalinenmedia.com network to share
experiences, provide feedback and get
insights
10. Winnovation – Markku Silén
Markku Silén has more than 27 years of experience in
management consulting, technology solutions and systems
integration. As a business consultant he has been working
with the leadership teams of the major Finnish and Nordic
companies and government organizations.
Markku’s strongest achievements relate to business innovations, growth
management, sales and leadership development, competence and
knowledge management and major turnaround programs in global
environment. He served as CEO for Accenture Nordic and Baltics from
2002 – 2006.
In addition to his own company, Winnovation Oy, Markku has active
engagements in all the Winnovation Network companies - creating a
new and innovative business and leadership model and market offering.
11. Growth Lab Consulting
„External‟ facing „Internal‟ facing Social media
Social web social web Implementation Technology
• Social media • Collaboration and • Facilitate the growth • E2 Tools and vendor
readiness and communication needs of conversations and selection
maturity assessment the adoption of new • Specs for back-office
assessment • ONAs tools integration
• Community building • Employee, Customer, • Program & change • Current client
• Social web strategy, Partner Collaboration Coaching platforms strength
processes & programs • Business case & and weakness
organizations, • CoP and social capital metrics analysis
business models • Social CRM • Best practices • Liaison between IT
• Social web roadmap • Blending applications • Leadership alignment and technology
• C-level awareness into the user's • Innovation/social provider
workshops routine media work shops
responsibilities • Wider rollout plans
• Internal branding
12. Ethos Technologies
Global IT Consultancy
Headquartered in Beijing with offices in
Oslo and Stockholm. 150 people from all 6
continents, blending into a global culture
Agile Evangelists
Promoting Agile software development
process, enabling customer interaction
and user-driven innovation to reduce risk
and build better products
Portal Experts
State-of-the-art competence on leading
Enterprise 2.0 collaboration platforms as
Drupal and Google Wave. Strong
experience from large-scale portal
environments
http://www.ethos.com.cn
13. Fifth Element
We help our customers in mobile processes,
in their improvement by using real-time geographic information,
and in their integration into back-end systems.
Solid expertise and extensive experience in:
- wireless processes
- location information
- portals and web technologies
16. Case: Client wants to use social media to fuel innovation, to drive
new business revenues, enhance employee and customer
collaboration and change the organizational mindset. A Social
Enterprise Portal will be prototyped – Finland
Description: Client contacted us to investigate if social media could improve
collaboration internally and externally, to give the company a
competitive edge and thereby challenge some of the larger competitors
in the market.
Approach: A ½ day social awareness workshop with management followed by a 1
day Innovation workshop to generate ideas for new business model,
revenues and services. Interviews with customers and partners, and
employees were conducted to fuel the idea generation process. In the
process, social media was used to generate input. New social media
functionalities and features for the Social Enterprise Portal, which came
out from the workshops, will be evaluated, rated and voted for.
We are in the process of developing change coaching programs, new
business model and processes that will enable the company to grow. A
benefit case is being developed and aligned with the initiatives.
This program is still going on. To date all important deadlines and
deliverables have been achieved; giving confidence to the ambitions for
the organization and its overall goals.
17. Case: Development of Strategic Options and functionality for a Social
platform for a Consumer Staples Company in Denmark
Description: Client recognised the need for a strategic partner to provide social
media innovation & strategy advice and implementation capability as
client is seeing its future revenue decrease in its traditional business as
target group is being altered.
Approach: We are in the process of developing future possible stories and strategic
options for the company and how social media can be used to innovate.
We have developed two business models that will enable the company
to grow its revenue. We are awaiting a decision from the board. A
business transformation and transition program is envisaged to be
developed as well.
This program is currently underway with an implementation plan over
the coming months.
18. Case: Building a community and e-commerce site for selling and
buying of new and reused fashion items- Finland
Description: A Danish company wants to copy the existing community and e-
commerce site and launch it in Finland. The site is directed a women
within the range of 18 and up, but also a market place for smaller
boutiques and designers to sell their fashion products.
Approach: A earning and revenue business model was developed for the Finnish
market. A social media campaign, and measurement tools have been
developed. The platform is currently being translated and amended to
include Finnish specific functionality.
This project is currently underway with an ambitious implementation
plan over the coming months.
19. Case: Implementation of an ad-hoc social media marketing
organization to support a social networks targeted campaign for a
global soft-drink manufacturer
Description: Client decided to revitalize and re-launch a global brand by using social
media as channel for their „push campaign‟. Client recognised the need
for a strategic partner to provide local expertise and organizational
advice and implementation capability as client built an ad-hoc
organisation around the campaign.
Approach: The first activity that we undertook was to revise the revitalization
strategy to fit a social networks and social media understanding. We held
workshops with the regional marketing management, and brand managers
to provide them with a social mindset rather than the traditional push and
mass marketing mindset. During this workshop, a revised strategy for the
brand was created and new activities proposed. We designed and
implemented ad hoc teams organization who were to coordinate the
consumer interaction.
Our ability to commit to implement this assignment at “the speed of the
internet” was critical to our success with this client. Creating a new
socially acting team with new ad hoc business processes was essential to
the success of the project.
Due to our experience, we saved client from potential legal allegations
which could have been a result of the initial launch strategy.