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Truly Pitch
- 2. + My Brief “You have been commissioned by The Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specific audience segment within the 16 to 25 age group.”
- 3. + How I intend to meet the Brief To ensure I meet the brief I have done the following: Self financed The Northern Echo= ABC1 Created a magazine= B-C2 Affordable Niche Hybrid Advertising TNE Style mode
- 4. + Reasons for creating Truly magazine Women's lifestyle magazines are giving teenage girls the wrong impression. Instead of celebrating individuality we are brought up with the idea of copying models and celebrities. I feel it is important to encourage discussion and to talk about serious issues. Writing articles about current topic to educate a teenage audience is something a would thoroughly enjoy allow me to help others who may not be as confident and happy as I am. Ready to blend genres and create a different magazine Common ground with my target audience.
- 5. + Audience Profile Aimed at the tribe “Leading Edge” which influences all of the other tribes -Age 16-24 -Teenage girls as primary target audience -B-C2 socioeconomic grouping -Educational status school, college or university -£2 low price considering the quality of content -Similar magazine's cost approximately £1.50-£3 (content is never as varied)
- 6. + To be considered Secondary Audience includes the readers of The Northern Echo parents, and siblings. In order to ensure the content is appropriate and the secondary target audience are happy there must be none of the following: -No taboo language -No nudity -No inappropriate content - I will advertise local companies
- 7. + Create a magazine suitable for my target audience Use style modes which are similar to my ideas and are popular with my TA Models same age as TA Language which is intelligent but not complex Price of magazine is affordable Wide variety of content Balance of serious and light hearted content Use creatively young vibrant layouts to attract my TA Have a balanced text to image ratio Fonts which are clear but edgy and fun
- 8. + To be considered Constraints- The Press Complaints Commission The PCC legalises certain rules that journalist must abide by to protect the welfare of others. This concerns subjects such as accuracy, harassment , children, clandestine devices, and discrimination . To ensure no codes are broken I have five rules I will follow throughout my magazine.
- 9. + Five rules to be followed 1 2 3 4 5 I will seek consent from the parents/guardians of any of my models as all are still under the authority of their parents. To protect against breaking the children code. I will seek permission of the person holding the copyrights over any information I gather, in order no to go against copyright laws. I will ensure all facts and statistics are collected from trustworthy sources. To abide by the accuracy code. All photography will be done by myself, none will be taken from the internet or other sources to risk breaking copyright laws. Any content which includes photography or content of an individual will be checked over by that individual pre-production.
- 10. + Briefing my idea- Initial Focus Group Feedback “The facts made me read it and I enjoyed reading it to learn about all the different facts” “If the tone came across any differently it would seem rude” “Really artistic ideas”
- 11. + Therefore I will create -Discuss Genre Artistic/Craft Real Life Health and Beauty
- 12. + Genre Research Real life, crafts, artistic, individuality
- 13. + Genre Research continued Clear simple masthead with feminine hearts Flowers and plants have reference to the Simple Things magazine name. The word embrace is an inviting message creating a powerful invitation to happiness. Artistic simple main image suggests nature is the key feature in the issue Tagline and ethos of the magazine matches tone of cover. Statement colour links with image. Special features new is in block capitals. Main sell line The grey background is simple and does not distract from the main sell lines and image. Banner adds interest to the page includes extra sell lines, clever with layout
- 14. + Genre Research continued Simple Sans serif font Drop cap shows clearly here the article begins Connation's Strong colourful images used to add colour to the simple layout Two column layout simplistic and clear Quote insert in italics to breakup text.
- 15. + Mock ups Focus Group: -5 college students -Aged 17/18 -Leading Edge Tribe -A-C2 Positive and negative responses
- 16. + Name -Short and simple sounding title -Reinforces the magazines ethos: Truly T R U L Y rust, espect, nite, ove, outh Be true to yourself. Ultimately to be true to yourself and follow your beliefs. - Memorable - Unique
- 17. + Aims To create a unique magazine which celebrates individuality Covers a wide range of issues A platform for people to express their opinions Young fun magazine which is educational informative and entertaining.
- 18. + Therefore I am going to create a product of 16 pages including three double page spreads of various topics:Depression, Gangs, Airbrushing
- 19. + Unique Selling Point High Quality + Affordable Variety Meaningful content Ethos
- 20. + Fonts Masthead font Sell lines Header fonts Main body
- 22. + Border Colour change, watercolours connotations tone
- 24. + Front cover Bunting Ethos Simple Background No link to articles Truly
- 25. + Contents Page Strutting it as a student Step by step skincare Have we gone Photoshop mad? It’s no laughing matter Being in the in crowd
- 26. + DPS It’s no laughing matter Header Teenage Depression Main body text
- 27. + DPS Being in the in crowd Header Teenage Gangs Main text body
- 28. + DPS Have we gone Photoshop Mad? Header Airbrushing Main text body
- 29. + Printing Costs
- 30. + Personnel Rates Personnel Freelance Hourly Rate Journalists £25 Photographers £40 Models £21 Subeditors £25 Researchers £12 Lighting assistant £0 Make up assistants £25
- 31. + Personal Expenditure £0 0% 0% 7% 23% £100 13% 16% Journalists Photographers £225 £440 £260 21% 20% (11 hours) (12 hours) Subeditors £325 (13 hours) Models £84 (9hours) Researchers (7 hours) Lighting assistant (0hours) Make up assistants (4hours) Other Total Personnel Expenditure £1434
- 32. + Equipment Costs Equipment Hourly hire rate Studio space rental £240 Flash lighting studio kit £88 Camera £88 Additional lens hire £22 QE indemnity insurance £200 Travel £15 Props £24
- 33. + Equipment Expenditure £24 £240 Studio space rental: £200 £15 Flash lighting studio kit: Camera: £22 £88 Additional lens hire: QE indemnity insurance: Travel: Props: Total Equipment Expenditure £677
- 34. +
- 35. + Advertising Rates Advertisi ng Sizes 1 insert 2-3 inserts 4-6 inserts 7+inserts DPS £2000 £1080 £830 £750 DPS Specified position £2500 £1100 £940 £860 Full Page £1000 £540 £415 £375 Full Page Specified position £1250 £550 £470 £400 Half Page £500 £270 £235 £200 Quarter Page £250 £135 £120 £100 1/8 Page £125 £70 £60 £50
- 36. + Advertising Sales £1000 £2500 Full page specfied DPS £2000 Full Page Total Advertising income £5500 I created a bible to simplify the process of determine the amount of adverts would be suitable.
- 37. + Predicted Sales Income X Cover Price Predicted Sales £2 6,000 =Predicted sales income£12,000
- 38. + Net Profit £11057 -50% for the distributor and wholesaler Final Income £5528.50
- 40. + Recap -My Brief “You have been commissioned by The Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specific audience segment within the 16 to 25 age group.”
- 41. + Recap -Aims To create a unique magazine which celebrates individuality Covers a wide range of issues A platform for people to express their opinions Young fun magazine which is educational informative and entertaining.
- 42. + Thank you