The magazine cover attracts its intended audience in three main ways: 1) It features a large amount of band names and titles on the front, appealing to both new and experienced fans of various genres. 2) It uses a male model staring directly at the camera to attract female viewers who may find him attractive and be enticed to purchase the magazine. 3) The prominent cover line introduces the model's hometown of Manchester, drawing in local readers who feel connected to him, as well as promoting a new band to attract teenage music fans.