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Women’s Health and Lifestyle
Magazine
Holly Wright
My Brief

“

You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style or genre but
it must be self financed through sales or
advertising. You must also produce your
magazine for a specified audience segment
within the 16 to 25 age group.

”
How to meet the brief…
To ensure that I am able to meet the brief I have
done the following:
-

ABC1
Ensured that the quality is high
“women’s health and lifestyle” for 16-25 year olds
a gap in the market and is commercially viable
self financed through sales and advertising.
Things to consider…
SECONDARY AUDIENCE
The secondary audience for my magazine will include
Northern Echo readers, parents and siblings
In order to avoid offence and ensure the secondary
audience are happy there will be…
- No taboo lexis
- No inappropriate content
- No nudity
Things to consider…
CONSTRAINTS – THE PRESS COMPLAINTS COMISSION
The PCC is a body who deals with complaints from
members of the public about the content of magazines and
newspapers. There are 16 codes that must be followed by
magazines and newspapers. The PCC look into complaints
that have been made by individuals who believe that the
code has been breached.

To ensure I do not break any of the codes I have
created 5 golden rules I must follow…
Things to consider…
1
2
3
4
5

It is very important to ensure that informed consent is given before
questioning, photographing or publishing information about an individual.
To ensure trespassing doesn’t occur I will gain consent from the land owner
to be allowed to access the area and to take photographs on it.
I will be considerate and caring when discussing sensitive topics such as
illness, shock and grief.
I must ensure all information is confidential therefore not giving out
information about an individual e.g. name, age and race. Unless permission
is given.

I must ensure that all information about a topic, individual or organisation
that is published is accurate.
My USP
Not only does Impulse concentrate on the social
aspects of women’s lifestyle including fashion,
beauty and makeup, it dives deep into the
wellbeing of the target audience focusing on both the
mental and physical health.
Briefing my idea
I briefed my idea which involved discussing the genre,
design, target audience and article ideas and gained this
feedback…

“the genre is
“Good ideas, different compared
to what you get in other women’s
lifestyle magazines”

unique and the
article ideas are
very untouched”

“Sounds interesting but research might be difficult!”
Genre Research…
Genre Research…
Bright lively colours

Catchy sell-lines
Active layout
Young model
Variety of fonts
Use of shapes
Bold fonts

How it
affected my
design…
- Colours
- Sell lines
- Fonts
- Imagery
Genre Research…
Genre Research…
Colourful
Various
images
Active
layout
Young
model

Variety of
fonts
Breakout
box

Pull out
quote

How it
affected my
design…
- Colours
- Layout
- Fonts
- Imagery
Mock Ups

1
Mock Ups

2
Mock Ups
THE GOODS
- Clear layout
- Suitable colours
- Nice use of black and white images
- Good amount of columns.

THE BADS
- Confusing main image
- Too much text on one side
- Images should be incorporated into the text

1
Mock Ups
THE GOODS
- Nice spread out and clear layout
- Pale colours are suitable
- Appropriate images, especially black and white
- Column use is good due to being spread out

THE BADS
- Pink is quite a jolly colour
- Kicker is difficult to read
- Cluster of images makes caption difficult to
read
- Pull out quote needs to be incorporated better

2
The Name…

- Not too long, not too short.
- Memorable
- Can be related to genre
- Related to female products e.g. body sprays
- Different
My Aims…

- All readers are able to relate, yet personal to each
individual
- Discusses topics which are rarely touched on
- In-depth and understandable to bright and
intelligent readers
- Doesn’t create stereotypes for women
Fonts…

Colours…
Overall Product
•
•
•
•
•

Front cover
Content
Article 1 – Depressingly Common
Article 2 – Diets. Dangerous or Delightful?
Article 3 – Eat Well. Stay Well.
Article Details
FRONT COVER
Images – active, ideal, window to
future self, mid-range
Layout – clear, professional,
exciting, explosive
Fonts – bold, capitalised, italicised,
clear, (sans) serif
Colours – black, pastel red, white,
girly, bright
Article Details
CONTENTS PAGE
Images – active, close up to long
range, explosive
Layout – clear, classy, professional,
explosive
Fonts – bold, serif, clear
Colours – bright, pastel, rule of 3
(black, red, pastel red)
Article Details
DEPRESSINGLY COMMON
Images – static, black and white,
mid-range and close up
Layout – clear, spread out, break
out boxes
Fonts – serif fonts, clear, bold,
italicised
Colours – pastel, black and
white, plain, dull
Article Details
DIETS. DANGEROUS OR DELIGHTFUL
Images – window to future self,
active, bright, active
Layout – explosive, exciting,
break out boxes, clear
Fonts – serif, clear, bold,
italicised
Colours – colourful, pastels,
variety, bright.
Article Details
EAT WELL. STAY WELL.
Images – active, mirrored, split
image, long range
Layout – clear, spread out, break
out boxes, 2 columns
Fonts – serif, bold, italicised,
clear, eligible
Colours – bright, pastel red,
white and black (rule of three)
Conclusions
-

