Holly Wright has been commissioned to create a new magazine or newspaper product for the Northern Echo that must be self-financed through sales or advertising and targeted towards 16-25 year olds. She has decided to create a women's health and lifestyle magazine called Impulse aimed at this audience. Her financial plan estimates total expenditures of £4,111 and total income of £14,400 through advertising sales of £5,400 and estimated magazine sales income of £9,000, resulting in a net profit of £10,298.