This document discusses various tips, tools, and pain points for using Pinterest for advertising and ecommerce purposes. It provides recommendations on using promoted pins, rich pins, and carousel apps to showcase products. It also identifies issues with Pinterest such as difficulties getting started as a business, poor conversion rates, buggy features, and low-quality tutorials. Suggestions are made to improve onboarding, support, tagging, and call-to-action elements.

1. CTA
Advertising on Pinterest
Analyzing Pain Points
And

2. CTA
Things I Like

3. CTA
Created this Video Pin in 10 Minutes on Pinterest

4. CTA
Promoted Pins Evergreen
Once shared the Promoted logo disappears

5. CTA
Pinterest lets you get into Ecommerce
Quickly and Easily
From Article Engagement to Direct Sales

6. CTA
Save Feature Great for Productivity

7. CTA
If You Know AdWords You Know Pinterest

8. CTA
Rich Pins
Great for products that require more information
before buying

9. CTA
Carousel App
Perfect fit for product lines

10. CTA
Pinterest PainPoints
Hard to get
Started
Business
Conversion
Buggy
Tutorial Video
Poor Quality
Not Relevant

11. Instead of a Contact Us Link
Good place for a messenger bot

12. Pinterest is Difficult to Use
Create a Getting Started Program
Allocate On Board Support Representatives
Help with Setting up Pinterest Tagging
Converting to a Business Account
Trouble-Shooting

13. Need a Call to Action on Gateway Page
Too Subtle

14. Benefit
CTA
Benefit
CTA
Direction Instagram Gateway Page

15. Pin Apps
Does this Convert?

16. Rich Pins More Gimmicky

17. CTA
Not Robust to Convert
What are Additive Pinners

18. CTA
Business Account is Buggy
“
Switched
Can’t Get Back

19. CTA
Tutorial Videos Do not have Sound
“

20. CTA
Tutorial Videos Poor Quality
“

21. CTA
Tutorial Broken Links
“
From Carousel Help Page