16 pages
Paper size – A4
Paper type – gloss
Price - £1.50
1/3 adverts
Distribute 6,000
copies

DISTRIBUTOR – HEARST MAGAZINE UK

-

Well known
Specialises in mid-range
Distributes similar magazines
e.g Company and Cosmopolitan
Printing Costs

6000 copies
16 pages
High quality paper
Personnel Rates
£25
£25

Journalist
Photographers
Models
Subeditors
Researcher
Make-up Assistant

£25

£9

£30
Personnel Expenditure
£30
1

Journalist (£325 = 13 hours)

2

Photographer (£780 = 13 hours)

3

Researcher (£63 = 7 hours)

4

Subeditor (£375 = 15 hours)

5

Make up Artist (£30 = 1 hour)

£325
£375

£63

£780

Total Personnel Expenditure = £1898
Equipment Costs
£240 = 13 hours
Studio
Flash Lighting
Camera
QE Insurance

included
£203 = 13 hours
Equipment Expenditure
£100

1
£240

Studio (including lighting)
(£240 = 13 hours)

2

3
£203

Camera (£203 = 13 hours)
Insurance (£100 = 1 day)

Total Equipment Expenditure = £543
Total Expenditure…

£4111
Advertising Prices
Advertising Sizes

1 insert

2-3 insert

4-6 inserts

7+ inserts

DPS

£2200

£1050

£800

£725

DPS
-Specified Position-

£2500

£1300

£925

£815

Full Page

£1150

£630

£460

£415

Full Page
-Specified Position-

£1300

£800

£505

£470

Half Page

£565

£260

£240

£220

Quarter Page

£205

£190

£150

£140

1/8 Page

£95

£80

£70

£65
Advertising Sales
£1300
1
£2200

1 x back cover

2

3

1 x inside back

4

£1150

1 x inside front

1 x DPS

£1150

Total Advertising Income = £5400
Predicted Sales Income

x 1.50

6000
-----------9000

Cover Price (£)

Estimated Sales

Sales Income (£)
Total Income

£14400
Net Profit

£10298

- 50% for
distributor and
wholesaler

Final Income

£5144.50
My Brief

“

You have been commissioned by the
Northern Echo to produce a new
magazine or newspaper product. Your
product could be in any style or genre but
it must be self financed through sales or
advertising. You must also produce your
magazine for a specified audience segment
within the 16 to 25 age group.

”
Thank you for listening…
ANY QUESTIONS?

