This document outlines Paton Marketing's digital strategy and services for clients. It includes summaries of work done for three clients - Allied Building Inspection, Bill Hansen Catering, and AMGW. For each client, it describes the objectives, challenges, solutions provided and results which included improvements in keyword ranking, increased web traffic, and higher website engagement. It also includes details on Paton Marketing's team, website development and design services, SEO process, and marketing plan options for clients.

1. Digital Strategy
Presented By : ABC March 27, 2015

2. Delivering SEO Excellence for 7 Years
Online Public Relations Strategy
200+ Websites Designed/Developed
60+ Current SEO Clients
Customer Service Driven
Develop and Design Premium SEO Ready Websites
About Paton Marketing

3. The Miami Team

4. The Delhi Team

5. Website and SEO Clients

6. Website and SEO Clients

7. Website and SEO Clients

8. Website and SEO Clients

9. Certificates and Appreciation

10. Why work with us
ALL-STAR TEAM PARTNERSHIP EXPERIENCE PROVEN RESULTS

11. OUR TEAM
Extensive Experience
Full 360 service available from IM to Development
Website and PR Team is in Miami Office
Incredible Record of Client Retention
24 Hour a Day Office in India
White Hat SEO ONLY
Office in Delhi, India with a strength of 42 people handling SEO

12. Our website work

13. Coaches

14. Coaches
Our website work
Won An Award For Best Industry Website

15. Link Building Platforms
many more..

16. The Objective
As a leading building inspection services provider in
South Florida, Allied Building Inspection had already
established a strong stand in the offline space
in their niche.
The Challenge
The Results
The client’s website and URL structures needed to be
improved to make more search engine friendly.
The content on the website needed to be SEO-friendly and
links to be popularized.
Making the client understand how to convert the website
visits into actual profitability.
The Paton Marketing Solution
A comprehensive website audit and on-page optimization;
Quality inbound link building; and accommodation of SEO
into the routine marketing initiatives of the client.
Improvements in Keyword Ranking on Google
Escalated Web Traffic
Higher Website Engagement

17. The Objective
Bill Hansen Catering came to Paton Marketing with an explicit
objective – a plan to go digital. The client wanted to
broaden their current domestic reach to a nationwide
coverage. They sought Paton Marketing’s help in
taking their business on the web.
The Challenge
The Results
To develop a dynamic as well as unconventional website that
was easily scalable
To establish a unique web identity and search engine presence
for the newly built website
To search and get placement for most popular and relevant
keywords on top ranking on major search engines
To rank on top in the highly competitive market of
catering services.
The Paton Marketing Solution
The holistic digital campaign approach provided the client with
the best tactics that not only ensured a wave of traffic to their
website but also the sort of visitor demographics that
converted into leads.
Improvements in Keyword Ranking on Google
Escalated Web Traffic
Higher Website Engagement

18. The Objective
AMGW realized that the marketing and advertising services niche
was getting fiercely competitive online. The agency, hence,
recognized the urge for their website to be optimized, not
only to attract higher traffic, but to also convert traffic in an
optimum manner.
The Challenge
The Results
Why clean up AMGW’s link profile?
What would happen to their existing links that offered a great
deal of referral traffic?
How repairing their website content, structure and links would not
result in loss of their existing web revenue?
The Paton Marketing Solution
The quality as well as amount of incoming links to
AMGW’s website was improved. With Paton’s
efforts and expertise, the website traffic had taken
an indisputable turn upward.
Improved Website Traffic
Enhanced Website Engagement
Greater Lead Conversion

19. Quality
Product/Service
Information
Technology
Leadership/Staff
CRM
Social
Media
Website
Public
Relations
SEO
Media
(PPC)
Strategic
Introductions
Deliverables SUCCESSFUL
MARKETING

20. "Don't Spend any Time or Money marketing your business online until we have
performed extensive keyword and market research" Todd Paton

21. Your Current Website

22. Web Page Audit
This audit determine how optimized this
specific landing page or article is for an
exact keyword or phrase
Web Page : www.billhansencatering.com
Keyword : catering
Date: March 28' 2015

23. Strengths Weaknesses
ThreatsOpportunities
SWOT
Analysis
Great Reputation in Miami
Staff/Leadership
Venues/Villa Woodbine
Incredible Product
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24. Game Plan FOR WEBSITE
Website Re-Design – Bill Hansen Catering
Website Re-Design – Villa Woodbine
Premium SEO – Bill Hansen Catering
Online PR – David Reeves
Social Media -

25. Lite $500 month
FOR CASUAL USERS
Choose Plan
INTUTIVE TOOLS
ONLINE, MOBILE
BASIC LIBRARY
Pro $1500 month
FOR CASUAL USERS
Choose Plan
INTUTIVE TOOLS
ONLINE, MOBILE
BASIC LIBRARY
FOR CASUAL USERS
Choose Plan
INTUTIVE TOOLS
ONLINE, MOBILE
BASIC LIBRARY
Public Relations
Enterprise
$3000 month

26. Lite $500 month
FOR CASUAL USERS
Choose Plan
INTUTIVE TOOLS
ONLINE, MOBILE
BASIC LIBRARY
Pro $1500 month
FOR CASUAL USERS
Choose Plan
INTUTIVE TOOLS
ONLINE, MOBILE
BASIC LIBRARY
FOR CASUAL USERS
Choose Plan
INTUTIVE TOOLS
ONLINE, MOBILE
BASIC LIBRARY
SOCIAL MEDIA
Enterprise
$3000 month

27. $3500
$1000
$1000
$1500
$3500
$3000
INVESTMENT

28. INITIAL INVESTMENT
MONTHLY
Website Re-Design – Bill Hansen Catering
TOTAL INVESTMENT
Social Media
Online PR – David Reeves
Premium SEO – Bill Hansen Catering
$3500
$1000
$1000
$1500
Website Re-Design – Villa Woodbine
$3500
$3000