This magazine targets readers aged 16-25 years old. It aims to attract young adults and teenagers. The cover features a black and white image of two young male musicians to represent up-and-coming artists appealing to its target demographic. The simple color scheme and rough font for the masthead are designed to look professional yet appeal to young people without gender expectations. The magazine represents the music industry and aims to catch the attention of its young readership through its images, text, and design.