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Pitch

  • 1. Women’s Health and Lifestyle Magazine Holly Wright
  • 2. My Brief “ You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group. ”
  • 3. How to meet the brief… To ensure that I am able to meet the brief I have done the following: - ABC1 Ensured that the quality is high “women’s health and lifestyle” for 16-25 year olds a gap in the market and is commercially viable self financed through sales and advertising.
  • 4.
  • 5. Things to consider… SECONDARY AUDIENCE The secondary audience for my magazine will include Northern Echo readers, parents and siblings In order to avoid offence and ensure the secondary audience are happy there will be… - No taboo lexis - No inappropriate content - No nudity
  • 6. Things to consider… CONSTRAINTS – THE PRESS COMPLAINTS COMISSION The PCC is a body who deals with complaints from members of the public about the content of magazines and newspapers. There are 16 codes that must be followed by magazines and newspapers. The PCC look into complaints that have been made by individuals who believe that the code has been breached. To ensure I do not break any of the codes I have created 5 golden rules I must follow…
  • 7. Things to consider… 1 2 3 4 5 It is very important to ensure that informed consent is given before questioning, photographing or publishing information about an individual. To ensure trespassing doesn’t occur I will gain consent from the land owner to be allowed to access the area and to take photographs on it. I will be considerate and caring when discussing sensitive topics such as illness, shock and grief. I must ensure all information is confidential therefore not giving out information about an individual e.g. name, age and race. Unless permission is given. I must ensure that all information about a topic, individual or organisation that is published is accurate.
  • 8. My USP Not only does Impulse concentrate on the social aspects of women’s lifestyle including fashion, beauty and makeup, it dives deep into the wellbeing of the target audience focusing on both the mental and physical health.
  • 9. Briefing my idea I briefed my idea which involved discussing the genre, design, target audience and article ideas and gained this feedback… “the genre is “Good ideas, different compared to what you get in other women’s lifestyle magazines” unique and the article ideas are very untouched” “Sounds interesting but research might be difficult!”
  • 11. Genre Research… Bright lively colours Catchy sell-lines Active layout Young model Variety of fonts Use of shapes Bold fonts How it affected my design… - Colours - Sell lines - Fonts - Imagery
  • 13. Genre Research… Colourful Various images Active layout Young model Variety of fonts Breakout box Pull out quote How it affected my design… - Colours - Layout - Fonts - Imagery
  • 16. Mock Ups THE GOODS - Clear layout - Suitable colours - Nice use of black and white images - Good amount of columns. THE BADS - Confusing main image - Too much text on one side - Images should be incorporated into the text 1
  • 17. Mock Ups THE GOODS - Nice spread out and clear layout - Pale colours are suitable - Appropriate images, especially black and white - Column use is good due to being spread out THE BADS - Pink is quite a jolly colour - Kicker is difficult to read - Cluster of images makes caption difficult to read - Pull out quote needs to be incorporated better 2
  • 18. The Name… - Not too long, not too short. - Memorable - Can be related to genre - Related to female products e.g. body sprays - Different
  • 19. My Aims… - All readers are able to relate, yet personal to each individual - Discusses topics which are rarely touched on - In-depth and understandable to bright and intelligent readers - Doesn’t create stereotypes for women
  • 21. Overall Product • • • • • Front cover Content Article 1 – Depressingly Common Article 2 – Diets. Dangerous or Delightful? Article 3 – Eat Well. Stay Well.
  • 22. Article Details FRONT COVER Images – active, ideal, window to future self, mid-range Layout – clear, professional, exciting, explosive Fonts – bold, capitalised, italicised, clear, (sans) serif Colours – black, pastel red, white, girly, bright
  • 23. Article Details CONTENTS PAGE Images – active, close up to long range, explosive Layout – clear, classy, professional, explosive Fonts – bold, serif, clear Colours – bright, pastel, rule of 3 (black, red, pastel red)
  • 24. Article Details DEPRESSINGLY COMMON Images – static, black and white, mid-range and close up Layout – clear, spread out, break out boxes Fonts – serif fonts, clear, bold, italicised Colours – pastel, black and white, plain, dull
  • 25. Article Details DIETS. DANGEROUS OR DELIGHTFUL Images – window to future self, active, bright, active Layout – explosive, exciting, break out boxes, clear Fonts – serif, clear, bold, italicised Colours – colourful, pastels, variety, bright.
  • 26. Article Details EAT WELL. STAY WELL. Images – active, mirrored, split image, long range Layout – clear, spread out, break out boxes, 2 columns Fonts – serif, bold, italicised, clear, eligible Colours – bright, pastel red, white and black (rule of three)
  • 27. Conclusions - 16 pages Paper size – A4 Paper type – gloss Price - £1.50 1/3 adverts Distribute 6,000 copies DISTRIBUTOR – HEARST MAGAZINE UK - Well known Specialises in mid-range Distributes similar magazines e.g Company and Cosmopolitan
  • 28. Printing Costs 6000 copies 16 pages High quality paper
  • 30. Personnel Expenditure £30 1 Journalist (£325 = 13 hours) 2 Photographer (£780 = 13 hours) 3 Researcher (£63 = 7 hours) 4 Subeditor (£375 = 15 hours) 5 Make up Artist (£30 = 1 hour) £325 £375 £63 £780 Total Personnel Expenditure = £1898
  • 31. Equipment Costs £240 = 13 hours Studio Flash Lighting Camera QE Insurance included £203 = 13 hours
  • 32. Equipment Expenditure £100 1 £240 Studio (including lighting) (£240 = 13 hours) 2 3 £203 Camera (£203 = 13 hours) Insurance (£100 = 1 day) Total Equipment Expenditure = £543
  • 34. Advertising Prices Advertising Sizes 1 insert 2-3 insert 4-6 inserts 7+ inserts DPS £2200 £1050 £800 £725 DPS -Specified Position- £2500 £1300 £925 £815 Full Page £1150 £630 £460 £415 Full Page -Specified Position- £1300 £800 £505 £470 Half Page £565 £260 £240 £220 Quarter Page £205 £190 £150 £140 1/8 Page £95 £80 £70 £65
  • 35. Advertising Sales £1300 1 £2200 1 x back cover 2 3 1 x inside back 4 £1150 1 x inside front 1 x DPS £1150 Total Advertising Income = £5400
  • 36. Predicted Sales Income x 1.50 6000 -----------9000 Cover Price (£) Estimated Sales Sales Income (£)
  • 38. Net Profit £10298 - 50% for distributor and wholesaler Final Income £5144.50
  • 39. My Brief “ You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group. ”
  • 40. Thank you for listening… ANY QUESTIONS?